Malaysia e commerce industry outlook to 2019 - Research Report by Ken Research

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TABLE OF CONTENTS 1.

Malaysia E-commerce Market Introduction 1.1.

Rise of E-commerce in the World

1.2.

Malaysia’s position in world in terms of e-commerce potential

1.3.

Why should one invest in Malaysia E-commerce?

Supply Chain of E-commerce Industry in Malaysia

E-commerce Users’ Profile in Malaysia- Consumer Perception towards Online Purchases

Malaysia E-commerce Market Size by Revenue, CY’2010-CY’2013

Malaysia E-commerce Market Segmentation 5.1.

By Domestic and Foreign Markets, CY’2010-CY’2013

5.2.

By Types of Markets (Travel, Retail, Deals and Others), CY’2010-CY’2013

5.3.

Malaysia Online Travel Market

5.3.1.

Introduction and Market Size by Revenue, CY’2010-CY’2013

5.3.2. Malaysia Online Travel Market Segmentation by Economy and Business Class, CY’ 2013 5.3.3.

Market Share of Major Players in Online Travel Market in Malaysia, CY’2013

5.3.4.

Competitive Landscape of Major Players in Malaysia Online Travel Market

5.4.

Malaysia Online Retail Market

5.4.1.

Introduction and Market Size CY’2010-CY’2013

5.4.2. Market Segmentation by Types of Goods Sold (Electronics, Clothing, Lifestyle, Beauty and Others), CY’2013 5.4.3.

Market Share of Major players in Online Retail Market in Malaysia, CY’2013

5.4.4.

Competitive Landscape of Major Players in Malaysia Online Retail Market

5.5.

Malaysia Online Deals Market

5.5.1.

Introduction and Market Size by Revenue, CY’2010-CY’2013

5.5.2. Market Segmentation By Types of Deal Offered (Restaurant & Dining, Travel, Electronics, Beauty & Lifestyles and Others), CY’2013 2 © This is a licensed product of Ken Research and should not be copied

5.5.3.

Market Share of Major Players in Online Deal Market in Malaysia, CY’2013

5.5.4.

Competitive Landscape of Major Players in Malaysia Online Deals Market

5.6.

Overview of Malaysia Online Classifieds Market

5.6.1. 6.

Competitive Landscape of Major Players in Malaysia Online Classifieds Market

Trends and Development in Malaysia E-commerce Market Increasing Internet Penetration to Drive Market Growth Young Online Population-Prime Audience for Online Websites Dominance of Local Websites Increase in Mobile Internet Access Rise in Smartphone Users Rising Potential of Online Mobile Payments Large Number of Foreign Players

Growth Drivers of Malaysia E-commerce Market Increased IT Spending Surging Income Levels of Malaysians Cost-Effective Smartphones and Tablets Empowering the E-Commerce Market Rise of Mobile Internet Entry of Foreign Players Increased Customer Engagement Availability of Market Expansion Services

Issues and Challenges in Malaysia E-commerce Market Lack of Trust among Customers Inadequate Infrastructure Quality Shortage of Skilled Manpower Revamping of Business Model by Telecom Operators Logistics – Delivery Hassles

SWOT Analysis of Malaysia E-commerce Market

10.

Recent Industry Activities In Malaysia E-commerce Industry

10.1.

IPGA’s acquisition of Thinkproperty.com.my 3 © This is a licensed product of Ken Research and should not be copied

10.2.

All Property media’s acquisition of Full House Media

10.3.

Catcha Media’s partial acquisition of Carlist.my

10.4.

Star Publications’ Acquisition of Ocision

10.5.

Exabyte’s Alliance with P1 Networks

10.6.

Philips partnership with Xtrategize for Online Store

11.

Recent Acquisitions and Alliances in Malaysia E-Commerce industry

12.

Overview of E-Commerce Adoption by SME’s in Malaysia

13.

Effect of GST on E-commerce Industry in Malaysia

13.1.

Overview of GST

13.2.

Effect of GST on E-commerce industry in Malaysia

14.

Rise of M-commerce in Malaysia

15.

Malaysia E-commerce Market Future Outlook and Projections

15.1.

Opportunities for Malaysia E-commerce market

15.2.

Future Projections for Malaysia E-Commerce Industry, CY’2014-CY’2019

15.2.1. Future Projections by Type of E-Commerce Market (Travel, Retail, Deals and Others), CY’2014-CY’2019 15.2.1.1.

By Online Travel Market in Malaysia, CY’2014-CY’2019

15.2.1.2.

By Online Deals Market in Malaysia, CY’2014-CY’2019

15.2.1.3.

By Online Retail in Malaysia, CY’2014-CY’2019

15.3. 16.

Cause and Effect Relationship Analysis in Malaysia E-commerce Market

Macro Economics and Industry Factors

16.1.

Population Demography of Malaysia, CY’2009-CY’2019

16.2.

Internet Users in Malaysia, CY’2009-CY’2019

16.3.

IT Spending in Malaysia, CY’2009-CY’2019

16.4.

Personal Disposable Income, CY’2009-CY’2019

17.

Analyst Recommendation

18.

Appendix

18.1.

Market Definitions

18.2.

Abbreviations

18.3.

Research Methodology Data Collection Methods Approach Variables (Dependent and Independent) Multi Factor Based Sensitivity Model (SPSS Analysis) Final Conclusion

18.4. Disclaimer

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LIST OF FIGURES Figure 1: Global E-commerce Market on the basis of Revenue in USD Billion and APAC’s share in%, CY'2010-CY’2014 Figure 2: Timeline of E-commerce in Malaysia, 1998-2013 Figure 3: Porter's 5 Forces Analysis on the Malaysian E-commerce Industry Figure 4: Generic Supply Chain for E-commerce Figure 5: Frequency of Online Shopping by Users in Malaysia in Percentage (%), CY’2013 Figure 6: Segmentation of Online Shoppers in Malaysia by Amount of Money Spent on Online Shopping in Percentage (%), CY’2013 Figure 7: Segmentation of Online Shoppers in Malaysia by Age in Percentage (%), CY’2013 Figure 8: Segmentation of Online Shoppers in Malaysia in by Gender in Percentage (%), CY’2013 Figure 9: Segmentation of Online Shoppers in Malaysia by Annual Income in Percentage (%), CY’2013 Figure 10: E-commerce Market Size in Malaysia on the basis of Revenue in USD Million, CY’2010-CY’2013 Figure 11: Malaysia E-Commerce Market Segmentation by Domestic and Foreign Markets on the Basis of Contribution in Revenue in Percentage (%), CY'2010-CY'2013 Figure 12: Malaysia E-Commerce Market Segmentation by Types of Markets (Travel, Retail, Deals and Others) on the Basis of Contribution in Revenue in Percentage (%), CY'2010-CY'2013 Figure 13: Malaysia Online Travel Market Size on the basis of Revenue in USD Million, CY'2010-CY'2013 Figure 14: Malaysia Online Travel Market Segmentation by Economy and Business Class on the Basis of Contribution in Revenue in Percentage (%), CY'2013 Figure 15: Market Share of Major Players in Malaysia Online Travel Market on the basis of Contribution Revenue in Percentage (%), CY'2013 Figure 16: Malaysia Online Deal Market Size of on the basis of Revenue in USD Million, CY'2010-CY'2013

Figure 17: Malaysia Online Deals Market Segmentation by Types of Deal Offered (Restaurant & Dining, Travel, Electronics, Beauty & Lifestyles and Others) on the basis of Contribution in Revenue in Percentage, CY’2013 Figure 18: Market Share of Major Players in Malaysia Online Deals Market in on the basis of Revenue in Percentage (%), CY'2013 Figure 19: Malaysia Online Retail Market Size on the basis of Revenue in USD Million, CY'2010-CY'2013 Figure 20: Malaysia Online Retail Market Segmentation by Types of Goods Sold (Electronics, Clothing, Lifestyle, Beauty and Others) on the basis of Contribution in Revenue in Percentage (%), CY'2013 Figure 21: Market Share of Major Players in Malaysia Online Retail Market on the basis of Revenue in Percentage (%), CY'2013 Figure 22: Internet Penetration in Malaysia in Percentage (%), CY’2009-CY’2019 Figure 23: Smartphone Users in Malaysia in Percentage (%) of Total Mobile Phones, CY'2010CY'2019 Figure 24: Mode of Payment in E-commerce Transactions in Percentage (%), CY'2013 Figure 25: E-commerce Readiness by SMEs in Malaysia, 2013 Figure 26: Challenges Faced by SMEs in Malaysia E-Commerce Market Figure 27: Mobile-commerce Market in Malaysia in USD Million, CY’2010-CY’2014 Figure 28: Malaysia E-commerce Industry Future Projections on the Basis of Revenue in USD Million, CY'2014-CY'2019 Figure 29: Malaysia Online Travel Market Future Projections on the Basis of Revenue in USD Million, CY'2014-CY'2019 Figure 30: Malaysia Online Deals Market Future Projections on the Basis of Revenue in USD Million, CY'2014-CY'2019 Figure 31: Malaysia Online Retail Market Future Projections on the Basis of Revenue in USD Million, CY'2014-CY'2019 Figure 32: Population of Malaysia in Millions, CY’2009-CY’2019 Figure 33: Age Structure of Malaysian Population in %, CY'2014 estimates

Figure 34: Urban Population of Malaysia in Millions, CY’2009-CY’2019 Figure 35: Internet users in Malaysia in millions, CY’2009-CY’2019 Figure 36: IT spending in Malaysia in USD million, CY’2009-CY’2019 Figure 37: Personal Disposable Income in Malaysia in USD Million, CY’2009-CY’2019

LIST OF TABLES Table 1: E-commerce Index showing the e-commerce potential of top 10 countries in the World based on select factors Table 2: Top 5 most bought Categories by Online Shoppers in Malaysia in Percentage (%), CY’2013 Table 3: Top 5 Categories not bought Online in Percentage (%), CY’2013 Table 4: Major Source of Reference for Online Shopping in Malaysia in Percentage (%), CY’2013 Table 5: Most Preferred Method of Communication by Online Shoppers with Seller in Percentage (%), CY’2013 Table 6: Malaysia E-Commerce Market Segmentation by Domestic and Foreign Markets on the Basis of Contribution in Revenue in USD Million, CY'2010-CY'2013 Table 7: Malaysia E-Commerce Market Segmentation by Types of Markets (Travel, Retail, Deals and Others) on the Basis of Contribution in Revenue in USD Million, CY'2010-CY'2013 Table 8: Market Segmentation of Online Travel in Malaysia by Economy and Business Class on the Basis Of Contribution in Revenue in USD Millions, CY'2013 Table 9: Market Share of Major Players in Malaysia Online Travel Market on the basis of Contribution in Revenue in USD Million, CY'2013 Table 10: Competitive Landscape of Major Players in Online Travel Market in Malaysia Table 11: Malaysia Online Retail Market Segmentation by Types of Goods Sold (Electronics, Clothing, Lifestyle, Beauty and Others) on the basis of Contribution in Revenue in USD Million, CY'2013 Table 12: Market Share of Major Players in Malaysia Online Retail Market in USD Million, CY'2013 Table 13: Competitive Landscape of Major Players in Online Retail Market in Malaysia Table 14: Malaysia Online Deals Market Segmentation by Types Deals Offered (Restaurant & Dining, Travel, Electronics, Beauty & Lifestyles and Others) on the basis of Contribution in Revenue in USD Million, CY'2013 Table 15: Market Share of Major Players in Online Deal market in Malaysia in USD Million, CY'2013 9 © This is a licensed product of Ken Research and should not be copied

Table 16: Competitive Landscape of Major Players in Online Deals Market in Malaysia Table 17: Competitive Landscape of Major Players in Online Classifieds Market in Malaysia Table 18: Acquisitions and Alliances Overview of Malaysia e-commerce industry Table 19: Malaysia E-commerce Market Opportunity Map Table 20: Malaysia E-commerce Industry Future Projections by Types of Market (Travel, Deals, Retail and Others) on the Basis of Revenue in Percentage (%), CY'2014-CY'2019 Table 21: Malaysia E-commerce Industry Future Projections by Types of Market (Travel, Deals, Retail and Others) on the Basis of Revenue in USD Million, CY'2014-CY'2019 Table 22: Cause and Effect Relationship Analysis between Industry Factors and Expected Industry Prospects of Malaysia E-commerce Industry Table 23: Correlation Matrix of the E-commerce Market in Malaysia Table 24: Regression Coefficients Output

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Executive Summary The report titled “Malaysia E-commerce Industry Outlook to 2019 - Driven by Internet Penetration and Mobile Access Devices” provides detailed overview on E-commerce market in Malaysia along with its segments. The report covers various aspects such as market size of Malaysia E-commerce industry and segmentation on the basis of domestic and foreign markets and by type of markets (travel, retail, deals and others). The Malaysian E-commerce industry’s revenue has been anticipated continue to grow at a CAGR of ~% during 2014-2019. Given the internet penetration and the government spending, the sector will witness growth throughout the period. The traditional brick and mortal retailers are becoming more IT aware and this has caused a spurt in their IT spending as they are vying to go online to tackle their online counterparts. The E-commerce industry will also increase significantly owing to the increase in the number of internet users in the country which are expected to grow at a CAGR of ~% in the next 5 years. A major factor which will be responsible for the unprecedented growth of the e-commerce industry is the rise of mobile internet. This global phenomenon will fuel the e-commerce industry’s future growth opportunities. Mobile internet will be a huge catalyst for the industry and the 3G/4G and LTE technologies will take the internet speeds further and benefit the stakeholders of this growing industry. Some major telecom providers have already started providing 4G and LTE services in Malaysia. The increased government spending on the IT sector will continue to grow steadily which will in turn prove beneficial for the entire IT industry and hence, help in prospering the e-commerce industry in Malaysia. The Malaysian online population is relatively young with a major chunk of people in the lucrative 15-34 years age group also known as the prime target demographic for online shopping. The entry of foreign players’ in the Malaysian E-commerce industry will although hurt the competitiveness of domestic players in the market, but on a macro level, the same will help the e-commerce industry in Malaysia to grow. The domestic players are already taking the lead on foreign websites in the market with ~% of the online sales in Malaysia being attributed to domestic market. A CAGR of ~% will be maintained in the next 5 years in the e-commerce industry in Malaysia, thus taking the online shopping trend to the next platform. The internet population in Malaysia will cross ~ million by the end of this year and is expected to grow in the future as well. The availability of cheap smart phones and laptops have made internet accessible to a whole new demographic. The advent of tablets and smart watches has also broadened the spectrum of internet usage. The Malaysian m-commerce industry’s revenue will continue to grow at a CAGR of ~% during 2014-2019, which shows the power the mobile internet exhibits in the e-commerce sector in the country. Given the internet penetration, rise of mobile internet and access devices and the government spending, the sector will witness growth throughout the coming 5 years i.e. 2014-2019. The SMEs are becoming more IT aware and this 11 © This is a licensed product of Ken Research and should not be copied

has caused a spurt in their IT spending with a number of SMEs going online to set up shop. This trend will continue in the coming years as SMEs are growing at a rapid pace and are becoming aware of the threat posed by their online counterparts. Key Topics Covered in the Report:             

Market Size of E-commerce Industry in Malaysia by Revenue Market Segmentation of E-commerce Industry in Malaysia on the basis of domestic and foreign markets Market Segmentation of E-commerce Industry in Malaysia on the basis of Type of Markets (Travel, Retail, Deals and Others) Number of SMEs in Malaysia and their E-commerce readiness E-commerce User’s Profile in Malaysia Competitive Landscape of Major Players by Type of Markets in Malaysia Trends and developments in Malaysia E-commerce Industry Issues and Challenges in Malaysia E-commerce Industry SWOT Analysis of Malaysia E-commerce Industry Mergers and Acquisitions in Malaysia E-commerce Industry Government Regulations in Malaysia E-commerce Industry Market Size of M-commerce Industry in Malaysia by Revenue Future Outlook of the industry and projections of E-commerce Industry in Malaysia and by segments on the basis of Revenue.

Source: https://www.kenresearch.com/it-enabled-services/e-commerce-industry/malaysia-ecommerce-market-research-report/606-105.html Contact: Ken Research Ankur Gupta, Head Marketing & Communications query@kenresearch.com +91-11-47017199