MAKING TIME
SINCE 1993
SS11 COLLECTION
276
HISTORY 1993-2010
HISTORY 1993-2010
1994 Animal launch their first ever watch collection
1998 Anilite™ electro-luminescent collection launches
1997 Pro Series collection launches our first chronograph product
1996 Animal launch first dedicated women’s watch
1998 Animal USA produce signature models for Sunny Garcia & Shea Lopez
2002 Animal develop custom digital tide movement aimed at the UK surf market
2003 2000 055 Series Titanium RIP System Titanium construction watch launches adopted for Animal watches Animal launch tide movement watch
HOW IT ALL BEGAN
OUR BRIEF WAS SIMPLE
Animal was founded in 1987 by two local surfers from the Poole area who were basically fed up with continually losing their watches out in the big surf and waves on the Dorset and Cornish coast.
• The highest levels of water resistance • Corrosion proof • Unique & distinctly recognisable ’Animal’ design approach • Performance quality movements • Full custom build - nothing ‘off the shelf’ • Rigorous testing at factory and ‘in ocean’ by our international rider team • Great price points • Innovative packaging & POS/POP • Supported by dedicated PR and ad campaigns • In-house repair & service facility • Very low return rate (less than 3%)
Based out of their mum’s garage, they developed the now infamous ‘Animal Watchstrap’ and initially sold it to friends, like minded surfers and windsurfers as a way of funding their need for waves in warmer, more exotic locations around the world. The straps proved immensely popular with not only the surfing and windsurfing scene but also with the growing mountain bike market, skiers and snowboarders, the outdoor market, yachties and, believe it or not, the Poole based Royal Marines! The robust, functional and brightly coloured straps were instantly recognisable and clearly identified the wearer as someone who was different, cool and into ‘alternative’ freesports and their associated lifestyles.
THE LOGICAL PROGRESSION As the Animal brand grew through specialist independent retailers it gathered a larger and larger cult following and the team set themselves a clear objective: ‘why not make a fit for purpose bomb proof Animal watch to compliment the now infamous Animal watchstrap?
2004 Animal develop full ‘fashion collection’
2008 Growing feedback for more ‘heritage’ watches gets the design team drawing like crazy
2006 Animal introduce first pinless case model
2010 8 all new styles and 23 new colourways added to the collecrtion!
2009 Our all-new watch collection is launched
2011 The much awaited launch of the ‘Pipeline’ tide watch
HISTORY
1993-2010
FURTHER DEVELOPMENTS
OUR FUTURE WITH WATCHES
The collection grew considerably and soon included new models and more technical features such as:
We strongly believe that watches and Animal go hand in hand - it’s a large part of our heritage. The brand is still highly regarded by both our customers and our consumers.
• • • • • • • •
3 eye chrono movements Tide movements Ani-digital movements Electro luminescent Performance Titanium ranges Dedicated women’s sports & fashion collections Custom developed digital tide modules Top end kinetic energy models (RIP System - Rider Induced Power)
277
1994-5 1993 Animal set up a dedicated After researching potential service & repair facility suppliers manufacturing partners designs are finalised for first collection. under Alex ‘Fox’ Brown
TECHNICAL INFORMATION
Full in-house design
LuminovaTM hands and markers
// KEY FEATURES Full in-house design
Strapped with velcro, rubber, bracelet, or leather strap
316L marine grade stainless steel construction Luminova™ hands and markers High precision Japan movement Screw down crown
Depth tested 50 metres Depth tested 100 metres Depth tested 200 metres
Scratch resistant hardened mineral glass face
Screw down crown Stainless steel screw down case back
278
Date indicator Scratch resistant hardened mineral glass face
Stainless steel screw down case back
Unidirectional bezel
Date indicator
RIP system movement Animal performance hook/loop strap Rubber strap Bracelet strap Leather strap
Depth tested up to 200 metres
316L marine grade stainless steel construction, Uni directional bezel, pinless options for high strengh
High precision Japan movements including multi hand, chronograph and rip systems
2 year international guarantee 1 year international guarantee Deluxe packaging (supplied with velcro and bracelet strapping) Swiss made Tide digital/analogue performance movement Multi hand chronograph Pinless case for high strength
2 or 1 year international guarantee
SS11 COLLECTION
279
HERITAGE
PIPELINE
TIDE WATCH WWSV001 After several seasons in development the Pipeline Tide Watch is ready to launch. This new high performance model features a Swiss analogue/digital movement with a full tide capability giving you instant ‘on the wrist’ access to the tidal conditions at your local break or sailing/kiting location, helping you optimise your time out on the water. The watch also features a host of other timer, countdown and alarm functions. ‘Full Animal construction’ means a super robust, corrosion-free surgical grade stainless steel case, hardened mineral glass lens, screw down case back and crown Fora depth rating to 10 atmospheres (100 metres). Swapping out the stainless steel bracelet for the extra webbing strap is a breeze with our Fin Key System tool (which also comes in handy for tweaking your fin setup) and with a 2 year guarantee you’re all set to take on those heavy sessions with confidence – the Pipeline is one serious watch.
Deluxe packaging supplied with velcro and bracelet strapping
280
//FEATURES • Tide display with rising/falling indicator & tidal range display • Day, date, month, year & moon phase indicator • X3 time zones with world-traveler feature • Alarm & hourly chime • Countdown timer • 1/100th second stopwatch • One-touch blue EL backlit display in every mode • Long-life battery complete with battery-level/status indicator • Bracelet extension link for use over wetsuit with double safety clasp • Animal webbing strap also included • Unidirectional rotating timer bezel • Custom soft touch case back • 100M water resistant • Strap/fin adjuster key
Animal designed Fin Key System for quick strap removal
002
BLACK
281
NETYW LE S S11 S
RIDER REFINED
FOR THE BEST IN FUNCTIONALITY AND CONTROL
282
RIP
SYSTEM The rider induced power system charges when you do. Simple.
RIDER REFINED
002
FOR THE BEST IN FUNCTIONALITY AND CONTROL
BLACK
MENSHERITAGE
EW
TWISTER WWSV02 //FEATURES Full in-house design • Rider induced power system • Marine grade stainless steel case • Custom screw down crown • Luminova™ hands • Pinned case • Scratch resistant anti-reflective mineral glass • Crystal screw down case back • Leather strap with custom clasp • Depth tested to 200 metres • 2 year international guarantee •
198
DARK BROWN
283
N LOUR CO SS11
MENSHERITAGE
284
TYPHOON WWSV05
02F
BLACK/ORANGE
RIDER REFINED
FOR THE BEST IN FUNCTIONALITY AND CONTROL
//FEATURES • Full in-house design • Multi functional analogue/digital movement • Marine grade stainless steel case • Custom screw down crown • Luminova™ hands and markers • Pinless case • Scratch resistant anti-reflective mineral glass • Screw down case back • Animal performance hook/loop fastening strap • Depth tested to 200 metres • 2 year international guarantee
605
BLACK/WHITE
198
DARK BROWN
MENSHERITAGE
621
BLACK/SILVER W
HURRICANE
RIDER REFINED
FOR THE BEST IN FUNCTIONALITY AND CONTROL
WWSY002 //FEATURES
Full in-house design • 3 eye chronograph movement • Marine grade stainless steel case • Custom screw down crown • Luminova™ hands and markers • Scratch resistant anti-reflective mineral glass • Screw down case back • Animal performance hook/loop fastening strap • Depth tested to 200 metres • 2 year international guarantee •
002
BLACK
285
NELOUR CO SS11
286
SIDEWINDER SS11 COLLECTION
RIDER REFINED
NETYW LE
FOR THE BEST IN FUNCTIONALITY AND CONTROL
S S11 S
SIDEWINDER WWSY003 //FEATURES Full in-house design • Internal adjustable bezel • Marine grade stainless steel case • Left hand custom screw down crown • Luminova TM hands and markers • Scratch resistant anti-reflective mineral glass • Screw down case back • Padded leather strap with custom clasp • Depth tested to 200 metres • 2 year international guarantee •
002
BLACK
287
MENSHERITAGE
001
WHITE
MENSHERITAGE
000 288
JET STREAM WWSV04
D2F 605
BLACK/ORANGE BLACK/WHITE
NEW LE STYS11
RIDER REFINED
FOR THE BEST IN FUNCTIONALITY AND CONTROL
S
//FEATURES - Full • Full in-house in-house design design -• 31 hand with date eye 3 movement hand movement - Marine • Marine grade grade stainless stainless steel steel case case - Custom screw down crown • Custom screw down crown - Luminova™ hands and markers • Pinned case - Pinless case • Scratch resistant anti-reflective mineral glass - Scratch resistant anti-reflective mineral glass • Screw down case back - Screw down case back • Leather strap with - Unidirectional bezelcustom clasp • Depth tested to 200 metres - Animal performance hook/loop fastening strap • 2 year tested international - Depth to 200 guarantee metres - 2 year international guarantee
W
NELOUR CO SS11
002 605
BLACK/WHITE BLACK
005 198
BROWN NAVY
MENSHERITAGE
621
BLACK/SILVER
RIDER REFINED
NETYW LE
FOR THE BEST IN FUNCTIONALITY AND CONTROL
S S11 S
HURRICANE ZEPHER
WWSY002 WWSV06 //FEATURES
- Full in-house design Full in-house design • hand movement with date 3- 3 hand movement with date • - Marine grade stainless steel case Marine grade stainless steel case • - Custom screw down crown Custom ™screw down • - Luminova hands and crown markers Luminova™ hands and markers • - Pinless case - Scratch resistant anti-reflectivePinless mineral glass case • - Screw down caseglass back Scratch resistant anti-reflective mineral • - Unidirectional bezel Screw down case back • - Animal performance hook/loop fastening strap • - DepthUnidirectional tested to 200 bezel metres Animal performance hook/loop fastening strap • - 2 year international guarantee
707
SILVER
EW
N LOUR CO SS11
Depth tested to 200 metres • 2 year international guarantee •
J39 002
KELLY GREEN BLACK
000 289
009
YELLOW
WOMENSHERITAGE
290
ZEPHERESSE WWSY009
001
WHITE
020
PINK
G66
AQUA
RIDER REFINED
NEW LE
FOR THE BEST IN FUNCTIONALITY AND CONTROL
STYS11 S
//FEATURES • Full in-house design • 3 hand movement
002
BLACK
• Marine grade stainless steel case • Custom screw down crown • Luminova™ hands and markers • Pinless case • Scratch resistant anti-reflective mineral glass • Screw down case back • Unidirectional bezel • Animal performance hook/loop fastening strap • Depth tested to 200 metres • 2 year international guarantee
521
PURPLE HAZE
TEAM RIDER
My very first surf watch had an Animal webbing strap. I won it at a surf contest in Portrush when I was 9 years old! This is where it all started so I’m thrilled to see the Animal classic is back with a new look. The strong strap and adjustable dial make it great in the surf and it looks just as cool on a night out!
291
EASKEY BRITTON
MENSHERITAGE
000 292
JET STREAM CYCLONE WWSV04 WWSV07
D2F 005
BLACK/ORANGE NAVY
707
SILVER
002
BLACK
RIDER REFINED
NEW LE
FOR THE BEST IN FUNCTIONALITY AND CONTROL
STYS11 S
//FEATURES -• Full Full in-house in-house design design - 3 hand movement with date • 3 hand movement with date - Marine grade stainless steel case • Marine grade stainless steel case - Custom screw down crown • Custom screw down ™ hands - Luminova andcrown markers ™ hands and markers • Luminova - Pinless case - Scratch resistant anti-reflective mineral glass • Pinless case - Screw down caseanti-reflective back • Scratch resistant mineral glass - Unidirectional bezel • Screw down case back - Animal performance hook/loop fastening strap • Unidirectional bezel - Depth tested to 200 metres • performance hook/loop fastening strap - 2Animal year international guarantee
EW
N LOUR CO SS11
• Depth tested to 200 metres • 2 year international guarantee
B08 605
FLUROBLACK/WHITE PINK/GREEN
TEAM RIDER
My name is Stokesy and I am on the Animal Surf Team. I wear the Animal Zepher watch because like all of Animal’s watches it’s tough and keeps ticking even when I take a kicking in the surf! I like this watch because it is a remake of the original Animal watch restyled for 2011.
293
ALAN STOKES
MENSHERITAGE HERITAGE
000 294
JET STREAM CYCLONE S WWSV04 WWSV08
011 D2F
BROWN BLACK/ORANGE
NEW LE STYS11
RIDER REFINED
FOR THE BEST IN FUNCTIONALITY AND CONTROL
S
//FEATURES - Full • Full in-house in-house design design -• 33 hand hand movement movement with with date date - Marine • Marine grade grade stainless stainless steel steel case case - Custom screw down crown • Custom screw down crown - Luminova™™hands and markers • Luminova hands and markers - Pinless case • Pinless case - Scratch resistant anti-reflective mineral glass • Scratch resistant anti-reflective mineral glass - Screw down case back • Screw down case - Unidirectional bezelback • Unidirectional bezel hook/loop fastening strap - Animal performance • Animaltested performance hook/loop fastening strap - Depth to 200 metres • - 2Depth year international tested to 200guarantee metres • 2 year international guarantee
002 605
BLACK/WHITE BLACK
MENSHERITAGE
002 621
BLACK/SILVER BLACK
RIDER REFINED
NETYW LE
FOR THE BEST IN FUNCTIONALITY AND CONTROL
S S11 S
HURRICANE OFF SHORE
WWSY002 WWSV10 //FEATURES
- Full in-house design Full in-house design • - 3 hand movement with date 3 hand movement • - Marine grade stainless steel case Marine grade stainless steel case • - Custom screw down crown Custom ™screw down • - Luminova hands and crown markers Luminova™ hands and markers • - Pinless case - Scratch resistant anti-reflectivePinless mineral glass case • - Screw down caseglass back Scratch resistant mineral • - Unidirectional bezel Screw down case back • - Animal performance hook/loop fastening strap Animal performance- hook/loop fastening strap • Depth tested to 200 metres Depth tested to 50 metres • - 2 year international guarantee
EW
N LOUR CO SS11
2 year international guarantee •
886 002
BRIGHT BLUE BLACK
000 295
707 198
BROWN SILVER
WOMENSHERITAGE
371
J39
LEMON
KELLY GREEN W
NELOUR CO SS11
296
SIDE SHORE WWSV11
W
NELOUR CO SS11
RIDER REFINED
FOR THE BEST IN FUNCTIONALITY AND CONTROL
//FEATURES • Full in-house design • 3 hand movement • Marine grade stainless steel case • Custom screw down crown • Luminova™ hands and markers • Pinless case • Scratch resistant mineral glass
EW
N LOUR CO SS11
• Screw down case back • Animal performance hook/loop fastening strap • Depth tested to 50 metres • 2 year international guarantee
B08
FLURO PINK
YOUTHHERITAGE MENSHERITAGE
621 965
BLACK/SILVER BLACK/WHITE
RIDER REFINED
NETYW LE
FOR THE BEST IN FUNCTIONALITY AND CONTROL
S S11 S
HURRICANE VORTEX WWSY005 WWSY002 //FEATURES - Full in-house design Full in-house design • - 3Integral hand movement date fixed outer with top ring • - Marine grade stainless steel case Marine grade stainless case • - Custom screw down crown TM Luminova and markers • ™ hands - Luminovahands and markers Pinless case • - Pinless case - Scratch resistant anti-reflective mineral glass Scratch resistant anti-reflective mineral glass • - Screw down case back Screw down case back • - Unidirectional bezel Animal performance hook/loop fastening strap • - Animal performance (in hook/loop fastening strap youth specific length) • - Depth tested to 200 metres Depth tested to 100 metres • - 2 year international guarantee 2 year international guarantee •
275 002
RED/BLACK BLACK
000 297
639 198
BLACK/GREY BROWN
298
EASKEY BRITTON TEAM RIDER
COLLECTION SS11
299
FASHION
300
TORNADO SS11 COLLECTION
RIDER REFINED
FOR THE BEST IN FUNCTIONALITY AND CONTROL
198
DARK BROWN
MENSFASHION
NETYW LE
TORNADO
WWSY004 //FEATURES
Full in-house design • Poly carbonate side blades • Marine grade stainless steel case components • Custom screw down crown • Scratch resistant anti-reflective mineral glass • Screw down case back • One piece belt design leather strap with custom clasp • Depth tested to 100 metres • 2 year international guarantee •
001
WHITE
301
S S11 S
MENSHERITAGE MENSFASHION
000 302
JET STREAM SURFMASTER WWSV04 WWSV13
D2F 615
BLACK/ORANGE BLACK/RED
NEW LE STYS11
RIDER REFINED
FOR THE BEST IN FUNCTIONALITY AND CONTROL
S
//FEATURES -• Full Full in-house in-house design design -• 33 hand hand movement movement with with date date - Marine grade stainless steel case • Marine grade stainless steel case - Custom screw down crown • Custom screw down ™ hands - Luminova andcrown markers ™ hands and markers • Luminova - Pinless case - Scratch • Scratch resistant resistant anti-reflective mineral glass mineral glass - Screw • Screw down down case case back back - Unidirectional bezel • Stainless steel bracelet - Animal performance hook/loop fastening strap • Laser etched deployment clasp - Depth tested to 200 metres • tested to 100guarantee metres - 2Depth year international • 2 year international guarantee
605 707
BLACK/WHITE SILVER
882 198
EW R
N LOU CO SS11
MENSHERITAGE MENSFASHION
621 001
BROWN BLUE
BLACK/SILVER WHITE EW R
EW R
N LOU CO SS11
N LOU CO SS11
RIDER REFINED
NETYW LE
FOR THE BEST IN FUNCTIONALITY AND CONTROL
S S11 S
HURRICANE EURUS WWSY002 WWSV15 //FEATURES - Full in-house design Full in-house design • - 3 hand movement with date 3 hand movement • - Marine grade stainless steel case Colour coated marine grade stainless steel case • - Custom screw down crown Custom ™screw down • - Luminova hands and crown markers ™ hands • Luminova - Pinless case - Scratch resistant anti-reflective mineral glass Scratch resistant mineral glass • - Screw down casestrap back Custom silicon rubber • - Unidirectional bezel Depth tested to 100 metres • - Animal performance hook/loop fastening strap 2 year international guarantee • - Depth tested to 200 metres - 2 year international guarantee
EW
N LOUR CO SS11
004 002
RED BLACK
000 303
002
BLACK
MENSFASHION
956
WHITE/MULTI
NETYW LE
RIDER REFINED
FOR THE BEST IN FUNCTIONALITY AND CONTROL
S S11 S
002
BLACK
000 304
JET STREAM FIN WWSV04 WWSY006 //FEATURES • Full in-house design • Luxury acetate layered case • Custom cube crown • Scratch resistant anti-reflective mineral glass • Screw down case back • Leather strap with custom clasp
J39
KELLY GREEN
• Depth tested to 100 metres • 2 year international guarantee
882
BLUE
SS11 COLLECTION
305
FIN
WOMENSFASHION
306
FINESSE WWSY007
956
WHITE/MULTI
NEW LE STYS11
C21
STRIPED TORT
RIDER REFINED
FOR THE BEST IN FUNCTIONALITY AND CONTROL
S
//FEATURES • Full in-house design • Luxury acetate layered case • Custom cube crown • Scratch resistant anti-reflective mineral glass • Screw down case back • Leather strap with custom clasp • Depth tested to 100 metres • 2 year international guarantee
420
GREEN HAZE
001
WHITE
J39
KELLY GREEN
WOMENSFASHION
002
BLACK
EW R
MOOJI
RIDER REFINED
FOR THE BEST IN FUNCTIONALITY AND CONTROL
WWSV17 //FEATURES
Full in-house design • 3 hand movement • Colour coated marine grade stainless steel case • Custom crown • Scratch resistant mineral glass •
EW
N LOUR CO SS11
Screw down case back • Colour coated stainless steel bracelet • Laser etched deployment clasp • Depth tested to 50 metres • 1 year international guarantee •
010
PURPLE
307
N LOU CO SS11
MENSFASHION
RIDER REFINED
602
FOR THE BEST IN FUNCTIONALITY AND CONTROL
WHITE/BLACK
EW
N LOUR CO SS11 886
BRIGHT BLUE W
NELOUR CO SS11
000 308
JET STREAM CAN AM WWSV04 WWSV16 //FEATURES • Full in-house design • 3 hand movement with date • Colour coated Marine grade stainless steel case • Custom screw down crown • Scratch resistant mineral glass • Screw down case back • One piece leather strap with custom clasp • Depth tested to 100 metres
J39
KELLY GREEN W
NELOUR CO SS11
• 2 year international guarantee
59D
YELLOW/BLUE
SS11 COLLECTION
309
CAN AM
WOMENSFASHION
310
CAN AM S WWSV20
001
WHITE
002
BLACK
RIDER REFINED
FOR THE BEST IN FUNCTIONALITY AND CONTROL
//FEATURES • Full in-house design • 3 hand movement • Marine grade stainless steel case • Custom screw down crown • Scratch resistant mineral glass
EW
N LOUR CO SS11
• Screw down case back • One piece leather strap with custom clasp • Depth tested to 100 metres • 2 year international guarantee
521
PURPLE HAZE
H15
NEUTRAL GREY
WOMENSFASHION
167 TAN
EW R
CAT
RIDER REFINED
FOR THE BEST IN FUNCTIONALITY AND CONTROL
WWSV18 //FEATURES Full in-house design • 3 hand movement • Marine grade stainless steel case • Scratch resistant mineral glass • Screw down case back • Genuine leather strap •
NELW OUR
Depth tested to 50 metres •
CO SS11
1 year international guarantee •
J38
MEDIEVAL BLUE
311
N LOU CO SS11
WOMENSFASHION
RIDER REFINED
020
FOR THE BEST IN FUNCTIONALITY AND CONTROL
PINK
EW
N LOUR CO SS11
882
BLUE
312
JELLI KELLI WWSV21 //FEATURES • Full in-house design • 3 hand movement • Marine grade stainless steel case • Custom crown • Scratch resistant mineral glass • Screw down case back • Custom single injected polyurethane strap • Depth tested to 50 metres
002
BLACK W
NELOUR CO SS11
• 1 year international guarantee
521
PURPLE HAZE
SS11 COLLECTION
313
JELLI KELLI
SERVICING WARRANTIES & REPAIRS WARRANTIES & REPAIRS We build Animal watches with our customers in mind. Functional, tough, reliable and beautifully designed. We understand that owning an Animal watch should be a ‘life long and hassle free’ experience and unlike many of our competitors, Animal’s dedicated in-house Watch Service Centre will keep your watch ticking along for years to come. Couple this to our straightforward, honest warranty program where we offer a full range of services from free of charge repairs* to battery and seal replacement in the event of one of your customers ‘seriously pushing the envelope’ we can usually fix accident damaged watches quickly and efficiently.
314
SERVICING SS11 COLLECTION CONTACT DETAILS The service department direct line is: 01202 440 127 Email: service@animal.co.uk
ALEX ‘FOX’ BROWN
ANIMAL MECHANICAL HOROLOGIST