Mistakes to Avoid in Lead Generation Strategy
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You need a constant flow of actionable leads if you wish to attract high value clients. Needless to say your growth is going to be directly proportional to the rate of their flow. Until some time back the most common ways of generating leads included direct mail, advertising, cold calling, networking and email. But the landscape has changed and so should your lead generation strategy. It is difficult to say whether generating leads has become easier or more difficult because on one hand there are more methods of interacting with potential leads but on the other hand the rising competition has ensured that every consumer has multiple options for the same product or service. Amidst such competition it is the consumer who has the upper hand and they will not make a choice until they carefully scrutinise every aspect of the business. This makes it necessary for you to create an effective lead generation strategy and avoid the common pitfalls that companies experience when pursuing leads: • Inability to Capture Attention • Unawareness about their Audience: • Jack of All, Master of None:
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