WHAT IS SUSTAINABLE
TOURISM
“Its purpose is to educate the traveler, to provide funds for ecological conservation, to directly benefit the economic development and political empowerment of local communities, or to foster respect for different cultures and for human rights.”
BLOG
PHOTO
CASE
STUDY
VIDEO
One fondamental part of the idea is to create a blog that will become a collector of content created by tourists, the contents can be of all types, photographic, video or written report. The goal is to transform the BLOG in the first form of advertising of the service created by the contents of the tourists themselves who will share their experiences. A blog with the mentality of the common word of mouth, advertising closer, and more real, to the tourists
BLOG
CONCEPT
MORE THAN AN ISLAND
ENGAGE
CAMPAIGN
Elaborazioni Progettuali Finali
THE IMPORTANCE
OF THE #
CONCEPT
BRIEF
Developing a blog that allows to convey all of the individual experience based on photographic content, video and written report (blog). Starting the campaign on the experience of a group of 10 persons that are part of those considered OPINION LEADERS, Blogger, Youtuber, Istagramer.
In order to filter all the contents will be used the hashtag #MORETHANANISLAND, the blog will be updated using services available n the internet as Storify. [Storify is a social network service that lets the user create stories or timelines using social media such as Twitter, Facebook and Instagram.]
Fogli di progetto
IDEA
To maintain the high level of interest of taking pictures and sharing emotions during the tour, it’s possible to create competitions where,for example,the most beautiful photo of the day at the end of the tour (shared with the hashtag) allows the winner another free tour or ,for example, having the free tour just done, give a small perk helps to engage with the client!
Creating a campaign based on a unique and personal experience that a tourist can live with PROGETTONATURA and NATURALGHERO.
BOARD
THIS LAND RESEMBLES NO OTHER PLACE. SARDINIA IS SOMETHING ELSE is out of time and history
“To create a communication campaign that involves tourists, and to entice them to live an experience based on the Sardinian nature and culture.” FAMILY ME
WHAT ARE NATURALGHERO &
PROGETTONATURA
FAMILY ME
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“are two projects, based in Alghero, one developed in the sea and one on the ground, which aim to educate tourists about the flora and fauna but also about the Sardinian culture ”
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ETC... FAMILY
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SCRIPT
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FRIENDS FAMILY
Progetto Natura NATURALGHERO
SEEDING
SPHERE OF INFLUENCE Seeding starts after the content creations. It consist in searching all the communities interested in this kind of service, in this case the communities can be various: nature lovers, culture lovers, tourism addicted ecc...
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Creating an imaginary visual/auditory of the experience that you can live in Sardinia with PROGETTO NATURA NATURALGHERO.
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On the internet there are plenty of different platforms of communties that go from Forums to Facebook’s pages.
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Emanuel Serra
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PROMO
A video was designed in order to explain in advance the campaign.
COMMUNICATION OF
Communication Design for Sustainability MASTER DI I° LIVELLO AA. 2012 / 2013
SUSTAINABLE TOURISM
WITH THE NEW MEDIA
Elaborazioni Progettuali Finali Fogli di progetto
Progetto Natura NATURALGHERO Emanuel Serra
Communication Design for Sustainability MASTER DI I째 LIVELLO AA. 2012 / 2013