MOM KNOWS BEST. Children tune out their Mother’s advice, filtering her words to what they want to hear. This defiance is natural during adolescence, but not until adulthood do we acknowledge a new way of thinking:
Through a series of simple steps, the filmee is empowered to film and edit a 60-second reminiscence of great “Mom advice” to share on her Wall.
Mom was right all along.
By surprising her with this unexpected anecdote, Mothers will lovingly share their child’s words inspiring social communities to likewise post appreciative tributes, and build awareness for EMC through the #becauseofMom hashtag.
Reviving lessons learned from her wisdom, this campaign compels individuals to appreciate reality based on their nurtured upbringing. Spotlighting the same degree of attention and education needed for a successful pregnancy, the user’s gratitude for their own Mother will influence their participation on the “Mom knows Best” Facebook application.
We don’t always tune into our Mother’s advice. But when we recognize eating nutritiously and staying out of trouble helped build our own character, we can contribute to a community of 2 million committed individuals supporting maternal health.
LEAD THEM TO FACEBOOK CANDY FOR BREAKFAST
9PM MEANS MIDNIGHT
Visualizing Mother-taught lessons like avoiding candy for breakfast or making curfew, this banner ad links caring for a child to a healthy pregnancy. The user’s emotional investment to their own Mom’s advice will draw them to the “Mom knows Best” Facebook application where they can film their own story and share on their Mother’s Wall.
PLAYING VIDEOS
BUILDS STRONG BONES
KEEPS YOU FIT
THERE’S A REASON WHY WE SAY, MOM KNOWS BEST
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ALL WOMEN DESERVE THE CHANCE TO IMPACT A CHILD
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SHARE YOUR MOM’S BEST ADVICE
A SUCCESSFUL PREGNANCY DESERVES THE SAME ATTENTION & LOVE make a video
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#becauseofmom make a video
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#becauseofmom ICON
Make a video Film
your story
MOM KNOWS
BEST Her advice was filtered to what we wanted
Tell your world
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to hear growing up. Not until adulthood did we realize Mom was just looking out for us.
SHARE YOUR BEST MOM ADVICE
# Impact your world
APP HOME PAGE
THE APP Film your story
:28 What’s the best Mom advice that has stuck with you over time?
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Take 60 seconds to record your story.
289,000 women die every year as a result of complications during pregnancy and childbirth. By recalling your own story about guidance growing up, you’re raising awareness for safe maternal health. All Mothers deserve the chance to impact a child. Let your Mom know you heard her.
THE VIDEO
Impact your world
The “Mom knows Best” app homepage sets up the process for filming the 60-second story. Allowing personal customization to the auto-populated title and reasoning behind this campaign, users are invited to make it their own before sharing to their Mother’s Wall. While also featuring a playlist of most popular uploads, individuals can look forward to being discovered among the featured videos, all in the name of Every Mother Counts.
FINISHING TOUCHES
MOM KNOWS B E S T #becauseofmom
Title your video #becauseofMom - Curfew keeps me in check
I AM ABLE TO BREAK AWAY FROM MY DEVICES BECAUSE OF MY MOTHER’S ADVICE.
Add a quote This will be the opening line to your video. Use one phrase to describe how your Mom’s advice made you a better person today. i.e. “I am able to break away from my devices because of my Mother’s advice.”
Preview
CUSTOMIZATION
Film your story
THANKS, YOU SUCCESSFULLY SHARED ON MARGARET GREEN’S WALL
Film your story
I am addressing the barriers to maternal health around the world & at home. With the help of my voice, and Every Mother Counts, we can ensure safe motherhood.
Tag your Mom But don’t stop at Facebook: let your social networks know how much you appreciate your Mother. The more voices raised, the more women we can save. Margaret Green
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Find more videos & info on EveryMotherCounts.org
Raise Awareness Choose a statistic highlighting EMC’s cause.
#becauseofMom - The 8 hours I missed every night
PREVIEW
I don’t sleep. But Mom, I appreciate the 8:00am phone call reminders.
SUBMIT
Impact your world
Let’s also address the barriers to maternal health around the world & at home. With the help of my voice, and Every Mother Counts, we can ensure safe motherhood. And more heavy sleepers.
CATALYTIC ACTION
Impact your world