03
RATIONALE
C
O
P
1
& RESEARCH
MOODBOARD & INSPIRATION
07
PATTERN LIBRARY & APPLICATION
INTRODUCTION TO PRODUCT RANGE P R O D U C T D I S P L AY
PROMOTIONAL
RATIONALE
&
RESEARCH
FURUSATO (foo-roo-sah-toh) I n t h e J a p a n e s e c u l t u re, f u r u s a to i s a w o rd t h a t re fe rs to o n e’s h o m e to w n . I t ’s n o t s i m p l y a b o u t t h e p l a c e w h e re o n e i s f ro m b u t t h e p l a c e o n e’s h e a r t l o n g s fo r - t h e h o m e o f t h e h e a r t . T h e J a p a n e s e re fe r to f u r u s a to a s a h e a l i n g o a s i s , a p a ra d i s e s e t a p a r t f ro m t h e c ro w d e d c i ty. I t i s e m b e d d e d w i t h fe e l i n g s o f n o s t a l g i a , l o v e, wa r m t h a n d p ro t e c t i o n . Fu r u s a to s e r v e s a s a t r u e re f l e c t i o n o f t h e J a p a n e s e p e o p l e’s d e e p e s t- h e l d b e l i e f s a b o u t t h e h o m e. Hertex presents the new Furusato limited range. I n s p i re d by t h e r i c h a n d m u l t i fa c e te d c u l t u re o f J a p a n , H e r t ex p ro m i s e s to m a ke yo u r h o u s e a h o m e w o r t h l o n g i n g fo r. T h i s c o u t u re c o l l e c t i o n i s a va i l a b l e i n a w i d e s e l e c t i o n o f u n i q u e m u l t i - p u r p o s e p a t te r n s f i t fo r wa l l p a p e r a n d fa b r i c a p p l i c a t i o n . D e s i g n s ra n g e f ro m d e n s e a rc h i te c t u ra l a n d g e o m e t r i c a l p a t t e r n s t o s e c re t j u n g l e g a rd e n s a n d c ro w d e d ko i ponds. F U R U SATO i s a va i l a b l e ex c l u s i v e l y to H e r tex Fa b r i c . Fo r m o re i n fo r m a t i o n , v i s i t h e r tex .c o. z a .
M
O
RD O B &
W i t h a c o m m i t m e n t to va l u e a n d q u a l i ty, H e r tex u n d e rs t a n d s w h a t i t s c u s to m e r s n e e d f ro m t h e m . F U R U SATO o f fe rs a e s t h e t i c a l c o m fo r t to e n h a n c e a ny d e c o r s e t t i n g a n d i s p e r fe c t fo r wa l l p a p e r, s c a t te r c u s h i o n s , l a m p s h a d e s a n d o t h e r s ty l i s h home accessories.
C O LOR P ALETT
D
TE
04
0
06
H E R T E X PRESENTS
F U R U S A T O HOME OF THE HEART LIMITED EDITION WALLPAPER & FABRIC RANGE
7
T h e p a t te r n s a re s p e c i f i c a l l y c re a te d to s e r v e a s a m u l t i p u r p o s e d e s i g n .
T h e s e p a t te r n s c a n b e u s e d a s d e c o ra t i v e wa l l p a p e r, b u t c a n a l s o b e a p p l i e d to fa b r i c s fo r s c a t te r c u s h i o n s o r s o fa s .
8
1
1
1
1
T H I R TEE
N
T H I R TEE
N
14
15
1 6 S I X T E EN
S I X T E EN
7 S
EV E N
T
EEN
S
EV E N
T
EEN
21
2 2 T W E N TY -TWO
T W E N TY -TWO
T
W
EN T Y - T
HREE
T
WEN T Y - T
HREE
24
25
2
2 6 T W E N TY-SI
X
T W E N TY-SI
X
P ro d u c t m o c k- u p s c a n b e d i s p l a y e d o n ex te r i o r p o s te r s o r b i l l b o a rd s to v i s u a l l y c o m m u n i c a te a n d p ro m o te t h e n e w ra n g e.
P
R
TION
P UCT DISPL
27
W h e n u s i n g t h e p a t te r n d e s i g n a s a b i l l b o a rd p o s te r, i t i s n o t n e c e s s a r y to s h o w c a s e t h e e n t i re p a t te r n . P i e c e s o f t h e p a t te r n c a n b e d i s p l a ye d a s a s a m p l e o r te a s e r to i n t r i g u e t h e v i ew e r.
31
3
3
T h i s i s a n ex a m p l e o f a p ro d u c t p o s te r p ro m o t i n g t h e H e r tex’s n ew ra n g e a t t h e Fa b r i c H o u s e i t s e l f.
T H I R TY TWO
T H I R TY TWO
T H I R TY THR E
E
T h e p a t te r n d e s i g n c a n a l s o b e u s e d a s a n i n - s to re w i n d o w d i s p l a y to p ro m o te t h e ra n g e.
T H I R TY FOU
R