C R E AT I V E I N F U S I O N .
You know it and I know it. In this business it’s all about the Work. Sure, you’ve got your research and your focus groups.Your brand consultants and marketing gurus. After all, you gotta know where you’re going and who you’re going after. But in the end, it’s the Work that gets the girl. In this business every thought we think, every dream we dream, every thing we do, revolves around the Work. Making it better. Making it smarter. Making it work just a little harder. More than a shot in the arm, we give you a full-blown creative infusion.
THE CLIENT: Louisiana State Library Campaign promoting the LPB series “Jazz”
THE CHALLENGE: Create an exciting design for multiple collateral pieces promoting the Ken Burns Jazz series using limited color.This included a poster, tickets and invitation to the premiere. OUR THINKING: The pieces needed to capture the essence of the time, while still feeling modern and fresh.We chose a very bluesy blue and black as the main colors. This may seem obvious, but it worked so well in duotones to capture the cool, smoky feel of early jazz clubs.The type design was a nod to the 30’s, using bold block lettering. WHY IT WORKED: Our design made the collateral pieces and the event “feel” important.There was already buzz about Burns’ jazz project, but these pieces created a buzz of their own and soon became “collectable.” The event was a sell out and the rest is Ken Burns history.
ENJOY DINNER
BY
AND MUSIC WITH
CELEBRATED
presents
OF
AS HE DISCUSSES HIS EPIC
DOCUMENTARY
AN
7 PM
DI N AN CEPT LINGTO NG RE DUKE EL E OPENI S AT TH LEGEND
DAY MONID FR AY
8:00 AM 4:30 PM
FREE
TION EXHIBI ION RECEPT
OPEN
TO THE PUBLIC
FRIDAY
7
2000
OPENING RECEPTION WITH SLIDE PRESENTATION BY
HERMAN LEONARD
UNDERWRITTEN BY COMMUNITY COFFEE
AND JAZZ PERFORMANCE BY THE BILL GRIMES TRIO.
HERMAN LEONARD’S PORTRAITS OF CHARLIE PARKER, DIZZY GILLESPIE, BILLIE HOLIDAY, DUKE ELLINGTON AND OTHER JAZZ LEGENDS HAVE BECOME A UBIQUITOUS PRESENCE IN CONTEMPORARY CULTURE. MANY WILL BE PRESENTED IN KEN BURNS’ FORTHCOMING DOCUMENTARY, JAZZ. WHEREVER THEY APPEAR, IN PRINT OR FILM, LEONARD’S PHOTOGRAPHS PAY TRIBUTE TO THE GREAT MUSICIANS WHO CREATED THE SOUND THAT IS AMERICA—
JAZZ!
STATE LIBRARY OF LOUISIANA
ADDITIONAL
VIEWING
2000
E PARK CHARLI
DAY, IE HOLI LEO E, BILL ER JAZZ LLESPI D OTH ION ZZY GI
LEONARD
701 NORTH 4TH STREET
INFORMATION
EXHIBITION
LOUISIANA CENTER FOR THE BOOK
888 487-2700
2000
ACRO
MAN HER 2000 NARD
PHOTOGRAPHER
HERMAN
HOURS
L D SPA CAPITO 4TH ANFROM THE STATE
1-30
WITH
DATES
WN NISH TO
6
MEMORIESHERMAN LEONARD
CONTACT
BAT
IL DATESAPR
ION EXHIBIT
HOU
701 NO OUGE, LOUIS ON R
RIES MEMO
ION IBITA ITS EXHRT PO R
G VIEWIN RS
Y LIBRAR STATE UISIANA T E O R OF L RTH 4TH ST IAENA
225 342-4922 888 487-2700
FOR TICKET INFORMATION
OF
RADISSON HOTEL & CONFERENCE CENTER BATON ROUGE
S USS HI
ILL DISC ER W ORIES AND GRAPH MEM ITS OF PHOTO PORTRA ER,
AND
KEN BURNS & FRIENDS
THURSDAY
APRIL
APRIL 6 PM
WITH
UNDERWRITTEN BY HIBERNIA NATIONAL BANK
JAZZ
AN
EXHIBITION PORTRAITS
FILMMAKER KEN BURNS
1-30 FREE OPEN
APRIL
REFERENCE DESK AT THE STATE LIBRARY
EXHIBITION
225 342-4913
RECEPTION
MONDAY FRIDAY
8:00 AM 4:30 PM
AND
LOUISIANA CENTER FOR THE BOOK
TO THE PUBLIC
SS
LOUISIANA CENTER FOR THE BOOK presents
WITH
MEMORIESHERMAN LEONARD
KEN BURNS & FRIENDS
INCLUDES
&
DINNER
WILL DISCUSS HIS JUST COMPLETED EPIC
DOCUMENTARY ON THE HISTORY OF AMERICAN JAZZ
225 342-4922
DATES
call for ticket information
THE BILL GRIMES TRIO WILL PERFORM.
1-888-487-2700
WWW.STATE.LIB.LA.US
4TH AND SPANISH TOWN ACROSS FROM THE STATE CAPITOL
FRIDAY
7
2000
FREE
EXHIBITION RECEPTION
OPEN
1-30
BATON ROUGE, LOUISIANA
CREDIT: DIZZY GILLESPIE AND BILLIE HOLIDAY BY HERMAN LEONARD
7 PM
2000
701 NORTH 4TH STREET
STATE LIBRARY OF LOUISIANA
APRIL
WILL DISCUSS HIS MEMORIES & PORTRAITS OF CHARLIE PARKER, DIZZY GILLESPIE, AND OTHER JAZZ LEGENDS.
STATE LIBRARY OF LOUISIANA
UNDERWRITTEN BY HIBERNIA NATIONAL BANK
RADISSON HOTEL & CONFERENCE CENTER BATON ROUGE
LEONARD
EXHIBITION
BATISTE 888 487-2700 QUINTET
HERMAN
VIEWING
ALVIN
AN
HOURS
JAZZ PERFORMANCE
KEN BURNS
OF
AND
APRIL
2000
PHOTOGRAPHER
ACCLAIMED FILMMAKER
EXHIBITION PORTRAITS
6
6PM
APRIL
THURSDAY
WITH
TO THE PUBLIC
MONDAY FRIDAY
8:00 AM 4:30 PM
UNDERWRITTEN BY COMMUNITY COFFEE
THE CLIENT: Partner’s Ltd.
THE CHALLENGE: Our client, Partner’s Ltd. was overstocked with white buck shoes. We needed to find a creative way to move inventory without having a “sale.” OUR THINKING: We wanted to do something fun and tongue–in-cheek that let the consumer know the price had been reduced (without starbursts and slash marks.) We had been re-branding the store for almost a year to appeal to a younger, hipper clientele. We knew this ad said it all. WHY IT WORKED: Every retailer has two favorite words. Sold out.The ad not only cleared away the stock room, it cleared away the stodgy image the store once had.
Forty-Eight Bucks.
The Walkover Shoe for Women
THE CLIENT: Louisiana Office of Tourism
THE CHALLENGE: Get travel writers excited about attending a breakfast promoting Francof ete, ˆ a yearlong celebration of the French influence in Louisiana. OUR THINKING: We wanted this invitation to really evoke the spirit of France. Travel writers coming to Louisiana are already well aware of Louisiana’s French heritage, so we chose a style of illustration that gave a nod to the Belle Époque and Toulouse Lactrec’s posters for the Moulin Rouge.The theme was carried through the day of the event with cancan girls in attendance. WHY IT WORKED: The breakfast had an unprecedented turn out, with travel writers eager to put a new spin on Louisiana’s culture, music, architecture and food.
Le Menu de la
n t a Spring Meet Louisiana Luncheon
sponsors Alexandria/Pineville Area Convention & Visitors Bureau Aquarium of the Americas/Entergy IMAX® Theatre Arnaud’s Restaurant Baton Rouge Area Convention & Visitors Bureau Best Western Hotel Acadiana Best Western Inn on Bourbon Blaine Kern’s Mardi Gras World Cajun Coast Visitors & Convention Bureau Comfort Inn Lafayette The Court of Two Sisters Restaurant Destination Management, Inc. New Orleans French Quarter Hotels Grand Casino Avoyelles Holiday Inn French Quarter Houma-Terrebonne Tourist Commission Iberia Parish Convention & Visitors Bureau Lafayette Convention & Visitors Bureau Lafourche Parish Tourist Commission Longue Vue House and Gardens Monroe/West Monroe Convention & Visitors Bureau Mulate’s Cajun Restaurant New Orleans Metropolitan Convention & Visitors Bureau New Orleans Paddlewheels New Orleans Steamboat Company Prejean’s Restaurant Shreveport-Bossier Convention & Tourist Bureau Southwest Louisiana Convention & Visitors Bureau St. Tammany Parish Tourist Commission Travel New Orleans
Welcome to chez louisiane. Make yourself at home, s ’il vous plaît. In a few moments, we will present lunch and entertainment (the hors d’oeuvres of your Louisiana visit). Your entrée ? oh- la- la! It ‘s waiting for you and your clients in louisiana where you’ll find wonderful new fairs, festivals, events and exhibits all honoring FrancoFête, our year-long celebration of Louisiana’s exciting French heritage. For dessert? Plenty of praise and repeat bookings. Ummm! Now that’s what we call a satisfying meal.
So enjoy yourself as we present a show that gives you a taste of FrancoFête, 300 years of french influence in Louisiana. Bon Appétit!
date
T hursday, April 15, 1999
time 12:45 pm - 2:00 pm place
C arver B allroom
radisson hotel boston
THE CLIENT: Louisiana Downs
THE CHALLENGE: Find a better way to promote the opening of racing season with a memorable outdoor board that communicated the fun and entertainment value of Louisiana Downs. OUR THINKING: Gambling in North Louisiana is not exactly embraced with open arms.We needed to move the focus away from gaming and position Louisiana Downs as an entertainment option. Humor allows us to have fun with the audience, letting them know that Louisiana Downs doesn’t take itself too seriously. WHY IT WORKED: The strong visual elements and simple direct copy quickly communicated our message. It was a record opening and record attendance for the entire season.
THE CLIENT: Zea’s Rotisserie
THE CHALLENGE: To extend our client’s restaurant brand into packaged goods. OUR THINKING: Zea’s restaurants are very fun, hip places with a lot of energy. With fresh ingredients as the central theme, the positioning is all the fun of eating great food. We wanted the packaged goods to reflect that same philosophy. We also had to make it work for a diverse range of products from herbal tea to hot sauce. We chose packaging that said freshness and added labels that were very colorful and contemporary without being too trendy. WHY IT WORKED: Customers wanted to bring the restaurant experience home and immediately responded to the compelling graphic design of the private label products. Some even said they hated to use the product, because it looked so good in the pantry!
THE CLIENT: MidSouth Bank
THE CHALLENGE: Create a series of compelling black and white newspaper ads addressing issues important to banking customers and reposition MidSouth as a progressive financial institution on a par with the large syndicated banks, like BankOne. OUR THINKING: MidSouth Bank had been perceived as a somewhat conservative community bank. We wanted to change that perception, without alienating their current customer base. We chose strong, dramatic images unrelated to banking and asked a question of our reader to draw them in and make the connection with the visual and banking products. WHY IT WORKED: These half page ads ran for 8 weeks and helped MidSouth Bank open 20% more accounts than it had in the previous 8 weeks.
How Has Your Bank Kept Up with Changing Technology? No doubt,the technology revolution has had dramatic impact on the banking industry. And while some financial institutions have created services that have made banking more impersonal, at MidSouth, we’ve used technology to bring us closer to our customers. (Yes, a real person still answers the phone.) With that in mind, our internet service was developed to simplify the way banking and paying bills is done. Customer response to our online service has been phenomenal and we surpassed our first year enrollment goals by over 500%. With a customer satisfaction rating of 9 8 % f o r t h e 1 0 t h c o n s e c u t i v e y e a r a n d a commitment to breaking
technology
it’s
easy
to
understand why MidSouth is the fastest growing bank in Louisiana. So you see, it isn’t just a question of how fast can you move. It’s all about keeping things in focus.
N.A.
It’s Time to Love Your Bank Again 385-6500 / www.midsouthbank.com AOL Keyword: MidSouth Bank Lafayette / Breaux Bridge / Cecilia / Jeanerette / Jennings / Lake Charles / Morgan City / New Iberia / Opelousas / Sulphur
Member FDIC
Is Your Bank Working With You or Against You? This may seem like a strange question. But if you’re a small business owner, the thought has probably crossed your mind. At MidSouth Bank, we know that small businesses are the lifeblood of our community. We also know that these businesses need a strong financial partner who understands the local economy, will take the time to analyze their business plan and has the resources to help them expand and thrive. As the fastest growing community-owned bank in Louisiana, we provide more than the strength of our asset base. We also offer a multitude of specialized commercial banking services, such as our Cash Management Program and A/R Access, which helps business customers better manage their cash flow. So you see some banks may claim to have a lot of muscle. At MidSouth, we put ours to work for you.
N.A.
It’s Time to Love Your Bank Again 385-6500 / www.midsouthbank.com AOL Keyword: MidSouth Bank Lafayette / Breaux Bridge / Cecilia / Jeanerette / Jennings / Lake Charles / Morgan City / New Iberia / Opelousas / Sulphur
What Does Your Banker See? It’s the age-old adage, but in today’s financial market its meaning rings truer than ever. As many banks try to stay focused on the big picture they loose sight of the individual customer’s needs. At MidSouth Bank we see both the forest and the trees. Our customer’s needs ARE the big picture. So big, in fact, that we attribute our success directly to MidSouth’s customer satisfaction rating. For the past ten years, independent research has given us a satisfactory rating of 98%; unheard of in almost all industries, especially banking. Today our asset base allows us to provide critical financial services to businesses of all sizes and our internet site is being utilized by a rapidly growing number of current and new customers. We’ve been called a bank with vision. It isn’t hard to accomplish when you see eye-to-eye with your customers.
N.A.
It’s Time to Love Your Bank Again 385-6500 / www.midsouthbank.com AOL Keyword: MidSouth Bank Lafayette / Breaux Bridge / Cecilia / Jeanerette / Jennings / Lake Charles / Morgan City / New Iberia / Opelousas / Sulphur
Member FDIC
Member FDIC
THE CLIENT: Mulate’s Restaurant
THE CHALLENGE: Mulate’s had not had boiled crawfish on its menu for four years. We needed to reintroduce this seasonal menu item at a time when almost every seafood restaurant was advertising the same thing, boiled crawfish. OUR THINKING: Our instincts told us to veer away from the traditional Cajun seafood ads for crawfish season.We used humor and created a print and radio campaign with the look and feel of old fifties sci-fi movie posters and trailers. WHY IT WORKED: Mulate’s ads for crawfish season were such a departure from everything else, people not only understood that crawfish season was back, but that it was back and bigger than ever at Mulate’s. Customers demanded T-shirts and we were more than happy to have 100’s of walking billboards spread the word.
THE CLIENT: Terrebonne General Medical Center
THE CHALLENGE: Create a campaign that positioned this large regional medical center as a hospital in touch with the local community. OUR THINKING: Our idea was to not just use testimonials with local people, but to establish TGMC as the hospital that “takes care of the people who take of the community,� like policemen, fireman, teachers, etc. WHY IT WORKED: The client and the community embraced our idea. The ad campaign led to an ongoing PR initiative sponsored by the hospital which featured hometown heroes.
Brian Hebert HOUMA FIRE CHIEF
When Brian Hebert needed rescuing, he came to us. He’s back on the job today. But in 1997, a heart attack and triple bypass surgery left Brian fighting for his life instead of fighting fires. Thanks to the heart specialists at TGMC, he’s doing what he loves to do, protecting our community. Brian has a special thanks for the hospital staff. He says technology can only get you so far. You need people around you who really care. We know exactly what he means. And we’re glad to have Brian around.
EVERYTHING YOU
NEED. EVERYONE YOU TRUST.
8166 Main Street 985 873-4141 www.tgmc.com
When Pat Kee got sidelined, he let us call the plays. It isn’t often that people come to the hospital thinking they have the flu and it turns out to be a heart attack. But that’s exactly what happened to Coach Kee. When the experienced emergency department team assessed his flu-like symptoms they immediately ran an EKG. A call to a cardiac specialist and an angiogram revealed 99% blockage in three arteries. Soon he was recovering from triple bypass surgery and claiming to have an angel on his shoulder. Today, he thinks of 2001 as his championship season. So do all his friends, family and every member of his team.
EVERYTHING YOU
Pat Kee, head football coach TERREBONNE HIGH SCHOOL
NEED. EVERYONE YOU TRUST.
8166 Main Street 985 873-4141 www.tgmc.com
Jennifer Bonvillain Speech Language Pathologist
When triplets left Jennifer Bonvillain speechless, she knew just who to talk to. Teaching others to articulate comes naturally to Jennifer and she’s made a name for herself in our community helping people over come a variety of speech impairments. Needless to say, words escaped her when she discovered she was expecting triplets. She turned to TGMC, with our volumes of experience in prenatal care and a very impressive record for delivering high-risk mothers and multiple births. Now with three healthy, growing babies she has a lot to say about the excellent care she and her babies received. Will she be back for another pregnancy? That’s one subject where she’s still not talking.
EVERYTHING YOU
NEED. EVERYONE YOU TRUST.
8166 Main Street 985 873-4141 www.tgmc.com
The following marks are Graham Group original concepts and designs.
Artists’ Alliance
Baseline Bash
Bizmunity
Jefferson Street Market
Bella Figura
GameCity Getaway
MidSouth Bank
River Ranch
N.A.
Since opening in 1979, the Graham Group has built its reputation on great creative work. Recognized for both stellar designs and breakthrough concepts, our work has won untold regional and national awards. But the real reward comes from the results we achieve for a diverse roster of clients. More than selling products and services, great creative helps build great brands.
Here’s our category experience and a few of the clients we’ve worked with:
AUTOMOTIVE
HEALTHCARE
Acura of Baton Rouge
Baton Rouge General Medical Center
Sewell Cadillac / Chevrolet
Brownsville Medical Center Cardiovascular Institute of the South
ECONOMIC DEVELOPMENT
Durham Regional Hospital
Jeff Davis Parish Economic Development
Healthcare International
Lafayette Economic Development Authority
Lafayette General Medical Center
Louisiana Capitol Park
Lakeview Regional Medical Center
New Orleans 24/7
Longview Ambulatory Surgical Center Louisiana Dental Association
EDUCATION
Louisiana Healthcare Review
Centenary College
Orlando Regional Cancer Center
Episcopal School of Acadiana
Professional Research Consultants
Louisiana Department of Education
Rapides Regional Medical Center
LSU Department of Psychology
Slidell Memorial Hospital
The University of Louisiana at Lafayette
South Central Regional Medical Center Terre Haute Regional Medical Center
FINANCIAL
Terrebonne General Medical Center
Charles Schwab
Texas Children’s Hospital
City Bank of Baton Rouge
USAble Life Insurance
First National Bank of Lafayette
Willis Knighton Medical Center
First NBC / New Orleans
Woman’s Hospital
Great Companies of America Mutual Fund
Women’s & Children’s Hospital
Jefferson Guaranty Bank MidSouth Bank
INDUSTRIAL / MANUFACTURING
Rapides Bank
Acme Truck Lines
Unicor
Aggreko
United Companies
Conoco
Wesla Federal Credit Union
DEMCO Energy Services Drilling Services of America
FOOD PRODUCTS
Frigidaire Home Products
Bernard Foods
Lemoine Companies
Cajun Cookin’ brand (Pet Foods, Inc)
Newpark Environmental
Casa Fiesta (Bruce Foods)
Offshore Energy Services
Community Coffee
Petrolog
Louisiana Dairy Industry Promotion Association
Poulan WeedEater
Tony Chachere’s (Creole Foods, Inc)
SAFE Planning, Inc. SouthWest Electric Power Company Stuller Settings, Inc.
INSURANCE
REAL ESTATE
Blue Cross and Blue Shield of Louisiana
Blind River Properties
Louisiana Workers’ Compensation Corporation
CDT, Inc
Starks & Company
Foutz Real Estate
Starmount Life Insurance Company
River Ranch
US Agencies
RR Company The Pond
MEDIA
Van Eaton and Romero Realtors
Guaranty Broadcasting Red River Radio
RESTAURANT / FOOD SERVICE
The Times of Acadiana
(140 restaurants in LA)
WAFB Channel 9
Bank At 500 Jefferson Barley & Rye Seafood Restaurants
NON-PROFIT
Bella Figura
Acadiana Arts Council
Blimpie Subs and Salads
Acadiana Symphony
Burger King / Sydran Services, Inc.
Bayou Girl Scout Council
Burger Tyme
Children’s Museum of Acadiana
Cajun Pier Restaurant
Faith House
Catfish Shak
Louisiana Senior Olympics
Charley G’s Seafood Restaurants
Natural History Museum and Planetarium
Checkers Double Drive Thrus
New Orleans 24 & 7
Chili’s Grill and Bar
Shreveport Opera
Cisco’s Mexican Restaurants
Shreveport Symphony Orchestra
City Club of Lafayette
United Way of Acadiana
Cork n’ Cleaver Restaurants D´Lite’s of America
PROFESSIONAL SERVICES
Fast Track Double Drive Thrus
Abbott, Simses, Knister & Kuchler
Hub City Diner
Domengeaux,Wright, Roy & Edwards
James Coney Island
Ellis-Apple
Le Meridien Hotel / La Gauloise Bistro
Heritage Sports Center
Louisiana Market & Bakery
I.W. Miller Group
Metro Bistro
Lemle & Kelleher, LLP
Moxie’s Deluxe Grills
Perret Doise
Mulate’s Restaurants
Preis, Kraft & Roy, Attorneys at Law
Outback Steak House
Simon, Fitzgerald, Reed, Cook & Welsh
Popeye’s Chicken
Snelling Personnel Services
Semolina Pasta Restaurants
Stone Pigman,Walther & Wittman
Smoothie King International
Tree Medics
Sonny’s Barbeque
Universal Personnel
Zea’s Rotisserie
RETAIL
TRAVEL,TOURISM AND GAMING
Brother’s on the Boulevard
Atlanta Hilton
Camellia Cleaners
Baton Rouge Area Convention & Visitors Bureau
Dixon Smith Interiors
Baton Rouge Hilton
Johnson’s Furniture
Bonne Fete
Kitchens Extraordinaire
Capitol Hilton
Mall at Cortana
Creole Nature Trail National Scenic Byway
New Orleans Custom Linens
Crown Casino
Partner’s
Cypress Bend Golf Resort and Conference Center
Paul’s Jewelry
Festivale Internationale
St. Rose Nursery
First Nation Gaming
Taylor Clark Gallery
Grand Casino Avoyelles
Wilson’s Jewelers
Grand Casino Coushatta Jeff Davis Parish Tourist Commission
TECH/TELECOMMUNICATIONS
Lafayette Convention & Visitors Commission
Cellular One
Lakes Gaming
CenturyTel
Le Meridian Hotel - Cancun, Mexico
CMA Computer Consultants
Le Meridien Hotel - New Orleans
Computer Support Associates
Le Richelieu Hotel
Creative Data Research
Louisiana Downs Racetrack
Fixturestore.com
Louisiana Lottery Corporation
Point to Point Communications
Louisiana Office of Film & Video
Precision Cartographics
Louisiana Office of Tourism
Radiofone of New Orleans
McLean Hilton
SBC Communications
New Orleans Metropolitan Convention and Visitors Bureau
Southern Technologies
O’Hare Hilton
Tubular Technology
Palmer House Hilton
Zydetech
Paragon Casino Resort Perdido Beach Resort Pittsburgh Hilton Sheraton Baton Rouge Southwest Louisiana Convention & Visitors Bureau Washington Hilton West Feliciana Parish Tourist Commission Westin Hotel / Riverbend Grill
For a sample of our award-winning radio and television commercials call us at
1-800-324-7143
To learn more about us log on to
graham-group.com
ideas
image
innovation
1-800-324-7143