Currency Redesign: Food Stamps

Currency Redesign Food Stamps

By Annie Leue Typography III, Fall 2013

Problem: There no longer exists paper currency as part of the Supplemental Nutrition Assistance Program (SNAP).

“Food Stamps” are a thing of the past. This means that those receiving benefits often cannot purchase food from farmers’ markets, local farm stands, and other cash-only businesses.

Solution: To create a new series of SNAP coupons which not only allow greater access to fresh, local produce, but also quell the social stigma of using or relying on government aid. Through “good� design, these coupons will better reflect the values of a shifting American landscape.

Design Objectives: 1. Systematic The bills must reference aspects of US currency, but remain different enough to be easily identified as a government benefit rather than US Dollars.

They must also contain anti-counterfeit measures

2. Clear They need to be clear and legible so as not to overwhelm or confuse either the beneficiary or the payee, while at the same time maintaining a sense of visual interest

3. Accessible They must be accessible to those with disabilities such as blindness

4. Value-aligned They must represent the values expressed by the creators of the SNAP program, that all Americans should have access to healthy and nutritious food

Design Decisions: 1.The border of each bill contains a light green border similar to that of the US Dollar. Subtle details such as the acronym “SNAP� running through the background, the overlapping curvilinear lines, and unique die-cut corners make the bills difficult to counterfeit

2. The bills are clearly labeled as government benefit coupons and intentionally contain a different color scheme than US Dollars to avoid confusion.

Bill values are clearly identified, in high contrast with the background, and placed in areas consistent with the layout of US currency so that they may be understood quickly and easily

3. Each denomination has a differentlyshaped edge in order for bills to be differentiated by touch

4. Each denomination represents a different season. The color of each is taken from the fruit or vegetable that grows during that season. The $1 bill is Spring, the $5 is Summer, and the $10 is Fall

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