TSILACEPS
LAICOS
OILOFOTROP
AIDEM
About Me HI! I'M ANINDYA NOVA A. I am a passionate person, particularly in the digital marketing field. Experienced as a social media admin at a start-up. Have analytical skill, creativity, problem-solving, customer management, time management, and copywriting skills. Recently graduated as social media specialist with a passion for creating a great content followed by doing tracing and analyzing based on research and data. I sincerely look forward to working with you on your great project. Thank you
WORDS
S O C I A L
M E D I A
T O O L S
TOOLS
P R O J E C T
01 Periode : 7 - 24 Juli 2020 Objecive Brand : Awareness & Sales My Roles : Social media analyst & strategy, admin Auditing Competitor Research Analyze user engagement Coordinate with team who makes content ideation to make campaigns based on data. Make a weekly report Managing instagram.
PROJECT 1
account
social
media
B R A N D
P R O F I L E
Ha Hijab is a patterned syari’i hijab model brand in Tangerang that focused on online based selling model. It is developed by Hanifa as owner in 2017 Tag line : Your scarf, Your beauty
Sales System : Pre-Order (PO) Ready stock (limited) Platform :
U S P
1. Premium quality materials with affordable price 2. Thick, smooth, neat, and untransparent material
PROJECT 1
C O N T E N T
FLOWCHART WORK PLAN
P H A S E
I N S T A G R A M
A U D I T
FOLLOWERS
POST TOTAL
ER
1689
166
18.03%
4.3% MAN WOMAN
95.7%
GENDER
Jakarta Bandung Bekasi Kabupaten Cianjur Medan POPULAR LOCATION
CLIENT OVERVIEW
P R O B L E M
S T A T E M E N T
AWARENESS
ENGAGEMENT
Addition rate of followers (eg : 20 followers/month) is low considering for the brand existence (since 2017) Significance numbers of followers increasing (around 150 followers) is gained only in giveaway time or endorsement strategies is implemented.
High ER helped by spam comments and likes from the giveaway. Lack of consistency in content publication, Less variety of content, It doesn't use of CTA in every post
SALES Sales rate range 1015pcs/month. Small market share for buyers, limited to certain circle (owner’s friends), boosted by endorsement Low sales rate due to infrequent/ not well managed activity scheduled of the shop, PO system that does not suit approach for sales, and ready stock product can not be fulfilled its demand due to limited number of the products.
CLIENT OVERVIEW
C O N T E N T
Content Pillar
P I L L A R
Sub - Pillar Product KnowledgeHijab
Number of Content Produce Biweekly
Weight
17
61%
5
18%
6
21%
28
100%
Product Knowledge Reseller
Functional Content
Product Knowledge Customer Testimoni Promotional content Giveaway Hijab Promotional content Reseller Promotional content Idul Adha
Emotional Content
Quote Amalan Sunnah dan Hadist
Tips for Health
Educative Content
Tips for Beauty Hijab Care
TOTAL
CAMPAIGN PREPARATION
M A R K E T I N G
S T R A T E G Y
INCREASE FOLLOWER
INCREASE SALES
Creating quality content with various content pillars (interactive, educative, and entertaining) KOL - Instagram Giveaway (organic dan ads)
Creating quality content with various content pillars (interactive, educative, and entertaining) KOL - Instagram Giveaway (organic dan ads)
INCREASE ENGAGEMENT Create an editorial plan and schedule for content publication. Insert a CTA in the caption for each post. Bio & highlight optimization. Increase functional content and educational content. Maximizing the use of stories ( Q&A & Polls ) Respond to incoming comments.
CAMPAIGN PREPARATION
O R C A N I C
C O N T E N T
Best Performance Story Content
Interactive content (polling) gives better results, specifically the educational content
UGC content on instagram stories generates higher interactions than in feeds
Best Performance Feed Content
The most engaging content is GIVEAWAY and Entertain content.
SUMMARY OF EXECUTION
Content that highlighted the product details which is the motif of hijab is more demanding and gets the most high numbers of likes, while CTA in the form of interaction gives high numbers of comments.
P A I D
C O N T E N T
KOL
@fanimey_ Followers : 115k Place :IG Story (2) Time : 24 Juni 2020 Spent : Rp. 250000
Reach : 217 Impression :225 Engagement : 3 Followers : 51 / 18 jam Sales : 6 pcs
ha.hijab_ Bersponsor
DURATION 20-23 JULY
Ads
Spent : 90.000 Reach : 11064 Impression : 13684 Engagement : 1417 Per Interaksi Posting : Rp.64
GIVEAWAY TIME!!!! Assalamualaikum Sister, siapa nih yang sudah nungguin giveaway?
ha.hijab_
DURATION
Spent : 135000 Reach : 7726 Impression : 9303 Link Clicks :111 CPC : Rp.1216 CTR : 1.19% DISKON 10% ALL ITEM! Ma tampil special namun tetap syarí selama Idul Adha?
SUMMARY OF EXECUTION
21-24 JULY
K P I
V S
A C T U A L
KPI
RESULT
FOLLOWERS INCREASE
10%
19.6%
SALES SOLD
50%
146%
2%
4.08%
ER
BEFORE
RESULT
FOLLOWERS
SALES
ER
RESULT
1689
8
18.03%
AFTER +19.6%
+146%
+4.08%
2020
30
22.11%
B E F O R E
A F T E R
O P I M I Z A T I O N
RESULT
P R O J E C T
02 Periode : Oktober 2020 - February 2021 Objecive Brand : Awareness & Sales (Seller) My Roles : Social Media Admin Managing social media (Instagram & Facebook) Writing captions Preparing report insights. Hashtag, competitor, influencer, seller researching.
PROJECT 2
B R A N D
P R O F I L E
Livizo is a marketplace based in Yogyakarta that specifically accommodates entrepreneurs in authentic Indonesian furniture design, decorations, and handicraft. Livizo has a mission to “Introducing original products made by Indonesian craftsmen from local to global”. Tag line : Happy Grown and Growth Sales System : B2B, Pre-Order (PO) Ready stock (limited) Platform :
U S P
1. Selling unique furniture and handicrafts made by local Indonesian craftsmen 2. Sales is performed through the B2B business model
PROJECT 2
C O N T E N T
livizo.id
Punya produk furniture maupun handicraft, tapi bingung mau memasarkannya dimana? Sudah coba ke Livizo belum? Di Livizo, kamu bisa menjual produk furniture maupun handicraft hasil buatanmu tanpa takut bersaing dengan produk import lainnya. Hanya Livizo, satu-satunya market place yang memberikan media kepada para pengrajin furniture dan handicraft asli Indonesia untuk dapat memasarkan produknya menjadi lebih luas. #livizo #livizoindonesia #jualfurniture #marketplace #giveaway #produklokal #furnitur #furnituronline #kerajinantangan #kursi #meja #lemari #mangkokkayu #gerabah #kayu #produkkayu #hiasandinding #furniturjogja #furniturjepara #furniturunik #furniturtaman #furniturruangan #dekorasidinding #dekorasikamar #dekorasitaman #dekorasi #desaininterior #desainrumahminimalis
Pillar : Product knowledge Type : Single Images Objective : Awareness
COPYWRITING
V I S U A L
livizo.id
BERJUALAN KINI JAUH LEBIH MUDAH! Jangan mau dibuat ribet dengan urusan jual beli furniture yang masih konvensional. sudah saatnya kamu untuk bergerak maju menjual produk secara lebih modern. Kamu masih berfikir ini akan ribet?? Hmmm, tidak akan ribet kok. Karena kamu hanya butuh mendaftarkan produk dagangmu di www.livizo.com , sign up sebagai seller, masukkan data lengkap kamu dan usahamu, upload foto produk dan deskripsi sedetail mungkin. DONE! kamu sudah bisa berjualan hanya cukup dari rumah saja. Masih ragu? Langsung aja kunjungi webiste kami www.livizo.com #livizo #livizoindonesia #sellerlivizo #marketplaceindonesia #jualfurniture #jualfurnitureonline #interiorminimalis #produklokal #furniturekayu #furnituronline #furniturjogja #furniturunik #furniturruangan
Pillar : Product knowledge Type : Carousel Objective : Awareness & Sales
C O N T E N T
livizo.id
Dapur yang kecil membuat ruang gerakmu terbatas, apalagi untuk ibu rumah tangga yang kesehariannya membuat makanan lezat untuk keluarga dan expolarasi resep. Lalu bagaimana cara menata dapur kecilmu agar terlihat lebih besar dan terasa nyaman? Swipe untuk tips dari Minzo! #livizo #livizoindonesia #marketplace #dapur #dapurkecil #dapurminimalis #dekorrumah #inspirasidapur #inspirasidapursederhana #inspirasidapurminimalis #inspirasidapurkecil #inspirasiruangan #inspirasirumah #tipsdekorasi #interiordapur #dekorasikamar #dekorasirumah #rumahmungil #furniturdapur #dekorasidinding #produklokal #furniture #furnituronline #furniturekayu #dekorasi
Pillar : Educational content Type : Carousel Objective : Engagement
COPYWRITING
V I S U A L
livizo.id
Menerjang badai yang kini menghampiri, berjuang melawan, bangkit bersama membangun kehidupan yang lebih baik. Bersama-sama kita support produk lokal. Cintai produk dalam negeri! Pasarkan produkmu di livizo, temukan konsumen dengan jangkauan yang lebih luas lagi. #livizo #livizoindonesia #marketplace #jualfurniture #furnitureonline #supportproduklokal #supporthandmade #furnitureminimalis #furniturevintage #furniturekayu #furniturerotan #furniturebambu #furniturruangan #madeinindonesia
Pillar : Emotional content Type : Single images Objective : Engagement
LETS COLLABORATE.. SHALL WE? 081229883811 Anindya Nova Anjasmara anindyanova2@gmail.com