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THE CONVERGENCE ECONOMY / POLARITY PARADOX Annabel Taylor

THE CONVERGENCE ECONOMY / POLARITY PARADOX Food & Drink/ Beauty


Issue design by: Annabel Taylor Š 2015 Fashion Communication Northumbria


convergence economy

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CONVERGENCE ECONOMY- FOOD & DRINK AND BEAUTY

Clean and green

Through intoxication of endless diet fads, consumers are striving for a need of purification and detox. As we see an increasing interest in health and self- improvement, purity of both the body and mind is now essential for consumers as they strive for space and silence in an over increasing hectic world. We cleanse and detox our body because we how important good health is. An emerging trend of clean eating and eating green, combines these consumers needs, by illustrating what our bodies need to maintain a healthy lifestyle. Inspired by the clean eating trend, consumers are reflecting the clean approach to beauty and this trend is revolutionising the food and beauty industries.

skin. Fruit and vegetable extracts are also becoming increasingly popular within beauty products, as fresh fruits such as fresh coconut and creamy avocado give beauty products a natural yet raw boost. This trend is all about the natural key ingredients, stripping everything down to its clean and raw state, making a healthy lifestyle more simple and maintainable.

Consumers are consuming food in its purest and natural form with the least amount of processing possible, making them at one with nature. Think lots of raw vegetables, grains, nuts and seeds. The number of pure food and organic restaurants are increasing drastically, appealing to consumers who have a clean outlook on life. Consumers are also gravitating towards bugs and insects for their natural source of protein. Not only are these pests full of protein but also beneficial for beauty and health. This idea of edible beauty is illuminated through the influence of gourmet food on new beauty products. The elaborate and aesthetically pleasing food has introduced the beauty industry to health foods such as herbaceous Manuka honey, flavourful acai, anti aging goji berries and natural quinoa. Green tea enriched products are also making an appearance, aiding with fat loss, improved digestion and clearer

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OPPOSITE: Clean and green


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BELOW: At one with nature in a simplistic aesthetic

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ABOVE: Clean and organic lines reflecting a simplistic and decluttered direction of life

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ABOVE: A fresh and clean percpective

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ABOVE: Clean lifestyle with an introduction of green

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ABOVE: Green illuminating natural ingredients in beauty products

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ABOVE: Straight from nature

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BELOW: Natural extracts being the key ingredients within beauty products

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ABOVE: Whole, healthy and fresh

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ABOVE: Natural food in its simplest form, aiding in a simplistic lifestyle

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OPPOSITE: Raw, natural and striped down to a natural state

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ABOVE: An increase in bugs entering the food and beauty industries

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OPPOSITE: The influence of nature and food on beauty products

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OPPOSITE: The natural production of raw Manuka honey

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OPPOSITE: The positive impact of smooth honey on natural skin, replenishing and regaining glow. Moisturising and soothing whilst rebalancing natural skin conditions

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OPPOSITE: The convergence of nature and beauty through the phenomenon of the bug diet

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POLARITY PARADOX 33


POLARITY PARADOX- FOOD AND DRINK

Sensorial Stimuli

Sensorial Stimuli is making an appearance in the food & drink industry, illuminating a strong relationship between food and the senses of the human body. Consumer’s need for pleasure is rising, therefore an enhancement of taste is needed. Through sensorial stimuli, the eating experience can be enriched, making eating not a necessity, but an overall pleasurable experience. Sensorial stimuli focuses on diverse textures, temperature, enticing colours, provocative shapes, volume/weight and form in order to help stimulate the senses through excitement and exploration through the unordinary and unknown.

challenges our senses, making it positively thought provoking.

Although taste is the most important sense regarding eating, food is becoming about more than just taste and tempting the taste buds. Not only should it be appetisingly flavourful, but it should have an exciting texture, an inviting smell and an seizing appearance, engaging all the senses. Consumers will begin to eat with the eyes and taste with sight. This trend is inspired by the phenomenon of synesthesia, a neurological condition in which stimulations such as taste, sound and colour are affected by one another, converging the senses together, making an unforgettable experience. Imagine the tangy taste of lime, contrasting with the arctic temperate of the icy cool water, undoubtedly stimulating the senses. Or how about the aromatic scent released from the warm cup of fruit hibiscus green tea as it tantalises those taste buds. Imagine an purple banana or perhaps a blue orange, our senses are so aware of certain colours connecting to particular shapes that the thought of a blue orange

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OPPOSITE: Convergence of the senses through sensorial stimuli, causing a explosion of the senses


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OPPOSITE: The variety of textures stimulating the senses, allowing the tastebuds to be engaged

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ABOVE: Cold metal tantilising the taste buds through the eating experience

BELOW: The smooth metalic texture of the metal

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OPPOSITE: Tableware encouraging sensorial stimuli through engagement of taste, challenging our senses starting from the moment it enters our mouth

ABOVE: The addition of various textures, improving the eating experience

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OPPOSITE: Sharp intense flavours aiding in the excitement and exploration of tastes through the unordinary and unknown.

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OPPOSITE: The structure of detection of the five elements of taste perception: Salty, sour, bitter, sweet and umami. Thus causing stimulation of the tastebuds, through excitement of flavours

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OPPOSITE: Tableware should not just be a tool used in the eating experience, but an extension of the human body

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OPPOSITE: Taste with the eyes

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OPPOSITE: The volume of the spoon enhances the auditory sense of the sound scraping against other textures

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OPPOSITE: Bluring of the senses

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ABOVE: Sound of food crunching and cracking

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ABOVE: The contrast between sweet and sour.

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BELOW: The mixture of sweet and sour creating pleasure

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OPPOSITE: The evoking of senses through sensorial stimuli

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PREVIOUS PAGE: The combination of colours increasing appetite and the convergence of the senses

ABOVE: Food shapes and colour interaction to influence taste

Issue design by: Annabel Taylor Š 2015 Fashion Communication Northumbria 62



THE CONVERGENCE ECONOMY / POLARITY PARADOX

Annabel Taylor


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