THE IMPACT OF CULTURAL AND SOCIAL NORMS ON MEN'S AND WOMAN’S FASHION

Cultural and social norms exert a significant influence on men's and women's fashion, shaping the expectations and boundaries of gendered attire. These norms dictate what is considered appropriate, acceptable, and desirable for each gender, for example For instance, in many cultures, men are expected to wear suits and ties in formal settings, while women are encouraged to don dresses and skirts These norms not only dictate clothing choices but also influence color preferences, fabric selection, and overall style aesthetics.

One notable example is the persistence of gendered dress codes in professional settings In many workplaces, men are expected to adhere to a strict formal dress code, while women often face a broader range of options that include both formal and business-casual attire. Such norms can reinforce and perpetuate gender inequalities, as they may restrict selfexpression and limit opportunities for individuals to experiment with their personal style