Brooklyn, NY
est.
Artemis Bicycle Shoppe
2015
Artemis Bicycle Shoppe is a small-scale start up in New York City. They have a close-knit, casual, and creative work environment, and the team is very passionate about their product. They want to provide affordable, sustainable products to young urban people. They seek to make customization affordable. They produce bicycles, bicycle kits, and add-ons such as baskets, handlebar covers, seat covers, and kickstands. So far their successes have been with young adults and young families, especially in the city. They have recently begun offering an online ordering service, which started slow but is beginning to pick up speed. Their failures have been with trying to cater to other lifestyles, specifically with off-road bikes, which were found to be too expensive and impractical for New Yorkers. The audience is mostly young, hipster-type adults (teens-early 30s) who live in urban environments. Even though they are in cities, they still want to feel connected to nature and live a sustainable lifestyle. They are mostly commuters who may not have a lot of money to spend, but still want customizability. Now that the company is entering the digital sphere, they are hoping to create an identity that is easily recognizable and understood. They want to be able to cross over to multiple platforms and reach out to potential customers. Their hope is that customers will easily get their messages of sustainability and affordability for real people. Other companies that market bamboo bicycles are Greenstar Bikes, Brooklyn Bicycle Co., and Bamboosero. All of these companies advertise a strong connection to nature and sustainability. They all use sustainable materials other than bamboo, such as recycled scrap metal and vegan leather. Greenstar and Bamboosero both cater to multiple lifestyles by providing both city bikes and off-road bikes. COMPETITORS’ LOGOS:
Brooklyn, NY
est.
Artemis
2015
ART EM IS
Bicycle Shoppe
Brooklyn, NY
Artemis
2015
Bicycle Shoppe
Brooklyn, NY
Artemis
2015
Bicycle Shoppe
IS
est.
ART EM
est.
FREE WORKSHOP LEARN HOW TO BUILD YOUR OWN BAMBOO BICYCLE Brooklyn, NY
est.
Artemis
2015
Bicycle Shoppe
WHEN: WHERE:
Saturday April 1 At 2 PM - 4 PM Artemis Bicycle Shoppe 17 Flatbush Avenue, Brooklyn
Brooklyn, NY
est.
Artemis Bicycle Shoppe
2015
Brooklyn, NY
est.
Artemis Bicycle Shoppe
2015
Brooklyn, NY
est.
Artemis
2015
Bicycle Shoppe
Brooklyn, NY
est.
Artemis Bicycle Shoppe
Brooklyn, NY
est.
Artemis Bicycle Shoppe
2015
2015
Black CMYK : 0/0/0/100 RGB : 35/31/32 Hex# : 231f20
Brooklyn, NY
est.
Artemis
2015
Bicycle Shoppe
White CMYK : 0/0/0/0 RGB : 255/255/255 Hex# : ffffff
Black CMYK : 0/0/0/100 RGB : 35/31/32 Hex# : 231f20
Brooklyn, NY
est.
Artemis Bicycle Shoppe
2015 White CMYK : 0/0/0/0 RGB : 255/255/255 Hex# : ffffff
Typefaces used in logo:
Swistblnk Monthoers
Baskerville (200% vertical scale)
Brooklyn, NY
est.
Artemis
2015
Bicycle Shoppe
Logo should be no smaller than 2” wide
Brooklyn, NY
est.
Artemis Bicycle Shoppe
2015
There should be the height of the “I” in “ARTEMIS” of white space on all four sides of the logo
DO Put logo over contrasting solid colored backgrounds or simple images
Brooklyn, NY
est.
Artemis
Brooklyn, NY
est.
2015
Bicycle Shoppe
Artemis
2015
Bicycle Shoppe
DON’T Put logo over solid colored backgrounds with no contrast (i.e. dark over dark or light over light) or complicated images
Brooklyn, NY
est.
Artemis Bicycle Shoppe
Brooklyn, NY
2015
est.
Artemis Bicycle Shoppe
2015