ani by Animesh Mukherjee

BERLIN FASHION WEEK MAGAZINE

JAN 25TH - 28TH 2007

Berlin_Fashion_Week_Mag.qxd

19.12.2006

15:11 Uhr

STRALAUERALLEE 11 BERLIN ORWELLSHOWROOM

F | W COLLECTION 07 | 08

26.01.2007 - 28.01.2007

showtime: Friday at 14:00, 16:00, 18:00 Saturday at 11:00, 13:00, 15:00, 17:00 Sunday at 10:00, 12:00, 14:00

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osthafen

| EDITORIAL |

GREETING FROM THE GOVERNING MAYOR OF BERLIN

From Venice to Paris, from Rome to London – discover Europe the smart way via Berlin. At viaberlin.com, you’ll find attractive flight connections throughout Europe. It’s swift, simple and saves money. Whether

KLAUS WOWEREIT ON THE OCCASION OF BERLIN FASHION WEEK JANUARY 2007

you’re stopping over in Berlin or not – there’s no more individual way to travel. www.viaberlin.com

erlin... ...has changed fundamentally over the last years. Once a divided city with an uncertain future, it has become a lively metropolis that draws a myriad of people from all over the world. Young creators, especially, have come to us and turned Berlin into a stronghold of music, fashion and design. Creativity, today, is one of the special trademarks of Berlin. This is particularly evident in the fashion industry: numerous fashion institutes; countless smaller fashion labels that are marketed the world over; design shops and flagship stores of leading brands; innumerable designers and creators based here with their studios as well as the many successful trade events are transforming Berlin more and more into an important

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fashion metropolis. Among these top events is, of course, BERLIN FASHION WEEK, which is taking place now for the third time. BERLIN FASHION WEEK – that means: an array of important fashion trade fairs and events assembled together under one roof, exciting fashion happenings throughout the entire city, important fashion labels presenting themselves here. In short: During BERLIN FASHION WEEK, Berlin is offering fashion enthusiasts and the international trade market simply everything that makes the pulse quicken. In this spirit, I would like to welcome all participants and to also wish the third BERLIN FASHION WEEK great success!

BERLIN FASHION WEEK

Now that is something you really have to wrap your brain around. There is no other city in Germany and few in Europe, where people could care less about the way they look. Style and elegance? Not exactly based here. And money? Don’t even mention it. Nevertheless, when we take a look at the other Fashion Week cities of the world, those seem to be the main ingredients for the stock of a tasty fashion soup, right? In any event, the network that has joined together under the label BERLIN FASHION WEEK is impressive beyond this city. It shows that the fascination that Berlin holds for visitors, business and creative people alike is ongoing. Many future development projects in Berlin run under big question marks. But this is exactly what seems to have a very special appeal to entrepreneurs and designers, when they interpret the condition of the city as a chance rather than an uncertainty. It seems that more is possible in Berlin: there are fewer boundaries and well-trodden paths that one must follow in order to be successful. There are still open spaces where ideas and trends can - at least within a certain time frame - develop relatively free from economic pressure. To complain that nothing in Berlin functions like in Paris, New York or Milan is simply the wrong attitude. Sensitivity and intelligence are needed here to transform the soft values of fashion such as individuality and distinction into economic success. But, it is possible. In any way it must be assumed that style, elegance and money really aren’t the stock, but just the flavor enhancers of the fashion soup. The stock is made up of creativity, diligence and a big dash of stubbornness. Get up, keep going, don’t give up. And when in doubt, start again from the beginning. Many in the network of BERLIN FASHION WEEK stand for this attitude. Today, the hype about cool, crazy Berlin and its often vacuous, embarrassing ventures in marketing is only perceived as a rustling, annoying subtone. The big concert comes alive when all who have been active in the larger and smaller niches of the fashion industry in this city for so many years band together and set something up collectively. Then, a large exclamation point will have to be added to the many question marks. Heike Blümner | managing director of flora&fauna media

| BFW MAG

Premium Exhibition = Premium Locations 10.000 faces for your outdoor fashion show

www.wall.de

PREMIUM

remium Mission accomplished

ANITA BACHELIN & NORBERT TILLMANN | PREMIUM OWNERS

In the beginning, people smiled and branded it as a niche fair, but in almost no time, PREMIUM, founded in 2003 by Anita Bachelin und Norbert Tillmann, has developed into an internationally renowned fashion order platform and the most important German trend fair. It is now taking over the leadership in Berlin. After only four years, PREMIUM today is – with approximately 700 inter national womens’ and mens’, as well as shoe and accessories collections – one of the most respected fashion and lifestyle trade shows in the world and the season opener for the German fashion industry. The mission to establish a segmented, internationally relevant fashion order platform with lifestyle character and edited exhibitors’ portfolios was suc cessfully accomplished. “We want to liberate the exhibitor and buyer from trash and terror, narrow aisles, bad air and worse food, as well as the mountains of stands behind which the collections are hidden. Our aim is to produce a trade show with department store atmosphere. With the open presen tation, the right mix of collections, sections with books, fragrances, CDs and toys as well as art installations and photo exhibitions we are creating the character of a life-style magazine that you can actually walk into with a high density of information and emotion, things that are important for business especially at the beginning

PREMIUM 26TH - 28TH JANuary 2007 The station Luckenwalder strasse 4|6 10963 Berlin | Mitte

of the season”, as Anita Bachelin explains the concept of PREMIUM. No other event presents the buyer with relevant trend themes so clearly and at the right time – whether L.A. Denims, Skandinavian designers, the theme Cross-Selling or young designers, for which PREMIUM dedicates a special awa r d, t h e P R E M I U M YO U N G DESIGNERS AWARD. The promise to inspire is maintained. Additional trend information is provided by the PREMIUM SYMPOSIUM as well as the new PREMIUM segment RED CARPET LOOKS which is dedicated to the theme star styling and presents the trade with modern evening wear.

Tillmann. He adds, in conclusion, “Finally, all trade show and showroom producers in the city have the chance to organize themselves under the mantle of BERLIN FASHION WEEK and offer the guest a complete overview, perfect service and a good time, thus planning his stay both efficiently and excitingly!”

“No other city has as much to offer as Berlin. Berlin is the geographic center of Europe and capital of its biggest markets, a bubbling creative mecca with perfect infrastructure, a metropolis with the power to fascinate, uniquely rich cultural offerings and outrageously lively club scene – fashion wants and needs Berlin as its base and we offer the necessary stability and planning security that an internationally relevant trade platform requires,” says Norbert

OPENING HOURS: FRIDAY 26TH 10H00-19H00 SATURDAY 27TH 10H00-19H00 SUNDAY 28TH 10H00-18H00 WWW.Premiumexhibitions.com

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PREMIUM

ymposium Premium

FIRST HAND INFORMATION

PREMIUM SYMPOSIUM 27th JANUARy 2007 | 14h00 The station PREMIUM+ | 1st Floor Luckenwalder strasse 4|6 10963 Berlin | KREUZBERG registration: symposium@ PREMIUMEXHIBITIONS.COM

The PREMIUM SYMPOSIUM, which initiated last season, has set as its task the discussion of themes currently relevant to the fashion business in an effort to f ind answers to questions that are burning in us all! Each season, PREMIUM SYMPOSIUM invites luminaries from the international fashion business such as designers, product managers, buyers and representatives of the press to discuss current themes and tendencies, to propose answers to central questions. Though met with incomprehension interna tionally, the question of the location has created waves within Germany, annoying and unsettling both exhibitor and trader. “Why Berlin?“ is the main theme of the PREMIUM SYMPOSIUM Fall/Winter 2007/2008 which will take place on Saturday, 27th January 2007. Moderated by Melissa Drier, correspondent for Women’s Wear Daily in Germany, the

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participants who will explain their love of Berlin include Berlin’s Mayor and Senator for Economics, Technology and Women’s Issues, Harald Wolf; Massimo Redaelli, Vice President of the International Management Group New York (IMG); Anders Ardehed, Director of Sales for the Skandinavian trend label Filippa K; Thierry Prévost, Managing Director of the Galeries Lafayette Berlin and Katia Mossina, Russian star designer. What opportunities and advantages does the city have to offer, what is its appeal, how important is Berlin as a base for the international fashion business, what does the future hold. To better serve communication, simultaneous translators will be available to visitors of the PREMIUM SYMPOSIUM. The PREMIUM SYMPOSIUM is open – gratis – to all visitors of the PREMIUM.

SPIRIT OF FASHION

| IDEAL SHOWROOM |

The city is jam-packed with vibrant creativity, it is cracking at the seams, urging for relief. The SPIRIT OF FASHION trade show for authentic brands provides just that. Truly underground, highly creative and upto-date, the show acts as an outlet for that powerful potential.

AVANT-GARDE, HIGH FASHION & PROGRESSIVE STREETWEAR AT CAFÉ MOSKAU

READY FOR BERLIN Starting up with just a few collections, over the years the SPIRIT OF FASHION gradually made its way up in the European trade show circuit, never losing its nerve for the authentic, the core of today’s street fashion. So it just came naturally that the creators of the show, Tim Oberem and Oliver Wals, decided to open up their concept and are now introducing even more streetwear brands. “Even though a lot has changed since the invention of jeans and t-shirts, without the original thrust of creativity coming from youth movements like Punk, Hip Hop and Rock’n’Roll, to name but a few, streetwear would not be what it is today. It’s all about message and identity, about freedom of mind“, says Kai Reder, sales manager of SPIRIT OF FASHION. By extending the exhibition area to 5,000 square meters at the ARENA BERLIN, the SPIRIT OF FASHION is now providing the space to “bring them brands home” as he likes to put it. Classic Rock’n’Roll and Punk styles are being adopted by key designers all over the world. American street culture, British pop attitudes, Punk and Rock‘n’

Roll, Goth and dark fashion, skate and surf wear, music merchandise, Hip Hop and logo fashion, the SPIRIT OF FASHION is home to the authentic manufacturers of these styles. Also per fectly connected to the streetwear and underground universe is the art exhibi tion BUILD TO EXPOSE, presented by the Strychnin Gallery Berlin. More than 60 skateboards made by over 50 of the best artists from Belgium and the Netherlands will be exhibited at the fair. Therefore it proved to be the ideal place for international retailers to find the latest in youth culture styles, not only to fit in underground assortments but also for beefing up regular stores. Its relaxed atmosphere, easy access, friendly service and a spacious restau rant area to hang out in, make the SPIRIT OF FASHION an ideal order and trade fair for suppliers and buyers of extraordinary fashion and accessories in continental Europe. The unique catwalk shows are a famous highlight of the show. Featuring real life individuals, the spirit of street and underground fashion is vividly repre sented in the best way possible.

In line with BERLIN FASHION WEEK, IDEAL will present a cross section of international, contemporary fashion for the third time on the 27th and 28th of January. More than fifty selected designers comprising of mens wear, womenswear and accessories labels will show industry professionals their collections daily at the prestigious Café Moskau between 9h00 and 19h30 in Berlin-Mitte.

SPIRIT OF FASHION tradeshow for authentic brands 26TH - 28TH JANUARY 2007 ARENA BERLIN EICHENSTRASSE 4 12435 BERLIN KREUZBERG | TREPTOW

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The highlight of the event is the fashion show, which takes place as a prelude to the IDEAL itself on Friday evening. Four avant-garde designers will show invited guests their autumn/winter col lections 2007/08. The official BERLIN FASHION WEEK Shuttle Sercive runs between IDEAL, all PREMIUM loca tions and Spirit of Fashion during 26th until 28th January.

OPENING HOURS: FRIDAY 26TH 11H00-19H00 SATURDAY 27TH 11H00-19H00 SUNDAY 28TH 11H00-18H00 WWW.SPIRIT-OF-FASHION.COM

For further information and accreditation check www.ideal-berlin.com

IDEAL creates an opportunity to bring together the media, buyers and creatives and allows communication networking and most importantly it is an order platform with a close knit atmosphere. The focus lies on a cooper ation between industry professionals, newly established designers and up and coming talent, as IDEAL’s work with the Festival Hyères has shown. IDEAL differs from other fashion exhibitions because it not only presents avant-garde fashion in a unique way but also has a strong link to art. The exhibition features Jeanne Detallante, a New York based artist and other up and coming international creatives. The exhibition will be open during the showroom hours and is restricted to the visitors of the showroom.

IDEAL Fashion show January 26th 2007 Entrance: 21h00 Start: 22h00 The location will be announced on the IDEAL website. BFW MAG | 17

IDEAL Showroom January 27th & 28th 2007 Café Moskau Karl-Marx-Allee 34 10178 Berlin | MITTE 9h00 to 19h30

SCANDINAVIA

Mads Norgaard

Acne

SCANDINAVIA

Noir

hits berlin! by mikkel hyLdebrandt

Why Berlin? Berlin may experience a certain ‘hype of the hip’ at the moment but nonetheless the city has proven its staying power, because it not only emanates a culture deeply rooted in the city’s turbulent history, it also has an underground flair that in turn is extremely modern and a veritable playground for a free and avant-garde way of thinking. Peter Ingwersen, the founder of the Danish luxury label, NOIR, interprets the Berlin attraction as such: “Historically, Berlin was the place to be in the 20s and 30s. The party stopped abruptly when the war came, but Berlin never quit being the European hearth for free thinking. So going to Berlin today is also a nostalgic and romantic voyage back to the sanctuary of free thinking. That same zeitgeist is still present”. And even though the legacy of free thinking overlaps neatly with the fashion industry Ingwersen does not underestimate the fact that Scandinavia and Germany are neighbouring countries: “Denmark and Germany share borders and that means we understand each other on a cultural level – and many Danes actually know Germany quite well”. Jacob Valdemar Jensen, owner of Agentur V that distributes the funky Danish street wear label WoodWood along with avant-garde designer Henrik Vibskovs eclectic styles, also finds Berlins location unique: “When competing with other fashion cities like London, Copenhagen or Stockholm Berlin is very affordable for those enterprises that operate in Berlin”. To Jacob Valdemar Jensen Berlin is a special place that is both a modern metropolis and a historical vista – and furthermore it is surprisingly close to the Scandinavian countries! One thing is the city’s prime location and the North-European connection. Another is that the current trend across Europe – the simpler and more clean-cut luxurytrashy rock’n’roll look with slim fitting, narrow jeans, sleek tops and leather jackets, retro sneaks or pointy shoes, simple but effective accessories – is actually being set in the Scandinavian countries, mainly in Sweden and Denmark. Coincidentally, the same trend aligns perfectly with the ‘Berlin Trash’ look – second hand clothing and military surplus jackets. Hence, Berlin is at the moment the fashion city best characterized by this trashy, but luxurious look because it in essence simply fits Berlin and its inhabitants so well. On those grounds: What better place is there to develop, perfect and sell this look than Berlin? The answer can easily be found in the streets of Berlin where it is obvious that brands– Scandinavian or Non-Scandinavian - have taken the plunge onto the new market, opening stores in Berlin along ‘like-minded’ including Filippa K, Acne Jeans and lately WoodWood. The Swedish brand Acne Jeans even owes its huge success partly to the Berlin trade fair PREMIUM who discovered and took in the luxury denim label when it was completely unknown only a few years ago. Today the sleek denim styles and contemporary ‘Nordic chic’ look is seen everywhere.

The North-European Potential But one thing is what Berlin has to offer as its current attraction. Another is what the city has to offer the Scandinavian fashion labels beyond the city’s legacy and current hype. First and foremost Berlin has the ultimate potential of becoming one of the leading fashion cities in Europe among Paris, London and Milan. And with Berlin as the fashion epicentre it will not only provide Scandinavian brands with the most important fashion market in Europe, but could also be the gateway to a larger European market, and might even an opening onto the Eastern European market that up until now is un-chartered territory. Berlin is, in fact, a potential gateway to the world! For the Nordic fashion labels the BERLIN FASHION WEEK is a platform from which the Scandinavian labels will gain a more visible position on the International fashion scene. To top it off, no other fashion city has embraced ‘the Nordic style’ like Berlin. PREMIUM has for an example put great effort into promoting ‘The New Northern Wave’ as the tradeshow has named the trend for this years’ tradeshow. Thus, the Berlin hype goes both ways: Scandinavian brands love Berlin and Berlin loves the Nordic fashion. Thus, the potential is just waiting to burst out in full. The Challenge As with any promising potential comes a challenge. The challenge for the city of Berlin is to actually become the one and only fashion capital of Germany. A work in progress, surely, and one of the main concerns could be image: “Berlin should define itself stronger as a fashion city” means Ingwersen. For Berlin that unique definition which separates the fashion capital of Germany from the others is already being created: Berlin is where the newest and latest is spotted on street-level, Berlin loves and adores its underground and lets it play freely and creatively. And that might be another reason as to why Scandinavian brands are seeking Berlin: They themselves have had the struggle of finding a unique style and that special ‘it’ that defines them from numerous others.

Filippa K

No other city has been as welcoming towards Scandinavian clothing brands as Berlin. Here is a look at why this Northern European alliance between the neighbouring countries is working so well! Berlin has it all according to numerous Scandinavian fashion brands that over the past years have entered the German fashion market and opened stores mainly in Berlin. The city may not have them all, but boast a surprisingly large number of Nordic fashion brands in numerous boutiques. In fact no other German city has welcomed Scandinavian fashion like Berlin, where, in return, the functional and fashionable styles are very popular.

PREMIUM Leads the Way PREMIUM was not only the very first to trend-spot the growing interest in the Nordic understated luxury design wave – they are also the largest international order platform for Scandinavian brands not only in Germany but in all of Europe. This year with over 70 handpicked Scandinavian collections PREMIUM has even made “The New Northern Wave” a theme in their multi-faceted fashion trade fair. “Berlin is the platform for Scandinavian brands and PREMIUM has great faith in the ‘New Northern Wave’. More so, in

For the Scandinavian fashion brands the bigger challenge is to be patient once the brand gets its go in Germany. Even though Berlin may experience the hype of currently being one of Europe’s ‘it’-cities that hype will eventually wear of. The Berlin trade fairs have realised this and have therefore put an effort into long-term development for its long list of participating brands; a way of saying that Berlin may not yet be a full-blown fashion city, but it will pay of in the long run to be a part of the BERLIN FASHION WEEK. Because Berlin is just about to blossom into its full potential as a European fashion city, and even though it might take some time, Berlin is definitely worth the wait!

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Berlin Scandinavian brands are given the chance to gain a more international acceptance”, says director and woman behind PREMIUM Exhibitions, Anita Bachelin.

Links: www.premiumexhibitions.com www.acnejeans.com www.madsnorgaard.dk www.filippa-k.se www.woodwood.dk www.noir-illuminati2.com

BFW MAG | 19

MICHAEL MICHALSKY

photo Ali Kepenek

PRESENTS HIS FIRST SOLO FASHION SHOW Fashion Show 25th JanUARY 2007 | 20h00 Rotes Rathaus Rathausstrasse 15 10178 Berlin | Mitte showroom Charlottenstrasse 68-71 10117 Berlin | Mitte T +49 (0)30 206 208 810 F +49 (0)30 206 208 899

On Thursday, January 25th 2007, just in time for the start of BERLIN FASHION WEEK, Michael Michalsky will present his first show. The theme for his premium and denim line is “Real Clothes for Real People.” The former Global Creative Director of adidas announced in July 2006 that he was going to start his own fashion business and would be introducing three new labels by the next year. During the 11 years he spent at adidas, Michalsky created a synergized mix of fashion, branding and music, and introduced the concept of collaborations between haute couture designers and sportswear brands. Two of his three new labels, the premium MICHALSKY line and PLANET M – Michalsky Jeans, will be presented in January. These will include women’s and men’s wear from the upscale and denim segments. MICHALSKY combines classic chic with streetwear influences: discreet luxury for the cosmopolitan dresser who values quality and tradition but goes for a contemporary look. PLANET M – Michalsky Jeans is inspired by dance-floor culture. During the first season Michalsky will be conquering the German market before venturing to international territories. When selecting a headquarter, Berlin

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was the only city that came into question. Still, the company’s focus will be on the worldwide market. The German capital is the perfect platform for designers: a creative capital with its sights set on Asia and America as well as Eastern Europe. “This is why we want to present our very first show at BERLIN FASHION WEEK.” – Michalsky explains. The variety of his past projects is proof that Michael Michalsky is a great visionary. He has been responsible for the relaunch of the German luxury label MCM and will continue to be the creative head of this traditional label. In addition, the Berlin resident will start the first Tchibo Fashion line in the summer of 2007, which will develop into a long-term strategic collaboration. Michael Michalsky is one of the most influential contemporary German fashion designers. Without a doubt, he has had one of the most amazing careers in the fashion industry. He won the GQ Germany’s National Designer of the Year in 2003 and was selected Sportstyle Designer of the Year by Ispo Vision a year later. In 2005 he and his adidas team won the Red Dot Design Award as Design Team of the Year.

AT THE BERLIN BRANCH OF FAMOUS GALERIES LAFAYETTE January 27th, until February 19th, 2007 Friedrichstrasse / Französische Straße Quartier 207 Tel (030) 20 94 82 80

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Holland Esquire AW 2007 COLLECTION

PREMIUM@BERLIN FASHION WEEK

Location:The Station Stand PC-06 Contact :: Another Agency Tel: 0045 289 16010 Email: ml@another-agency.dk

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CALENDAR

...things to do! THURSDAY 25TH JAN

Re-Form: KID’S Fashion show Museum für Kommunikation Leipziger Strasse 16 | Mitte Rendezvous 19h00 www.kindermodeausstellung.de

19h00

FRIDAY 26TH JAN

PREMIUM THE STATION Luckenwalder Strasse 4|6 | Kreuzberg 10h00-19h00

Spirit of Fashion Arena Berlin Eichenstrasse 4 | Kreuzberg | Treptow 11h00-19h00

10h00

SATURDAY 27TH JAN

11h00 PREMIUM THE STATION Luckenwalder Strasse 4|6 | Kreuzberg 10h00-19h00

IDEAL SHOWROOM Café Moskau Karl-Marx-Allee 34 | Mitte 9h00-19h30

Orwell Fashion Show Orwell Showroom Stralauer Allee 11 14h00 | 16h00 | 18h00

14h00 PREMIUM Symposium Luckenwalder Strasse 4-6 | Kreuzberg Registration: symposium@premiumexhibitions.com 14h00

The Russian Embassy presents KALINKA-MOROSOV from Kirov and IRINA TANZURINA from SanktPetersburg Russian Embassy Unter den Linden 63-65 | Mitte Rendezvous 19h00 By personal invitation only!

19h00 Jean-Paul Goude Vernissage Photo Exhibition Galeries Lafayette Friedrichsstrasse | Mitte Rendezvous 19h00 By personal invitation only!

19h00 Orwell Fashion Show Orwell Showroom Stralauer Allee 11 | Friedrichshain 11h00 | 13h00 |15h00 | 17h00

Spirit of Fashion Arena Berlin 11h00-19h00

09h00

SUNDAY 28TH JAN

IDEAL SHOWROOM Café Moskau Karl-Marx-Allee 34 | Mitte 9h00-19h30

10h00 PREMIUM THE STATION Luckenwalder Strasse 4|6 | Kreuzberg 10h00-18h00

09h00

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10h00

14h00 Orwell Fashion Show Orwell Showroom Stralauer Allee 11 | Friedrichshain 10h00 | 12h00 |14h00

10h00

17h00

Michael Michalsky fashion show Rotes Rathaus Rathausstrasse 15 | Mitte Rendezvous 20h00 By personal invitation only!

Pulver Fashion Show “Margarita and the Master” Almstadtstrasse 48 | Mitte Rendezvous 20h00 Contact: sales@pulver-studio.de By personal invitation only!

20h00 STYLE 100 Vernissage 100 issues Style & the Family Tunes VIAUX Gallery Mulackstrasse 12 | Mitte 19h00

20h00 Beck’s Fashion Experience E-Werk Wilhelmstrasse 43 | Mitte Rendezvous 22h00 Contact: fashion@silk-relations.com By personal invitation only!

19h00 Fashionized! Fashion Show f.rau becker, Macqua, Kilian Kerner Felix Behrenstrasse 72 | Mitte Rendezvous 20h00 Entrance 10 Euro

22h00 PREMIUM & friends PARTY Kalkscheune Johannisstrasse 2 | Mitte Rendezvous 20h00 With PREMIUM bracelet only!

20h00

Spirit of Fashion Arena Berlin Eichenstrasse 4 | Kreuzberg | Treptow 11h00-19h00

11h00

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20h00

Vice Party Please check www.viceland.de

22h00

| TALK OF THE TOWN |

verybody’s talkin’ about... KODEX | INTERNATIONAL FASHION CALENDAR The kodex International Fashion Calendar is a unique and original source of information about the international fashion industry at kodexonline.com. The calendar offers a comprehensive overview of the various style-related events in the most important fashion markets worldwide. In all areas of fashion – presentation, sales and communication – kodex will bring you up to date on the leading collections, labels and

event highlights of the season: discover fashion weeks, trade fairs, fashion shows, showrooms, presentations, exhibitions and parties at kodexonline.com. The kodex International Fashion Calendar gives you the opportunity to contact the makers and shakers in all areas of the industry - in fashion, lifestyle media, photography and fashion communication.

www.kodexonline.com

photo Brox+1

FLORA & FAUNA MEDIA | FULL SERVICE AGENCY flora&fauna media is a full service agency for public relations, marketing and events. Founded in Berlin in 1999 by journalist Heike Blümner and PR expert Lizzy Herzer with a manic inter est in fashion, music, art and media as well as an unconditional belief in quality and substance. Today the small but first-rate enterprise is at the vanguard of sophisticated, successful con cepts in the areas of PR and marketing, working for multi national cooperations as well as for Berlin designers and artists, often combining the various fractions with one another. Their

success lies in the fact that they neither lose sight of artistic demands nor the commercial interests of their partners. And so, the surprising feeling arises that absolutely all sides, including the media, can truly profit from intelligent communication strategies. flora&fauna media clients over the past years have included Acne Jeans, Beck’s, for whom they developed the concept of Beck’s Fashion Experience, Brio, IDEAL Show room, PF Flyers, Lee Jeans, Shotview, the art festival Tiger Translate as well as the online concept store YOOX.com. www.florafaunamedia.eu

NOWADAYS | INTERNATIONAL CREATIVE AGENCY

Berlin fashion live on stage. The only constant of fashion is change. And Berlin, with it’s vibrant creative scene, is the capital of inspiration. Recently designated “City of Design” by Unesco, the city is attracting a growing number of renowned international fashion labels. And that, for once, is a trend worth following. We assist, confidentially and free of charge:

Since the agency’s creation in 2001, NOWADAYS established itself as a professional partner for top lifestyle brands. Besides photo and video productions, the creative experts made a name for themselves as creators of spectacular events, emotional izing fashion shows and extraordinary brand performances. Committed, authentic and innovative – NOWADAYS implemented projects for international brands such as adidas, HUGO BOSS, Diesel, Wolfgang Joop, MTV and Strenesse. www.nowadays.de

SHOTVIEW | PHOTOGRAPHERS MANAGEMENT AGENCY

photo Luis Sanchis

Berlin Partner GmbH Phone: +49 30 39980-241, Fax: +49 30 39980-239 Email: Ina.Kessler@berlin-partner.de, www.berlin-partner.de

THE GERMAN CAPITAL REGION MORE VALUE FOR YOUR INVESTMENT

The agency previously realized projects with some of the world’s biggest photographers such as Will McBride, David LaChapelle, Peter Lindbergh, Rankin, Lord Snowdon and Mario Testino. The interaction of different disciplines as well as the cooperation with the local scene and international professionals make NOWADAYS the market leader in Berlin for creative concept developing and production in the field of fashion.

The success of Shotview, founded in Vienna in 2003, has, in the meantime, extended far beyond the German-speaking market. From the very beginning, Kozva Rigaud, director of Shotview, who refers to her portfolio as “conservative rebels”, put her stakes on a selection of photographers with a concep tual, high-quality and artistic orientation. Thus, Shotview represents photographers such as Joachim Baldauf, Luis Sanchis, Peter Rigaud, Ben Hassett and Erwin Wurm, who

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create international advertising campaigns for Gucci and Alexander McQueen, among others as well as sophisticated editorials for Vogue, Harpers Bazaar UK and Japan, V Magazine and diverse art projects. In addition, Shotview also runs an online image archive as well as a small, excellent online gallery with a very limited number of selected works of its photographers. In February, Shotview will be opening a branch office in Berlin. www.shotview.com

ART

arl Lagerfeld

Max Mara | 55 years of italian fashion

Until February 4th 2007, C/O Berlin, The Cultural Forum for Photography, is presenting the exclusive showing of the exhibition One Man Shown by photo grapher Karl Lagerfeld. Karl Lagerfeld observes a single individual, a young man named Brad Kroenig. Kroenig is alone, but not lonely. He has no secrets from the camera and has an unusual freedom in his dealings with it; being photographed is his calling, his talent. With his very personal, changing, masculine grace he is totally present in these images, but inwardly, he is absent, full of ideas we know nothing about. His manner is that of the distant, unapproachable stance that is allowed only for beautiful people. For Brad Kroenig, the distance between mytho logy and modernity can be covered in a single step. He is aware of more than he knows, and does not need words to present any of this perfectly; his face and his body allow him to incorporate all these changes. With Kroenig, it is the roots of the unconscious that give correct expression to his form. He ‘dies’ as soon as the lamps are turned off. What remains is a totally normal

The exhibition ‘COATS! Max Mara, 55 years of Italian Fashion’ offers a fascinating journey into the history of Italian fashion. Max Mara is one of the oldest and most celebrated ‘Made in Italy’ companies: founded by Achille Maramotti in 1951 and run today by his sons Luigi and Ignazio and daughter Maria Ludovica. The exhibition addresses the history of this company from Reggio Emilia in Northern Italy for the first time, using the coat (the emblematic and most well-known design from Max Mara) as its key motif. Around 70 original styles are presented in an extensive cultural-historic survey from the

ooklet Magazine EXHIBITION | PHOTOGRAPHY graphed at Göbbel’s countryhouse in a sticky summer atmosphere, Bob Sinclar and Tatiani Katrantzi showed some skin and singer Brisa Roché floated ethere ally through the Bois de Boulogne. Want to find out more? Then pop by at our PREMIUM stand and let yourself in for a surprise!

30 | BFW MAG

1950s to today, with designs by Karl Lagerfeld, Jean Charles de Castelbajac, Luciano Soprani, Guy Paulin, Anne Marie Beretta and others. Numerous designer sketches never displayed before show the high level of creativity in designs and pattern development. Another major feature is the collection of approx. 100 selected original photo graphs from advertising campaigns, including those by Sarah Moon, Manfredi Bellati, Peter Lindbergh, Richard Avedon, Steven Meisel and Craig McDean. Further focus points include production processes for inhouse production and an artistic debate with fashion.

Kulturforum Potsdamer Platz | Matthäikirchplatz 6-8 | 10785 Berlin | Mitte Opening hours: Tue, Wed, Fri, Sat, Sun 10h00-18h00 | Thu 10h00-22h00 www.smb.museum

tyle 100

Style & the family tunes | EXHIBITION

C/O Berlin at Postfuhramt | Oranienburger Strasse | Tucholskystrasse | 10117 Berlin open daily 11h00-20h00 | www.co-berlin.com

BOOKLET magazine presents the latest issue’s motifs at the PREMIUM trade show in Berlin. Celebrities, actors and musicians are photographed by international fashion photographers: Jeanette Hain presents her very sexy and very pregnant self in Brandenburg, Wotan Wilke Möhring was photo

oats!

ONE MAN SHOWN | PHOTOGRAPHIC STUDIES ‘all-American boy’, one from whom we would never expect such a range of transformations. Both in photography and in fashion, Karl Lagerfeld’s style cannot be pinned down. The worldfamous fashion designer first took up photography in the 1980s. Ever since, he has been a successful photographer and collector. He gives his creativity and his wide-ranging talent free rein, and photographs in a free style, aes thetically secure, clear, and direct, with no interest in others’ opinions. ‘I don’t know whether I have a particular way of seeing things or whether this is evident in my photographs. How should I know? I’ve never seen through other people’s eyes. That’s of no interest to me.’ In 1996, Lagerfeld, originally from Hamburg, was awarded the Culture Prize of the German Photography Society. Karl Lagerfeld and Gerhard Steidl designed the exhibition ‘One Man Shown’, with photographs and multimedia installations, as a world wide exclusive for C/O Berlin. A cata logue accompanying the exhibition will be published by Steidl-Verlag.

ART

The exhibition “STYLE 100” presents highlights from 100 issues of Style & The family Tunes with an emphasis on the anniversary issue. For this special publication, selected photographers were commissioned to focus their very special gaze toward the future of fashion and style photography, that indisputable manifestation of Zeitgeist. Included are: RALPH MECKE, who presently lives in Paris and together with Klaus Stockhausen produced the very first fashion spread for STYLE with today’s top star Christina Kruse

as model. MELODIE MCDANIEL, American photographer for VOGUE Hommes and video director who, 8 years ago, published a sensational black/white spread on the theme “Black Church in America” and is known for her sensitive approach to the topic. MARCUS GAAB, regular contributor to STYLE, who with his Endless Spread 2004, photographed STYLE’s longest photo spread yet. The final list of photographers is guaranteed to hold a few more surprises… www.stylemag.net

BFW MAG | 31

CREATE BERLIN

| ORWELL |

SHOWROOM OPENING new MEETING point for berlin designers scene

In January 2007 CREATE BERLIN will be opening a showroom at its new location in the Postfuhramt (PFA) Berlin. CREATE BERLIN provides a platform for designers and creative people from Berlin to present their art work. Come and experience the pulse of Berlin at the Postfuhramt, where exciting events take place right in the heart of the city. A building steeped in history, rich in the old and cool in the new history, where in former days, letters were sent off in all directions, and, where since the nineties, events, exhibitions and Berlin’s nightlife has been centered. The PFA on Oranienburger Strasse is becoming THE destination for Berlin’s design and creative scene. Right near Transform Berlin/DESIGNMAI, Rodeo Club and the gallery C/O Berlin, the CREATE BERLIN showroom will present alternating projects, exhi bitions, events, corporate presentations and creative ideas.

Berlin, as an UNESCO appointed City of Design on a national and international level CREATE BERLIN realizes international projects and events in Berlin that present the city of Berlin, its designers and the initiative to a public interested in design as well as potential consumers and buyers both inland and abroad. In the design presentations, first-rate Berlin design encounters design environments specifically conceived for the respective events. CREATE BERLIN projects are the result of a successful cooperation between CREATE BERLIN members and other Berlin designers and companies combining diligent planning, selection and execution and a high level of commitment from all participants.

CREATE BERLIN is an association of and for Berlin designers, design agencies, businesses and associated institutions. CREATE BERLIN interconnects creative people of all design fields - from fashion and product design to new media and graphic design. The CREATE BERLIN community is united by its passion for design and love of Berlin, the city they all live and work in. This network of creative artists enables the design spirit of Berlin to grow and expand to other countries. CREATE BERLIN has the goal of promoting and strengthening the new image of

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CREATE BERLIN E.V. Postfuhramt Berlin Oranienburger Strasse | TucholskyStrasse ENTRANCE Auguststrasse 5a 10117 Berlin | MITTE Fon +49 30 280 92 808 | Fax +49 30 280 94 712 info@create-berlin.de www.create-berlin.de

A FASHION LABEL ON COURSE FOR INTERNATIONAL SUCCESS

ORWELL is a fashion company that designs and distributes highest quality Ladies’ fashion and lifestyle products. The brand is positioned in the premium segment of the international market. From the beginning, ORWELL’s development has shown an extraordinary upward trend, consistent brand quality and an excellent priceperformance ratio. This successful development continues in the export market, where ORWELL generated 45% of its complete turnover for 2006. It is both, a challenge and an incentive for the company to continue with this dynamic internationalisation.

ORWELL’s new, 800 square meters large showroom in Berlin, Osthafen, Stralauer Allee 11 is part of this trend. In this quickly evolving ambience, that is home to fashion, media and TV, ORWELL has created an international platform and meeting point, with a stylish open-space showroom in a classic harbour house for national and international customers, media and TV. In this venue, ORWELL’s approach to fashion & accessories, lifestyle, savoir vivre, cooking and modern art is celebrated in style to join these facets so that everybody can experience the ORWELL world.

ORWELL Showroom Modezentrum Osthafen Stralauer Allee 11 10245 Berlin | friedrichshain

BFW MAG | 33

Fashion Shows Friday 26th January: 14H00, 16H00, 18H00 Saturday 27th January: 11H00, 13H00, 15H00, 17H00 Sunday 28th January: 10H00, 12H00, 14H00

SHOWROOMS |

IFC GmbH Grünberger Strasse 54 10245 Berlin T +49 (0)30 29 77 370 F +49 (0)30 29 77 37 18 info@ifc-berlin.de Labels: IQ+ Agentur Dagmar Lange Monumentenstrasse 35 10829 Berlin T +49 (0)177 68 42 302 F +49 (0)30 36 43 25 94 agentur-dagmar-lange@t-online.de Labels: Heidmann, 0039 Italy Goia, COD Jeans, IQ AGENTUR V Jacob Valdemar Rückerstrasse 4 10119 Berlin T +49 (0)176 21 05 46 91 jacob@agenturv.de Labels: Henrik Vibskov, Wood Wood, C.neeon, Wendy & Jim, Bernhard Wilhelm, Peter Jensen Eley Kishimoto ALExander Berrisch Winterfeldtstrasse 46 10781 Berlin T +49 (0)30 21 96 35 96 F +49 (0)30 21 96 35 97 M -49(0) 173 25 20 593 Labels: D’oz pour Homme, Pandora Jewelry, David Aubrey Armin Lang Winsstrasse 62-63 10405 Berlin T +49 (0)179 50 14 209 F +49 (0)30 44 32 82 08 berlin@skunkfunk.com Labels: Skunkfunk, Goorim B61 Bekleidung Angela Brix, Anke Hain Monumentenstrasse 35 10829 Berlin T +49 (0)30 21 75 64 13 F +49 (0)30 21 75 64 14 b61_bekleidung@t-online.de Labels: BSB, Colcci, Muchacha, Anna Alcazar, Playboy Accessoires, Blutgeschwister, D.E.P.T., J.C. Rags Berlinomat Frankfurter Allee 89 10247 Berlin T +49 (0)30 42 08 14 45 F +49 (0)30 49 85 32 24 info@berlinomat.com

Bernhard Kaeser-Heller Modeagentur Leipziger Platz 7 10117 Berlin T +49 (0)30 20 62 39 08 F +49 (0)30 20 62 39 13 kaeserheller@t-online.de

Episoda Böckhstrasse 3 10967 Berlin T +49 (0)30 79 70 80 42 F +49 (0)30 79 70 80 43 info@episoda.de Labels: Hummock, Fly 53, Fly Woman

Industrial Fashion Content Grünberger Strasse 54 10245 Berlin T +49 (0)30 29 77 320 F +49 (0)30 29 77 37 11 info@ifc-berlin.de Labels: IQ

Brandcentral Kastanienallee 55 10119 Berlin T +49 (0)30 46 60 69 20 F +49 (0)30 46 60 69 21 contact@brandcentral.de Labels: Wonhundred, Fienden, Ox Design

Evelin Brandt Mode GmbH Rathenower Strasse 11-13 10559 Berlin T +49 (0)30 70 79 990 F +49 (0)30 70 79 99 13 info@evelin-brandt.de

Kaufleute GmbH & Co. KG Wallstrasse 16 10179 Berlin T +49 (0)30 24 04 69 00 F +49 (0)30 24 04 69 010 www.bk-kaufleute.de Labels: La Martina, Brooks Brothers, Canal Club, Raid Gauloise

Create Berlin e.V Auguststrasse 5a 10117 Berlin T +49 (0)30 28 09 28 08 F +49 (0)30 28 09 47 12 info@create-berlin.de Deluxe Distribution Reichenberger Strasse 113a 10999 Berlin T +49 (0)30 69 59 76 90 F +49 (0)30 69 59 76 91 morgan@deluxe-distribution.de Labels: Lois, EMU Australia, subscript, COPHA, J. Fold Dutch Delight Christburger Strasse 44 10405 Berlin T +49 (0)30 24 04 89 24 Info@dutchdelight.de www.dutchdelight.de Labels: Bas, Cin by Cindy, Jeroen van Tuyl, Kymar, Leontine Hagoort, Shanibar, Jessica Joyce, Vlieger & Vandam, Eckhard Graf Kissinger Strasse 56 14199 Berlin T +49 (0)30 82 32 555 F +49 (0)30 82 36 583 eckhardgraf@gmx.de Labels: Test Italia, Yoon, Punto, Gian Carlo, Paolo Fiale

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Eyegasm Schlesiche Strasse 26 10997 Berlin T +49 (0)30 24 63 22 53 F +49 (0)30 24 63 22 51 Eyegasmberlin@aol.com Labels: Don Ed Hardy, Fireball, Ganesh, Flores y Dolores, Jewelz, Nolita, Rare, Rare Donna, Sete Di Jaipur, De Puta Madre, Friis & Company, Aerosol, Singly, phard, Zu Elements Fashion & Art – Semren Handjerystrasse 1 12159 Berlin T +49 (0)178 81 71 070 marijasemren@gmail.com Labels: Studio D+D, atelier 2 Fornarina Stralauer Allee 2c 10245 Berlin T +49 (0)30 66 76 39 83 F +49 (0)30 66 76 39 84 Beatrice.michalski@fornarina.com www.fornarina.com Labels: Fornarina, Fornarina LTD Fornarina Schuhe Holly’s Modeagentur Joachim-Friedrich-Strasse 8 10711 Berlin T +49 (0)30 93 95 27 46/48 F +49 (0)30 93 95 27 49 hollysmodeagentur@web.de Labels: Hoss Homeless, Celebrity, Clan Leder & Pelze, Holly Golightly, Miriam Moeller, Arizona Dream

Labels Berlin Stralauer Strasse 10 10245 Berlin www.labels-berlin.com office@labels-berlin.com Labels: Hugo Boss, Escada, Orwell, Marc Cain, Carlo Colucci, Brax, Leineweber, Esprit Michael michalsky showroom Charlottenstrasse 68-71 10117 Berlin T +49 (0)30 20 62 08 810 F +49 (0)30 20 62 08 899 Mk – Klosseck GmbH & Co. KG Schlesiche Strasse 26 Aufgang C, 4. Stock 10997 Berlin T +49 (0)30 61 67 580 F +49 (0)30 61 67 58 30 mail@mk-klosseck.com www.aemkei.com Label: Aem’kei Mode Center Berlin/Ullsteinhaus Mariendorfer Damm 1-3 12099 Berlin T +49 (0)30 70 09 50 F +49 (0)30 70 50 101 info@modecentrum-berlin.de www.modecentrum-berlin.de

SHOWROOMS

Pure Fashion Agentur Schönhauser Allee 66 10437 Berlin T +49 (0)30 84 71 28 03 F +49 (0)30 84 71 28 10 contact@pure-fashion-online.de Labels: Pure, Shoe’shibar, SamsoeSamsoe, Vadumsrum, Nerve, Trousers, Suits Retro Show Modeagentur Oranienburger Strasse 15 10178 Berlin T +49 (0)30 28 09 77 03 F +49 (0)30 28 09 77 05 M +49 (0)170 31 69 383 a.m.el-kariony@retro Labels: Nicole Fahri Rissleben GMBH Sächsische Strasse 1 10707 Berlin T +49 (0)30 88 17 598 F +49 (0)30 88 67 91 31 M +49 (0)171 27 29 038 risstrading@bbtt.de Labels: Fabrizio Lenzi, Axel Delikat Rissleben & Rabben Fashion Sächsische Strasse 1 10707 Berlin T +49 (0)30 88 67 98 99 F +49 (0)30 88 67 91 31 M +49 (0)171 27 29 038 rr.fashion@t-online.de Labels: Missoni, Christina Mayer, Kubidal, Christensen, Maria Maccaroni, Blush Dessous, Janet Reger STRICT Distribution GmbH Marienburger Strasse 10 10405 Berlin T +49 (0)30 61 67 58 18 mike@strict-berlin.de www.strict-berlin.de Labels: merde, Gram, Surface to Air The Fashionrepublic GbR Kronberger Strasse 12 14193 Berlin T +49 (0)30 65 79 01 40 F +49 (0)30 65 79 01 42 info@tfr.ag Labels: Ed Hardy Shoes

BFW MAG | 35

Showrespect Seydelstrasse 33 10117 Berlin T +49 (0)30 28 09 99 99 F +49 (0)30 28 09 99 90 info@showrespect.de www.showrespect.de Labels: Baum und Pferdgarten, Junk De Luxe, Firebirdfly, Hope, Ivana Helsinki, Nanso Lempivaate, Wings by Vadumsrum Rissleben & Rabben Fashion GbR mbH Sächsische Strasse 1 10707 Berlin T +49 (0)30 88 17 598 F +49 (0)30 88 67 91 31 risstraing@bbtt.de Labels: Fabrizio Lenzi, Axel Delikat, Missoni, Missoni Mare, Metradamo, Maria Maccaroni, Janet Reger, Blush Dessous, Birger Christiensen, Kudibal Temporary Showroom Martin Premuzic Kastanienallee 36a 10435 Berlin T +49 (0)30 44 04 73 71 contact@temporaryshowroom.com www.temporaryshowroom.com Labels: ADD, Antaeos , Boessert / Schorn , Emil & Sheikh , Hanna Hammaberg, IO, Jessica Richard , Karolin Maier-Hauff, Kristin Hensel, Penelope’s Sphere, USE Unrath & Strano Charitéstrasse 4 T +49 (0)30 26 94 87 44 F +49 (0)30 26 94 87 46 Webhouse Industries Uhlandstrasse 161 10719 Berlin T +49(0) 30 25358019 F +49(0) 30 45021383 contact@webhouse-ag.de www.webhouse-ag.de Labels: Ibrahim Lopez, Kilian Kerner, Sascha Lingerie, Nova Jewelry Zeha Berlin AG Heinrich-Roller Strasse 28 10405 Berlin T +49(0) 30 44017214 F +49(0) 30 440127215 info@zeha-berlin.de

SHOPPING

Aigner Kurfürstendamm 50 | Charlottenburg

Diesel Neue Schönhauser Strasse 21 | Mitte

René Lezard Kurfürstendamm 48-49 | Charlottenburg Alte Schönhauser Strasse 42 | Mitte

Fred Perry Neue Schönhauser Strasse 10 | Mitte

Wunderkind Markgrafenstrasse 42 | Mitte

berlinomat Frankfurter Allee 89 | Friedrichshain

sai so Torstrasse 140 | Mitte

Yves Saint Laurent Kurfürstendamm 52 | Charlottenburg Friedrichstrasse 71 | Mitte

Bless Mulackstrasse 38 | Mitte

Schiesser Revival Münzstrasse 23 | Mitte Schwarzhogerzeil Mulackstrasse 28 | Mitte Starstyling Mulackstrasse 4 | Mitte

Bottega Veneta Friedrichstrasse 71 | Mitte

DEPARTMENT STORES

Boss Black Rosenthaler Strasse 62 | Mitte

Chanel Kurfürstendamm 188-189 | Charlottenburg

Departmentstore Quartier 206 Friedrichstrasse 71 | Mitte

Boss Orange Max-Beer Strasse 2 | Mitte

Comme des Garçons Brunnenstrasse 152 | Mitte

Galeries Lafayette Friedrichstrasse 76-78 | Mitte

Ermenegildo Zegna Kurfürstendamm 185 | Charlottenburg

KaDeWe Tauentzienstrasse 21-24 | Charlottenburg

Escada Friedrichstrasse 176-179 | Mitte

CONCEPT STORES

Etro Friedrichstrasse 71 | Mitte Gucci Friedrichstrasse 71 | Mitte Hermès Kurfürstendamm 58 | Charlottenburg Friedrichstrasse 171 | Mitte

F95 Frankfurterallee 95-97 | Friedrichshain Moorkrow Auguststrasse 5A | Mitte The Corner Französische Strasse 40 | Mitte Über Auguststrasse 26A | Mitte

Jil Sander Kufürstendamm 185 | Charlottenburg

TREND STORES

Herr von Eden Alte Schönhauser Strasse 14 | Mitte

Louis Vuitton Friedrichstrasse 71 | Mitte

Acne Jeans Münzstrasse 23 | Mitte

Holly Alte Schönhauser Strasse 4 | Mitte

Max Mara Kurfürstendamm 178 | Charlottenburg

Andreas Murkudis Münzstrasse 21 | 2nd backyard | Mitte

Konk Kleine Hamburger Strasse 15 | Mitte

MCM Berlin Kurfürstendamm 186 | Charlottenburg

A.P.C. Mulackstrasse 35 | Mitte

Lala Berlin Mulackstrasse 7 | Mitte

Moschino Friedrichstrasse 71 | Mitte

apartment Memhardtstrasse 8 | Mitte

Majaco Fehrbelliner Strasse 24 | Mitte

Prada Kurfürstendamm 189 | Charlottenburg

Belleville Rosa-Luxemburg-Strasse 27 | Mitte

mayer. Große Hamburger Strasse 1 | Mitte

Strenesse Friedrichstrasse 71 | Mitte

Best Shop Alte Schönhauser Strasse 6 | Mitte

Mientus Kurfürstendamm 52 | Charlottenburg

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Pale Blue Eyes Kastanienallee 50-51 | Mitte

Respectmen Neue Schönhauser Strasse 14 | Mitte

LUXURY

SHOPPING

Marc O’Polo Kurfürstendamm 220 | Charlottenburg

Camper | Shoes Neue Schönhauser Strasse 11 | Mitte Kurfürstendamm 26A | Charlottenburg

Miss Sixty Neue Schönhauser Strasse 16 | Mitte

Fiona Bennett | Hats Große Hamburger Strasse 25 | Mitte

Nike Town Tauentzienstrasse 7 | Charlottenburg

Konplott | Jewellery Rosenthaler Strasse 49 | Mitte

Onitsuka Tiger Alte Schönhauser Strasse 20-22 | Mitte

Ludwig Reiter | Footwear Kurfürstendamm 50 | Charlottenburg

van Ravenstein Leibnitzstrasse 49 | Charlottenburg

Oska Oranienburger Strasse 84 | Mitte Bleibtreustrasse 42 | Charlottenburg

Melange | Accessories Gormannstrasse 23

van reimersdahl berlin Tucholskystrasse 47 | Mitte

Pepe Jeans Neue Schönhauser Strasse 2 | Mitte

Orlando | Footwear Rosenthaler Strasse 48 | Mitte Oranienburger Strasse 7 | Mitte

von Wedel & Tiedeken Almstadtstrasse 7 | Mitte

Phard Oranienburger Strasse 1 | Mitte

Riccardo Cartillone | Footwear Oranienburger Strasse 85 | Mitte

Wingenbach Bergstrasse 22 | Mitte

Puma Rosenthaler Strasse 40-41 | Mitte

Rio Schmuck Bleibstreustrasse 52 | Charlottenburg

WoodWood Rochstrasse 4 | Mitte

Replay Neue Schönhauser Strasse 3 | Mitte

Serendipity | Handbags & Gifts Rosenthaler Strasse 40-41 | Brunnenhof 4 | Mitte

SELECTED BRANDS

Tommy Hilfiger Denim Rosenthaler Strasse 38 | Mitte

Smart Travelling Store | Travel Accessories Münzstrasse 21 | Backyard | Mitte

Talkingmeanstrouble.store Alte Schönhauser Strasse 39-40 | Mitte To die for Neue Schönhauser Strasse 10 | Mitte Ulf Haines Rosa-Luxemburg-Strasse 9 | Mitte Urban Speed Gipsstrasse 7 | Mitte

American Apparel Münzstrasse 19 | Mitte

WESC Max-Beer-Strasse | Münzstrasse | Mitte

Bench Rosenthaler Strasse 50 | Mitte Carhartt Rosenthaler Strasse 48 | Mitte

BFW MAG | 37

Tosh | Jewellery Alte Schönhauser Strasse 25 | Mitte

| SLEEP |

ART’OTEL Wallstrasse 70–73 | Mitte T +49 (0)30 24 06 20 www.artotel.de Esplanade Lützowufer 15 | Tiergarten T +49 (0)30 254780 www.esplanade.de Honigmond Tieckstrasse 12 | Mitte T +49 (0)30 28 44 550 www.honigmond-berlin.de

Combining understatement and hightech details, the contemporary Grand Hyatt Berlin located in Potsdamer Platz, the newly created heart of Berlin, impresses with its stunning architecture, spectacular interior and modern art. The hotel’s Club Olympus Spa & Fit ness offers breathtaking views over the Berlin skyline and is the perfect spot to relax the body, mind and soul. GRAND HYATT BERLIN Marlene-Dietrich-Platz 2 10785 Berlin T +49 (0)30 25 53 12 34 F +49 (0)30 25 53 12 35 www.berlin.grand.hyatt.de

HOTEL JOHANN Johanniterstrasse 8 | Kreuzberg T +49 (0)30 22 50 74-0 www.hotel-johann-berlin.de

New luxury hotel à la française: Hôtel Concorde Berlin. The 311 rooms and suites are puristic and yet extravagant in style thanks to architect Jan Kleihues. The Le Faubourg, a modern-style brasserie, one of the new and hip restaurants around the Ku’damm, spoils guests with modern French cuisine for lunch and dinner. On Sundays the brasserie offers a special “déjeuner du dimanche” brunch.

The Hilton Berlin is situated on the historic Gendar menmarkt within walking distance to the shopping mile Friedrichstrasse, the boulevard Unter den Linden and the Brandenburg Gate. 589 exclusive rooms, an Execu tive Floor with separate Club Lounge, 7 restaurants and bars invite you to stay. Relax in the exceptionally designed Wellness & Health Club area with 24 hours open fitness center.

HOTEL CONCORDE BERLIN Augsburger Strasse 41 10789 Berlin T +49 (0)30 800 999 0 F +49 (0)30 800 999 99 www.hotelconcordeberlin.com

HILTON Mohrenstrasse 30 10117 Berlin T +49 (0)30 20 23 0 F +49 (0)30 20 23 42 69 www.hilton.de

Located on Fasanenstrasse right oppo site the Theatre of the West the elegant city hotel is situated on a street which is one of the most beautiful and elegant streets of Berlin. The airport is only 7 km away, the train station 200m. The central location makes the Savoy Berlin an ideal starting point for strolling, shopping and sightseeing.

Berlin’s latest 5-Star-hotel in the very heart of the capital. 146 guestrooms and suites in a historical bank buliding from 1889 with Italian restaurant Parioli, stunning Bebel Bar, six banqueting rooms and amazing “Spa de Rome” with indoor pool in the former jewel vault.

LUX11 Rosa-Luxemburg-Strasse 9-13 | Mitte T +49 (0)30 93 62 80 0 www.lux11.com Miniloft Hessische Strasse 5 | Mitte T +49 (0)30 847 109 0 www.miniloft.de HOTEL Q! BERLIN Knesebeckstrasse 67 | Charlottenburg T +49 (0)30 81 00 66 0 www.loock-hotels.com RELEXA Anhalter Strasse 8-9 | Kreuzberg T +49 (0)30 264 830 www.relexa-hotels.de Sol Melia Friedrichstrasse 10 | Mitte T +49 (0)30 20 60 79 00 www.solmelia.com

Arrival, Departure. And in between find a second home. Welcome to the privately managed environment of The Mandala Hotel at Potsdamer Platz. Experience design, light, aesthetics and the inf initely gratifying feeling of coming home. Enjoy the facileness of life in its holistic atmosphere. And enjoy the inspirational service – all in the very heart of Berlin. THE MANDALA HOTEL Potsdamer Strasse 3 10785 Berlin T +49 (0)30 590 05 00 00 F +49 (0)30 590 05 05 00 www.themandala.de

SAVOY HOTEL BERLIN Fasanenstrasse 9-10 10623 Berlin T +49 (0)30 31 10 30 F +49 (0)30 31 10 33 33 info@hotel-savoy.com www.hotel-savoy.com

BFW MAG | 39

HOTEL DE ROME Behrenstrasse 37 10117 Berlin T +49 (0)30 460 60 90 F +49 (0)30 460 05 92 000 www.hotelderome.com

GOING OUT

EAT

Secrets

ashionistas Monsieur Vuong Alte Schönhauser Strasse 46 | Mitte T +49 (0)30 30 87 26 43 Indochina café serves up fresh and aro matic bowls of exotic flavors. Do order a shake from their drinks menu...the Mona Lisa is especially delicious!

Sale e Tabacchi Kochstrasse 18 | Mitte T +49 (0)30 2521155 Cozy Italian gem for scenesters in the Check Point Charlie neighborhood. Housed in a historical building built by Max Dudler, it is now owned by Piero de Vitis. An authentic Italian dining experience and good wine selections!

GOING OUT

Kuchi Gipsstrasse 3 | Mitte T +49 (0)30 28 38 66 22 One of Berlin’s darling sushi spots in the midst of the galleries Strip. Try their Udon Noodle Soup!

DRINK Greendoor Winterfeldtstrasse 50 | Schöneberg Intimate cocktail bar with a 70’s touch where highly competent barkeepers mix up exotic concoctions.

EAT Clärchens Ballhaus Auguststrasse 24 | Mitte T +49 (0)30 28 29 295 Vintage social dance venue with white tablecloth dining tables along the sides. The kitchen serves up delicious stoneoven Napolitano Pizza and typical Berliner boulette and potato salad. Kitchy and fun! Paris Bar Kantstrasse 152 | Charlottenburg T +49 (0)30 31 38 052 Hot Spot for VIPs. From Robert de Niro to Madonna – everybody was here. French cuisine in a french bistro atmosphere.

Toca Rouge Torstrasse 195 | Mitte T +49 (0)173 61 31 556 New fashionable kid on the otherwise quite deserted block of Torstrasse. Gives new meaning to chinese food! Very very cool...

Fluido Christburger Strasse | Prenzlauer Berg A bar of high standards, one must ring the doorbell to get in. It feels like someone’s fancy living room.

PARTY Weekend Alexanderplatz 5 | Mitte Very fashionable Berlin electronica boîte. To see and be seen by the BerlinMitte hipsters. Rio Chausseestrasse 106 | Mitte Interesting mixture of crowd, and music. But always hip, guaranteed.

Felix Clubrestaurant Behrenstrasse 72 | Mitte T +49 (0) 30 20 62 860 Embedded at the legendary Adlon Palais, the Felix Clubrestaurant provides a rotational entertainment schedule from Wednesday to Saturday. Experience a unique symbiosis between gourmet cuisine and chic clubbing. Famous guests like Will Smith, Colin Farrell, Robbie Williams, Black Eyed Peas, etc. Behind the brand “Fashionized”‚ you find a fashion show which is held nine times a year. On January 27th Barbara Becker and Martina Rau present the new collection of their label “f.rau becker”.

DRINK

PARTY

8mm Schönhauser Allee 177B | Prenzlauer Berg The projected film serves as a back drop. The real focus is the amazing playlist of sophisticated music. Though a bit dark & seedy.

COOKIES Friedrichstrasse | Unter den Linden | Mitte New venue for the legendary Berlin club Cookies that openes on January 16th.

Café Bravo Auguststrasse 69 | Mitte Walk in to the KW building, through Dan Graham’s sculpture, you will find the glass-front Café Bravo, and flocks of art lovers sipping away their wine spritzer, talking about the latest gallery openings.

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DRINK

PARTY

Mädchenitaliener Alte Schönhauser Strasse 12 | Mitte T +49 (0)30 40 04 17 87 Not only for girls, boys are welcomed too to cozy up with a bowl of uncon ventional pasta! Try the figs and poppy seed pasta!

Bar 103 Kastanienallee 49 | Mitte A total Mitte institution...always packed.

rt Lovers

Maxwell Bergstrasse 22 | Mitte T +49 (0)30 28 07 121 Maxwell offers an exquisite menu as well as a spectacular wine list. Catered to the stylish gourmet crowd and art lovers. Modern european fare housed in a historical brewery. With a touch of French bistro feel.

aid Back Ladies& Chaps

BFW MAG SHARES BERLIN EAT

Rodeo Club At Postfuhramt Oranienburger Strasse | Tucholsky Strasse The new location for creative partygoers. The building is also now home to the C/O Berlin gallery for photography.

Goldener Hahn Pückler Strasse 20 | Kreuzberg T +49 (0)30 61 88 098 This hidden gem is located in the quaint residential Kreuzberg. The restaurant offers heart-warming italian dishes in a cozy and laid-back atmosphere...

CSA Karl-Marx-Allee 96 | Friedrichshain Upscale, minimalistic bar, on the notorious concrete strip of Karl-MarxAllee. Fabulous cocktails, and prices to match...

Solar Stresemannstrasse 76 | Schöneberg T +49 (0)163 76 52 700 17th-floor panorama-lounge & restau rant with city-views, DJs & VJs – like an urban ’cafe del mar’. Lounge in the stylish surroundings, or have breakfast with a breath-taking panoramic view. Würgeengel Dresdner Strasse 122 | Kreuzberg Lively & stylish, attracts laid-back creative & media types...

Pony BAR Alte Schönhauser Strasse 44 | Mitte Get comfortable at this little bar in the heart of Mitte. Nothing fancy, but a good place to catch up with friends and do some people watching from the windowseats. Ohio Schlesische Strasse 35A | Kreuzberg In this small locale, you will find the finest martini in the city! Vodka or gin, James Bond style, definitely shaken, and not stirred.

103 Club Falckensteinstrasse 47 | Kreuzberg Hip and laid-back club, where dancing is optional. Perfect for those who just want to lounge and talk. Great music programming ranges from Funk to House. 40 Seconds Potsdamer Strasse 58 | Tiergarten A 40 second lift ride will take you to this exclusive spot for a night of Berlin night skyscrape gazing... 90 Grad Dennewitzstrasse 37 | Schöneberg Anything but laid-back darling! Lus cious models and stripers alike dominate this club with their sugar daddies. Photos of 2 meter-tall seduc tive models adorn the walls. Pricey bar.

Mysliwska Schlesische Strasse 35 | Kreuzberg Mismatched furniture, and good indie music playing from the stereo, this is the place to kick back, relax, and let the good times roll...

lectro Lovers EAT

DRINK

PARTY

Lola Lounge Rosa-Luxemburg-Strasse 17 | Mitte T +49 (0)30 27 59 44 30 Fashionable meeting point for electro lovers, serving from fingerfood to à la carte.

Coffee to go Kastanienallee | Mitte Totally hip cafe with an organic goodie menu. The most popular items are the soup of the day, and yogurt muesli cups.

Watergate Falckensteinstrasse 47A | Kreuzberg Dance the night away under the Oberbaum Bridge. Huge glass windows offer a unique view to the river Spree.

Rio Chausseestrasse 106 | Mitte Rio is a wild wild place. Always crowded until the sun comes up. Berlin Mitte posse.

Greenwich Bar Gipsstrasse 5 | Mitte Highly exclusive bar for exclusive clientele.

Panorama Bar Am Wriezener Bahnhof | Friedrichshain This is hard-core electronica Berlin. Very naughty, not for the faint-hearted.

club faces Rochstrasse 132-134 | Mitte “I was never good with names, but I remember faces.” Small electro boîte under the S-Bahn at Hackescher Markt.

BAR 27 Nollendorfstrasse 27 | Schöneberg Bar 27 is located near the Winterfeldtplatz, an area of Berlin which is well known for the range of stylish bars. Enjoy a varied selection of cocktails in an intimate atmosphere with regulary DJ line ups.

Maria am Ostbahnhof An der Schillingbrücke | Friedrichshain One of Berlin’s hippest understate electro party hubs. Always the best DJ line-up and the venue for indie, electro, hip hop, live acts!

Zoe Rochstrasse 1 | Mitte T +49 (0)30 24 04 56 35 Sleek and stylin’ hub for scenesters. Mediterranean cuisine. Semi Lasso Muskauer Strasse 13 | Kreuzberg T +49 (0)30 61 62 39 12 Hip eatery for the electro crowd in Kreuzberg, getting ready for all-nighters with the in-house DJ. The menu is nice & diverse. Treat your morningafter with their elaborate breakfast selections!

BFW MAG | 41

GOING OUT

osh Executives DRINK

shiro i shiro Rosa-Luxemburg-Strasse 9-13 | Mitte T +49 (0)30 97 00 47 90 The sleek yet kitchy dining room of Lux11 Hotel. The open-kitchen dishes out innovative modern fares with European Asian Fusion.

PAN ASIA Rosenthaler Strasse 38 | Mitte T +49 (0)30 27 90 88 11 Asian healthy food in a stylish clean ambience situated in the heart of Berlin at Hackescher Markt. Restaurant, lounge & cocktailbar. VAU Jägerstrasse 54|55 | Mitte T +49 (0)30 20 29 730 Famous restaurant of the star red chef Kolja Kleeberg, architecture by Meinhard von Gerkan. Need we say more...

Bangaluu Invalidenstrasse 30 | Mitte T +49 (0)30 25 21 155 A unique dining experience in Berlin. A restaurant and club merged into a dazz ling fusion for the senses. The Private VIP Restaurant at Bangaluu Dinnerclub offers premium international cuisine and the possibility to enjoy Berlin’s nightlife at its best, all in one building. Lutter & Wegner Charlottenstrasse 56 | Mitte T +49 (0)30 20 29 540 Traditional hot spot for journalists, politicians and actors. German and austrian cuisine. More than 1,000 wines.

PARTY

EAT

DRINK

90 Grad Dennewitzstrasse 37 | Schöneberg Luscious models and stripers alike dominate this club with their sugar daddies. Photos of 2 meter-tall seductive models adorn the walls. Pricey bar.

SchneeweiSS Simplonstrasse 16 | Friedrichshain T +49 (0)30 29 04 97 04 Chic snow-white interior with excellent alpine cuisine.

The Sharon Stonewall Linienstrasse 136 | Mitte The name says it all...

November Husemannstrasse 15 | Prenzlauer Berg T +49 (0)30 44 28 425 Gay-themed nice & cozy café in a charming neighborhood. Kettles of tea, coffee and quite nice food. Weekend brunch is also served.

Qiu Potsdamer Strasse 3 T +49 (0)30 59 00 00 00 The Qiu - It’s always time to unwind. Refined Cocktails and fine foods in the uniquely inspiring atmosphere of the Qiu. The Lounge relaxes you from the very moment you step in. Sample a variety of Whiskeys, Cognacs and Sours in this intimate club ambience. Allow yourself to be surprised by the variety of exotic cocktails and drinks. Meet interesting people. Make no detours on the way to this salubrious lounge bar called Qiu, located on the first floor of The Mandala Hotel.

EAT

DRINK

I due forni Schönhauser Allee 12 | Prenzlauer Berg T +49 (0)30 44 01 73 33 Haphazard table settings in true Berlin fashion. Stone-oven pizza and house made comfort pasta.

Ankerklause Kottbusser Damm 104 | Kreuzberg Rock & indie musicians alike hang at this Berlin institution in Kreuzberg. Grab a seat on parked boat right on the canal if it’s not too cold.

PARTY

Alt-Berlin Münzstrasse 23 | Mitte A piece from the old eastern days. Berlin at its most authentic. Drink beer and eat boulette!

Wild at heart Wiener Strasse 20 | Kreuzberg Total Rock’n’Roll attitude in Wild at Heart, named after the eighties classic Lynch film. Franken Oranienstrasse 19A | Kreuzberg This is home to many Berlin Rockers. Late night filling station for like-minded patrons to fuel up with all kinds of beer and Jägermeister shots.

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PARTY

Barbie Deinhoff Schlesische Strasse 16 | Kreuzberg Kitsch & more kitsch. CAVE Eisenacher Strasse 116 | Schöneberg Little intimate bar if you want to feel like the fifth gay member of the ‘Sex and the city’ posse.

MORE Motzstrasse 28 | Schöneberg Breakfast, lunch, dinner. Any time is a good time! OTTENTHAL Kantstrasse 153 | Charlottenburg Nicest place for a second, third, fourth or fifth date.

Berghain Am Wriezener Bahnhof | Friedrichshain Surround yourself with topless leather clad sweaty bodies and dance till the sun comes up. GMF Café Moskau Karl-Marx-Allee 34 | Mitte Sundays at 22h00... Go there, taste, experience, enjoy... and have fun!

uirky

ockers

Jolesch Muskauer Strasse 1 | Kreuzberg T +49 (0)30 61 23 581 Famous and long-standing Austrian canteen. Try some of the best austrian specialties such as Wiener Schnitzel right here, in Kreuzberg’s best-kept secret.

ay Boys& Girls

EAT

Borchardt Französische Strasse 47 | Mitte T +49 (0)30 20 38 71 10 A fashionable hub for anyone who’s anyone. Classic restaurant frequented by VIPs and journalists.

GOING OUT

Bassy Club Schönhauser Allee 176A | Prenzlauer Berg Pure western bar for the cowboys at heart. White Trash Schönhauser Allee 6-7 | Prenzlauer Berg T +49 (0)30 50 34 86 68 Berlin’s legendary home to Rock’n’ Roll. Trashy is a term of endearment. Live music and American menu. SO36 Oranienstraße 190 | Kreuzberg Live bands perform nearly every night at this institution. Very Kreuzberg and very Berlin!

EAT

CAFE

DRINK

PARTY

Weinerei Fehrbelliner Strasse | Veteranenstrasse Mitte T +49 (0)176 282 09047 Pick up a plate at the buffet table, get a glass for one euro at the bar: eat & drink as much as your heart desires, settle your bill fair & square into the treasury vase by the bar at your leisure.

Kauf Dich glücklich Oderberger Strasse 44 | Prenzlauer Berg Treat your sweet tooth to yummy fluffy waffles with decadent toppings. For the health-conscious quirky kids, you may get everything whole-wheat. To keep warm, drink hot fruit punch, or glüh wein. By the way... everything’s for sale in the café.

CCCP Torstrasse 136 | Mitte Russian-themed kitch all-purpose gathering locale. Wiggle your bottoms to the latest mix of indie & electro!

Kaffee Burger Torstrasse 60 | Mitte Berlin’s popular destination for full-on kitchy Russian disco experience. Loved by tourists and expats.

Pasternak Knaackstrasse 24 | Prenzlauer Berg T +49 (0)30 44 13 399 A must for lovers of all things Russian! A traditional yet somewhat quirky restaurant boasts an elaborate and authentic menu, Sunday brunch is always packed!

Klub der Republik Pappelallee 81 | Prenzlauer Berg This commie-style hangout looks like an old living room from the eastern block. Quirky Berliners pack the place on weekends.

DR. PONG Eberswalder Strasse 21| Prenzlauer Berg At Dr. Pong, you can run around the table playing circular ping pong, while sipping on commie-style, rudimentary but interesting cocktails. Classic con coction: tequila gold with rhubarb juice!

Kit Kat Club Bessemer Strasse 2-14 | Schöneberg The no-pants policy will keep spectators away, leaving the place for only the quirky and cheeky. The unknown awaits...

Gorki Park Weinbergsweg 25 | Mitte This kitchy Russian themed café offers good weekend brunches. For a complete Russian experience, visit its sister res taurant, Pasternak in Prenzlauer Berg.

op Lunch And last but not least, we acknowledge the importance of lunching... May We recommend:

Barcomi’s Sophienstrasse 21| Mitte Nice big café with an amazing sweets selection. Great for art lovers after a visit to the Hoffmann Foundation.

LA Focacceria Fehrbelliner Strasse 24 | Mitte Change of pace from the usual thincrust pizza and dig in to just-out-of the oven focaccia with succulent toppings!

Dolores Rosa-Luxemburg-Strasse 7 | Mitte Fast & fabulous! Totally yummy burritos!

Fleury Weinbergsweg 20 | Mitte Eat a croissant & drink a café au lait for breakie, a quiche or two for lunch!

BFW MAG | 43

Lebensmittel Rochstrasse 2 | Mitte German specialties served with love & care at this cute little lunch spot. Think potato salad and crunchy roast pork shoulder... Leo Bettini Mulackstrasse 33 | Mitte Fresh pasta everyday, and knödel, ger man potato dumplings cooked in broth.

IMPRINT

IMPRint Publisher PREMIUM Exhibitions GmbH Luckenwalder Strasse 4|6 10963 Berlin T +49 (0)30 62 90 850 F +49 (0)30 62 90 85 50 info@premiumexhibitions.com www.premiumexhibitions.com

Editorial Department Lena Brombacher lb@premiumpr.de Ralf Strotmeier rs@premiumpr.de Alexander Thielmann a.thielmann@premiumexhibitions.com Diana Chen pr@premiumpr.de

Art Direction Jens Kamphausen jenz@jenskamphausen.com Litho Futura GmbH Leuschnerdamm 31 10999 Berlin T +49 (0)30 62 73 52 50 F +49 (0)30 62 73 52 59 info@futura-berlin.com

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Printing Wagemann Medien GmbH Leuschnerdamm 31 10999 Berlin T +49 (0)30 62 73 52 31 F +49 (0)30 62 73 52 39 info@wagemann-medien.de

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