PROSPECTIVE SS18
PROSPECTIVE SS18
TA B L E O F CONTENTS
TREND 01 ROCOCHIC
Introduction 03 Silhouette 08 Color Palette 10 Moodboard 12 Clientele 14
TREND 02 P O LY C L E A R
Introduction 20 Moodboard 22 Color Palette 24 Textile 26 Silhouette 28 Clientele 30
TREND 03
Y O U T H S TA L G I C
Introduction 36 Moodboard 38 Color Palette 40 Textile 42 Silhouette 44 Clientele 46
TREND 01 ROCOCHIC
“Rocochic” is a trend inspired by the Rococo art period that originated in Paris, France around the 18th century. The Rococo style is very light-hearted, extravagant and was characterized as “frivolous” at times.
Known for its usage of pastel colors, symmetry, rocaille, floral pattterns and serpentine swirls. Overall, very feminine and flirty. Rococo first appeared in interior design and the decorative arts,
everything became very ornate and intricately detailed. The current trends have been very focused on minimalism and so
I believe that we are slowly starting to appreciate intricate detailwork again, and by next spring/summer “Rocochic” will be prevalent through womens fashion.
SILOUETTE A-LINE Following the theme of lightheartedness and feminine, I chose to go along with a general silouette of a classic A-line dress. The silouette in itself is known to be very girly and the way the skirt falls embodies the “lightheartedness� quite literally. As for the sleeves, there is no particular preference, as long as the overall structure is free and flowy.
C O L O R PA L E T T E PA S T E L S The three main “Rocochic” colors are pastel pink, blue and aqua. I’ve shown the color ranges among these colors on the right. Even though we associate pink as the feminine color, in this case the blue and aqua. I would say the pink accents can be worn in the daytime whereas the blues can be worn during the night, however all colors here are very versatile.
CLIENTELE WOMEN The “Rocochic” women are between the ages of 25-35. Their style as it evolves for the night time, for cocktail parties or brunches or any event which requires them to dress up.
Stylish, classy and luxurious. The “Rocochic” woman is health-conscious in the sense that she is in shape, and very particular about her looks and image. Always on trend and looking on point everywhere she goes. The “Rocochic” woman’s favorite brands are a long the lines of Tory Burch and Ann Taylor.
ROCOCHIC
BIBLIOGRAPHY “Pantone - PANTONE Color, Products And Guides For Accurate Color Communication.”. 2017. Pantone.Com. http://pantone.com. 2016, cute. 2017. “Cute Pastels: Paige Reifler By Angelo D’agostino For Harper’s Bazaar Greece January 2016”. Visualoptimism.Blogspot.Com. http://visualoptimism.blogspot.com/2015/12/cute-pastels-paige-reifler-by-angelo.html. “Black Dresses Set”. 2017. Vecteezy. https://www.vecteezy.com/vectorart/125505-black-dresses-set. “Pantone - PANTONE Color, Products And Guides For Accurate Color Communication.”. 2017. Pantone.Com. http://pantone.com. “Rococo Decorating Style | Interiorholic.Com”. 2017. Interiorholic.Com. http:// www.interiorholic.com/decorating/decorating-styles/rococo-decorating-style/. “The Swing (Painting)”. 2017. En.Wikipedia.Org. https://en.wikipedia.org/wiki/ The_Swing_(painting)#/media/File:Fragonard,_The_Swing.jpg. “WGSN | Create Tomorrow | Trend Forecasting & Analytics”. 2017. WGSN | Creating Tomorrow | Trend Forecasting & Analytics. http://www.wgsn.com. https://www.pinterest.com/pin/525513850245952620 https://www.pinterest.com/pin/308285536978350446/ https://www.pinterest.com/pin/440719513509423206/
TREND 02 P O LY C L E A R Transparency and privacy are two of the main topics that this technology world has brought to us. With the popularity of social media and smart devices such as google glass, people now must deal with the sense of being exposed and at the same time protecting themselves as much as possible. Other facts such as political changes, women became more aware of their rights and even the untruthfulness of the press, people want transparency in the system but also are terrified with leaking personal information. The inspiration comes from the paradox of covering and revealing our skins or any other pieces we wear under clear fabric. It gives more possible ways of mix and matching our outfits. It is experimental and fun at the same time.
SILOUETTE JACKET
With the shape given by this synthetic fabric, PVC allows garments to achieve certain shapes without fusible. Jackets are one of the popular silhouettes. It doesn’t have to be a jacket all made of PVC but adding details to the jacket would also make the classic piece looks edgy. Mixing with all types of different materials such as faux fur, knit fabrics etc. is the trend to be watched. It also creates more possibility for people to match with different colors underneath.
JEANS
A clear PVC jeans are popular in fashion leaders or other people who are willing to look outstanding in a crowd, it still has a problem that it makes the human body unable to breath. It is still not a comfortable fabric to wear with so far. Also, conservative people might not fall in love with this piece which requires you to wear with bare legs. However, Technologies are now being introduced to make the clearness changeable in different conditions. This could also be something to be looked forward to.
CLIENTELE WOMEN “Polyclear� girls are those young and fearless ones who are not afraid of trying new things. Aged between 18-25, they are urban girls who enjoy the city vibes and embrace the difference in all kinds of culture and sub-cultures. They are social media savvies, enjoy hanging around friends on the streets. They see fashion as a way of expressing themselves and are drown into fashion but not aiming for the luxury way. They are independent and cheerful.
P O LY C L E A R
BIBLIOGRAPHY “Pantone - PANTONE Color, Products And Guides For Accurate Color Communication.”. 2017. Pantone.Com. http://pantone.com. “New School University Libraries - Electronic Reserves”. 2017. Library.Materialconnexion.Com.Libproxy.Newschool.Edu. http://library. materialconnexion.com.libproxy.newschool.edu/ProductPage.aspx?&Keywords=clear%20pvc&Attributes=&Category=&Country=&Manufacturer=&Tag=&MC=714601&Lang=en&ProdID=&PageNum=1&ItemsPerPage=20&SearchDisp=0. “New School University Libraries - Electronic Reserves”. 2017. Www-Wgsn-Com. Libproxy.Newschool.Edu. https://www-wgsn-com.libproxy.newschool.edu/content/board_viewer/#/145258/page/1. “New School University Libraries - Electronic Reserves”. 2017. Www-Wgsn-Com. Libproxy.Newschool.Edu. https://www-wgsn-com.libproxy.newschool.edu/content/board_viewer/#/71303/page/16. “Transparent Plastic Fashion | Tumblr”. 2017. Tumblr.Com. https://www.tumblr. com/search/transparent%20plastic%20fashion. “OWN IT!“. 2017. http://kr.dazeddigital.com/2016/08/15/own-it/.
TREND 03
9 0 S Y O U T H S TA L G I C 90S Youthstalgia will play a significant role in AW 2018 fashion, especially our address to 90s style will be more youthful, and dialog our childhood. Resulting in styles feels both familiar and fashion-forward. An effortless, mix-match style will retransform obvious trend from the past, reflecting the enthusiasm of youth subcultures, and this Youthstalgia will be merged with modern materials and details. This trend will re-hashed in a fresher ways, with less rigid and more layered.
For the color palette, Sporty brights including velvet, red, and yellow are tempered with dusted-down shades of pink. Baby blue infuses an athletic accent into womenswear neutrals such as black and heather gray.
grunge spirit is updated with luxe fabric finishes and detailing. Sequins are given a contempoThe spirit of 90S Youthstalgia is updated with luxe fabric finishes and detailing. Sequins are given a contemporary aspect with new applications. Everyday washes and weathered finishes are mixed and layered with metallics and sparkle. Reinterpret woven checks with shaded sequin embellishments or use as panels on oversized bomber jackets and sloppy boyfriend jeans.
Blurring the lines between youthful streetwear and performance sportswear, technical jackets and puffs are layered over oversized hoodies, a fine laced lingering on top of jersey sweater to create a layed 90S Youthstalgia look. Tracksuits and coordinate sets reinforce a casual, sporty message, and offthe-field staples including baseball shirts gain a new relevance with washed and weathered finishes are mixed and layered with metallics and sparkle.
The ‘90S Youthstalgia’ women are between the ages of 25-35, with mid-upper income level, and they could be described as, a type of women who are independent, they embrace the challenge and pressure of their life, but still bearing a childlike innocence and optimistic philosophy. The style of ‘90S Youthstalgia’ women could be defined as a type of cool girl who has their own aesthetic about fashion, they appreciate the fun design
detail
beneath
garment’s
construction.
The ‘90S Youthstalgia’ women have an independent personality, they enjoy spend time with their peers in park and museum, and be grateful for nature.
9 0 S Y O U T H S TA L G I A