Are you wondering how to rank your website on the number 1 spot on Google? If so, then you must have come across the term domain authority. As you start working on increasing the domain rights of your website, you must remember that this is a long-term strategy. There are plethora of ways to increase your site's DA: 1. Get High-Quality Backlinks from Authority Sites Backlinks are one of the crucial ranking factors. A study by Ahrefs showed that 55.24% of websites do not receive any organic traffic as they do not have any backlinks.Therefore, it is safe to say that you need backlinks and high-quality ones. There are numerous ways in which you can get backlinks to strengthen your Brand Visibility online. To start, you can see at your top referral sources and then find similar sites for backlink opportunities. You can also ethically spy on your competitors, look at their backlink sources, and then try to obtain links from the same websites. Another easy way to gain links from high quality websites is through guest posting. 2. Create Killer Content That's Linkable Apart from this, the best way to increase your domain authority is to create great link-worthy content. Why should your content be amazing? Well, if people find your post helpful, they will start sharing it with others. This increases the chances of getting backlinks from high-authority websites. And with links to different sites, you'll be promoting your root domain as well. All of which will contribute to achieving a higher DA.
Now, you can create multiple content types like articles, long guides, videos, infographics, podcasts, slides, etc. 3. Audit your site and remove bad links While inbound links are important to your website's DA and ranking, having bad links can do more harm than good. Links taken from spammy websites can reduce the domain rights of your website. And in some cases, it can even penalize Google. To avoid this from happening, you should audit your site for toxic links like 404 pages, Internal Server Errors and remove them as soon as possible. You can use various SEO tools to identify harmful links through the entire link profile of your website. And if you can't remove those links, you can use Google Search Console to reject or ignore those links. As a result, Google's crawlers will not take into account any unnatural or spammy backlinks while indexing. 4. Optimize Your Website Structure and User Experience according to search Engine Guidelines With a proper SEO Friendly Website structure , search engines can easily crawl your web pages and index them on search results. You can generate an updated sitemap in WordPress to help search engine crawlers. Sitemaps contain all your important pages and help search engines navigate your site easily. To improve the user experience of your site, you should start by focusing on optimizing it for mobile.
Google has now gone mobile-first like is it mobile responsive or not? which means it will look at how well your website performs on mobile devices. Therefore, it is important that your site works properly and loads fast on mobile devices. 5. Improve Your Internal Links Another way to improve the user experience of your site is by focusing on your internal link structure. With links directed to other informational web pages on your site, you can keep your visitors engaged and reduce the bounce rate. Internal links also make it easier for search engine bots to crawl your website, which helps index your pages. Moreover, it transfers the link juice from one page to another.