Whole Human Brand Guideline
Whole Human Subsidiaries There are three whole human subsidiaries: Whole Human Foundation, Whole Human Summit, and Whole Human Pioneers.
Whole Human
Pioneers
Whole Human
Foundation Whole Human
Summit
Color Versions There are three coloring versions of the Whole Human Logos. There is the original colored logo, a solid grey logo, and a solid white logo. The grey is to be used on light backgrounds and the white is to be used on dark backgrounds.
Whole Human
Foundation Whole Human
Foundation Whole Human
Foundation
Simplified Logo These are the simplified logos in the three already established coloring versions of the Whole Human Logos. The original colored logo, a solid grey logo, and a solid white logo. These are to be used on their respective backgrounds when a full logo is not needed or does not fit.
Color Breakdown The whole human brand is composed of 5 key colors. The grey, navy, blue, magenta and green.
CMYK: 68, 62, 58, 46
CMYK: 100, 86, 34, 23
CMYK: 61, 0, 28, 0
CMYK: 2, 98, 44, 0
CMYK: 24, 0, 100, 0
RGB: 65, 64, 66
RGB: 23, 54, 100
RGB: 85, 196, 193
RGB: 233, 32, 97
RGB: 205, 220, 41
HEX: 414042
HEX: 173664
HEX: 55C4C1
HEX: E92061
HEX: CDDC29
80%
80%
80%
80%
80%
50%
50%
50%
50%
50%
30%
30%
Typography Montserrat is the typeface used for the Whole Human brand. Montserrat personiďŹ es the bold, sophisticated, fact based nature of the Whole Human brand.
Montserrat ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmno pqrstuvwxyz 0123456789
Typestyles To ensure communications are consistent below are the typestyles for how to treat headlines and body copy.
Titles Use for the subsidary name in logo
Montserrat ExtraBold
Whole Human Titles Use for the ‘Whole Human’ in the logo and headings
Montserrat ExtraLight
Subheadings Use for subheadings and smaller titles.
Montserrat SemiBold
Subheadings Use for second or third subheadings or larger titles lower in heirarchy. Body Copy Use Monsterrat Regular for body copy and longer
Montserrat Regular Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolo
Logo Spacing These diagrams show how the logos should always have space to breath. For the simpliďŹ ed logo it needs 1/2 logo width and height as a border. The full logo needs 1 full logo as a border height wise and 1/2 logo boarder length wise.
1 Logo Width
Whole Human
1/2 Logo Width 1/2 Logo Width
1/2 Logo Height
Whole Human
Foundation
Things to avoid There are three coloring versions of the Whole Human Logos. There is the original colored logo, a solid grey logo, and a solid white logo.
Do not change the color of the logo.
Do not tilt the logo.
Whole Human
Foundation
e l o h W
n a m u H
s r e e Pion
Do not place the logo on a picture or pattern.
Whole Human
Foundation
Welcome To Do not add any text within the border space of the logo.
Whole Human
Pioneers
File Types and Usage
Vector Files .PDF - This file can be opened in illustrator and sent to people who request the vector files. .Ai
- This is the original working file. Can only be opened if you have Adobe Illustrator. Only open and use if you need to edit or create a new size JPG or PNG, preferably with previous Ai experience.
Raster Files .PNG - Used for web and in most casees. Usually higher resolution, and looks better on a screen. .JPG - Use when requested. It is more compressed than a PNG file.
Logo Sizes 700 x 300 16 x 16 110 x 110 160 x 160 400 x 400 1080 x 1080 300 x 100
Anything with 100px height is usually used for website banners. Is a larger full sized logo. Dimensions for Favicon. Dimensions for Instagram Logo. Demensions for Facebook Logo. Dimensions for Twitter / Linkedin Logo. Large simplified logo, if ever needed.