© Copyright 2017 Parallax Creative. All Rights Reserved
YOUR HOLISTIC ADVOCATE
Brand KEEP YOUR
LOOKING ITS BEST
History
BRAND
ÂżHow is YOUR HOLISTIC ADVOCATE? Vision/Mission About the service
After all the eort on making your brand look incredible, we want to make sure that it will stay the same upon the eyes of the world. Following this guidelines we assure that your logo will maintain a consistent and professional look that we created together.
parallax
TRADE MARK Logo Variations and Usage Spacing & Size Color Palette Typography (font) Pattern APLICCATIONS Facebook Banner Facebook Image Business Cards Email Signature
History
BRAND
¿WHO
is
YOUR HOLISTIC ADVOCATE ?
As Your Holistic Advocate, Dr. Xochitl Cortez-Gonzalez empowers families, corporations, entrepreneurs, and leaders to live a holistic and balanced lifestyle. Her 10+ year background in clinical pharmacy, peer-reviewed publications, and patents in cancer and immunology research enables her to offer a unique perspective bridging western and Functional Medicine. Dr. Cortez-Gonzalez has been actively involved in Holistic Medicine related research and initiatives to bring more evidence-based awareness to Alternative Medicine and topics that affect our body homeostasis with nature. Xochitl’s compassion, heart, and devotion to service has inspired her to facilitate numerous initiatives to help third-world countries in many realms including holistic health, clinical pharmacy, academic abroad opportunities, charity work, and more.
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Growing up in Mexico and through her worldwide travels, Dr. Cortez-Gonzalez has a great cultural and human awareness that offers a deeper appreciation to health and wellness. One of her personal challenges has been to educate her own westernized family into holistic health care.
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HOW CAN I HELP? YOUR HEALTH Holistic coach- advocate Education (podcast) Consulting Research Pantry Make-Over Healthy Cooking inspiration YHA tested products and wellness technologies Pre-Detox retreats Holistic Pharmacy YOUR HOME Holistic home manager Holistic cleaning programs Holistic maintenance Home products Water Air and more
Speaking engagements Speaker on health, research, wellness, my story, holistic pharmacy. Knowledgeable on: Holistic Medicine Health system- Trained Clinical Pharmacist Researcher – PhD in Biomedical Sciences: Cancer Immunologist Programs Podcasts Research Consultancy (individuals and corporations) Research and Development Health coaching Holistic Health assessments Holistic Pharmacy
Vision
and Mission
VISION Bring awareness of the meaning of Holistic Health to humanity. Working from inside and out our bodies finding a balanced relationship within, with others and nature. MISSION To educate and empower humans to find harmony in their lives by nurturing their bodies and their relationship with nature and others. To facilitate evidence-based research that will support or negate claims in devices or products in Alternative Medicine. To serve as a liaison to connect like-minded individuals, institutions and corporations for the ultimate benefit of enhancing human health and nature harmony.
the
ABOUT
SERVICE
Do no harm - SERVICE - HOLISTIC and comprehensive approach - Liaison (research, wellness devices, natural remedies and allopathic treatments) - Integrity -
TRADE MARK
LOGO
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YOUR HOLISTIC ADVOCATE
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The logo is formed to be used with a lot of versatility, it can be used in a typographic way, 2. seal 3 .icon or 4. icon plus typography The main reason why it is constituted in this way is to give diversification to the brand, and make it more fresh.
YOUR HOLISTIC ADVOCATE VARIATIONS & Usage
kerning: Espacio entre caracteres.
0.5in
0.5in
To preserve the integrated logo it is important to keep it in a space free of elements and backgrounds without textures or drawings. The minimum space to add extra details should be 0.5 inches around the central content of the imagotype. In addition, the minimum size for reading should be 1.5 inches allowing you to make your details visible without diďŹƒculty. The logo can be used as large as required in proportion to the document where it will be used.
YOUR HOLISTIC ADVOCATE
YOUR HOLISTIC ADVOCATE
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SPACING & SIZE
kerning: Espacio entre caracteres.
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STAMP
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POSITIVE
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NEGATIVE
YOUR HOLISTIC ADVOCATE
POSITIVE SLOGAN SANS/SERIF
YOUR HOLISTIC ADVOCATE
NEGATIVE
POSITIVE SLOGAN CURSIVA
NEGATIVE
POSITIVE ICON
NEGATIVE
The colors selected for the brand are based on dierent aspects: 1. the vibration of colors: Blue being the color of knowledge, expression. Purple: intuition and persecution Green: devotion, love and healing Orange:emotion and creativity 2. the psychology of color: Blue: reliability, intelligence. Purple: spirituality and elegance. Green: Hope, action and ecology. Orange: Action and enthusiasm.
COLOR Palette
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A source capable of being used in any format was selected without the need for downloading. that's why the choice was:
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Typography is a very powerful tool when it comes to communicating our brand. The choice of the following typographic family were made for being the best representation of professional and freestyle to be searched for.
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YOUR HOLISTIC ADVOCATE
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ABCDEFGHIJKLMNOP QRSTUWXYZ 1234567890
The typographical accompaniment must be in the same typographic family, relying on the widths presented by the same family.
Century Gothic
ABCDEFGHIJKLMNO PQRSTUWXYZ 1234567890 Century Gothic Bold
Typography
The pattern made for the brand starts from the basic figure of a triangle in repetition, and seeks to unite the concepts that form a personal perspective of the client. It is through the geometric element that the brand acquires an even more powerful balance. Due to the nature of the brand, the use of kratf paper for elements that need to be printed is not ruled out.
Patterns
APPLICACIONS
Business Cards
Two styles of front card have been designed. The first proposal is based on the golden "letterpress" style with the icon on a navy blue background (to highlight the brand), thus giving it an even more formal and elegant presence. The second, perhaps a little more modern, presents the icon again, with the dierence that it is colored with a gradient that goes from green to blue to emphasize the selected color palette.
Facebook Banner and Profile Picture A quick description of the brand: nature + knowledge
@ Join the selected composition for the business card
Email Signature
© Copyright 2017 Parallax Creative. All Rights Reserved