About Agency We exist since 2010. We like working together and we do believe in influence of good atmosphere at work place. Who we are? We are a TEAM. The group of specialists who love to work together. Our Clients are sure that we are engaged and dedicated to their brands. How we work?
We work TOGETHER. On each stage of the project. Strategy, Creation and Client Service. Our Clients are sure that our solutions and process of the project is always prepared and carefully thought out. Our Clients can always count on our recommendation.
portfolio sample no 1
Dominos
portfolio sample / Dominos
Challenge Domino’s Pizza came to Polish market in 2011. Strong and well known through its logo, the brand gained brand awareness and recognisability in Poland. Domino’s achieved the goals of being perceived as quick and easily available. However, the pizza sector in Poland differs widely from the US. The Domino’s wished for warming of the brand image, rising its position towards premium and answering to the brand positioning expressed by the claim “Pizza makes the world go round”.
portfolio sample / Dominos
Response New identity, excluding logo, is based on appetizing visuals and underlines high quality of food typography expresses fun and joy accompanying the pizza meal. New atmosphere of the Visual became a base for creating a whole identity, including new pizza box and website dedicated to main benefits and values of Domino’s. Poland exclusively, as the only country, has had different box designed. As a result of our work of creating the new identity we have also prepared outdoor campaign, animation on POS TV in the subway and an internet banner campaign.
website / Dominos
www.entuzjascipizzy.pl
internet campaigns / Dominos
partfolio sample / Dominos
portfolio sample / Dominos
Result Orders increased approx. 50% in two months’ period. The new identity of Domino’s changed perception of quality of the brand.
portfolio sample no 2
Boot Camp
portfolio sample / Boot Camp
Challenge Boot Camp is innovative functional outdoor training which workscardio, core and physical fitness, new on polish fitness market. Unknown product, outdoor training implemented on polish sport training market. We were asked to prepare strategy of communication, we were also working on concept of the product and corporate identity, website with e-commerce functions.
portfolio sample / Boot Camp
Response We decided to concentrate on strong identity with simply but readable logo - a strong brand - with high possibility to become the sign which caries the call to action meaning. Traninig Energy Fan main tagline shows the social character of product. Training society is the main advantage and benefit we built communication with. Website with e-commerce functionalities is quite innovative in fitness sector. Each user has an account, buys trainings, and sign in trainings, has access to all information about amount of trainings, number of
brand identity / Dominos
website / Boot Camp
www.bootcamppolska.pl
internet campaigns / Boot Camp
portfolio sample / Boot Camp
Result The brand is quite new but an expanding identification is very strong and associates with Boot Camp. Couple of hundreds of users and training during all year even in strong winter is a success on this stage of the product. The e-commerce tool was enthusiastically welcomed by users who can manage their Boot Camp trainings online.
portfolio sample no 3
Bioelektra
portfolio sample / Bioelektra
Challenge Bioelektra is a Polish company, investing in processing municipal waste and the complete recycling of reusable materials that eliminates the problem of waste storage. The company owns and applies innovative RotoSTERIL technology to recycle and process municipal waste through sterilization. The goal was to create architecture of the website according to different target audiences to explain the nature of the innovation and service.
portfolio sample / Bioelektra
Response With this innovative on Polish market technology we focused on preparing a clear interactive website with distinct division of information for different target audiences. Because of an emphasis we lay on user experience the site is easy to navigate and appropriately filled with content intelligibly explaining the process.
website / Bioelektra
www.bioelektra.pl
BTL materials / Bioelektra
portfolio sample / Bioelektra
Result The communication divided on target groups is an efficient sale tool. The website architecture works very well on international markets, where the Bioelektra company is expanding with the technology.
portfolio sample no 4
Flunch
portfolio sample / Flunch
Challenge Fluch Grill&Co is in France a very popular bistro concept. It was implemented on Polish market along with Auchan Group several years ago, but the company wishes to alter the original concept. The main goal was to create a communication for the new approach: grill collocations, fresh Polish ingredients and new offer.
portfolio sample / Flunch
Response The tagline “Prosto z grilla” [“Directly from a grill”] and a new identity in restaurants based on clear layout with appetizing elements and a new appearance of promotion board brought the vision of renewed Flunch Grill&Co to life.
brand identity / Flunch
portfolio sample / Flunch
Result The new identity, sales materials and ideas of sale animation were very well received by clients and Fluch restaurant team.
portfolio sample no 5
Chèque Déjeuner
portfolio sample / Chèque Déjeuner
Challenge We were engaged through the pitch to prepare development of new services and products of Chèque Déjeuner - an international corporation with wide range of benefit and reward services. Our key objective was to create a new identity of Chèque Déjeuner brand in Poland and prepare the communication of new services allowing Chèque Déjeuner competitiveness in the sector.
portfolio sample / Chèque Déjeuner
Response The idea at its core was to use the wide aspects of motivation factors: a company decency and its sensitiveness to employees needs. Cheque Dejeuner has been portrayed as a firm existing to let one care about one’s team by taking care of one’s company quickly and easily. Care, as concern and dedication, was the key insight for creating our works. The website was designed to engage the user with a few of interactive tools that deliver immediate feedback, eg savings calculator or search tool. The design is warm and user friendly.
website / Chèque Déjeuner
www.chequedejeuner.pl
partfolio sample / Dominos
portfolio sample / Chèque DÊjeuner
Result At completion of the project both the Cheque Dejeuner and us were satisfied with its effect. The new brand identity, comparing to the competition, presents a completely new approach. The site was built in a customized CMS, is focused on users experience and properly tagged.
Brands Alive advertising ul. Puławska 16 lok. 9 02-512 Warszawa www.brands-alive.pl www.facebook.com/brands.alive Contact: Anna Seroczyńska Creative Director / Managing Partner mobile: +48 510 042 717 Karolina Osuch Managing Partner mobile: +48 607 637 006