06 Brand Identity 02
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Inspiration
Precedent Imagery
35 Research + Client Information 44 42 Site Analysis
Building Analysis
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M o n t s e r ra t R e g u l a r
A B C D E F G H I J K L M
A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z
N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m
a b c d e f g h i j k l m
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DECONSTRUCTED PRECEDENT IMAGERY
CO N S ERV A T O R IUM H O T E L Amsterdam, The Netherlands
DECONSTRUCTED PRECEDENT STUDY IMAGERY
L AQ U E R F I N I S H
H A R DWO O D
P L AS T ER
Ceilin g Ma teria l
Floor Ma teria l
Wal l M ater i al
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DATE: ___ /___ /___
Van Baerlestraat 27, 1071 AN Amsterdam, Netherlands
5 STAR HOTEL
CO N S ER V A T O R IUM H O T E L Amsterdam, The Netherlands
DECONSTRUCTED PRECEDENT STUDY IMAGERY
G L ASS PA N E L S
P L AS T E R
H A RDWOOD
Wa l l Ma te r i a l
Wa l l Ma te r i a l
F l o o r M ate r i al
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Van Baerlestraat 27, 1071 AN Amsterdam, Netherlands
5 STAR HOTEL
CO N S ERV A T O R IUM H O T E L Amsterdam, The Netherlands
DECONSTRUCTED PRECEDENT STUDY IMAGERY
G L AS S Wal l Mater ia l
E G G SH E LL F I N I S H Ce i l i n g M a te r i a l
S TO N E T I LE
B RI C K
F l o o r M a te r i a l
Wall M ate r ial
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DATE: ___ /___ /___
Van Baerlestraat 27, 1071 AN Amsterdam, Netherlands
5 STAR HOTEL
AMAN GIR I R E S OR T C a nyon Va lley , Ut a h, USA
DECONSTRUCTED PRECEDENT STUDY IMAGERY
CON CRETE
CONCRETE
CONCRETE
Wall Mate r ial
Fl o o r M a ter i a l
L e dg e M a te r i a l
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DATE: ___ /___ /___
1 Kayenta Rd, Canyon Point, UT 84741
5 STAR HOTEL
AMANGIR I R E S OR T C a nyon Va lley , Ut a h, USA
DECONSTRUCTED PRECEDENT STUDY IMAGERY
CONCRETE
EGGSHELL FINISH
CONCRETE
F loor M ate rial
Cei l i n g M a ter i a l
Wa l l M a te r i a l
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1 Kayenta Rd, Canyon Point, UT 84741
5 STAR HOTEL
AM A NGIR I R E S O R T Ca nyon Va lley , Ut a h, USA
DECONSTRUCTED PRECEDENT STUDY IMAGERY
CONCRETE
EGGSHELL FINISH
CONCR ETE
CONCRETE
Wall Mate r ial
Cei l i n g M a ter i a l
L ed g e M a ter i a l
F l o o r M a te r i a l
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DATE: ___ /___ /___
1 Kayenta Rd, Canyon Point, UT 84741
5 STAR HOTEL
MAM IL L A HOT E L J e r usa le m , I sra e l
DECONSTRUCTED PRECEDENT STUDY IMAGERY
CA R PE T
S TO N E
EG G SHELL FINISH
C AR P E T
F l o o r M a te r i a l
Wa l l M a te ri al
Cei l i n g Mater i al
Floor M aterial
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Shlomo ha-Melekh St 11, Jerusalem, 94182
5 STAR HOTEL
MAM IL L A H O T E L J e r usa le m , I sra e l
DECONSTRUCTED PRECEDENT STUDY IMAGERY
C A RPET
STONE
Fl o o r M ater i al
Wal l Materi al
H AR DWO O D Floor Material
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DATE: ___ /___ /___
Shlomo ha-Melekh St 11, Jerusalem, 94182
5 STAR HOTEL
MAM IL L A H O T E L J e r usa le m , I sra e l
DECONSTRUCTED PRECEDENT STUDY IMAGERY
S TO N E
C A NVAS
Wa l l M a te r i a l
Ce i l i n g Mater i al
HA RDWOOD Fl o o r Mater i al
WH I TE M E TAL Railing M aterial
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Shlomo ha-Melekh St 11, Jerusalem, 94182
5 STAR HOTEL
K AT A M A M A HOT E L Ba li, I n don e sia
DECONSTRUCTED PRECEDENT STUDY IMAGERY
WOOD VENEER
EGGSH ELL FIN ISH
Wa ll M a te r i a l
Cei l i n g M ateri al
HARDWOOD F lo o r Ma te ri a l
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DATE: ___ /___ /___
Jl. Petitenget No.51, Kerobokan Kelod, Kuta Utara, Kabupaten Badung, Bali 80361, Indonesia
5 STAR HOTEL
K AT A M A M A HOT E L Ba li, I n don e sia
DECONSTRUCTED PRECEDENT STUDY IMAGERY
HARDWOOD F lo o r M a te r i a l
EGGSH ELL FIN ISH
WOOD VENEER
Cei l i n g M ateri al
Wa ll Ma te ri a l
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DATE: ___ /___ /___
Jl. Petitenget No.51, Kerobokan Kelod, Kuta Utara, Kabupaten Badung, Bali 80361, Indonesia
5 STAR HOTEL
K A T A M A M A HOT E L Ba li, I n don e sia
DECONSTRUCTED PRECEDENT STUDY IMAGERY
TILE F lo or M ateri al
ACOUSTIC TILE Cei l i n g M ateri al
STONE Wa ll Ma te ri a l
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DATE: ___ /___ /___
Jl. Petitenget No.51, Kerobokan Kelod, Kuta Utara, Kabupaten Badung, Bali 80361, Indonesia
5 STAR HOTEL
LO KE T HYE KE E G e or ge Tow n , Ma lay sia
DECONSTRUCTED PRECEDENT STUDY IMAGERY
CO NC RETE
STO NE
BR ICK
Wall Material
Floor Material
Wa l l Ma ter i a l
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DATE: ___ /___ /___
326, Jalan Penang, George Town, 10000 George Town, Pulau Pinang, Malaysia
5 STAR HOTEL
LO K E T H YE KE E G e or ge Tow n , Ma lay sia
DECONSTRUCTED PRECEDENT STUDY IMAGERY
CAN VAS
C EMENT
BRIC K
Ce iling M a te rial
Wall Material
Wall Material
TILE Fl o o r Ma ter i a l
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DATE: ___ /___ /___
326, Jalan Penang, George Town, 10000 George Town, Pulau Pinang, Malaysia
5 STAR HOTEL
LO KE T HYE KE E G e or ge Tow n , Ma lay sia
DECONSTRUCTED PRECEDENT STUDY IMAGERY
H AR DWO O D Flo o r M aterial
EGGSHELL FINISH
BR I CK
Ceilin g Material
Wa l l Ma ter i a l
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DATE: ___ /___ /___
326, Jalan Penang, George Town, 10000 George Town, Pulau Pinang, Malaysia
5 STAR HOTEL
RESEARCH AND CLIENT INFORMATION
WASHINGTON, D.C. HISTORY + CONTEXT
“Washington was the first community planned in the consciousness of a new nation that spread its avenues wide for history to fill in. Its name, plan, and buildings place it both in history and in the future... Washington is more than an urban agglomeration of buildings; it is the ideal of polis, the record of our glory and goals.”
The c i t y o f Wa s h ig n to n D.C. was first planne d by P i er r e C h a r l es L’Enfant , a Fren c h -b o r n Am er i ca n a r c hite ct a nd civil e ngi ne e r . H e c r ea ted a g r id s yste m t ha t wa s in te r s e cte d w ith d ia g o n a l ave nue s t ha t pointe d towa r d th e ca pti a l, to sy mb o lize d e mo c ra cy a t th e cen ter o f t he nat io n. I n spir e d by th e to p og ra phy , L' Enfa nt we nt beyo nd a s i m pl e s u r vey a n d e nvisio ne d a cit y w h e r e i m p or ta n t b u ildings wo uld occu py s t ra teg ic p l a ces ba s e d o n cha nge s in el eva t i o n a n d th e con tou rs o f wate r ways. The ce nte r p eice of h is pl an was a g re a t “pub l i c wa l k” , kn ow n tod ay as t he N at io na l Mall, w h i ch is a w id e s tr i p o f gra ss and t re e s t hat s t r e tc h es fo r two m ile s, fro m t he Capito l to th e P o tom a c Rive r. N a t io na l muse u ms fl a n k bo th s id es a s we ll a s wa r me mo r i a l s a n d fa m o u s m o nume nt s. H is d e sig n wa s ba s ed on E u ro p e an mo de ls, e spec i a l l y b a sed on th e Ve rsaille s P ala ce , t ran s l a te d to Am er i ca n id e a ls. The e nt ire cit y wa s b ui l t a r o u n d th e i de a t hat eve r y cit ize n wa s eq u a l l y im po r tant . The se wide boul eva r d s a l l owed fo r ea sy t ransp o rt at io n acros s tow n a n d o f fer ed v i ews o f imp o rt ant buildi ng s a n d com m o n s q ua re s fro m g re a t d ista nce s . P u bl i c sq u a r es and p ark s we re even l y d i s p e r s ed a t i n ter s ec t io ns. To day, t he Nat iona l M a l l h a s kept i ts st ruct ure while t urn i ng i nto a c i v i c sta g e for t he cit ize ns to spea k to t h e n a tio n a l l eade rs in t he spotl i g h t . F o r th e r es t of th e L’Enfant p la n, it too h a s b e en fo l l owed fairly clo se ly in at te mp t to m a ke a c ity b a sed o n de mo cra cy and q u a l i t y o f l ife for a l l .
Washington’s buildings speak in two languages that meld into a unique patois. The monumental city, planned and built to express the power and purpose of nationhood, meets the mercantile city of offices, stores, and lifelong residents. Two elements of the capital city that influence the entire city: the height limit and allegorical classicism. The height limit restricts buildings to roughly 10 stories. It is a requirement that has contributed to Washingotn’s unique feeling of open sky and parklike setting. As for allegory, even the commonest office building allows itself a flourish of white marble or columns.
The L’Enfant Plan and the buildings of every era in both the local and federal cities give Washington layers of meaning. Every block has its unique expression, but at the same time fits into the larger image of Washington. Atop those layers is one more, our own perception of the city - the meaning we give to its places simply by using them. We adopt buildings, streets, parks, and places as personal landmarks to mark events and times in our lives. Memories of success, failure, pain, and joy make the city resonate for each of us beyond the history lesson intended by the designer. The rich variety of these personal associations makes Washington more than a sterile assemblage of marble; they make it a place of life. The favorite buildings and places of notable locals show the depth of the community.
“Americans must ever see in their National Capital the ‘Soul of America’. Looking for the ideal in their Capital City, they must never see the smoke and industrial litter of the average factory town. Washington must ever wear good clothes.” - Calvin Coolidge But good clothes can be as banal as a navy blazer or as sublime as an Armani suit. Many Washington buildings ascend to sublimity, many are banal, most are good background architecture. They stand, serve their purpose, and add to our enjoyment of the city. The most interesting of them challenge monumental metaphors and mine history for new images relevant to the community and durbale into the future.
POPULATION: 672,228 23 NEIGHBORHOODS
Other Asian
Greater Washington has one of the best educated workforces in the U.S. 53% of Washington, DC residents hold a Bachelor’s Degree or higher (compared to 29% of US of population).
There is more than 4 million square feet of event/exhibit/meeting space in the Greater Washington region, with 2.2 million square feet of event space in the city of DC alone.
Hispanic White
In late 2006, City Council passed an initiative making the nation’s capital the first major city to require developers to adhere to guidelines established by the U.S. Green Building Council.
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Cities - though they take on a force of their own - are our own creations. What we invest, emotionally and monetarily, are the foundations of the city. It is our actions and goals that come together to create a city that will, in turn, explain us as individuals and as a society. It is a design that invites our emotions and adopts them as its own.
MISSION: Fairmont will apply our principles to the work we do to enhance the genuine experience of our colleagues and guests and promote a rich cultural exchange within the communities in which we operate to ensure positive benefits transpire. VISION: Investing in the positive development of our colleagues, guests and destinations, while providing genuine experiences in diverse destinations in a manner that promotes long-term sustainability and stewardship.
HOTEL ADDRESS: 2401 M STREET NW WASHINGTON DISTRICT OF COLUMBIA, 20037
Located in the West End Neighborhood
413
2 Blocks from Rock Creek
GUEST ROOMS
10 minute walk to Georgetown
300:413
2 miles from the White House
STAFF TO GUEST RATIO
ROOM TYPES / SQUARE FOOTAGE:
TYPICAL ROOMS 400 SQ FT
FAIRMONT SIGNATURE ROOM 550 SQ FT
TYPICAL SUITES 700-1100 SQ FT
FAIRMONT GOLD EXECUTIVE SUITE 700 SQ FT
FAIRMONT GOLD SPECIALTY SUITE 1200-1400 SQ FT
FAIRMONT GOLD GEORGETOWN SUITE 1400-1800 SQ FT
CLIENT PROFILE The 10-story Fairmont Washington, D.C., Georgetown hotel was designed by renowned architect Vlastimil Koubeck.The hotel opened in 1985 under William & Associates. Fairmont Hotels & Resorts acquired the hotel in 2002. It is considered one the the premier luxury hotels in Washinton, D.C., with the some of the best service and amenities. Houses a grand fitness facility as well as the wel-known local restaurant, Juniper. The hotel also houses the garden courtyard, greenhouse, and reception areas, making it one of the top wedding and reception venues in the D.C. area. Fairmont Hotels & Resorts enjoys a worldwide reputation for accommodation excellence, with a global portfolio that includes historic icons, elegant resorts and modern city-centre properties – each of which offers an unrivaled presence of the city that is uniquely “Fairmont”. Fairmont's guests should experience an authentic reflection of each destination's energy, culture and history. One that extends from the solitude of a snow-wrapped peak or white sand beach, to up-tempo urban sounds of the world's most dynamic cities. We transport our guests to extraordinary places steeped in unique architecture, expressive décor and magnificent artistry. Fairmont locations don't just exude history; many are nothing less than regional landmarks. Fairmont's physical presence and character will continue to inspire and excite our guests.
GUEST PROFILE Fairmont Washington D.C.’s guests are seen first as “Travelers, not tourists”. Fairmont gives its guests “traditional expectations of luxury” that appeals to almost all people. The hotel’s clientele is made up of mostly business travelers, leisure travelers, anduniversity visitors. Guests also come to Fairmont Washington D.C. for the various amenities given to them during their stay. Some of these extra amenities include: Wedding venues, outdoor garden and courtyard, local bar and restaurant, local gym, bike share program, rent workout clothing, boardrooms, work station desks, private conference rooms, high-end technology, complimentary printing, company perks, ballrooms, ampitheater, pet freindly, and community involvement. These amenities focus on business and event planning needs for large groups.
International Travelers
Leisure Travelers
Business Travelers
1.9 million International travelers to DC (2014) 9% of arrivals in D.C. are international 27% of spending comes from international visitors
18 University in the DC Area 76 Museums 50 miles of Bike lanes 74 Historic Landmarks 250,000 acres of parkland
DC hosted 1,027 conventions, meetings and tradeshows(2015) 63,408 Businesses Government Business Capital
COUNTRIES WITH MOST TRAVELERS TO DC 1. CHINA 2. UK 3. GERMANY 4. FRANCE 5. AUSTRAILIA
PROJECT GOALS:
1. ACTIVATE STREETFRONT Increase amount of shade, seating, interaction, vegetation, etc. 2. INTEGRATE CORNER SPACE 3. MAIN LOBBY FOCAL POINT enhance with series of small focal points, enhancing wayfinding as well 4. MAKE LOBBY A DESTINATION needs to be visible from entryway, embrace guests 5. IMPROVE CONNECTIVITY TO THE COURTYARD improving circulation, blurring barriers, transparency, continuation of flooring 6. INCREASE FLEXIBILITY OF LOGGIA SPACE IN LOBBY FOR BREAKOUT EVENTS 7. CREATE ZONES IN LOBBY FOR COMFORT Enhance variation of private, semi-public, and public areas in lobby 8. LIMIT CROSSOVER FROM GYM MEMBERS 9. MAKE RECEPTION EXPERIENCE MORE GRACIOUS enhance wayfinding to the reception desk and surrounding area
FOGGY BOTTOM GEORGETOWN
WEST END
10 MINUTE WALKING RADIUS
LEGEND MONUMNET / MUSEUM UNIVERSITY ONE WAY STREET NEIGHBORHOOD DIVISIONS PUBLIC GREEN SPACE
DUPONT CIRCLE
DOWNTOW
WN
5 MINUTE
WALKING RADIUS . RESTAURANTS.
THE MALL
CAPITOL HILL
AREA + SITE SUN PATH
7:00 AM
11:00 AM
TOWARDS ROCK CREEK PARK
24TH STREET / CITY VIEW
COURTYARD VIEW
M STREET / CITY VIEW
SURROUNDING VIEWS OF SITE
3:00 PM
5:00 PM