MyCi r c l eMyPl anetOurF ut ur e
2019
AnnaBevi l acqua 1702504@ches t er . ac. uk BA( Hons )F as hi onMar k et i ngand Communi cat i onAD5604 Cont empor ar yF as hi onCommuni cat i on
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Cont ent s
Chapt er One: Res ear chI nt r oduct i ont opr oj ect-Pages78 I nt r oduct i ont oI k ea-Pages910 Gener at i onZ-Pages1112 Chapt er T wo: Devel opment Pr oces sI ni t i al f i l mi deas-Pages1516 Ci r cul ar E conomy-Pages1718 S t or y boar ds-Pages1920 F i l mi ns pi r at i on-Pages2122 Pr oppl anni ng-Page23 Cas tpl anni ng-Page24 S et t i ngPl anni ng-Page25 Br andi ngandl ogodevel opment-Page26 Chapt er T hr ee: Ref l ect i onof F i l m I magesf r om f i nal f i l m -Pages2930 F i nal nar r at i ve-Page31 T oneof f i l m -Page32 Mes s aget oGener at i onZ-Pages3334 Concl us i on-Pages3537 Ref er ences-Page38
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Chapt erOne 5
“ Res ear chi s f or mal i z ed cur i os i t y . I ti s pok i ngandpr y i ng wi t hapur pos e�
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I nt r oduc t i on
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GenZ
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Chapt erT wo 13
“ Al way s , al way shave apl an, becaus e t hej our neyi s j us tasi mpor t ant ast hedes t i nat i on�
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I ni t i al
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I deas
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Cl os i ngt heCi r c l e
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St or y
Myvi s i on
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of t hef i l m
Boar ds
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F i l mi ns pi r at i on
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T hes t aroft hes how
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Wear ef ami l y
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Set t i ngt heSc ene
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I t ’ sal l i nt hebr andi ng
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Chapt erT hr ee 27
“ T heendof t hej our ney ”
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F i nal Nar r at i v e
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T oneoft heF i l m
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Mes s aget oGenZ
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Wr appi ngi t al l up
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Ref er enc es
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#my ci r cul ar f ut ur e
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