CANVAS The Creative Production Guide 1.0 Inside the Guide Everything you need to confidently build Canvas, all in one place. 2
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What is CANVAS Canvas is an instant-loading, full-screen mobile experience on Facebook and Instagram for businesses to tell their stories, get new customers and showcase their products.
Entry Points
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The Anatomy of Canvas
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Where to Start Building
Benefits of CANVAS Simple to create with templates or use the advanced Canvas builder for custom experiences. Loads instantly and engages attention.
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Easy to Use Templates
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Canvas Strategies
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Canvas Cheat Sheet
A curated experience that highlights the content important to your audience. Works with all media types – photos, videos, text and links
The Canvas Experience
TAP FROM FACEBOOK OR INSTAGRAM
EXPERIENCE CANVAS
DIVE DEEPER ON YOUR MOBILE SITE
CANVAS | CREATIVE PRODUCTION GUIDE
Entry Points Facebook Collection
Facebook Single Image
Instagram Stories
Instagram Feed
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Facebook Single Video
Facebook Carousel
IT WORKS WITH EVERYTHING Canvas can be used in both Facebook and Instagram to meet a variety of business objectives and creative requirements. On the next few pages, we'll cover how each of these ad formats work and how to use them with Canvas.
CREATIVE TIPS
How do I know which to choose? Deciding which entry point fits your needs might take some testing, but the advantage of Canvas is that once you create one, you can reuse that Canvas as much as you like. Here are two strategies to help you find answers.
1
Try multiple entry points that go to the same Canvas. You can look at the measurement data and see which worked best for your business objective. Test the most recently launched entry points like Collection.
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Use the same approach to test different pieces of creative with the same entry point. Example: You have 3 videos, and you aren't sure which to choose. Create 3 different single video ads, and have them all go to the same Canvas.
Want to know more about all Facebook and Instagram's ad products? Find the full specification list here.
PRODUCT SPECS
CANVAS | CREATIVE PRODUCTION GUIDE
Entry Points
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Hero can be video or image Image: has to be 1200 x 628 (16:9) Video : supported sizes: 16:9 (1920 x 628) 1:1 (1080 x 1080) 4:5 (1080 x 1280) 2:3 (1080 x 1440)
Thumbnail images Square images below the hero image allow the user to navigate to a location within the Canvas. The images are created either from a product set or from the the content inside the Canvas depending on objective.
INSTAGRAM STORIES TO CANVAS Instagram story ads play between your followers’ stories, so they fit in seamlessly in with other content. Canvas is a great way to extend the full screen experiences of Stories into a richer environment. When users swipe up from a story for more detail, rather than load mobile web site that can take up to 8 seconds, Canvas can deliver images, video and sound in under 2 seconds making the experience more seamless and reducing drop off rates.
Progress bar Shows how much time is left in the video or image
Hero can be video or image Regardless of which you use, the file uploaded has to be 1920 x 1080 pixels (9:16) vertical. If the file is not the correct dimensions it will be automatically cropped to fit.
Swipe up carrot A See More promote will appear over the carrot for 3 seconds and then disappear. This promotes the viewer to swipe down and find the Canvas below.
COLLECTION TO CANVAS Collection is an ad format that combines a hero image or video with 4 thumbnails. Depending on objective, the thumbnails can either be product images from a product set or previews of the content within a Canvas. This is the most efficient entry point to date to drive higher Canvas opens and combines the power of visual imagery and videos at the same time. See page 19 for more insight into how to customize the thumbnails using brand objectives.
CANVAS | CREATIVE PRODUCTION GUIDE
Entry Points
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INSTAGRAM FEED TO CANVAS Hero can be Image or Video supported sizes: 16:9 (1920 x 628) 1:1 (1080 x 1080) 4:5 (1080 x 1280)
Headline Left justified and up to 25 characters
Hero Image: Has to be 16:9 aspect ratio (1920 x 628)
SINGLE IMAGE IN FACEBOOK TO CANVAS A single still image is the most widely used format for Canvas, and a good place to begin if you want to get started building with Canvas. The image you choose has a big impact on how people respond to your ad, so focus on an image that is closely aligned to what the person will find after they tap.
Carrot We have seen positive results in open rates when the creative draws attention to the carrot There is a "Tap To Open" call to action that hovers above the carrot and will disappear after 4 seconds.
Headline Left justified and up to 25 characters
Instagram feed is the newest entry point in the Canvas family. Because Instagram is a great place for connecting people to the brands they love, it's the perfect place to tell a rich story using Canvas. With Instagram feed to Canvas, you have the benefit of using an image or a video as your entry asset, allowing freedom to use your best imagery. Adding a Canvas is a great way to increase the user experience from Instagram with it's instant load time and seamless storytelling.
CANVAS | CREATIVE PRODUCTION GUIDE
Entry Points
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Hero Video supported sizes: 16:9 (1920 x 628) 1:1 (1080 x 1080) 4:5 (1080 x 1280) 2:3 (1080 x 1440)
SINGLE VIDEO IN FACEBOOK TO CANVAS A single video is a great way to entice a person to open your Canvas. We have seen many brands create videos that focus movement around the carrot so people see the "Tap To Open" call to action.
Carrot We have seen positive results in open rates when the creative draws attention to the carrot There is a "Tap To Open" call to action that hovers above the carrot and will disappear after 4 seconds.
Headline Left justified and up to 25 characters
Hero can be video or image
CAROUSEL IN FACEBOOK TO CANVAS The carousel format allows you to showcase up to 10 images or videos within a single ad, each with its own link that can be tied to a Canvas. You can showcase different products, highlight specific details about one product, or tell a story about your brand that develops across each carousel card.
Image: has to be 1200 x 628 (16:9) Video: square format 1080 x 1080 (1:1)
Headline Left justified and up to 80 characters
Call To Action Choose from the vast call to action list to find the one that works best for you.
Video offers more size options than a still image, so experiment with what size works best for you. Square and vertical are popular choices because the capture more attention in feed. With video, the marketing objective you choose effects how the Canvas loads. For example, if you choose video views, the video will continue to play at the top of the Canvas after click. If you choose conversion objectives, the Canvas will open with the first component at the top of the Canvas.
CANVAS | CREATIVE PRODUCTION GUIDE
Anatomy of Canvas
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THE COMPONENTS OF CANVAS Header Headers are optional and remain fixed to the top of the screen, ideal for simple branding.
Photo This component allows you to add a single image to your Canvas and it is the most versatile tool in the builder. Find out why on the next page.
Text
Aa
A simple text box with a max of 500 characters. Great for adding information above or below images and videos.
Video This component allows you to add a single video to your Canvas. Videos in Canvas auto play and sound-on is dependent on the devices settings.
Carousel This component allow you to include a series of still images that people viewing your Canvas can swipe through.
Button Buttons contain links that take people who tap them to a microsite, app store or to another Canvas. If your button is the last component, be sure to enable swipe to open final link in your settings panel.
Store Locator The store locator is a component used to direct people to your store based on their current location. If used the store locator is always the last component.
GET CREATIVE Aside from store locator and the header, components can be added in any order, so your creative possibilities are endless. On the next few pages, we'll give you insider information on ways we've found to get the most out of these components and use them creatively.
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CANVAS | CREATIVE PRODUCTION GUIDE
Anatomy of Canvas
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Fit To Width (Linkable) Minimum image width of 1080 pixels Choose this option if you want your image to behave like a button. Perfect for linking to a mobile site or another Canvas.
Fit To Width (Tap to Expand) Minimum image height of 1920 pixels Choose this option if you want your user to get a closer look. The image behaves similar to a Tilt to Pan when tapped and goes back to normal when tapped again.
Fit To Height (Tilt to Pan) Minimum of Image height of 1920 pixels If selected, this option justifies the image to the top and bottom of the screen. Any content out of view can be viewed when the device is tilted.
PHOTO
A full-height photo is 1,920 pixels high, but you can make your photo as small as 10 pixels high, or taller than the screen height.
Video and Photos are similar in the way we use them creatively. In both cases they don't have to be any specific aspect ratio and you can include dierent shapes and sizes of each throughout your Canvas.
A Tilt to Pan image is a great way to add interactivity to your Canvas and increase engagement. We see higher numbers of Canvas complete rates when a Tilt to Pan image is used within the few components, but not the very first one. Due to the image covering the screen completely from top-to-bottom, the user may not realize there is content below. For a Tilt to Pan, we recommend an image no larger then 3 screen lengths wide for the sake of bandwidth, but you can go up to 5 screens wide. The wider the image, the more it will move when you tilt your device.
CREATIVE TIPS
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If you would like to create a forced pause in your canvas as someone scrolls, a trick is to set your image as Fit to Height. If you don't want the Tilt to Pan motion, just craft your image with 1 extra pixel on each side. There won't be enough image to move with a tilt, but the tool will think there is information out there.
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If you find the button component limited for branding, make an image that looks like a button, and then add the URL to your image.
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You don’t have to use standard aspects ratios for images in Canvas, opening the door to tons of creative experimentation. For instance, you could use images taller than the screen's height and stacked together to create one large seamless image as you scroll down.
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CANVAS | CREATIVE PRODUCTION GUIDE
Anatomy of Canvas
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Fit To Width Minimum image width of 1080 pixels Choosing this option will allow your video to align perfectly to the sides of your screen. This is your best choice for vertical videos. Fit To Height (Tilt to Pan) Minimum of Image height of 1920 pixels If selected, this option justifies the video to the top and bottom of the screen. Any content out of view can be viewed when the device is tilted.
VIDEO
Like Photo, a full-height video is 1,920 pixels high, but you can make your videos as small as 10 pixels high, or taller than the screen height.
Video and Photos are similar in the way we use them creatively. They don't have to be any specific aspect ratio and you can include dierent shapes and sizes of each throughout your Canvas.
Along with standard video, this component can also support a 360 video.. Learn more about 360 Video You can have multiple videos in your Canvas, but for the best loading speed, the collective run time should not exceed 2 minutes If two videos are on screen at once only the one most prominently in screen will play. Videos can not contain a link and be tappable like a photo. Use a button or photo in conjunction with your video if you want it to link to another location.
CREATIVE TIPS
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Like Photos, you don’t have to use standard aspects ratios for video in Canvas. Try crafting extreme vertical videos that are taller than 1920 pixels x 1080 pixels. Using videos taller than the screen height can create seamless motion that continuously plays as you scroll down.
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Upload the best version of your video and don't compress ahead of time. Let the tool compress because it will give you the best results based on bandwidth. Also, all videos will display at 24 fps, so if you upload a higher frame rate file, it will clock down.
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CANVAS | CREATIVE PRODUCTION GUIDE
Anatomy of Canvas
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Swipe Carrots An arrow pointing right will subtlety bounce on the right side of the first image, encouraging a swipe. Once a swipe happens, you will see an arrow appear on the left, indicating there is content to the left. These arrows will always point to content.
Down Carrot Once you reach the last frame of a carousel, a down arrow will appear indicating you have reached the end and signaling the user to swipe in a new direction.
Pagination Dots At the bottom of each image, you will find a line of dots. The number of dots will equal the number of cards in a carousel. As the user swipes, the highlighted dot will move, showcasing where they are in the carousel set.
CAROUSEL A carousel is a series of still images that people viewing your Canvas can swipe through. Because they are images, they can be tappable and each card can have the same link or different links. Tapping an image will send people to the link's URL.
10 images per carousel max All images in the carousel have to be the same size, If they aren’t the tool will auto crop all images to match the first image in the carousel. Images can be as small as 100 pixels high and taller than the height of your screen. Carousel images will always be fit to width of the screen. If you want to add a link to a carousel card, you must select the Fit to width option for that card's image.
CREATIVE TIPS
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Because each image of a carousel can be tappable, you can use linked Canvas to create a choose your own adventure Canvas. Simply make each slide point to another Canvas.
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You can create multiple carousels in a CANVAS. If you stack carousels on top of each other, you can create mix-and-match games.
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Many people use them to showcase different products, or services they offer. You an also use it to show different views of a specific product.
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CANVAS | CREATIVE PRODUCTION GUIDE
Anatomy of Canvas
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Header An image that appears (and remains fixed) at the top of your Canvas.
Aa
Text Block A simple text box with a max of 500 characters. Great for adding information to images, carousels, and videos when paired with them.
Button A visually streamlined, tappable link that has a max of 30 characters for your call to action.
HEADER, TEXT, & BUTTON These elements allow for fast downloads, and easy configuration, but can be limited in their design options. You can use the Photo component to replace them, giving you more creative control over the appearance of buttons and text in your Canvas.
Header: If your header doesn't fit the recommended width, you can select a background color to fill in the empty space. Header: For best results, your image should be 66 x 882 pixels. Text: Font styles like bold, italic or underlined must be applied to the entire text block. You cannot apply to individual words Button: You can create a button that stays locked to the bottom of your canvas. This is a good option if your objective is to click out of the canvas.
CREATIVE TIPS
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Header: A header can be useful for branding, but some brand identities don't read well in a small size. If you still want a header, but more space to brand, create an image that looks like a banner and make it the first component in your CANVAS.
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Text: If you find the text module limited, create an image with text designed anyway you like.
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Button: Make sure you have swipe to open enabled in the settings for your Canvas if you have a button as the final component. It allows the person to open the final link of your Canvas by swiping up. We have seen better better metrics for customer acquisition when this setting is enabled.
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CANVAS | CREATIVE PRODUCTION GUIDE
Anatomy of Canvas
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Cover Photo The photo above the map will be the cover photo from page. It will have a color overlay which you can choose from the menu.
Map The active map is pulled from the default map app on your device and will use their location.
Profile Photo The image inside the map tag will be the profile photo from your page.
Address and Additional Info The first turn in the directions is displayed here as well as store hours.
STORE LOCATOR The store locator will always appear at the end of a Canvas.
The store locator is a component that directs people to your store based on their current location. It's an incredibility useful tool for foot traďŹƒc when targeting your ads locally.
When people tap to get directions, the store locator will open the default map application for their device. To add a store locator to your Canvas, you'll need to have Locations enabled for your Pages. Learn more about Locations. The store locator component isn't available when creating a Canvas from your Page.
CREATIVE TIPS
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To add a store locator to an existing Canvas, select the published Canvas from your list of available Canvases. Click the eye icon to view it, select duplicate to create a new draft of the Canvas that you can edit. Select add component to add a store locator to the Canvas.
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This component compliments a carousel or a product set because they can give a preview of the goods or service you oer.
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CANVAS | CREATIVE PRODUCTION GUIDE
Where To Start Building CREATIVE HUB You can use Creative Hub to mockup a Canvas for Facebook and Instagram. This is a great way to test your ideas and share them with others.
Go To Creative Hub
FACEBOOK PAGE You can create a Canvas from the Publishing Tool section of your Page. Go to the Page that will be associated with the ad, and then select Publishing Tools. After choosing Canvas from the bottom of the menu, you can create a custom experience using the Canvas builder. Once you are done, you can send a preview to anyone with a Page Role. Go To Pages
ADS MANAGER Ads Manager is your primary interface for creating an ad for Facebook and Instagram. First choose an objective that supports Canvas, such as Traffic or Conversions. Then select your ad format. Finally, check the box for Add a fullscreen Experience. You'll be given options to use a template or the advanced Canvas builder tool. Go To Ads Manager
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CANVAS | CREATIVE PRODUCTION GUIDE
Templates for Objective
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SELL PRODUCTS: LIFESTYLE LAYOUT This template is connected to Facebook's collection ad format and let's people explore your products in action by featuring them in photos. When you use this layout template, you can tag products in the photos from your catalog.
Aa
Can Only be used with Facebook Collection.
Aa Cover Image or Video Use an eye-catching image or video to introduce your product, service, or brand.
Aa Aa
Text Give People a Reason to Buy
Feature products from your catalog Including more details about the products featured in your photos makes it easier for people to shop. A A Choose a lifestyle photo that displays
the product accurately.. White or consistent solid backgrounds work best
Dynamic Product Tags
B The products you choose will
automatically create a carousel of shoppable tags below the image, allowing the viewer to link directly to the specific product featured in the image.
B
Aa
Button Give people a final action to take, or indicate where the link will take them.
Store Locator The store locator is a component used to direct people to your store based on their current location. If used the store locator is always the last component.
CANVAS | CREATIVE PRODUCTION GUIDE
Templates for Objective SELL PRODUCTS: GRID LAYOUT Use Your product catalog to create an experience that lets people shop right from their mobile device. It also can be coupled with collection, with or without a catalog. To learn about catalogs, see About catalogs. You can create a catalog in Ads Manager or Power Editor. Can Only be used with Facebook Collection.
Aa Aa Cover Image or Video Use an image or video to introduce your product, service, or brand.
Aa Aa Square Product Image
Product Catalog You can choose products from your catalog to create dynamic ads. Each product you add will create a module with a square image and the product's details displayed below the image. The layout is automatically generated and the amount of products used will determine the length of the Canvas.
Product Headline
Product Description
Use Product Set Products will appear dynamically in an order that's personalized based on interest. Select Products Manually Products will appear in the order they are selected.
Aa
Fixed Button Give people a final action to take, or indicate where the link will take them. This Button stays fixed to the bottom of the device screen so it is always present.
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CANVAS | CREATIVE PRODUCTION GUIDE
Templates for Objective GET NEW CUSTOMERS Optimizes for targeted customer acquisition and can replace your website's landing page – taking interested people directly from Canvas to your signup, subscription or purchase page. The Get New Customers template works best with fewer components (photos, text, videos), a concise message, and a strong call-to-action. If you are using collection with Canvas and have at least 4 photos, we recommend using the photos as thumbnails. Available for all ad formats.
Aa Aa
Video or Image Use an eye-catching image or video as a visual way to introduce your product, service or brand, inviting people to scroll further
Aa
Aa Aa Aa
Text Add context
Text Use this space to tell people about your product, brand, or service
Button Give people an action to take
Carousel 2-10 images that tell aspects of your business. If images are not the same size, they will be cropped to your first image.
Aa
Aa
Text Add content for people to read while they swipe though your carousel.
Button Give people a final action to take, or indicate where the link will take them.
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CANVAS | CREATIVE PRODUCTION GUIDE
Templates for Objective SHOWCASE YOUR BUSINESS Drives brand awareness through Canvas. The Showcase Your Brand template is best suited for storytelling – that way people can engage with your brand for longer. A best practice is to make sure your key message is clear and consistently delivered. You can also use thumbnails from collection to tell different parts of your story in creative ways.
Aa
All formats except Facebook Collection.
Aa Video or Image Use an image or video to introduce your product, service, or brand.
Aa Aa
Aa
Text Introduce your brand, product, or service.
Aa Video or Image Use an image or video to introduce your product, service, or brand.
Carousel 2-10 images that tell aspects of your business. If images are not the same size, they will be cropped to your first image.
Aa
Text Add descriptive content for people to read while they swipe through your carousel images.
Aa Aa Video or Image Use an image or video to introduce your product, service, or brand.
Aa
Button Give people a final action to take, or indicate where the link will take them.
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CANVAS | CREATIVE PRODUCTION GUIDE
Templates for Objective SELL PRODUCTS Inspires mobile shopping. This template combines the compelling components of Canvas with either your catalog in collection or your manually created catalog. Optimized for sales, the template targets the most interested audiences with your products.
Aa
All formats except Facebook Collection.
Aa Video or Image Use an image or video to introduce your product, service, or brand.
Aa
Text Give People a Reason to Buy
Aa Aa
Text Use this space to introduce your products or services, encouraging people to explore and shop.
Aa Product Image
Product List Product Headline
Feature 4-8 items so people can browse and shop. Upload an image and add a headline, description and destination URL for each item.
Product Description
Creating a product list that people can scroll through will give them an easy way to content with your products and the destination URL links them directly to that product so once they are invested, they are closer to purchase.
Aa
Fixed Button Give people a final action to take, or indicate where the link will take them. This Button stays fixed to the bottom of the device screen so it is always present.
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CANVAS | CREATIVE PRODUCTION GUIDE
Canvas Strategies MOBILE SITE
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CANVAS Hero Images
How To Rebuild Your Landing Page Recreating your landing page in Canvas only takes a few minutes and it's a great way to start building custom Canvases. You already have the content at hand and the page layout is your guide for design. Just grab all the images, videos, and copy from your page, and start uploading. It's a great way to give all your hard work new life and it increases the user experience on mobile because of the instant load time. That's a huge win win.
Many mobile site start with a strong image or video to grab attention. Simple drop it in as your first or second component and make it tappable to recreate the same experience.
Videos Because Canvas allows any aspect ratio of video, your current videos will work and look great in Canvas with no extra editing. If you want to give them new life, select Fit to Height and add Tilt to Pan functionality in one click.
Carousel If you have multiple images or a product or service that you want to keep together, create a carousel in Canvas to perfectly recreate the same experience.
Swipe to Open Final Link
INSTANT LANDING PAGE The average mobile site loads in 4 seconds or longer, but Canvas loads instantly. Recreate a version of your mobile site in to create an improved user experience. CREATIVE TIPS
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Recreating the main page of your site in Canvas will allow you to use links within Canvas to move your user deeper into your site.
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Enabling Swipe to Open in your settings will make the experience even more seamless because it Canvas will load the link of the Canvas in the background, making the transition from Canvas to site even quicker.
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Make sure you have swipe to open enabled in the settings for your Canvas. It allows the person to open the final link of your Canvas by swiping up. We have seen better better metrics for customer acquisition when this setting is enabled. To make it work, the last component of your Canvas needs to contain a link to a site or app and can be a button or a linkable image.
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CANVAS | CREATIVE PRODUCTION GUIDE
Canvas Strategies
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Hero
Using Carousel
The video or image from feed will remain at the top of your Canvas and the thumbnail choice you make loads below.
Your thumbnail can go to any image in your canvas. This includes any slide within a carousel.
Creating Thumbnails By default, the thumbnail will be the center square of the image you choose, but you can adjust to any square 100 x 100 pixels within the image.
Square Image
COLLECTION CANVAS Using a Collection with a Canvas allows the user to tap on thumbnails and navigate to any image located in your Canvas. This includes an image in carousel. It's a great way to let your viewer decide how they want to enter your Canvas.
If you choose a square image, the thumbnail will show the whole image by default, but if you prefer a tighter crop, you can easily adjust.
CREATIVE TIPS
Large image 1
Make your hero video open-ended. The thumbnails can let people continue the story by choosing their own adventure.
2
Have the thumbnails show more stories of your products and services that weren't featured in your hero video, allowing people to explore more.
3
Feature the characters from a movie, TV show or a commercial so your audience can learn more about each character.
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When navigating to a large image, you can have your thumbnail only display a small portion of the image. This will allow you to create a cleaner thumbnail for news feed.
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CANVAS | CREATIVE PRODUCTION GUIDE
Canvas Strategies
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Canvases Each linked canvas can have their own layout or share a common layout. AS the user moves through linked canvas make it clear where they are in your navigation and how to get back to where they were.
Create Choices For linked Canvas, a common approach is to start with a simple choice page that showcases the choices. After the viewer chooses a direction, the following Canvases can add more information.
Back Button
LINKED CANVAS
The back button in a linked canvas takes you back in history, not all the way back to Feed. This is important if you create a large number of linked steps. If your viewer wants to go back to feed they will have to click the arrow multiple times.
You can create multiple Canvases and link them together, creating a deeper dive into your business and letting the viewer decide how they want to learn about your business. Any component that allows a link can be used to link canvases together. CREATIVE TIPS
1
We have seen people gameify Canvas and craft choose-yourown-adventure approaches that have increased dwell time while adding delight to the experience.
2
If you have two important things you want to say, but can't decide which is best, try both approaches and let the viewer decide which works best for them.
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CANVAS | CREATIVE PRODUCTION GUIDE
Canvas Cheat Sheet WHILE USING CANVAS FOR CUSTOMER ACQUISITION… Replacing your website’s landing page with Canvas creates an improved user experience with instant load times and lets you lead users deeper into your website from Canvas Any photo can be tappable and link to a mobile site or another Canvas as long as you it is Fit to Width. You should make extensive use of these components in Canvas. (Videos can not be tappable) Use the “Swipe to open” option in the settings menu to let users swipe up straight to your site from the last link of the Canvas Use the “Sticky button” feature in the Button component. This will provide people with an always available option to go deeper into advertisers’ websites from Canvas Use strong call-to-action messages in your photo and videos to capture attention. Keep your Canvas as concise and on-message as possible because we have seen positive performance when Canvas tells a clear and cohesive story. Use an entry point that generates interest. To date, Collections is the most efficient entry point for driving higher Canvas opens.
WHILE USING CANVAS FOR SHOWCASING YOUR BRAND AND/OR PRODUCT… Make more use of the mobile real-estate and design for the vertical using vertical videos and photos. People have opted into the experience, so reward them. Make use of videos with rich sound. Keep the Canvas interesting with multiple components to keep people engaged. Make sure your Canvas is not a dead-end; always lead the user deeper into your website. Test and learn. Designing multiple versions of Canvas or trying multiple entry points into the same Canvas, allows you to invest more time in the option that works best for you and your business objective.
LINK RESOURCE
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Creative Hub: A great way to create Canvas mockups, share them with anyone and experience your work as though it's live. www.facebook.com/ads/creativehub
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Facebook Ads Guide: Get the creative specs and technical requirements for ads on the Facebook family of apps and services. https://www.facebook.com/business/ads-guide/canvas/ facebook-feed/traffic
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Facebook Blueprint: Ready to grow your business? Learn how to use Facebook marketing tools with Blueprint. https://www.facebook.com/blueprint
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Canvas Overall: Expand your in-feed story with an instant-loading fullscreen experience. https://www.facebook.com/business/learn/facebook-createad-canvas-ads
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Canvas Component Specs: Breakdown of how to add each of the available components. https://www.facebook.com/business/help/286655251822068? helpref=faq_content
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Link Canvas: Breakdown of how to create linked Canvas. https://www.facebook.com/business/help/205423026544122
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Canvas Specs and Templates: A great way to create Canvas mockups, share them with anyone and experience your work as though it's live. https://www.facebook.com/business/help/1659484897658040
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360 videos: How do I upload a 360 video and everything you need to know about 360 videos. https://www.facebook.com/help/828417127257368? helpref=faq_content