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WE ARE DENVER K E N T WO O D C H E R RY C R E E K
OUR MISSION W E A R E I N N O VAT O R S S E E K I N G U N PA R A L L E L E D M A R K E T I N G A N D S U P E R I O R I N T E R N E T T E C H N O LO GY, P O S I T I O N I N G O U R C L I E N T S AT T H E T O P.
Kentwood Real Estate is dedicated to the legacy of being “Colorado’s Premier Real Estate Company” through the highest producing, most knowledgeable, caring and experienced sales team in the country, offering the highest quality customer service experience.
MEET YOUR KENTWOOD AGENTS Ann Baumgartner 3 03.919.45 45 | A B A U M G A R T N E R @ K E N T W O O D .C O M
Steve Barrett, JD 7 20.297.9459 | S B A R R E T T@ K E N T W O O D .C O M
EXPERTISE | EXPERIENCE | EXCELLENCE
BAUMGARTNER-BARRETT.COM
B AU M G A R T N E R -B A R R E T T, T H E PA R T N E R S H I P O F A N N B AU M G A R T N E R A N D S T E V E B A R R E T T, W I L L P R O V I D E Y O U W I T H T W O O F T H E M O S T W E L L- R O U N D E D AND EXPERIENCED REAL ESTATE BROKERS PRACTICING IN THE METRO-DENVER R E A L E S TAT E M A R K E T. Ann has been recognized year over year as a Metro-Denver top producer by the Denver Board of Realtors. She has been personally investing in real estate for over 30 years, and is well experienced with issues of financing and improving homes. Ann earned a National Association of Realtors (NAR) Certified Negotiations Expert Designation, and is considered by her clients and peers a “specialist” in home staging, photography and marketing. Before becoming a full time broker, she owned and operated a multi-state aviation insurance brokerage and negotiated with underwriters on large aviation risks. An entrepreneur, Ann’s creative side included ownership in an art and interiors’ business, where she partnered with well-known companies such as Saks Fifth Avenue. Her expertise in negotiations, marketing strategies and visual arts is valuable in every aspect of achieving her client’s goal of home buying or selling. Steve is a full-time Real Estate Broker and specializes in sales of homes by 50+ years old, seniors and elderly (Seniors), and estates and protected persons in Probate. As a result of his background as an attorney and homebuilder, Steve is uniquely adept at resolving the numerous issues that arise in real estate sales involving representing Seniors and Probate. Steve earned a NAR Seniors Real Estate Specialist (SRES) designation, and continues active membership in the SRES Council. During his 25+ year legal career, Steve honed his negotiating and contract drafting skills, and on a daily basis calls on these skills in his real estate practice. Although he no longer practices law, his license remains active for the benefit of his real estate clients. Steve can draft contracts and offer advice associated with real estate transactions that other real estate brokers cannot do, such as lease-back agreements, numerous amendments and side agreements. Steve also continues active membership in the Colorado Bar Association (CBA) and its Elder Law, Trust and Estate and Probate sections. A benefit of his membership in these sections, Steve regularly receives continuing education in topics affecting his Senior clients and his clients in Probate. He also serves on CBA committees that provide community services to older adults, such as Senior Law Day. In the early 2000’s, Steve, stepped away from his law practice to pursue his interests in business and construction. He created a company that built and restored some of the most prestigious homes in Cherry Hills, Park Hill, Denver Country Club and Hilltop neighborhoods. He keeps his general contractor’s license active for the benefit of his real estate clients. For example, Steve will inspect the home to identify any potential defects or maintenance issues, provide advice to his clients regarding repair options and costs, and offer referrals to qualified construction professionals, saving our clients valuable time and money. Together, Steve and Ann have a unique ability to connect solutions to problems and connect people to opportunities, making BaumgartnerBarrett one of the most dynamic Real Estate Broker teams in Metro-Denver.
EXPERTISE | EXPERIENCE | EXCELLENCE
BAUMGARTNER-BARRETT.COM
WHY SHOULD YOU HIRE BAUMGARTNER-BARRETT? EXPERTISE | EXPERIENCE | EXCELLENCE A collaboration of two knowledgeable, skilled and well-rounded Real Estate Brokers is what you get when you hire the Baumgartner-Barrett team to sell your home. You will benefit from our individual and combined experiences in contractual expertise, negotiations, marketing, design and construction knowledge. Our service includes, guidance in getting your home in “show ready” condition, including repair of deferred maintenance issues, down-sizing, de-cluttering and staging. We assure you that your reasons and goals for selling your home will be understood by us from day one. We will implement and apply marketing and sale strategies to meet, and hopefully exceed, your goals. You will be given top priority by both of us and our other team members during the term of our representation. The highest level of service is what you should expect, and we promise and deliver. We are ready to start working for you today. HONEST LIST PRICE OPINION. The list price of your home will be one of the most important decisions you make with regard to its sale. This is true due to the fact that in the vast majority of home sales, properly priced homes sell quicker (and usually at a higher sales price/list price ratio) than those that hit the market at an unsupportable list price. Although, the tactic of “inflating the suggested list price” is utilized by other Brokers in an effort to get business, we would never suggest an unsupportable list price, as it is proven to be damaging to your bottom line. After visiting and inspecting your home, and analyzing the current market in its neighborhood, we will provide you with our opinion of the home’s supportable value, along with a suggested a list price. We understand and acknowledge that, in the end, the home’s list price will be your decision. THE POWER OF KENTWOOD REAL ESTATE. The Kentwood brand is unbeatable in Metro-Denver home sales. As a company, Kentwood closed over $2 billion in home sales in each of the last four years, and its agents averaged over $12 million in yearly sales (#1 in Colorado and #3 in the U.S.). This is a strong indicator of the power and experience of Kentwood and its agents. Kentwood’s superior amenities include its outstanding relocation department and its partnership with Luxury Portfolio International. Our focus is local and our reach is global. THE PROMISE OF CONFIDENTIALITY. You can be assured that we will hold in strict confidence any information regarding you and your home that is not required by law to be disclosed. This promise includes not disclosing this information to other Kentwood agents, as it could very well be another Kentwood agent who represents the buyer of your home. We will not compromise your privacy or integrity, or the privacy and integrity of your home.
EXPERTISE | EXPERIENCE | EXCELLENCE
BAUMGARTNER-BARRETT.COM
THANK YOU FOR THE OPPORTUNITY TO PRESENT TO YOU OUR HOME SALE SERVICES. Please do not hesitate to contact us if you have any questions about us or what we will provide to you as your Real Estate Brokers. Baumgartner-Barrett’s success is built on a strong foundation of satisfied clients and their referrals. It is an essential reason for our commitment to provide our clients with extraordinary Real Estate Brokerage services. We make all efforts to ensure complete satisfaction in our services during the home sale process. We look forward to the opportunity to provide our services to you, completing the sale of your home at or above your expectations, and earning and maintaining your trust well after your home is sold. The following pages provide some information about our team and our association with Kentwood Real Estate. We hope this information helps you in making the choice to have our team represent you in one of the most important decisions you will make – the sale of your home. Your time and consideration of us is very much appreciated.
EXPERTISE | EXPERIENCE | EXCELLENCE
BAUMGARTNER-BARRETT.COM
THE HIGHEST AND BEST PRICE FOR YOUR HOME.
THE HIGHEST AND BEST PRICE FOR YOUR HOME Baumgartner-Barrett will implement a marketing plan to best achieve a predictable outcome - the sale of your home for the highest
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neighborhood with proper pre-marketing positioning, preparation and pro-action. neighborhood with proper pre-marketing positioning, preparation and pro-action.
POSITION
POSITION
The importance of proper valuation of your home from valuation of your from the beginning ofhome the marketing theprocess beginning of the marketing cannot be stressed enough. We will process cannot beresearch stressedand analyze, and provide to you enough. We will research and detailed information related to analyze, and provide to you the most recent comparable sold detailed information related to homes and/or recent market theappraisals most recent comparable sold in your neighborhood. homes and/or recent market We will provide you with our opinion of and statistical appraisals in pricing your neighborhood. data of selling for a We will provide you particular with our price and in a particular time frame.
The importance of proper
opinion of pricing and statistical data of selling for a particular price and in a particular time frame.
P R E PA R AT I O N PREPARATION
Besides the de-cluttering of the home for marketing photography, home for marketing photography, Baumgartner-Barrett can Baumgartner-Barrett can assist assist our clients with referrals to painters, carpet installers our clients with referrals to and all other trades. Whether painters, carpet installers anda handyman is needed or your home all other trades. Whether a is need of a major roof repair we handyman is needed or your can help with any construction home is need a major roof a related issuesof that arise. Steve, repair we general can help with anyhas licensed contractor, worked with related each of the referred construction issues that construction professionals. Steve arise. Steve, a licensed general does not charge our Listed Clients contractor, has worked with any contractor fee for these each of the referred construction referrals.
Besides the de-cluttering of the
PRO-ACTION
PROACTION
A well thought out marketing plan A well thought out marketing specific for your home will ensure for your home will aplan highspecific level of excitement within ensure a high of excitement the buyer’s pool level immediately upon introduction the market. within the to buyer’s pool Aimmediately pre-market advertising upon introduction campaign is often recommended to the market. A pre-market and implemented by advertising campaign is often Baumgartner-Barrett.
recommended and implemented by Baumgartner-Barrett.
professionals. Steve does not charge our Listed Clients any
contractor fee for these referrals.
EXPERTISE | EXPERIENCE | EXCELLENCE
EXPERTISE | EXPERIENCE | EXCELLENCE
BAUMGARTNER-BARRETT.COM
ABOUT KENTWOOD REAL ESTATE
KENTWOOD IS A TRUSTED NAME I N M E T R O D E N V E R R E A L E S TAT E . Founded in 1981, Kentwood Real Estate recently celebrated 36 years as one of the most trusted names in Denver real estate. Kentwood had consecutive years with total sales over $2 billion from 2013-2016. The company looks forward to surpassing its previous records in 2017. Kentwood is comprised of over 190 top-producing real estate professionals operating from three strategically located offices in the metro Denver area. Our brokers and management team are dedicated to superior customer service and unmatched expertise in all segments of the market. We also offer comprehensive relocation services through our affiliation with the Leading Real Estate Companies of the World. Kentwood’s marketing programs, family environment, and long-term relationships with clients are also company hallmarks. A company is only as good as its people. Striving for excellence has become a tradition with Kentwood Real Estate. It shows in the performance of every Kentwood broker associate and each member of the support staff. Locally operated, with a strong and experienced support staff, Kentwood assists with every facet of a sale or purchase. The Kentwood professionals know the real estate business inside and out, and are unmatched in knowledge of the residential market in the Denver metro area. As Denver’s largest independent brokerage, we provide dedicated and personalized service. Reputation is what a successful real estate company is all about. Kentwood carefully selects its agents, who have achieved some of the nation’s highest real estate volumes and have established a reputation as individuals of dedication, integrity, and personalized service. Every Kentwood broker associate is full-time and averages 20 years of experience selling residential real estate. Kentwood professionals have also held numerous leadership positions in the industry, communities and neighborhoods, and are active in their local Boards of Realtors. The offices of Kentwood Real Estate are located in the Denver Tech Center, Cherry Creek North, and in lower Downtown Denver (the latter known to locals as LoDo). Kentwood Real Estate provides broad-based services to communities throughout the Denver metropolitan area. Looking ahead, the strength of Kentwood Real Estate comes not only from our past, but from our ability to embrace our future. Our ability to accurately project future trends affecting our customers and clients provides assurance that you are in the best possible hands. You will benefit from our knowledge and expertise in the latest areas of technology, market trends and relocation strategies while maintaining the good, old-fashioned customer service and personal attention that has earned Kentwood its prestigious reputation.
KENTWOOD CHERRY CREEK
FEW COLORADO NEIGHBORHOODS EXUDE THE C H A R M , P R E S T I G E A N D VA L U E F O U N D I N C E N TRAL DENVER NEIGHBORHOODS INCLUDING THE CHERRY CREEK AREA. Kentwood Real Estate at Cherry Creek is located in the heart of this vibrant and evolving cosmopolitan community. Our brokers not only specialize in Central Denver’s prestigious neighborhoods, they are also seasoned professionals with a broad depth of knowledge in all areas of the Denver Metropolis. Central Denver neighborhoods are known for their vibrant culture, walkable lifestyle and diverse architecture. Kentwood brokers know bungalows to midcentury modern, tudors to townhomes and new construction versus classic. Whether your agent is assisting you with a purchase or is marketing your home for sale, you can rest assured that you’re well represented. Our brokers’ extensive relocation knowledge generated from years of assisting transferees has fostered an ability to quickly assess the needs of our clients. We work with buyers and sellers in all areas of the Denver marketplace as a result of Kentwood’s strong national and international relocation connections. We realize success by providing you with the most dependable and effective residential real estate service possible. That is why Kentwood Real Estate is consistently rated the most productive Denver residential real estate company.
2 0 1 6 M A R K E T S H A R E T O T A L S Total $ Volume (By CMS Market Share) MKT 6.3%
SOURCE: BROKER METRICS Criteria: Arapahoe, Denver, Douglas County.
MKT 5.8%
1,800 1,700
MKT 5.6%
LIST SELL
1,600 1,500 1,400
MKT 4.3%
1,300 1,200 MKT 3.4%
1,100 1,000
MKT 3.2% MKT 2.6%
900 800
MKT 2.0%
700
MKT 2.0%
MKT 1.9%
600 500 400 300 200 100 0 Kentwood Real Estate
LIV Sotheby’s
Coldwell Banker
REMAX Professionals
Cherry Creek Properties
Keller Williams DTC
REMAX Alliance
REMAX Masters
Your Castle
Porchlight
1
6
2,35 2
2,32
2,23
2,164
2,611
2,75 3
3
2
3,27
1
3,01
2,97
2,76 6
2
2,78
3,776
3,99 6
5
4,48
2016
4,000
2015
1
2,05
,704
3,261 ,000
3,86 6
2,798 $1,12
$1,10
38,71 6
$904 ,0
$1,38
$1,7
$1,39 6,08 6,98 5
$1,40 1,071 ,170
8,219 ,060
$1,04
,651
$1,24 5,66 6,22 0
$1,06 9,58 3
21,4 97,5 69
$1,0
$1,0 24,3 70,15 2
16,3
18,5
$2,010,000,000
2014
2,82
76 85,9 29,1 62
$2,3
81,2 98,8 67
82,4 31,9 84
$2,0
$2,1
$2,510,000,000
2013
3,500
2012
2011
2010
500
2009
2,500
2008
2007
2006
2005
2004
2003
2002
2001
2000
3,000
$1,0 07,9 18,87 3
$1,510,000,000
2,76 5
$3,010,000,000
$2,221,517,683
$1,010,000,000
$510,000,000
2016 CLOSED SALES VOLUME
$10,000,000
4,500
3,905
2,000
1,500
1,000
2016 CLOSED SALES TRANSACTIONS
0
2016
2015
2014
2013
2012
2011
2010
2009
2008
2007
2006
2005
2004
2003
2002
2001
2000
TOP PERFORMING AGENTS With an average of 20 years of experience per agent and average sales volume of over $12.5 million in 2015, Kentwood Real Estate out-performs their competitors.
K E N T WO O D R E A L E S TAT E R A N K E D
IN 2015
I N SA L E S VO LU M E P E R AS S O C I AT E
According to RISMedia’s Real Estate Magazine (National Real Estate Media Publishing Company), Kentwood Real Estate ranked #1 in Colorado and #3 nationally for highest average volume sold per associate in 2015. Kentwood is comprised of three Denver real estate offices, located in Downtown Denver, Cherry Creek and The Denver Tech Center with a total of 190 agents. Kentwood had consecutive years with total sales over $2 billion from 2013-2016. The company looks forward to surpassing its previous records in 2017.
2 0 1 5 N AT I O N A L R A N K I N G | S A L E S V O L U M E P E R A S S O C I AT E
COMPANY STATE
1. Hilton & Hyland
CA
SALES ASSOCIATES
SALES VOLUME
SALES VOLUME PER ASSOCIATE
150
$2,784,159,763
$18,561,065
2. Washington Fine Properties
DC
146
$2,240,034,074
$15,342,699
3. KENTWOOD REAL ESTATE
CO
190
$2,400,000,000
$12,631,579
4. Paragon Real Estate Group
CA
121
$1,508,013,932
$12,462,925
5. RE/MAX Metro New York
NY
42
$503,473,916
$11,987,474
6. Pacific Union International
CA
702
$8,221,881,077
$11,712,081
7. Decker Bullock Sotheby’s International Realty
CA
171
$1,937,219,731
$11,328,770
8. Today Sotheby’s International Realty
CA
78
$795,039,249
$10,192,811
GIVING BACK TO THE COMMUNITY Kentwood as a local company has always taken pride in being a good neighbor and today, Kentwood Real Estate continues to support numerous civic and community endeavors. Every year, Kentwood and its agents demonstrate their commitment to the community by volunteering and supporting local charities and events.
N O N P R O F I T S , C H A R I T I E S , C I V I C & C O M M U N I T Y E N D E AV O R S S U P P O R T E D B Y K E N T W O O D A G E N T S
ACE Scholarships African School Assistance Project Alzheimer’s Association American Heart Association Amp The Cause Anchor Center for Blind Children ASPCA Barth Hotel Be the Gift Big Brothers, Big Sisters of Colorado Bonfils Blood Center Boy Scouts Troop 199 Brent’s Place Byers Middle School Camp Wapiyapi Cancer League of Colorado Castle Rock Firefighters Cherry Hills Land Preserve Cherry Hills Village Elementary Cherry Park Children International Children’s Hospital Children’s Diabetes Foundation City Lax Civic Center Conservancy Clyfford Still Museum Coalition for the Homeless Colorado Agency for Jewish Education Colorado Cancer Foundation Colorado College Colorado Haiti Project Colorado Outward Bound School Colorado Ovarian Cancer Alliance Colorado Pet Pantry Colorado Police Officer’s Foundation Colorado Public Radio Colorado Shares Food Drive Colorado University Sustainable Excellence Initiative Colorado Wind Ensemble Community Shares of Colorado CU Denver School of Business Culture Haus Dennison Elementary School Denver Art Museum Denver Bike Share - B Cycle Denver Botanic Gardens Denver CASA Denver Children’s Home Denver Dumb Friends League Denver Film Society Denver Hospice Denver Kids Denver Metropolitan Major League Baseball Stadium District Board
Denver Rescue Mission Denver Urban Matters DMK Rehoming Don Miguel Charities Downtown Denver Partnership Eastern Star Masonic Retirement Campus Families First First Descents Flatirons Community Church Food Bank of the Rockies Food for the Poor Forgotten Felines Rescue Friends of Manual Friends of Painting and Sculpture Front Rangers Cycling Club Girl Scouts of America Girls, Inc. Glery Ross Foundation Global Down Syndrome Golden High School GoodWill Colorado Greater Park Hill Community GreenPeace Habitat for Humanity of Metro Denver Highland United Neighbors Inc. Hopes Promise Orphan Ministries Invest in Kids Jewish Colorado Justice Rescue Kempe Foundation Komen Colorado Ladies of Charity - Holy Ghost Church Leukemia and Lymphoma Society Littleton Life Center LoDo Cares LoDo District, Inc Make-a-Wish Foundation Mercy House Metro Caring Mile Hi Youth Corp Mile High Early Learning Morris Animal Foundation Most Precious Blood Muscular Dystrophy - Samples Concert Museum of Contemporary Art National Western Stock Show NPR NSCD Optimist International Parkinson’s Association of the Rockies PetBucks Plan JeffCo Planned Parenthood of the Rocky Mountains Porter Hospice Program
Pradera Project Angelheart Project Cure Project Pave Race for Research Ralston Elementary School RedLine Regis Jesuit High School Regis University Rocky Mountain Feline Rescue Roundup River Ranch SafeHouse Denver Salvation Army Santa Claus Shop Sara’s Home Save the Children Shining Starts Foundation Shriners Hospital Siena Smile Train Soles 4 Souls South Metro Food Bank St. Jude Children’s Hospital Temple Sinai Tennyson Center The Colorado Ballet The Delores Project The Humane Society of the United States The Jewish Experience The Kitchen Community The Melanoma Research Foundation Theodore Roosevelt Medora Foundation There with Care Toys for Tots Unified Lacrosse University of Notre Dame Charities University of Wisconsin Mile High Alumni Veterans of Foreign Wars Washington Park East Neighborhood Association WeeCycle West Middle School Wild Animal Sanctuary Women Who Wine and Who are Charitable Women’s Bean Project Women’s Global Empowerment Fund World Wildlife Fund Wounded Warrior Project Zara Project
USING KENTWOOD MARKETING KENTWOOD’S TECHNOLOGY HELPS YOU SELL YOUR HOME
DenverRealEstate.com
A L L D E N V E R M E T R O L I S T I N G S can be viewed 24/7 on the continually updated DenverRealEstate.com. Kentwood has deployed cutting-edge technology in order to give you the most robust search tools, and information about brokers, homebuyer resources, and market data. Get to know Denver by browsing through our in-depth community profiles. With our “Property Alerts” feature, you can save searches, share properties, and automatically keep your Kentwood realtor up to date with what you like. You can also create an account by using your Facebook or Google login information. The cornerstone of DenverRealEstate.com is our Advanced Interactive Mapping (AIM) feature. Consumer studies show that home buyers prefer visually oriented, interactive property searches. We provide a unique map-based property search that allows you to search for just the right home and neighborhood.
D E N V E R R E A L E S TAT E . C O M C A N P R O V I D E A L L O F T H E T O O L S YO U N E E D FOR PRODUCTIVE PROPERTY SEARCHES, INCLUDING:
• Real time, dynamic search functionality • Display of all property listing data on the map according to the search characteristics from your selection • The ability to draw custom search boundaries using the interactive ‘polygon’ search tool • Point-of-Interest Plotting, enabling the buyer to search for area shops, services and amenities such as restaurants and schools • Satellite photos of entire search areas as well as close-up “Street View” photographs of any neighborhood • Market Data And Statistics • Relevant information that aligns with your Denver lifestyle. Categories include Events, Restaurants, Things to Do, Theatre And Arts, Music And Concerts, and Sports
S E A R C H E N G I N E O P T I M I Z AT I O N ( S E O) Search Engine Optimization (SEO) is a system of methods used to enhance a website’s ranking in the natural search results of search engines. This includes optimizing many factors including the use of relevant keywords and making sites web compliant, to name a few.
2016 SEO Overview of DenverRealEstate.com SITE USAGE
568,187
53.25%
TOTAL VI SI T S
% NEW VISITS
3,049,631
5.37
4.52
PAGE VI E WS
AVG. PAG E V I E WS P E R V I S I TO R
AVG. T I ME O N S I T E (MI N U T E S)
WEB TRAFFIC SOURCES
33.4%
39.6%
22.1%
4.9%
ORGANIC SEA RC H 189, 628
DI R EC T T RA F F I C 224, 96 1
RE F E RRI N G S I T E S 1 2 5, 6 24
S O C I A L T RAF F IC 2 7, 8 9 3
S O U R C E S B Y LO C AT I O N
H IGHEST CONCEN T RAT I ON
LOW ER CONCENTRATION
LOW EST CONCENTRATION
568,187 VISITS
came from 200 countries / territories
UNI T E D S TAT E S . . . . . . . . . . . . 508,914
PH I L I PPI NES . . . . . . . . . . . . . . . . . 2,103
C H I NA . . . . . . . . . . . . . . . . . . . . . . . . 11,513
AUS TRAL I A . . . . . . . . . . . . . . . . . . . 2,040
RUS S I A . . . . . . . . . . . . . . . . . . . . . . . 11,194
UNI TED KI NG DO M . . . . . . . . . . . . 1,773
B RAZ I L . . . . . . . . . . . . . . . . . . . . . . . 5,687
SWI TZER L AND . . . . . . . . . . . . . . . . 1,719
C ANADA . . . . . . . . . . . . . . . . . . . . . . 4,802
G ER MANY . . . . . . . . . . . . . . . . . . . . . 1,484
I NDI A . . . . . . . . . . . . . . . . . . . . . . . . . 2,427
MEXI CO . . . . . . . . . . . . . . . . . . . . . . . . . 965
THE MOBILE MOVEMENT Kentwood knows that more than 50% of real estate searches are done on mobile devices. This makes mobile accessibility crucial to the real estate market.
OUR OWN SMARTPHONE AND TA B L E T A P P S As potential buyers search neighborhoods and discover properties, they expect to be able to get more information in real time on their mobile device. Kentwood’s comprehensive, easy to use mobile apps with custom search capability, puts relevent properties in the buyer’s hands.
MOBILE VISITS
MOBILE DEVICES
Total mobile visits to DenverRealEstate.com increased 8% from 2015 to 2016:
Top mobile devices used to visit DenverRealEstate.com in 2016:
239,808
222,408
117,091
58,650
47,073
iPhone
iPad
Android
120,000
250,000
100,000
200,000
80,000 150,000 60,000 100,000 40,000 50,000 20,000
2016
2015
WHERE DO KENTWOOD LISTINGS APPEAR ONLINE? Listing syndication maximizes a home’s exposure and a brokerage’s online presence. Kentwood gives your home the most exposure by syndicating the listing of your home to these popular sites with thousands of unique users every day and millions of page views every month.
YO U R H O M E WI L L B E ADVE RT I S E D ON TH ES E TO P RATED S I TES AND NUMERO US OTH ER S: *RAT ED TOP 5 REA L ESTATE SITES BY INM A N NEWS 2 014
1
Z I L LOW.CO M 4 4 .9 M I LLI ON V I S I TS P E R M ON TH 1 1 . 39 % M A R K E T S H A R E
2
T RU L I A .CO M 33.9 M I LLI ON V I S I TS P E R M ON TH 7.72% M A R K E T S H A R E
3
RE A LTO R.CO M 28 . 8 M I LLI ON V I S I TS P E R M ON TH 6. 56% M A R K E T S H A R E
4
5
H O ME S .YA H O O.CO M 1 9 M I LLI ON V I S I TS P E R M ON TH 4 . 34 % M A R K E T S H A R E
H O ME S .CO M 1 7. 2 M I LLI ON V I S I TS P E R M ON TH 3.9 2% M A R K E T S H A R E
A D D I T I O N A L S Y N D I C AT E D S I T E S I N C L U D E : R E A LT Y T R A C . C O M • L A K E H O M E S U S A . C O M • L A N D W A T C H . C O M • H O M E W I N K S . C O M P R O P E R T Y P U R S U I T. C O M • P R O P E R T Y S H A R K . C O M • H O T PA D S . C O M • VA S T. C O M • O O D L E . C O M P R O P B OT.CO M • P R O P E R A Z Z I .CO M • F R O N T D O O R .CO M
EVERY KENTWOOD LISTING GETS ITS OWN WEBSITE Signs and the Internet are two of the leading sources used by prospective buyers to find their next home. Kentwood has combined these two advertising mediums into a unique marketing program that will help you sell your home faster.
Your home will be advertised around the globe on the Internet via its own unique Individual Property Website (IPW). In order to make the process of finding your home easy, our agents will typically register a simple and specific domain name for that property. These web addresses can also be included on a rider over the Kentwood ‘For Sale’ sign. A prospective client passing by can use their mobile device to view a complete online brochure, including outstanding photographs, a property description, price, and agent contact information.
M AT T E R P O R T 3 D C A M E R A T E C H N O LO GY Kentwood Real Estate, Colorado’s Premier Real Estate Company, has introduced the Matterport Pro 3D Camera to its arsenal of technologically advanced tools to benefit its brokers and home buyers and sellers alike.
For years, the real estate industry has offered “virtual tours”. These tours were comprised of individual still images faded in and out with added motion caused by zooming in or out of the image. However in today’s market buyers and sellers desire more, especially when it comes to interactivity. Kentwood Real Estate recently invested in a new cutting edge camera technology and accompanying rendering software that allows for any perspective buyer to virtually walk through a property with full 360 degree views taken from multiple perspectives throughout the property. The camera uses not only 2D and 3D images to create these virtual environments, but also depth sensing lasers in order to provide accurate and immersive renderings of every angle of a home’s interior.
Q U I C K FA C T S
50-100
1-2
24
SC ANS P ER P ROP ERT Y
H O U RS D U RAT I O N / S H O OT
H O U RS T U RN A RO U N D TIME
E M A I L M A R K E T I N G : I N S TA N T R E S U LT S Kentwood’s email marketing consists of both graphic and text-based emails sent to potential buyers who have requested email alerts as members of our “Property Alerts”.
W I T H O U R E - F LY E R P R O G R A M , YOUR MESSAGE CAN REACH
8,000+ brokers in the Denver area alone
JESÚSOROZCOJR.
DENVER REAL ESTATE INSIDER
2200 PRESENTS
WEST 29TH AVENUE NO. 305 $489,900
Thousands of highly qualified prospects receive email notification when properties are updated on our website, which occurs daily. We also send email marketing
LIVING RO OM
K I TC H E N
STRUCTURALLY SLEEK AND STRONG. Mindfully modern yet sophisticated. Immortal to time, this quality unit speaks simple and contemporary with a timeless industrial canvas. Set in the heart of LoHi, this 1,191 square foot condo floats just above the city, viewable from the common
pieces to our network of brokers, which reach 8,000+
rooftop deck, flanked by coveted views of the city and Rockies. Home has been meticulously maintained by the original, current owner. Industrial concrete ceilings stand at 10 feet high, creating balance with the contemporary solid 3-inch birch wood floors. From the bedrooms to the balcony, everything here joins for an elegant experience - cohesive, graceful, and evocative to the senses. Imagine the ability to walk to your favorite kitchen like Bar Dough, Truffle Table, Highland Tap & Burger, Old Major, Linger, Lola, or Sushi Ronin. Great proximity to retail, dining, walking /biking trails, Union Station, Lower Downtown. Seller to offer a paint & carpet credit for bedroom with acceptable offer.
brokers in the Denver metro area alone. Kentwood also hosts a Broker Open Program, marketing Kentwood properties for a Company-Wide Broker Open event MASTER BEDRO OM
once a month. This promotes your property to a network of brokers to bring qualified buyers.
JESÚSOROZCOJR.
DENVER REAL ESTATE INSIDER
303.570.8561 Jesus@DenverRealEstate.com JesusOrozco.Realtor All information deemed reliable but not guaranteed and should be independently verified. All properties are subject to prior sale, change or withdrawal. Neither listing broker(s) nor Kentwood Real Estate shall be responsible for any typographical errors, misinformation, misprints and shall be held totally harmless.
BALCONY
THE KENTWOOD GALLERY MAGAZINE Our home-selling clients enjoy the finest marketing programs in the business, with the Kentwood Gallery serving as just one example of our vast arrray of marketing tools.
Local distribution to approximately 80,000 highly targeted households in the Denver Metro Area and distribution with the Denver Business Journal and LoDo news. A variety of advertising options allow our brokers to provide their seller’s properties with the best placement and display.
KENTWOOD GALLERY D I G I TA L E D I T I O N •
View the entire magazine online
•
Check out past issues
•
Browse individual home tours directly
from the magazine
•
Send a link to share the publication
L U X U RY P O R T F O L I O I N T E R N AT I O N A L Luxury Portfolio provides the tools to drive growth and innovation, including access to empowering technologies that result in better decisions, and coveted partnerships in the growing lifestyle market.
Luxury Portfolio International The award-winning LuxuryPortfolio.com represents more $1 million-plus properties than any other luxury network, leveraging high resolution photography and the latest mobile and video technology to create a cutting edge experience when browsing the world’s preeminent collection of fine properties.
• 5 5 0 G LO B A L A F F I L I AT E S • 4,000 OFFICES • 1 2 8 , 0 0 0 S A L E S A S S O C I AT E S
AN EXCLUSIVE NETWORK OF INDEPENDENT BROKERAGES The exclusive selection of independent brokerages who are invited to be part of Luxury Portfolio offer the local expertise and exceptional service that today’s experience-oriented affluent demand. Diverse in geography and demographic, the Luxury Portfolio network is united by a desire to deliver a high-value, highly personalized experience.
OUR I NTERNATI ONAL NETWORK
AFFI L I AT E S
C H RI S TI E’S I NTERNATI ONAL REAL ES TATE
S OTH EBY ’ S I NTERNAT IO N A L REALTY
550 140 N/A 4,000 1,350
760
SALES AS SO C I AT E S
128,000 32,000
16,500
SALES VOLUME ANNUAL LY
$351B $95B
$70B
O FFI C E S
A F F I L I AT E S
S A L E S A S S O C I AT E S
550
128,000
600
140,000
500
120,000 100,000
400
80,000
300
140 N/A
100 0
16,500
40,000 20,000 0
OUR INTERNATIONAL NETWORK
C HR I S T I E ’ S
S OT HE BY ’S
OFFICES
4,500
32,000
60,000
200
OUR INTERNATIONAL NETWORK
CHRISTIE ’S
SOTHEBY ’S
S A L E S V O L U M E A N N U A L LY
4,000
400
4,000
$351B
350
3,500
300
3,000
250
2,500
200
1,350
2,000
16,500
1,500 1,000
100
500
50
0
$95B
150
$70B
0 OUR INTERNATIONAL NETWORK
C HR I S T I E ’ S
S OT HE BY ’ S
OUR INTERNATIONAL NETWORK
CHRISTIE ’S
SOTH EBY ’S
Source: Christie’s International Real Estate comparative metrics CIRE vs SIR dated June 1, 2015. Sales volume annually is U.S. only.
L E A D I N G R E A L E S TAT E C O M PA N I E S O F T H E W O R L D Kentwood Real Estate is a member of Leading Real Estate Companies of the World, providing our clients global reach when selling their home.
Leading Real Estate Companies of the World Being a part of the global economy goes far beyond technology; it requires the human touch. We are proud to belong to the global network whose name says it all – Leading Real Estate Companies of the World®. Only the best of the best are part of this collection. Wherever you go, the Leading Real Estate Companies of the World® logo is a symbol of the finest local real estate professionals.
• OV E R 5 5 0 CO M PA N I E S • 4,000 OFFICES • 1 2 8 , 0 0 0 A S S O C I AT E S • OVER 55 COUNTRIES
ARG E N T I N A | AU ST RAL IA | BAHAMAS | BELG IUM | BRI TI S H VI RGI N I S L ANDS C AN A DA | CAYM A N ISL AN DS | CHINA | COSTA RICA | CZEC H REPUBLI C | DENM ARK DOMI N I CA N R E P U B L I C | EN G L AND | FIJI | FRAN CE | FRENC H WES T I NDI ES | GERMANY IN D O N E SI A | I R E L A ND | ITALY | JAMAICA | JAPAN | MAC EDONI A | M AURI TI US | MEXI CO N EW Z E A L A N D | PA N AMA | P ORTUGAL | P UERTO RICO | ROMANI A | S I NGAPORE S IN T M A A RT E N | SO U TH AFRICA | SPAIN | SW ITZERL A ND TRI NI DAD & TOBAGO | TURKEY T UR K S & CA I COS | UN ITED ARAB EMIRATES | UN ITED STATES | U.S . VI RGI N I S L ANDS
AWA R D - W I N N I N G R E LO C AT I O N S E R V I C E S Every day, Kentwood’s Relocation Department looks after the complete real estate needs of people moving to and from Denver.
The Kentwood Relocation Service team is
G LO BAL STR E N GTH. G LO BAL POWE R HO U S E . MAX I MUM E X POSUR E .
carefully trained in all aspects of individual, family, and corporate moves. We concentrate on the individual needs of each family and do all that we can to ensure that each family
Volume shown in billions of dollars 350
$351
finds the right location and is happily settled into their new home. 300
Kentwood’s corporate movers range in size from a handful of employees to major moves
Leading Real Estate Companies of the World® RE/MAX $265
Coldwell Banker $262
Keller Williams
250
of several hundred families. Utilizing the
Century 21
full resources of the Kentwood Relocation
Sotheby’s International Realty
Department, Kentwood Real Estate provides
Berkshire Hathaway Home Services Prudential ERA $208
200
Better Homes & Gardens Realty Executives
the expert service and support to assist
Real Living HomeSmart
Denver’s corporations and their people as
150
they change, grow and prosper. As an affiliate of the prestigious Leading Real Estate Companies of the World® network, Kentwood had consecutive years with total
$113
100 $98 $77
50
sales over $2 billion from 2013-2016. The $45
company looks forward to surpassing its previous records in 2017. Those connections make us a national and global real estate company working on your behalf.
$28 $18
$17
$11
Actual member statistics for LeadingRE and estimates for other networks using average sales units per agent and average sales price for firms in each respective network from published sources for 2015 production.
PRODUCI NG O NE-TH I R D MOR E U.S. H OME SAL ES VOLUME I N 2015 TH AN O UR CLOS ES T COMPETI TOR
Leading RE affiliates also lead in the number of sales, with 20% more transactions than the closest competitor.
$8
0
W H O ’ S W H O I N L U X U RY R E A L E S TAT E Since its debut in 1995, LuxuryRealEstate.com has become the number one portal for luxury properties on the internet. Kentwood values its relationship with Luxury Real Estate, selling in excess of $200 billion in real estate annually.
Who’s Who in Luxury Real Estate LuxuryRealEstate.com is the definitive source for luxury homes from around the world with its powerful marketing solutions and property visibility, Luxury Real Estate is an integral part of selling your home. Its network contains all of the top luxury professionals from small boutique firms to large international brands.
• 2M+ PAG E VI EWS PER MONTH • 4 9,0 00 + PROPERTI ES WI TH AN AVERAG E PR I CE OF $ 2,25 8,39 7 • #1 SEARCH ES ON G O O G L E, B I NG, AND YAH O O SEARCH ENG I NES
• 1 ,7 5 7 B RA N DS | 5 ,1 41 OFFICES | 6 8 ,961 SAL ES ASSOCI ATES | 69 COUNTRI ES • 49,0 0 0 + P RO P E RTIES IN OVER 1 0 0 COUN TRIES • I N CLU D E S A L L O F THE TOP LUX URY P ROFESSION AL S FROM S M ALL BOUTI QUE FI RM S TO L A RG E I N T E R NATIONAL BRANDS
SELLING WITH KENTWOOD KENTWOOD’S TECHNOLOGY HELPS YOU SELL YOUR HOME
DenverRealEstate.com
AN AGENT’S RESPONSIBILITIES Your Kentwood Agent will provide the luxury of personalized service and take care of it all, from specialized market knowledge to negotiating and closing your transaction.
EXPERT GUIDANCE
RESPONSIVENESS
• Provide a marketing strategy, a competitive market analysis
• Act in good faith at all times
and recommend an appropriate list price for the sale of
• Adhere to your instructions
your property
• Return all calls and emails promptly • Closely track dates and deadlines
• Market your property to buyers and other agents utilizing
all possible appropriate methods
ACCOUNTING
• Make recommendations on staging, potential repairs and
cleaning your property, in order to make your home more
• Receive and monitor all earnest money deposits
attractive to buyers
• Receive and deliver all documents in a timely manner • Review final settlement statements
• Suggest quality professionals, including attorneys,
handymen, stagers and inspectors
L O YA LT Y
• Guide you in making informed decisions leading to a
satisfactory sale
• Present and respond to all offers in a timely manner
• Place your interests above all others • Keep your personal information strictly confidential • Ensure that all parties to the transaction are fully
• Negotiate the best price and terms possible, always
informed about any material facts that may affect
the transaction
keeping your specific needs in mind
GENERAL STEPS IN THE KENTWOOD SELLING PROCESS
DECISION TO SELL
AS YOUR AGENT, I WILL:
DETERMINE AND COORDINATE MARKETING STRATEGIES TO BEST FIT YOUR HOME
Explain The Selling Process
Determine Listing Price
Publication Marketing
Multiple Listing Service
Property Website
Print Materials
Open Houses
Signage
REALTOR SELECTION
Internet Marketing
Email Flyers
COORDINATE HOME INSPECTION
ORDER TITLE
HANDLE CONTRACT ADMINISTRATION
NEGOTIATE OFFERS
MEET APPRAISER
ENSURE COMMUNICATION AMONG ALL PARTIES
ACCOMMODATE FINAL WALKTHROUGH
FACILITATE CLOSING
Real Estate Websites
CONDUCT SHOWINGS AND GIVE FEEDBACK
ATTRACT AND SCREEN QUALIFIED BUYERS
DIRECT BUYERS TO FINANCING OPTIONS
MOVING DAY
AN AGENT’S RESPONSIBILITIES We will take the time to explain the different agency relationships you may have with your Kentwood agent.
T H E P E O P L E I N V O LV E D A N D H O W C O M M U N I C A T I O N T A K E S P L A C E
Buyer’s Agent
BUYER
Listing Agent
SELLER
TITLE COMPANY
LENDER
INSPECTOR
ABOUT THE COMMISSION
SELLER TYPICALLY PAYS
LISTING AGENT’S BROKERAGE OFFICE
LISTING AGENT
OCCASIONALLY BUYER PAYS
BUYER AGENT’S BROKERAGE OFFICE
BUYER’S AGENT
AN AGENT’S RESPONSIBILITIES Timing and pricing for your home is imperative to a satisfactory sale. Your Kentwood agent will help you analyze these factors to get the best price in the best time.
PR
IC
E
S T R AT E G I C P R I C I N G F O R T H E B E S T E X P O S U R E A N D R E S U LT S
ER
H I GH ER PRI C ES ATTRAC T FEWER BUYERS
H
IG
H
The higher the asking price of your home, the fewer interested
FAIR MARKET VALUE
PR
IC
E
buyers you will have.
LO
W
ER
LOWER PRI C ES ATTRAC T M ANY BUYERS
NUM BERS OF BUYERS
TIMING IS EVERYTHING
A new listing will generate interest from agents and potential buyers. After they have viewed the property, interest will decline, which makes it crucial to list your property at the right price when it first goes on the market.
WEEK 1: GROWING AWARENESS
WEEK 2: HIGH AWARENESS
WEEK 3: DECLINING AWARENESS
WEEK 4: CONTINUED DECLINE
A new property on the market generates a high level of interest.
Peak market awareness during the first two weeks on the market.
Declining awareness and interest as other new properties arrive on the market.
Continued decline in awareness and interest.
SOURCE: THE NATIONAL ASSOCIATION OF REALTORS® | PROFILE OF HOME BUYERS AND SELLERS 2016
WHERE DO BUYERS FIND THE HOME THEY PURCHASE? A successful sale is based on understanding the buyer. Your Kentwood agent understands how to market your home based on the knowledge of where buyers come from and will create a comprehensive marketing plan to fit your needs and your home.
FIR S T S T E P TA K E N I N B UY I NG P RO C E S S
ALL BUYERS
0%
10%
20%
FIRST-TIME BUYERS
30%
REPEAT BUYERS
40%
50%
LOOKED ONLINE FOR PROPERTIES FOR SALE CONTACTED A REAL ESTATE AGENT LOOKED ONLINE FOR INFO ABOUT THE HOME BUYING PROCESS CONTACTED A BANK OR MORTGAGE LENDER
DROVE BY HOMES / NEIGHBORHOODS TALKED WITH A FRIEND OR RELATIVE ABOUT THE HOME BUYING PROCESS VISITED OPEN HOUSES
U S E FU L N E S S O F I NFO S O URC E S
VERY USEFUL
SOMEWHAT USEFUL
ONLINE WEBSITE
NOT USEFUL
86%
REAL ESTATE AGENT
13%
79%
MOBILE OR TABLET SEARCH DEVICE
19%
77%
ONLINE VIDEO SITE
27%
53%
HOME BUILDER
41%
45%
OPEN HOUSE
45%
40%
YARD SIGN
38%
RELOCATION COMPANY
33%
BILLBOARD
24%
TELEVISION
24%
PRINT NEWSPAPER ADVERTISEMENT
46%
HOME BOOK OR MAGAZINE
56% 66% 68%
16%
0%
20%
40%
60%
3% 2% 5% 10%
52%
8%
59%
8% 21%
60%
17%
1%
80%
16% 19% 17% 16%
100%
SOURCE: THE NATIONAL ASSOCIATION OF REALTORS® | PROFILE OF HOME BUYERS AND SELLERS 2016
T H E I N T E R N E T A N D R E A LT O R S ® – R E A C H I N G B U Y E R S Kentwood knows that the internet is the most important way to reach buyers and has created a sophisticated online strategy to market your home including DenverRealEstate.com, search engine optimization (SEO) and syndication to top real estate websites.
W HE RE BU YE R FO UND T H E H O M E T H E Y P URCH AS ED, 20 04 -2016
(Percentage Distribution)
50%
45%
40%
I NTER NET 35%
REAL E S TAT E AG E NT 30%
25%
20%
15%
YA R D S I G N / O P E N H O US E S I G N 10%
5%
FRI E ND, R E L AT I VE O R NE I G H BO R 0% 2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
SOURCE: THE NATIONAL ASSOCIATION OF REALTORS® | PROFILE OF HOME BUYERS AND SELLERS 2016
REFERENCES FOR SELLERS ADDITIONAL HELPFUL
Information & Resources
I N F O R M AT I O N E V E RY S E L L E R S H O U L D K N O W As the seller, you may be responsible for the following estimated expenses associated with the sale of your Denver home:
B RO KE R ’ S CO M M I SSI O N
KENTWO O D C L I E NT CO M M I S SI O N
T I T L E I NSURANC E (AP P ROX I M AT E ) *Discounts may apply for re-issue rates *Includes owners extended coverage
Percentage of sales price
$200 per transaction
Sliding scale based on sale price $150,000 : $1,210 $500,000 : $1,857 $750,000 : $2,295 $1,000,000 : $2,732 Over $1 million, approximately $1.65 per $1,000 of sales price
I M P ROVE M E NT LO C AT I O N C E RT I FI C AT E (I LC)
$250 - $400
(If needed per contract)
WAT E R E SC ROW
P RO RAT E D UT I L I T I E S & ASSE SSM E NT
R ECO R DI NG FE E S
HO M EOWNE R S AS SO C I AT I O N (HOA) FE E S
HOA DO C UM E NT R E T R I E VAL
R E L E ASE T RAC KI NG FE E
T I T L E C LOS I NG FE E
$250 - $1,000 with balance refunded to seller
For expenses incurred, but not paid, up to the date of closing
$50 - $100
Per the contract and as assessed by the HOA
$100 - $175
$25 per payoff
$150
SOURCE: LAND TITLE GUARANTEE COMPANY *COSTS ARE APPROXIMATIONS AND MAY VARY
ENHANCE YOUR HOME FOR A QUICKER SALE It is important for your home to look its best when going on the market. Your Kentwood agent can advise you on enhancements and give you referrals for preparing your home for sale.
BE FOR E P UTTING YO UR HO M E O N T HE M AR KE T, YO U CAN ENHANC E I T S I NT E R I O R BY: • Cleaning every room and removing clutter. This alone will make your house appear bigger and brighter. • Renting units to move furniture out of a crowded room. • Hiring a professional cleaning service every few weeks while the house is on the market. • Removing items from kitchen counters, closets and attics. • Re-surfacing soiled or strongly colored walls with a neutral shade, such as off-white or beige, and applying the same color scheme to carpets and flooring. • Checking and repairing cracks, leaks and signs of dampness in the attic and basement, as well as repairing cracks, holes or damage to plaster, wallboards, wallpaper, paint and tiles. • Replacing broken or cracked window panes, molding and other woodwork. • Inspecting and repairing plumbing, heating, cooling and alarm systems. • Repairing dripping faucets and shower heads. • Buying new towels for the bathrooms to be displayed when prospective buyers visit. • Sprucing up a kitchen in need of major remodeling with new cabinet knobs, window treatments and a coat of neutral paint. • Consider bringing in a professional stager to set the scene throughout your home.
EN HA N C E E X T E R I O R AND C UR B AP P E AL BY:
WH EN SH OWI NG YOUR H O ME:
•
Keeping the lawn manicured and watered regularly.
•
Open drapes and curtains before prospective
•
Trimming hedges, weeding flower beds and pruning trees regularly.
buyers arrive. Make certain the temperature is
•
Checking the foundation, steps, walkways, walls and
comfortable. Turn on all lights.
patios for cracks and crumbling.
•
Keep pets out of the way temporarily unless
•
Inspecting doors and windows for peeling paint.
they are quiet and well behaved.
•
Cleaning and aligning gutters.
•
Soft background music is acceptable, but
•
Inspecting and clearing the chimney.
blaring stereos, radios and televisions will
•
Repairing and replacing loose or damaged roof shingles.
impede discussions.
•
Repairing and repainting loose siding and caulking.
•
Keeping walks neatly cleared of snow and ice in winter.
•
Never apologize for the appearance of your home.
After all, it’s been lived in. Let your Kentwood
•
Adding colorful annuals near the front entrance in spring and summer.
agent react to comments.
•
Re-sealing an asphalt driveway.
•
Plan on vacating during the showing period.
•
Keeping your garage door closed.
Potential buyers may feel like intruders and
•
Applying a fresh coat of paint to the front door.
hurry through your home if you are there.
A QUICK GUIDE TO AGENCY TERMS
SELLER ’S AGE NT
A seller’s agent works solely on behalf of the seller to promote the interests of the seller with the utmost good faith, loyalty and fidelity. The agent negotiates on behalf of and acts as an advocate for the seller. The seller’s agent must disclose to potential buyers all adverse material facts actually known by the seller’s agent about the property. A separate written listing agreement is required which sets forth the duties and obligations of the broker and the seller.
B UYER ’S AGE NT
A buyer’s agent works solely on behalf of the buyer to promote the interests of the buyer with the utmost good faith, loyalty and fidelity. The agent negotiates on behalf of and acts as an advocate for the buyer. The buyer’s agent must disclose to potential sellers all adverse material facts actually known by the buyer’s agent, including the buyer’s financial ability to perform the terms of the transaction and, if a residential property, whether the buyer intends to occupy the property. A separate written buyer agency agreement is required which sets forth the duties and obligations of the broker and the buyer.
TRANSAC T I O NB RO KE R
A transaction-broker assists the buyer or seller or both throughout a real estate transaction by performing terms of any written or oral agreement, fully informing the parties, presenting all offers and assisting the parties with any contracts, including the closing of the transaction without being an agent or advocate for any of the parties. A transaction-broker must use reasonable skill and care in the performance of any oral or written agreement, and must make the same disclosures as agents about all adverse material facts actually known by the transaction-broker concerning a property or a buyer’s financial ability to perform the terms of a transaction and, if a residential property, whether the buyer intends to occupy the property. No written agreement is required.
CUSTO M E R
A customer is a party to a real estate transaction with whom the broker has no brokerage relationship because such party has not engaged or employed the broker, either as the party’s agent or as the party’s transaction-broker.
A G LO S S A RY O F C O M M O N R E A L E S TAT E T E R M S
AP P RAI SE R
The person who decides the market value of a home based on its condition and the selling prices of comparable homes recently sold in the area. His or her job is to compute a fair estimate of market value to help the lender determine a reasonable loan amount.
ASSE SSO R
A public official who appraises property for tax purposes, determining the assessed value, not the tax rate.
CLOS I NG
The conclusion of a real estate transaction, which includes delivery of a deed, financial adjustments, signing of notes and disbursement of funds necessary to the sale or loan.
CONTINGE NC Y
A condition that must be met before a contract is binding. For example, the sale of a home might be contingent upon the seller paying for certain repairs, resulting from buyer’s inspection.
CONVENTIONAL LOAN
A loan made with real estate as security and not involving government participation in the form of insuring (FHA) or guaranteeing (VA) the loan.
F IX ED-RATE LOAN
HOM EOWNER ’S PO L I C Y
A loan with the same rate of interest for the life of the loan.
A multiple-peril insurance policy commonly called a package policy. Available to owners of private homes, it covers the dwelling and contents in case of theft, fire, or wind damage, as well as liability for property damage and personal liability.
INTER EST RAT E C AP
The maximum interest rate charge allowed on an adjustable-rate loan for any one adjustment period during the life of the loan.
OP EN M ORTGAGE
A mortgage that may be repaid in full at any time over the life of the loan without a prepayment penalty.
P O I NT
A point is a dollar amount paid to a lender for making a loan, each point being equal to one percent of the loan amount, also called a discount point.
R EALTO R
TITLE
A member of the National Association of Realtors who subscribes to a strict code of ethics.
Documentary evidence of the right to or ownership of property, which in real estate is the deed. Title may be acquired through purchase, inheritance, gift or exchange, as well as through foreclosure of a mortgage.
WE ARE DENVER REAL ESTATE TM
速
速
速
速
All information deemed reliable but not guaranteed and should be independently verified. All properties are subject to prior sale, change or withdrawal. Neither listing broker(s) nor Kentwood Real Estate shall be responsible for any typographical errors, misinformation, misprints and shall be held totally harmless.