HOW TO GENERATE LEADS
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If a genie were to ask a businessman ‘what are your three wishes?’ the reply will undoubtedly be ‘higher number of leads, higher rate of conversions and higher revenue generation’. Such is the importance of generating leads in a business that almost everything else falls at the backseat. Even if you have a decent product that you neatly dress up and offer at a reasonable price, the biggest challenge still remains and that is getting people to try it. It doesn’t matter how great the product is or how futuristic your vision was when you designed it the only thing that matters is letting the world know about it and if this doesn’t happen then your business is doomed to fail. Just think about all the start-ups that rise and fall each day, which factor could you single out and label as the most important? It is the start-up’s ability to generate leads that determines whether it will survive to see the next sunrise or not.
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