2.1
color palette Print
Web
C-62, M-4,Y-49, K-0
R-96, G-185, B-154
C-7, M-1, Y-44, K-0
R-240, G-239, B-165
C-21, M-10, Y-93, K-0
R-211, G205, B58
C-21, M-66, Y-97, K-0
R-247, B120, B37
C-52, M-62, Y-70, K-46
R-86, G-66, B54
The palette is earthy yet vibrant
font usage CALIBRI- BODY, COPY-12/14PT abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
Typography is one of the most important things in design.
susanna-l/c headlines, 75-150pt, pullquotes , 24-38pt ABCDEFGHIJKLMNOPQRSTUVWXYZ
ALIAN LEAGUE-LOGO TYPE AND SECTION DIVIDER HEADLINES ABCDEFGHIJKLMNOPQRSTUVWXYZ
2.2
logo dos 16p
15p 5p
BIKRAm
1p6 SYMBOL The symbol can be used as a standalone in any of the colors in the palette. The word BIKRAM can be used alone as well. SIZE The symbol as a whole with the type can not be used smaller than 5px6p so that it is legible. TYPE The font used in the logo looses its essence when it gets to small and becomes unreadable. When coupled with the symbol it shouldn’t be smaller than 19 pts. The color of the type should always be C-52, M-62, Y-70, K-46, it is the only color that will hold as a base for the symbol.
Logos are
used to
logo don’ts
identify a product.
Persuading
the reader to
use it.
Choosing a color outside of the color palette is NOT acceptable
Changing the font used to something different should NEVER be done
Placing any effects on logo such as a drop shadow is not acceptable
Distorting the logo in any way such as using a horizontal scale
2.3
Images should be 300 dpi 4c or black and white. Final format of images used should be eps or tiff. Logo should be coupled with the url on all ads.
web
Website images although low resolution 72 dpi still hold the same strength as the hi resolution images used in print. Calibri and susanna are the fonts used on the website. Logo is always in the upper left hand corner.