Communication Research
Communication Research? Since its inception in 1975, the Department of Communication Research has offered courses designed to develop scholarship, skills-proficiency, and professionalism among its students. In addition, it undertakes research and extension activities benefitting stakeholders from sectors within and beyond the academe.
By teaching and conducting communication research within the context of processes and effects, and grounding these with practical experience through fieldwork and internships, the Communication Research Department ensures that its graduates are equipped to contribute to the practice of social research in the academe, in the communication and media industries, and in environmental and non-governmental sectors.
Students of the Department have established reputations in prestigious student competitions like Integrated Marketing Communication Campaign of the Philippine Association of National Advertisers and the Public Relations Society of the Philippines.
The Commission on Higher Education has designated the Department as a Center of Excellence for Communication Education.
Undergraduate Program Communication Research, or Comm Res as it is popularly known, is one of the four bachelor’s degree programs offered by the UP College of Mass Communication. Graduates of Comm Res include some of the best and brightest researchers in communication and its related fields in the Philippines and abroad. They have distinguished themselves in corporate communication, Media Research, Market Research, Advertising, Public Relations, Public Information, Social Mobilization, Public Opinion Research Law as well as Academe.
On the first semester of each Academic Year, the Department welcomes forty freshmen who qualified for the program through the University of the Philippines College Admission Test (UPCAT). Information about the UPCAT may be obtained from the University Registrar or the UPCAT website http://upcat.up.edu.ph The Department also accepts shiftees from within UP Diliman and other UP Campuses as long as they: 1.
Have at least 30 units of credit in their present course;
2. Earn a minimum curriculum weighted average grade (CWAG) of 2.0; 3. Submit a True Copy of Grades (TCG) and a noncontract form from the college where the applicant is presently enrolled; 4. Submit a photocopy of their form 5 for the second semester of the current academic year. If the courses they are enrolled in are not reflected in the TCG; and, 5. Passed a written test and an oral interview Students from other universities who wish to transfer to the Comm Res Program must satisfy these requirements. However, their GeneRal Weighted Average (GWA) must not be lower than 1.75. Shiftees from other UP Diliman Programs, may apply for admission in the first and second semesters. Transferees from other UP Campus and other schools may apply for admission in the first semester only. The deadline for application for shifting/transferring is usually on the last working day of April and September for admission in the first and second semesters respectively.
Application forms are available at the CMC Administration Office.
Comm Res students are required to maintain a GWA of 2.25 or better for all courses taken in a given semester. They should also maintain a cumulative average of 2.25 or better for their major Comm Res courses in a given semester.
Students who fail to satisfy these retention policies are placed on probationary status in the succeeding semester of enrollment. At the end of semester, students who fill to lift their probation are dismissed from the program, unless there is a strong justification/basis for extending their residency in the program.
Comm Res aa S tudents Learn the nitty-gritty of conducting surveys, content, analyses, focus groups, participant observation, secondary analyses, and other research methodologies. Enjoy courses that combine classroom learning and handson, fieldwork experience. Join the only exclusive organization for Comm Res students. Get involved in various extra-curricular activities that round out students’ comm res experience such as the annual UP Lantern Parade, CMC Week, etc. Use state-of-art facilities and multi-media equipment.
FIRST YEAR 1ST SEMESTER GE (AH 1) Eng 10 GE (AH 2) GE (MST 1) Math 1 GE (SSP 1) GE (SSP 2) PE
3 units 3 units 3 units 3 units 3 units (2 units)
2ND SEMESTER GE (AH 1) Eng 10 GE (AH 2) GE (MST 1) Math 1 GE (SSP 1) GE (SSP 2) PE
3 units 3 units 3 units 3 units 3 units (2 units)
SECOND YEAR 1ST SEMESTER GE (AH 4) Fil 40 GE (MST 2) GE (SSP 4) Comm 130 Comm Res 101 Journ 101 PE
3 units 3 units 3 units 3 units 3 units 3 units (2 units)
2ND SEMESTER GE (AH 5) GE (MST 3) GE (SSP 5) Comm Res 110 Comm Res 115 Comm Res 125 PE
OTHER SUBJECTS NSTP
6 units
3 units 3 units 3 units 3 units 3 units 3 units (2 units)
THIRD YEAR 1ST SEMESTER GE (MST 4) BC 100 Comm 120 Comm Res 120 Comm Res 130 Comm Res Elective
2ND SEMESTER
3 units 3 units 3 units 3 units 3 units 3 units
GE (MST 5) Comm 140 Comm Res 165 Comm Res Elective Language Elective Non-CMC Elective
3 units 3 units 3 units 3 units 3 units 3 units
MIDYEAR Comm Res 160
3 units
FOURTH YEAR 1ST SEMESTER Comm 110 Comm Res 199 Comm Res Elective Language Elective Non-CMC Elective PI 100
3 3 3 3 3 3
2ND SEMESTER units units units units units units
Comm Res 200 Comm Res Elective Comm Res Elective Film 100 Non-CMC Elective Non-CMC Elective
3 3 3 3 3 3
units units units units units units
The required six (6) units of GE courses in Philippine Studies are fulfilled by Fil 40 and Kas 1. Language electives are any foreign language subjects, except English. Note: As a requirement for graduation, all students must take six (6) units in one of the National Service Training Program (NSTP) components: Civic Welfare Training Service (CWTS), Literacy Training Service (LTS), and Reserved Officer’s Training Corps Military Science (ROTC Mil Sci). These are offered by UPD.
Comm Res 101: Introduction to Communication Research. The nature, concepts, uses, methods and tools of communication research and basic statistics. Prereq/Coreq: Comm 130. (3 units)
Comm Res 110: Introduction to Qualitative Research in Communication. Overview of major paradigms and perspectives in qualitative research. Prereq: Comm Res 101; Coreq: Comm Res 115. (3 units)
Comm Res 115: Statistical Concepts for Communication Research. Basic concepts and principles in statistics, data gathering, and data processing in communication. Prereq: Comm Res 101, Math 11; Coreq: Comm Res 110. (3 units)
Comm Res 120: Quantitative Analysis in Communication Research. The use of statistics in the analysis of communication research data. Prereq: Comm Res 115. (3 units)
Comm Res 130: Qualitative Analysis in Communication Research. Uses of qualitative analytical tools for communication research. Prereq: Comm Res 110. (3 units) Comm Res 160: Internship. 200 h. Prereq: Comm Res 120 and Comm Res 130. (3 units)
Comm Res 165: Data Interpretation and Reporting. Principles and techniques of interpreting and reporting research data. Prereq: Comm Res 120, 130. (3 units)
Comm Res 199: Research Design. Principles and techniques for preparing a research proposal. Prereq: Comm Res 165. (3 units) Comm Res 200: Thesis. Prereq: Comm Res 120, 165. (3 units)
Comm Res 125: Introduction to Computer Technology. Application of computer technology to communication research. Prereq: Comm Res 101. (3 units)
Comm Res 170: Fundamentals of Communication Planning. Basic concepts, models and principles in planning applied to communication. Prereq: Comm Res 110, 115. (3 units)
Comm Res 175: Fundamentals of Communication and Management. Basic management concepts, principles and techniques applied to communication. Prereq/Coreq: Comm Res 110, 115. (3 units)
Comm Res 180: Project Development in Communication Research. Application of basic principles in conceptualizing and developing action projects in communication. Prereq: Comm Res 120, 130. (3 units)
Comm Res 190: Mass Media Research Methods. Current principles, methods and techniques of mass media research. Prereq: Comm Res 120, 130. (3 units)
Comm Res 197: Special Topics in Communication Research. Prereq: Comm Res 120, 130. (3 units)
Comm 100: Introduction to Communication and Media. The overview and historical development of communication and media in the world and in the Philippines. Prereq: 6 units written communication skills. (3 units)
Comm 110: Communication and Media Ethics. Codes of ethical conduct in the practice of communication and media. Prereq: Comm 100. (3 units) Comm 120: Laws on Communication and Media. Statutes dealing with communication and media and their operations and legal issues relating to freedom of the press and freedom of expression. Prereq: Comm 100. (3 units) Comm 130: Communication and Media Theories. The communication process and the development of communication and media theories. Prereq: Comm 100. (3 units) Comm 140: Media and Society. A critical analysis of how media shape and are shaped by the structures of Philippine and global society. Prereq: Comm 130, Junior standing, 3 units of Philippine history. (3 units)
BC 100: Introduction to Broadcasting. Key aspects, history, and development of the broadcast media. Prereq: 2nd year standing. (3 units)
Film 100: Introduction to Film. Introduction to the aspects, forms and styles of film. (3 units)
J 101: Introduction to Journalism. Functions, principles and standards of journalism; types of news; reportorial skills. Coreq: any Communication or Komunikasyon and any course in Phil. History. (3 units)
Math 11: College Algebra Linear equation; algebraic and graphical solution of the quadratic equations; exponents and radicals; complex numbers; binomial expansion; determinants; progressions; theory of equations.
Political Science 14: Philippine Government Development, organization, and operation of the Philippine political system, with emphasis on the present.
PI 100: The Life and Works of Jose Rizal The significance of the life and writings of Rizal in the life of the Filipino people.
Language Electives (6 units)
Development and Social Change Socio Socio Socio Socio Socio Socio Socio Socio Socio Socio Socio Socio Socio Socio
Sociology 101: General Sociology 104: Rural Sociology 107: Urban Sociology 110: Social Organization 114: The Philippine Social System 140: Socialization and Group Interaction 142: Sociology of Mass Communication 145: Collective Behavior 153: Sociology of Development 160: Society and Population 165: Human Ecology 190: Social Statistics 195: Sociological Theory I 196: Sociological Theory II
Psych Psych Psych Psych Psych Psych Psych Psych Psych
Psychology 101: General Psychology 108: Filipino Psychology 110: Psychological Statistics 118: Field Methods in Psychology 135: Perception 148: Cognitive Psychology 150: Personality 171: Child Psychology 180: Social Psychology
Development and Social Change Anthro Anthro Anthro Anthro Anthro Anthro Anthro Anthro Anthro Anthro Anthro
Anthropology 123: Peoples of the Philippines 124: Peoples of Southeast Asia and Oceania 132 Introduction to Ecological Anthropology 167: Medical Anthropology 170: Language and Culture 173: Introduction to Urban Anthropology 179: Culture Change and Applied Anthropology 181: Social Anthropology 182: Culture and Personality 185: Introduction to Philippine Culture 187: Sex and Culture
Social Work SW 100: Social Development Perspectives SW 120: Social Work and the Filipino Personality SW 121: Philippine Communities SW 122: Social Welfare and the Philippine Reality SW 130: Social Welfare Policies, Programs and Services SW 131: Social Agency Management SW 132: Project Development for Social Welfare and Community Development SW 133: Social Work and Human Resource Development SW 143: Community Organizing SW 144: Community-Based Social Work Practice
Development and Social Change Community Development CD 100: Philippine Society and Community Development I CD 110: Development Theories CD 111: Development Programs CD 121: Community Organizing CD 122: Organizing and Social Movements CD 123: Issues and Strategies in Mobilization CD 124: Innovative Strategies CD 125: Communication and Development CD 161: Special Problems
Politics and Governance Public Administration PA 108: Philippine Administrative Thought and Institutions PA 111: Management of Organizations PA 141: Public Policy and Program Administration PA 142: Tools for Policy Analysis PA 143: Program and Project Development and Management PA 151: Local Government and Regional Administration PA 160: Politics and Administration PA 161: Ethics and Accountability in the Public Service PA 172: Public Administration and the Economic System
Politics and Governance
Political Science PolSc 110: Political Analysis PolSc 150: Philippine National and Local Administration PolSc 160: Society, Politics, and Government PolSc 162: Politics of Change PolSc 170: Introduction to Comparative Government and Politics PolSc 180: Introduction to International Relations PolSc 181: Philippine Foreign Policy PolSc 183: International Organization PolSc 193: Modern Political Thought PolSc 196: Philippine Political Thought
Community Development CD 110: Development Theories CD 111: Development Programs CD 123: Issues and Strategies in Mobilization CD 131: Planning and Administration in Community Development CD 132: Project Development CD 133: Community Resource Management CD 161: Special Problems
Language, Arts, & Humanities Speech Communication and Theater Arts Speech 130: Introduction to Rhetoric Speech 133: Argumentation Speech 135: Interpersonal Communication: Theory and Practice Speech 136: Interpersonal Communication: Theory and Practice Speech 137: Group Discussion and Conference Leadership Speech 138: Intercultural Communication: Theory and Practice
Linguistics Lingg 110: Introduksyon sa Linggwistiks Lingg 170: Introduksyon sa Etnolinggwistiks Lingg 180: Mga Problemang Pangwika sa Pilipinas
Art Studies Art Stud 140: Modern Art Art Stud 141: Photography as Art Art Stud 172: Two-Dimensional Arts in the Philippines Art Stud 173: Multi-Dimensional Visual Arts in the Philippines Art Stud 174: Popular Art and Culture in the Philippines Art Stud 175: Music in Philippine Culture Art Stud 176: Dance in Philippine Culture Art Stud 190: Aesthetics and Art Theory Art Stud 191: Aesthetics and Theories of Art Art Stud 193: Gender Issues in the Arts
Language, Arts, & Humanities Music MuL 100: Music in Culture MuL 110: Music of Africa and Asia MuL 115: Music of the Americas and Europe MuL 120: Folk and Popular Music of Europe
For the Non-CMC electives for BA CommRes students, based on Diliman’s curricular clustering and in consultation with the Record Evaluator at the OUR, the following courses will NOT be credited as non-CMC electives: Courses (100 and above) from the Science and Technology cluster: 1) College of Architecture (Arch) 2) College of Engineering (Che, CE, CS, IT, CoE, ECE, EE, EEE, EgyE, GE, GIM, IE, ME, MatE, EM) 3) College of Home Economics (HE, CT, CTRA, ID, FLCD, FN, FS, HEEd, HRIM) 4) College of Science (BIO, Microbio, Chem, Geol, MS, TMEM, Math, Meteor, MBB, App Physics, Physics) 5) School of Statistics (Stat) 6) School of Library and Information Science (LIS) 7) Archeology Studies Program (Archeo)
CURRICULUM BREAKDOWN GE subjects in the Arts and Humanities domain
15 units
GE subjects in the Math, Science and Technology domain
15 units
GE subjects in the Social Sciences and Philosophy domain
15 units
Required Non-CMC Sciences
9 units
Non-CMC Electives
12 units
Language Electives
6 units
Required CMC subjects
24 units
Core Communication Research subjects
30 units
Communication Research Electives TOTAL
15 units 141 units
Prepared by UP Communication Research Society
Comm Res Faculty Through their researches, publications, and extension work, all the faculty members of the Communication research Department have contributed to the development of their discipline, the communication and media profession, and to society in general.
The faculty’s most notable efforts have been on health communication, communication planning, public information and governance, gender studies, development economics, information and communication technologies, religion, migration and poverty.
The faculty members have presented their studies in conferences and/or published their papers in Australia, Canada, China, Egypt, Hungary, Indonesia, Italy, Japan, Kazakhstan, Korea, Malaysia, Mongolia, Norway, the Philippines, Singapore, Spain Thailand and the United States, and Vietnam.
Individually, the faculty members have established ties with foreign academic institutions such as Ambo Junior College of Agriculture (Ethiopia), The Chines University of Hong Kong, The Hallym University (Korea), the Hungary Academy of Sciences. The Johns Hapkins University, The Kazakhstan State University, the Marmama University (Turkey), the Nanyang Technological University (Singapore), the Ohio University, the University of Canberra (Australia), the University of Hawaii, the university of Udine (Italy), and the University of Sanaa (Yemen).
Lecturers Comm Res Lecturers are industry experts who bring to the program their expertise in public information, social science research, statistics, mass media law, among others. Below is the roster of lecturers for AY 2016-2017. Rosario, Jeannica Mae Cox, Christine Anne Labor, Jonalou Baldo-Cubelo, Julienne Thesa Solis, Randy Jay Paragas, Fernando Assoc. Professor (Grad. Studies Dept. Chair) Umali, Violeda (Director, OVCAA-ODI) Portus, Lourdes (Special Assistant to the UP President) Pernia, Elena (College of Mass Communication Dean)
S tudents Each year, the Department has around 200 students, threequarters of whom are in the undergraduate program. Trained extensively in both theory and practice, the students are as familiar with various communication research perspectives as they are with fieldwork. They have conducted researches not only in Metro Manila but in areas all over the country. The topics, themes, and methods of their researches have similarly been expansive. Using surveys, focus group interviews, content and textual analyses, and participant observation, the students have researched the development, use, and reception of folk, traditional and new media and their messages; the constructions of virtual, transnational, and hyperspace communities, and the relationship and application of communication to health, politics, development, technology, and other social phenomena. Outstanding student research is recognized through the best thesis in communication research awards for the undergraduate and the master’s levels respectively. Awardees also receive a cash prize from a fund established in honor of the late Gloria Feliciano, the founding Dean of the College. Noted for their diligence and creativity, comm res students have distinguished themselves in various student competitions such as the Integrated Marketing Communications Competition of the Philippine Association of National Advertisers, The UNIV International Youth Congress, and the Ford Philippines Competition on Promoting Road Safety Awareness.
S tudent Organization While there are many student organizations in the college and the university, one of these exclusively cater Communication Research Majors. They regularly coordinate with the faculty for various projects and academic activities. Together, they help enrich Comm Res experience.
Exclusively for Comm Res Majors, Comm Res Soc seeks to promote the discipline through career orientation seminar, workshop, exhibits, tutorials, and the conduct of applied researches.
The Communication Research Department College of Mass Communication University of the Philippines Diliman 1101 Quezon City Telefax: (632) 920-6866 VOIP: (632) 981-8500 (loc 2665) Chair Prof. Maria Rosel S. San Pascual
College of Mass Communication Direct line: (632) 920-6964 Fax: (632) 926-3465 Email: cmc@up.edu.ph Web site: http://cmc.upd.edu.ph
University of the Philippines Direct Line: (632) 981-8500 (connecting all units) Web site: http://www.upd.edu.ph