The Growing Popularity of Imitation Jewellery Overview The modern woman of today’s world does not desire expensive, precious or fine jewellery. She wants jewellery that complements her look and comes with an affordable price. In the fast paced world of today, few people want jewelry that is expensive and nondisposable. The world we live in, fashion trends change in a jiffy and in the blink of an eye. Some celebrity sports a new style and Voila! A new trend is created. In such an atmosphere of inconsistency, the modern day dynamic woman wants jewellery that is fashionable, light and costeffective. This is where imitation jewellery comes in. For anyone who has even a little knowledge of imitation jewellery, it won’t be hard to estimate the reasons behind its popularity. In this article, we shall examine the various reasons that led to the immense popularity of Imitation Jewelry.
What is Imitation Jewellery? Before getting into the knittygritty of Imitation Jewellery with its popularity and fan following, it is essential to understand what is meant by the term Imitation Jewellery. The term artificial jewellery or fake jewellery is not synonymous with Imitation Jewelry. It would be an overt generalization to use the terms interchangeably. Imitation jewellery is the inexpensive replica of expensive and fine jewellery. These have the appeal of fine jewellery but without the price of the same. Imitation jewellery has existed in the human society since a long time and is still immensely popular. Where fine or precious jewellery is manufactured using fine metals and precious gemstones, imitation jewellery manufacturers use semiprecious metals and gemstones in the making of imitation jewellery. The use of these metals
and gemstones makes this jewellery more affordable and less expensive than precious jewellery. For ex some less expensive white metal may be used in the place of platinum while synthetically manufactured or laboratory created gemstones can be used in place of precious gemstones.
Reasons for Popularity ●
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One of the major reasons for the immense popularity of Imitation Jewelry is the fact that st it is extremely cost effective. The modern woman of 21 century wants to take it all in her stride. She wants to be a fashionista and also highachiever. Imitation jewelry helps her keep pace with the everchanging and everevolving trends of fashion. Another reason for the vast popularity of Imitation Jewellery is the fact that it allows the consumers to add more variety to their jewellery collection. Imitation jewellery proves to be a cost effective way of keeping the jewellery collection updated with the latest items in vogue and also provides ample space to mix and match and to experiment with different
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styles of jewellery. Any expensive piece of jewellery of your liking can be replicated with the help of imitation jewellery. IT is the perfect way of living all your fashion dreams and achieving your fashion goals. Buying expensive jewellery that you will not wear regularly makes little sense in today’s world where women want jewellery they can wear every day and for every occasion. The modern woman of today’s world spends most of her time in the professional circuit. She wants jewellery that she can wear to work or to parties. Precious jewellery offers neither the price nor the premise for the same. There is a constant fear of losing the jewellery in the minds of the buyers. These anxieties are easily resolved with in the case of Imitation jewelry.