Changing Lifestyles To Register Massive Growth In Asia Display Packaging Industry: Ken Research
• According to the study “Asia Display Packaging Industry Situation and Prospects Research reportâ€?, small sized products do not attract the attention of consumers in supermarkets and hypermarkets where millions of other larger products are displayed. The product displaying attractive and large images are more likely to attract consumers as well as provide a platform to highlight the small products. Display packaging is more convenient compared to other marketing techniques such as advertisements in television or magazine. Customer gets to know more about the product through the display packaging. The manufacturers of small sized products provide display packaging with large orders placed for no extra money which benefits producer as well as the retailer.
• Display packaging is the most effective ways of marketing any product in the retail stores, supermarkets and hypermarkets. Various industries such as food, beverage, cosmetics, pharmaceuticals and others products incorporate the process of display their products on the packaging to attract consumers. Display packaging is a highly efficient way of marketing various sized products. The quality of the product and display packaging drive the sales in the competitive retail space. Various attributes and differentiating factors of any product need to be recognized by the consumers for successful marketing of the product. • Various product types of display packaging in Asia are cellulose fibers, corrugated pallets, corrugated paper board sheeting and others. Retail and pharmacy industries are the major consumers of display packaging in Asia.
• Various other applications of display packaging market are in food, beverage, personal care products, home care products, publishing, electronics and others. Within the display packaging market is segmented by display packaging type as such as floor display, counter display, shelf display, brochure display, transparent containers, display boxes, blisters and others. Geographically, display packaging in Asia market is spread across China, Japan, India, Korea, Saudi Arabia and other regions. The leading players in display packaging in Asia are DS Smith, International Paper, Sonoco Products Company, Mondi, Greenfield Creations, CaroCon, Smurfit Kappa Group, Excel Display and Packaging, Glama Pak, Baird Display, Astron Bulk Packaging, Bay Cities, C&B Display Packaging, Westkey Graphics, MBC Products and Services, Grant Austin Packaging and Deufol. All the leading vendors in display packaging are increasingly focusing on price, volume, production capacity, technological innovations, and product quality.
• The increasing sales of packaged food are one of the key factors driving the display packaging market. Innovative display packaging solutions attract more working population with increasing disposable income and fastpaced lifestyles. Asia accounts for major market share in the retail display packaging market due to urbanization, modernization, emerging economies and growth of retail stores. Asia is witnessing a growth in establishments of large numbers of general merchandise stores, specialty retailers, convenience stores, electronics and appliances stores, health and personal care stores that are contributing significantly through retail sales. Evolution in retail sector is definitely driving the growth of the display packaging market in Asia over the next few years.
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