SEO FOR ACCOUNTANTS Why Content is King for Accountants? Some Email Marketing Metrics to Measure the Success of Your Accounting Campaign Understanding SEO for Accountants
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SEO involves making a website appealing to Google and all other online search engines. To get more visitors, your site has to appear higher in search engines results pages (SERPs for short). Visitors can be converted into potential clients and eventually generate more revenue for your business. The internal working of search engines is complex. Automatic search engine robots are also known as “spiders” or “crawlers”which move across the web. They collect information on every accessible website that exists. This process is called “indexing”. When people search for a particular term, the search engine processes all the indexed information and creates a page of results. Every search engines try to put the most relevant and authoritative sites at the top of the SERPs. SEO for accountants is important if they plan on making sure their website is viewed by as many potential new clients as possible. An increase in web traffic from appearing at the top of Google page for accountancy related searches will usually lead to a significant increase in business.
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