2015 protfolio T0004398 ANNABELLE CHO
POWER POINT V I S UA L REPORT
CLOTHING TRACKING
SELF PROMOTION
FASHION HISTORY
Introduction According to the presentation and research, this report will focus the beauty and lifestyle; also relate with fashion communication and promotion triangle. In addition, clearly describe the plan about year 3 idea. Nowadays, fashion has been became the job, attitude and visual concept. Based on history, culture, language and your life. We can find it in food, gym, makeup, wearing and your body. Aspire fashion, in the process, you has been became the consumer. Actually, nobody can accurate described what is fashion. Moreover, we can find it in specific event. We also cannot clearly describe what is beauty. Similarly, it will be find it in my life. Reflect on my feedback from the previous 1.5 years, I understand one thing; it is how to find fashion and beauty in my life and highlighting me strengths and areas to improve. On the other side, reflect my feedback before 1.5 years. I think it’s like sunrise and sunset. Aurally I’m not a confident people, sometimes so shy, who need someone no doubt that my performance. That is why when I worked with group, who don’t how to joined group member. I really need pressure in my study time; this is my disadvantage and who understand clearly. Also it is my advantage, when I feel the pressure that can try to do best. And sometimes I think my idea is a powerful and unconstrained style, I think is cool but when I study in foundation degree my tutor said my idea is big, need reduce scope. Therefore, I need change my personality and improve my communicate skill. And what is my academic learned before 1.5 years. I think I learned how to commutate and promote. I think we are communicating and promote everyday. I like chat with my friend, I like telling my friend which products is best, such as makeup product, which brands clothes is popular. Chat is communication and telling is promotion. This is my opinion for our course. I follow the 2category industry; there are beauty and lifestyle. Beauty already belongs to a profession and start to extend to all concepts. Some people think beauty equal women, and women are beauty. Other thing is life style. Life styles also are big concept; they include gym, food, holiday, etc. when the people home their lives became better that will find a more thing to enrich their life. When I was single, I usually think about one question that how could I improve my life quality. Maybe read more books; go to class learning more knowledge, but I think significant things is relax. When the weekend, go to afternoon tea with friend or sometimes need facial time. Social time is important for everyone; also that is communication and promotion. How relate with fashion. Fashion represent popular and trend. For example, when the British afternoon tea became the habit, also can became the fashion. When the victoria secret module wearing the beautiful underwear and show the sexy body that will became the all women’s dream. So gym will start to popular.
LIFESTYLE Food- everyone need drink water and eat food everyday. But food can be divided healthy and unhealthy; organic and inorganic; fast and complicated. Some people want to pay the £10 to buy McDonald or other fast food; also another people want pay same price to chose fresh vegetable and meat to cook. Apparently，cook diner by yourself more healthy. You need make choice in same price range. But sometime we cannot chose, such as MacDonald and Michelin restaurant. Michelin restaurant is not popular for everybody. Some people think it is expensive and the taste not necessarily delicious. Another people think when I eat dinner I need best environment and service. Everyone has different pursue. That’s why almost people want chose fast food more than Michelin restaurant is fast food are fast, cheap and delicious. They lunched family meal attract children and the gift is current popular. MacDonald is the most success example to enter foreign markets. I still remember, when I was child, the first MacDonald opening my hometown have long line in outside. Firstly they have very cute Ronald MacDonald cartoon characters. Secondly come form overseas. Lastly is important reason, they are popular, cheap and convenience. According to above example, English afternoon tea also is popular in other countries. Apparently, including china. West and china has different cultural, language, history, religion and food. Moreover, with the continuous development of technology, people can through the network, travel, movies, music and other methods to understand the culture of other countries. What an opportunity for Chinese people to understand English afternoon tea culture? Political At midnight on June 30/July 1, 1997, the crown colony of Hong Kong officially reverted to Chinese sovereignty, ending 156 years of British rule. After a formal handover ceremony on July 1, the colony became the Hong Kong special administrative region (HKSAR) of the People’s Republic of China (Steven Levine, 2014). This means that the people of Hong Kong with British lifestyle similarity. Hong Kong people usually have much time to eat afternoon tea than go back to work, but people only have lunchtime in Mainland China. Before, The British habit brought into Hong Kong. Therefore, When the Hong Kong returns to china. With the Hong Kong and the mainland more and more exchanges, British afternoon tea naturally become popular in China.
Movies
Afternoon tea is a fixed custom Britain each class. English proverb: "clock struck looked, everything stopped for the afternoon tea", showing attention to English Afternoon Tea. In the British drama "Downton Abbey", the delicate state of aristocratic life scenes will vividly illustrate the early 20th century on the TV screen in play everywhere in the delicate afternoon tea, it is nobility of embellishment. Selling British aristocracy lifestyle, which is "Downton Abbey" bounden duty. Valet take iron ironing out the ink newspaper, maid doing all help Miss recoil into bras, male guests before dinner to replace a tuxedo, and even drink tea lady did not forget a hat and gloves. In "Don Dayton Manor "afternoon tea, the key is not to drink is something, but an attitude to life. There is no doubt that this reflects the British fashion ideas and lifestyle. Also we can find fashion elements in English afternoon tea. For example: Most traditional English afternoon tea, the men will be wearing a black dress, ladies have to wear silk dress trimmed with lace. Now the Royal British still requires formal afternoon tea male wearing a tuxedo with top hat and holding an umbrella; a daytime dress female wearing headdress or hat. But now anyone can enjoy your own afternoon tea in British. On the other hand, Royal tea revealed exquisite workmanship everywhere, even tea strainer tea accessories and never sloppy, each piece is exquisite. British custom of drinking tea may be said to be the world-famous film "The Queen" the Queen of England tea drinking scenes presented in front of the audience, so that ordinary people to the traditional royal tea have more understanding. Therefore, Fashion, history, and English afternoon tea exchanges are inseparable. Travel, international students and network Traveling is most import thing in our life. This is an action to stimulate our senses. When the traveler comes to UK, without the London Bridge, Oxford Street and other visit place. Another famous thing is afternoon tea. Afternoon tea, that most quintessential of English customs is, perhaps surprisingly, a relatively new tradition. There is a wide selection of hotels in London offering the quintessential afternoon tea experience. Hotels offering traditional afternoon tea include Claridges, the Dorchester, the Ritz and the Savoy, as well as Harrods and Fortnum and Mason. (Henry James, 2015). Two kinds of traditional food culture but have their own characteristics. When we go to another countries, this is the most direct way to feel the cultural, history and their hobbies. That’s why nowadays have more international students is parents want to give their children more opportunity to challenge. Learning other countries culture, history, language and lifestyle. Actually, this is good way to communicate and also that’s 2 countries will became friendly. I went to British was 3 years ago. I live here to studying that learning more things without my course. There are culture, hobbies and language. I have the habit of afternoon tea. I like the strawberry cake and traditional English tea. That not only a afternoon tea, but also are best way to help me relaxing, thinking and social. We can meet, taking and study. This is a bridge between the two countries to promote culture.
In near years, English afternoon most popular in china, there have been found opportunities to make money. But sometimes we cannot enjoy the authentic taste. Some people will think this is the taste of their own. On the other hand, tea is not so exquisite. The above-mentioned problems are because of insufficient spread. According to the research, promote ways have Internet, own feeling and advertising. Expect travel, we can know the tea culture in Internet, lots of friendly people will upload the video to make us learning and feeling, such as Google, YouTube and Pinterest. We can watch the video and image to feel visual effect. West and china has different cultural. Chinese cuisine includes styles originating from the diverse regions of China, as well as from Chinese people in other parts of the world. The history of Chinese cuisine in China stretches back for thousands of years and has changed from period to period and in each region according to climate, imperial fashions, and local preferences. Over time, techniques and ingredients from the cuisines of other cultures were integrated into the cuisine of the Chinese people due both to imperial expansion and from the trade with nearby regions in pre-modern times, and from Europe and the New World in the modern period. The Eight Culinary Cuisines of China are Anhui, Cantonese, Fujian, Hunan, Jiangsu, Shandong, Szechuan, and Zhejiang cuisines. However, more and more international students go aboard to study. The British also loved the Chinese food. More worthy of promotion is that they will add their own element. For example, eating Chinese food with champagne or red wine. From Chinese food can explore the history of China. Likewise, Chinese history may extend different fashion elements. Therefore, fashion communication and promotion can relation to our lifestyle, the idea can come to different countries, language and environment. Fashion elements also are including culture, history, region and food.
Beauty
Actually beauty is a big concept, it can be extended to many aspects and include makeup, hairstyle, life style. Everything if you want to describe. Nowadays, we have different ways to touching the beauty. For example, YouTube is a large video website, a lot of person show the makeup video in here. And this is social media for best way to communicate and promote. This is a new sales and advertising. As a consumer, we also can find best products for ourselves. This report will focus makeup topic relation to fashion communication and promotion. When you are small you leave yourself dressed as a princess, But you grow up you want to be queen. Everyone plays different roles and real you. Make up not only are skill and interest, also are makes you became the beautiful tool. This is the way of respect for others. Similarly, Let others see the better you. But what’s interesting thing is different countries have different makeup product type and ways. For example, Japanese, Chinese and Korea girls want make a big eyes, long eyelash, bright face and Red cheeks, they like to dress very cute and innocent. On the other hand they don’t have Three-dimensional features like European and American women. Differently, European and American people like trimming, bright lipstick and nail. Show sexy and wild and their makeup is more mature. Nowadays, have different TV show, makeup video, advertising and magazine, consumer can learning different makeup way to make their self became beautiful and confidence. And they will mix different countries makeup ways to become the new makeup and it is fashionable. My Love from the Star has such an intense following; it’s got its fans acting crazy. The show debuted on December 18, 2013 and had an average viewership of 24% in Korea. It then sold to China where it’s been viewed online through AIQIYI, a Chinese video streaming platform, alone 14.5 billion times (Buzzfeed, 2013). The reason why this drama can popular in Asia is all the clothes come from luxury brands. Such as Gucci, Céline and jimmy Choo. And the make up is really beautiful. In drama have different product adverting to promote the product. And the package is really pretty. That it is triangle by fashion, communication and promotion. My level 3 idea is can combine different culture, history, country, environment to create new style. Such as lifestyle and beauty. Let Chinese more and more know the traditional English afternoon tea and British know what is traditional Chinese food. In the UK, we can mix here culture and history to Chinese food. Also in china, we can in Courtyard eat English afternoon tea. Add fashion element create new lifestyle and beauty idea. It is every where we can find a fashion element, you need thinking and create more and more new things is because history will popular again and culture are strong. However, all of the principles are common. And change the words become the ‘keep it natural.’ Like a women she looks without makeup, actually she just make up natural. And take a YouTube video teach consumer. In fact, natural can relation to the urban, plus some Chinese style and background, use the history knowledge and research. Outline the FCP process triangle in relation to urban environment and history within fashion communication and promotion. Take a group of photo about natural beauty describe everything can belong to the beauty. Therefore, promote fashion ways not only are years of London fashion show. But also people are most strong to promote culture, food, history and fashion.
Consumer:
According to the food and beauty, consumers are important information to sport my ideas. Our target groups are understand how to relax and Interested in food. On the other hand, 2 countries cultural exchange closely and the rapid development of travel industry. We hope eat more other countries food but keep our environment. You can in china drink a cup of tea, eat dessert with your friend, parents or lover. Also can taste good Chinese food in UK.
Conclusion:
In conclusion, the levels of individual’s standard of judgments have improved by social economic growth, it relates to the improvement of criticizing of fashion, food, and living environment. Via the culture shake, it changes people’s living style through the influence of culture exchanges. Eg, More and more Chinese like to drink coffee in stand of Chinese tea, and eating the steaks in stand of Chinese course. Moreover, English like to eat Chinese noodles in stand of pasta. Additionally, the trial of the standard of beautiful, it performs in many different ways. In the past, people have great cosmetic effect of the performance requirements, cosmetic also shows diversity, such as: eye shadow and foundation. Currently, people are more inclined to pay attention on the improvement of the living health; it performs in the improvement of cosmetics quality. Therefore, the levels of trialing the beauty improved by quality of life are efficient.
Reference: 1. Hong Kong’s return to china, year in review 1997 (Steven Levine, 2014) According to: http://www.britannica.com/topic/reversion-to-Chinese-sovereignty-1020544 2. (Henry James, 2015), "There are few hours in life more agreeable than the hour dedicated to the ceremony known as afternoon tea." According to: http://www.historic-uk.com/CultureUK/afternoon-tea/ 3. (Buzzfeed, 2013) According to: http://www.hjenglish.com/fanyi/p589721/
2015 level 3 presentation
T0004398 ANNABELLE CHO
FASHION COMMUCATION
My feedback
AND PROMOTION
from the previous 1.5 years
Prepare my level 3 project LIFESTYLE
BEAUTY
PERSONALITY insight
BEFORE
good indesign and photoshop skills.
shy timid helpness
good communicate and promote skills
improve my fashion tasty
After 1.5 years Dauntless Industriously
need improvment: team work and language skill
happy
LIFESTYLE FOOD ENGLISH AFTERNOON TEA
realate to cultre
consumer protlfilio
history enivornment fashion communication and promotion
compare with chinese food research
and
people
english afternoon
hobbies
tea
CLOTHING TRACKING
What are my clothing buying habits? Clothing brand: top shop, Zara, Givenchy, river island, Allsiants, alexander McQueen, Moschino, jack wills, juicy couture, Balenciaga. In Nottingham, I always go shopping after my class, because from university to my home ways must through victoria center. So I always first go top shop. Actually I think top shop clothes are not good quality. But the color and style is fashionable and wonderful. This brand is suitable for students. I will go to top shop buy the top, and sometimes buy skirt and shoes. The reason why I’m not buying their overcoat is not good quality. On the other hand, I think top shop is street style clothes, their just meet my first look, when I buy it back my home, I think is not good for usually wear. Moreover, top shop clothes have bright color. It’s not always suitable for me. show fashion dramatically. In my closet: Clothes: black 70%, white 5% , 20% grey , other color 5% Pants: jeans 10 , leggings 4 , short pants 10 Dress: 6 short dresses and 1 long dress. Coat: 2 leather clothing. (topshop and allsaints) 6 Over coats 3 down coats (alexander McQueen, zara and designer) 1 suit (top shop) 3 sports wear DIARY 26th January, black top, black short pants, black boots. Grey coats 27th January, blue top, black leggings, blue shoes by air Jordan. Black down coats. 28th January, same with 27th 29th grey dress, green vest jacket and black jacket. 30th black and white top, khaki vest jacket 31th black t-shirt, black leggings. Black coat 1st February: didn’t go outside 2th February: same with 1st 3rd white top, jeans, and white coat 5th white and black top, black dress and black coat 7th black jeans, black top and green coat
FASHION HISTORY This poster theme is Chinese fashion history. Why I chose this theme is because I want let everyone to know Chinese fashion. I chose from 1940’s and 1950’s. this has been long ago, so I ask my grandparents. I chose the 3 people put my poster. I think many people know Jackie Chen and Fan BINGBING. They are most famous actor. They always wear the retro clothes in their movie describe the Chinese fashion classical. This poster I want show at the time, Chinese south and north different culture. This part is when the 1940’s and 1950’s night of shanghai. And this women is famous writes in china, she’s articles always write about romantic women and how to became the beautiful women, and she representative clothes is cheongsam. At the time, when the night, a lot of people will go to the Chinese party, women wear the cheongsam, man wear the suit. Some artist will holding fan, and were the cheongsam show singing, dancing, and drunk. And know this culture always popular, this is fanbingbing in pries fashion week were the cheongsam. And next picture is Beijing, Beijing and shanghai is different, because when the 1940’s and 1950’s china has a most famous leaders is mao ze dong. He like god in the Chinese people mind. He always likes wear Tunic and dark green coat. And he is 1940’s and 1950’s Chinese fashion and lenders.
SELF PROMOTION
wirte dramatic good insight
adverting stories
like music history gym and shopping
good Chinese writing skill and know many chinese history background
Good indeign and photoshop skills .
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