Chloe Brand Presentation

Page 1



Karl Lagerfeld arrives at the fashion house

1964

Karl Lagerfeld returns Karl Lagerfeld becomes exclusive designer

1992

Stella McCartney leaves, making Phoebe Philo the Creative Director

2001

1975

Claire Waight Keller is Creative Director

2011

Gaby Aghion designed first collection

1952 1997 1987

1972

First ChloĂŠ boutique opens

Marine Sitbon becomes head designer after the departure of Karl Lagerfeld

Stella McCartney is named Creative Director

2008

Hannah McGibbon becomes Creative Director


2017 Natacha Ramsay-Levi is named Creative Director

“She is creative and daring, refined and

sophisticated, beautiful and with a fierce point

of view. She is cool and she is streetwise and very French in her approach. Also she is extremely well trained in the art of couture and has extensive experience of the pressures of working for a big international brand.” -CEO of Chloé, New York Times


Pops of Color

Clean

Sophisticated


Clean Shoppable Neutral Palette


#ChloéGirls


Tailored Pieces

Tree of Life

Updated Drew Bag

Edgy Details


Movement

Warmth

Detail and Full Body Shots


Fashion Aesthetics and Style Annika DuPree and Lian Najarian Fall 2017


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