BUSINESS PLAN. TABLE OF CONTENTS. 1. The Executive summary. •
The Objective.
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Key Success.
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The Mission.
2. Business Summary. •
Startup phase.
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Business location.
3. Services. •
Competition comparison.
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Marketing collateral.
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Technology.
4. Market Analysis •
Market segments.
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Target markets segment strategy.
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Market needs.
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Market trends.
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Market growth.
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Main competitors.
5. Strategy and Implementation. •
Value and competitive edge.
6. Marketing Strategy. •
Position statement.
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Pricing strategy.
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Promotion strategy.
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Marketing Program.
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Sales strategy.
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Sales forecast.
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Strategic Alliances.
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Milestones.
7. Financial Plan.
8. Budget.
9. Cash Flow.
10. Attachments.