project book style guide

Page 1

2.1

color palette Print

Web

C-62, M-4,Y-49, K-0

R-96, G-185, B-154

C-7, M-1, Y-44, K-0

R-240, G-239, B-165

C-21, M-10, Y-93, K-0

R-211, G205, B58

C-21, M-66, Y-97, K-0

R-247, B120, B37

C-52, M-62, Y-70, K-46

R-86, G-66, B54

The palette is earthy yet vibrant


font usage CALIBRI- BODY, COPY-12/14PT abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

Typography is one of the most important things in design.

susanna-l/c headlines, 75-150pt, pullquotes , 24-38pt ABCDEFGHIJKLMNOPQRSTUVWXYZ

ALIAN LEAGUE-LOGO TYPE AND SECTION DIVIDER HEADLINES ABCDEFGHIJKLMNOPQRSTUVWXYZ


2.2

logo dos 16p

15p 5p

BIKRAm

1p6 SYMBOL The symbol can be used as a standalone in any of the colors in the palette. The word BIKRAM can be used alone as well. SIZE The symbol as a whole with the type can not be used smaller than 5px6p so that it is legible. TYPE The font used in the logo looses its essence when it gets to small and becomes unreadable. When coupled with the symbol it shouldn’t be smaller than 19 pts. The color of the type should always be C-52, M-62, Y-70, K-46, it is the only color that will hold as a base for the symbol.


Logos are

used to

logo don’ts

identify a product.

Persuading

the reader to

use it.

Choosing a color outside of the color palette is NOT acceptable

Changing the font used to something different should NEVER be done

Placing any effects on logo such as a drop shadow is not acceptable

Distorting the logo in any way such as using a horizontal scale


2.3

print

Images should be 300 dpi 4c or black and white. Final format of images used should be eps or tiff. Logo should be coupled with the url on all ads.


web

Website images although low resolution 72 dpi still hold the same strength as the hi resolution images used in print. Calibri and susanna are the fonts used on the website. Logo is always in the upper left hand corner.


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