WhatsApp launches TV campaign in India to crack down on fake news
WhatsApp said it has conducted extensive research with users in India and then developed three ad films that are based on a real user's experience
After radio, WhatsApp will now run a television ad campaign in India -- a global first for the Facebook-owned company -- as it looks to crackdown spread of fake news on its platform ahead of the general elections in the country next year.WhatsApp, in a statement, said it has conducted extensive research with users in India and then developed three ad films that are based on a real user's experience. "The three films will be available on TV, Facebook, and YouTube in nine languages and reach the diverse population that makes up WhatsApp users. The campaign is timed to start just prior to the elections in Rajasthan and Telangana and WhatsApp will build on this effort headed into the national election next year," the statement added.
These languages include English, Hindi, Bengali, Kannada, Telugu, Assamese, Gujarati, Marathi and Malayalam.The latest campaign comprises three 60-second films that convey real scenarios about dangerous rumours that spread via spam among family and school groups, WhatsApp said in a statement.It added that in each film, the protagonist teaches someone important in their lives to not spread rumours and to use WhatsApp controls such as the ability to leave groups that could be propagating misinformation and how to block unknown senders.These ads will run on a diverse numbers of channel including news and cinema, and will be followed up by READ FULL ARTICLE HERE ON
BUSINESS STANDARD / BS