Andrea Kelly Branding & Graphic Design 2010-2014
The following are brief examples of how I have applied branding to my architecture projects. The main focus was architectural design, however I choose to brand my projects to help communicate the driving concepts as well as solidify an idea of what the final user experience would be like. Branding was not a requirement of these classes or projects.
Kaka’ako Urban Village
The goal was to design an urban village within Honolulu. I took the opportunity to create graphics which communicate sustainability, family friendly living, and a young atmosphere.
Program Icons
2 Arch 342 || Spring 2013
MILK
Circulation Gathering Spaces
Program Diagram and Site Plan
3 Arch 342 || Spring 2013
SUMMIT. Summit is a climbing wall on the side of a building in London. It was created along with Nike’s ‘Climb’ campaign. It is meant to inspire people of all athletic abilities to get active as well as promote Nike’s new line of climbing shoes. Mood Images
4 Arch 490 || Spring 2013
THE SKYS NOT THE LIMIT ANY MORE. CLIMB . SU MMIT @
Digital Presentation Material
LISA “
”
I BATTLE NATURE, AND I WIN.
CLIMB Everyone starts from the bottom. Everyone can get to the top. It is our mission to get every athlete to realize their true potential. To feel the high of accomplishing something they never thought possible.
AGE: 24 OCCUPATION: STUDENT HOBBIES: RUNNING, CLIMBING, READING
LISA CLIMBS THE WALL EVERY TUESDAY, THURSDAY, AND SATURDAY. SHE RECORDS HER TIMES AND HAS HER PICTURE UP ON THE CLIMBER HALL OF FAME.
5 Arch 490 || Spring 2013
The Hub is a transit center and meeting place in downtown Honolulu. Branding deliverables included printed presentation materials as well as digital presentation.
6 Arch 415 || Spring 2014
Digital presentation material
Printed Poster 24 X 72
7 Arch 415 || Fall 2014
Promotional campaigns done for San Lorenzo’s Instagram, Facebook, website, and Newport Store grand opening.
8 Internship || Summer 2013
9 Internship || Summer 2013