Women's Biz Magazine
HOW TO BUILD A
STRONGER ONLINE BRAND PRESENCE By Annie Gibbins
B
uilding a strong online brand presence is essential for businesses and individuals alike. In today's digital age, it is not enough to simply have a website, or social media profile. Your online brand presence needs to be strategic and engaging to stand out from the competition. Here are some of my tips on how to build a stronger online brand presence.
Develop a clear brand message Your brand message is the foundation of your online brand presence. It should be clear, concise, and consistent across all of your digital platforms. Your brand message should answer the following questions: Who are you? What do you do? Why should people care? Develop a brand message that is unique and memorable.
Create a professional website A professional website is also essential for building a strong online brand presence. Your website should be visually appealing, easy to navigate, and 22 | WOMENSBIZGLOBAL.COM
optimised for search engines. It should also be mobile-friendly, as more and more people are accessing the internet from their smartphones. Your website should include a clear call to action, such as signing up for a newsletter, or making a purchase.
Use social media strategically Social media is a powerful tool for building your online brand presence. However, it is important to use it strategically. Choose the social media platforms that are most relevant to your target audience and focus your efforts there. Create engaging content that reflects your brand message and use hashtags to increase visibility. Engage with your followers by responding to their comments and messages.
Build relationships with influencers Influencers can be a powerful way to increase your brand's visibility online. Identify influencers in your industry who have a strong following and engage with them. Share
their content, comment on their posts, and build a relationship with them. When the time is right, consider reaching out to them to collaborate on a project or campaign.
Monitor your online reputation Your online reputation is important for building a strong online brand presence. Monitor what people are saying about you online and respond to any negative feedback in a professional and respectful manner. Encourage satisfied customers to leave positive reviews on sites, like Yelp or Google My Business.
Create valuable content Creating valuable content is an effective way to build your online brand presence. Create content that is relevant to your audience and reflects your brand message. This could include blog posts, videos, infographics, or social media posts. Share your content across all of your digital platforms and encourage others to share it as well.
