Ankita D’Souza
PORTFOLIO
2015-16
I always believed in the saying “Reality is for those who lack imagination� ,that I once read on the cover of a doodle diary. It really inspired me. Design is what makes me break boundaries to grasp the craziest ideas and work till you can make a mark with it. Designers are problem solvers and the very foundation of a colourful and composed environment. Design as i know it, is the liberation of my imagination!
CONTENTS Personal Identity Font Design Targetting Audiences (Design project)
Semiotics Motion Graphics Typography Illustrations Photography
Hi! my name is Ankita, an enthusiastic, witty and fun loving South Indian. I am a Graphic Design student at MIT institute of Design, Pune, India. We always find ourselves among the things we love the most, design and creativity are some such things that brings out the best in me. I love colours and the quirky element in everything that catches my eye. I’m an animal lover and a huge foodie. I’m a confessed workaholic but an equally excited seeker of an adventure. I love word puns and i’m always up for a good laugh. I certainly am the curious cat that I portray ,and a fast learner. I am also a perfectionist and extremely neat and planned. I hope to bring out all my qualities in this porfolio. Enjoy :)
Birth date: 13 May 1996 Gender: Female Nationality: Indian School: Lady Andal Higher Secondary School (English Medium) Chennai Hobbies/ Interests: Music, Movies, Doodling, Hand lettering, Ameteaur photography Languages: English and Hindi Software Skills: Illustrator, Photoshop, Indesign and After Effects
PERSONAl IDENTITY PROJECT BRIEF:
PROCESS
Mind mapping with visual board for psychological and physical
Mood boarding for chosen
for fonts,
establish visual language.
(nomenclature)
Final layout and
FONT:
CHOSEN QUALITIES
Thin Composed Mixed cases
COLOUR Pink Green Yellow
ILLUSTRATIONS Cats Anchors Glasses Tea
glasses organized short hair traveller
nerdy quirky checked shirts witty anchors
neat freak
animal lover thin
excited
sarcastic optimistic easy going responsible
foodie
ELEMENTS
OnE Curious
#C11F47
KG SKINNY LATTE
DsouzA
WACOM ILLUSTRATION
A fun name to show my quirkyness which has a short form of OCD.
I’m an animal lover and curious like a cat. Cats are also playful and loyal.
COLOUR OPTIONS OnE Curious
DsouzA OnE Curious
DsouzA
#5BBE85
The colours are quirky and fun. They show a sense of POP and at the
FINAL OnE Curious
DsouzA OnE Curious
DsouzA
OnE Curious
DsouzA
SEMIOTICS PROJECT BRIEF: To design index signs for a given environment. The environment that I got was FARM. I chose to develop the index sign for the grazing area and the tube well.
VISUAL BOARDS
FINAL A GR
ZING AREA
BE WELL TU
COLOUR OPTION A GR
ZING AREA
BE WELL TU
PROJECT BRIEF: in order to show synnergy and relevance with what its meant to convey to the user. I chose Hola Chef (food ordering app) and re-designed the icons for ‘party order’, and ‘my health’.
EXPLORATIONS
COLOUR PALETTE 1
2
3
#BED730
# F3782C
#F4E900
FINAL OPTION 1
A simple line icon to be visible even when the size if small for display purpose and the orange dot inkeeping with the Hola Chef brand colour.
FINAL OPTION 2
I tried to completely change the style and bring in another food related colour other than the brand colour. Its also more relevant to what it has to convey
FONT DESIGN Wd: Normal
To design a font which included the alphabets (both upper and lower case) numbers and a set family. The font I have designed is name’s AFRO
Pt size:116 pt
PROJECT BRIEF:
the weight and width.
Ag Wt: Bold
CHARACTER SET
ABCDE FG HI JK LMNOPQR STUVWXYZ abcdefghiklmnopqrstuvwxyz 1234567890 !@#$%^&*()_+-=[]:;’<>,.?
FONT CONSTRUCTION Basic shape
VERTICAL STROKES
HORIZONTAL STROKES
Constant
Non parallel alignment
Z
Counter space form
UPPER CASE ‘O’
HINKE Honguskie
Thin to thick strokes character at the edges
tappering
higher
Extra bold and normal
INITIAL DESIGN
REFINED DESIGN
HINKE
ATTRIBUTES
BLOCKY
EXPRESSIVE
YOUNG BOLD
FUN
HIGHLIGHTS BOLD
an add a FUN element to wherever used
Hinke
makes it imposing
BLOCKY
The imposing
YOUN G
for all characters
EXPRESSIVE
counter space
shapes with curves as well
POSTER DESIGN The poster that I designed for my Advanced Typography course for my font. This poster shows characters of my font composed to highlight its bold and blocky style. It also has the name of my font.
DESIGN PROJECT PROJECT BRIEF: of any magnitude and target the audiences relevant in any form. The topic I chose was Cervical Cancer and my campaign was named The Teal Heal.
The Teal Heal
THE CAMPAIGN cancer. Teal is considered the colour for cervical Cancer hence the name. This campaign basically creates awareness among women from urban society to understand the negligence.
TARGET AUDIENCE (Women)
14 -18 yrs
19- 25 yrs
26-40 yrs
40 and above
DEMOGRAPHICS NOTE: All women belong to middle and upper middle class January
16
Age
Regularity of check ups
Personal Gyneacologist
Status
Sunday Supplement
Clothing Tags
Spas and parlours
Magazines
TARGETABLE AREAS
Gyneacologists Clinic
Underwear packaging
Walking Parks
COLOUR PALETTE #218C7D
#FFFFFF
Neutral and to show purity
#FBC7C0 Tints and shades of teal (Colour for cervical cancer)
Skin- like colour #B7DDD9
#FDE2A6
for internal organs
CHOSEN TARGET AUDIENCE The two audiences I chose to target were the women from 19-25 years of age and the other was the women abover 40 years.
19-25 years
COLLATERALS
packaging which would instantly catch be frequent shoppers and are less aware of the harmful consequences.
40 yrs and above
I chose to target the older women through posters put up outside gynaecologists clinics as a reminder to what they already know and to get checked.
Another
The collaterals that I designed for my campaign, they include the posters for the higher age group of women at clinics or walking parks and for the younger women the clothing tags
underwear packaging, a and young for the younger
MOTION GRAPHICS PROJECT BRIEF: The aim of this project was to explain any number We worked in a group of three to complete this in
FFFFFF
#D41F26
#231F20
#FFFFFF
SYMMETRY PRAGNANZ GOOD CONTINUITY
FONT
HELVETICA NEUE ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopq rstuvwxyz
ILLUSTRATION SET
THE SUM IS
GREATER
CRIME SCENE-DO NOT CROSS
CRIME SCENE-DO NOT CROSS
THAN THE WHOLE
CRIME
HAND LETTERING
EXPRESSIVE TYPOGRAPHY
ILLUSTRATIONS
PHOTOGRAPHY These photographs are a part of a college assignment.
Texture photography
Portrait photography Micro photography
Thank You!
CONTACT ME: Ankita Dâ&#x20AC;&#x2122;Souza 7057504275 / 7259677824 ankita.dsouza1350@gmail.com Good Earth Orchard, Boulevard #6, Dodabelle Road, Kengeri, Bangalore-60 https://www.facebook.com/ankita.dsouza.3367 https://www.instagram.com/pen_jams/