Issue 21 • July 2011
Mobile web disappointing consumers the world over, finds study the uk government’s Department fToday’s mobile users demand exceptional web experiences and highly satisfying, convenient, on-the-go mobile site speeds regardless of their mode of access – and most consumers the world over feel that they aren’t getting it. So finds an independent survey of more than 4000 global users, including 500 from the UK, conducted by Compuware Corporation, a technology performance company, to understand consumers’ mobile web and application expectations and experiences. The new survey titled “What Users Want from Mobile,” reveals that global mobile users’ expectations are not being met, with a majority of users experiencing slow or unreliable mobile and application performance. As the survey findings illustrate, although mobile users expect quick, anytime transactions that work flawlessly every time, that’s not what they’re getting. According to the study, mobile users’ expectations for mobile website speed continue to increase. 71% of global mobile web users and 56 % of UK mobile web users expect websites to load as quickly, almost as quickly or faster on their mobile phone compared to the computer they use at home. Nearly 60% of global web users say they expect a website to load on their mobile phone in 3 seconds or less (UK 49%) and 74% (UK 70%) are willing to wait 5 seconds or less for a single web page to load before leaving the site. 50% of web users (UK 40%) are only willing to wait 5 seconds or less for an application to load before exiting. 57% of web users (UK 54%) had a problem when accessing a website in the past year and 47% (UK nearly 40%) had a problem accessing an app from their phone with a quarter of respondents experience apps that crashed or froze (UK 37%). More than 80% (UK 78%) of mobile web users would access websites more often from their phone if the experience were as fast and reliable as their home or work PC or laptop. Mobile users do not have much patience for retrying a website or application that is not functioning straight away – a third will go to a competitor’s site instead (UK 29%). 78% of mobile web users (79% UK) are only willing to retry a website two times or less if it does not work initially. 80% of global users (81% UK) would only retry an app twice or less if it failed the first time. A bad experience on a mobile website leaves mobile users much less likely to return to, or recommend a particular website. Nearly half of mobile web users are unlikely to return to a website that they had trouble accessing from their phone and 57% (UK 56%) are unlikely to recommend the site. “User expectations for mobile continues to increase, but companies in the UK are not meeting mobile users’ need for fast and reliable experiences. As a result, many companies are failing to take advantage of the opportunities being provided by increased mobile access,” said David Flower, VP EMEA Compuware’s APM division. >>Click here to read the full survey findings >>
THIS MONTH... News
The latest news from the industry, along with analysis of what that news means, including: • Companies focus on mobile and social networking, but can’t measure effects, says Adobe 2 • ThruTu launches iOS version so now everyone can push everything to everybody else while talking 3 • Square1 powered cycle hire takes over Newcastle 4 • Mobile barcodes become mass market worldwide 4 • Teamblogger expands Footie football app to iPhone 5 • Body In Balance brings seminal Lovers Guide to Android 5
Analysis Editorial World Telemedia Amsterdam The telemedia industry’s wholesale show is coming to Amsterdam in October, what is on offer? 6 TV Commercial Breakdown? PayWizard’s Stephen Petheram warns broadcasters that they will lose half their revenues if they don’t develop multiscreen strategies 8 M-Payments Mobile pay day Paul Skeldon takes a look at the wealth of new mobile payment tools coming to market and wonders what it means for PRS 9 SHOW PREVIEWS AIME’s Charity Event 2 Join us for a look at what the charity sector wants from the telemedia world at AIME’s charity conference 10 AD:TECH London A peak at what the advertising world is going to be looking for in September in London 11 Mobile Broadband World Why mobile broadband matters and what you can do to make it work 12
Directory The leading industry directory of services 13
Latest news at www.telemedia-news.com Catch our blog at www.telemedia360.blogspot.com
NEWS Companies focus on mobile and social media, but struggle with measurement THE growth of the mobile channel fuelled by smartphones and tablets is the single most important trend affecting digital marketers, according to a new report by Econsultancy and Adobe. The first Quarterly Digital Intelligence Briefing, based on a survey of 900 businesses, identifies a range of marketing trends and looks at the impact they are having on businesses. More than three-quarters (79%) of companies taking part in the global Econsultancy survey said the proliferation of devices such as smartphones and tablets was significant for their organisations, including 38% who said it was “highly significant”. But the research also found that many companies are not yet measuring the mobile channel effectively. Almost two thirds of respondents said they believed it was important to measure the value of traffic from mobile devices (65%) and differences in behava5_final.pdf
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iour between mobile and other visitors (63%). However, less than a quarter of companies are measuring these areas (24% and 21% respectively). Across just Europe 60% of businesses said that measuring value of traffic from mobile devices is important, while 62% said differences in behaviour between mobile and other visitors was important to measure. The proportion of European companies measuring these areas is 23% and 20% respectively. Econsultancy Research Director Linus Gregoriadis said: “Consumers are embracing the mobile channel but companies are lagging behind when it comes to effective measurement. Engagement through mobile devices can provide a wealth of important intelligence which many companies are ignoring.” The report also looks at the importance of “earned media” from social media marketing, which 34% of companies regard as a highly significant trend.
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As with the mobile channel, the report found that most companies are failing to measure the value of traffic from social media even though the vast majority of respondents regard this as an important metric. Neil Morgan, Senior Director, EMEA Marketing, Adobe, said: “It is encouraging to see how the vast majority of companies recognise the importance of engaging appropriately with social media and the opportunities for marketing themselves through social channels. “The disparity between the importance attached to the social space, and the actual measurement of it suggests that companies are still getting comfortable with their social strategies and working out ways of defining success.” Two versions of the first Quarterly Digital Intelligence Briefing are available, showing separate data for Europe and North America survey respondents. >>CLICK HERE FOR THE FULL RESEARCH >>
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NEWS Thrutu iOS launch allows iPhone and Android users to share media and data during a call thrutu, the neat technology that allows users to share media between devices while they are on a call, has released an iOS version, enabling a whole new range of cross-platform, in-call digital sharing capabilities that were previously unavailable in the mobile ecosystem. The popular Thrutu mobile app, already downloaded by more than 250,000 Android users worldwide, not only allows iPhone users get more out their phone calls, they can also interact with Android users in ways that have been impossible until now. Adding a whole new dimension to the voice call, Thrutu lets users instantly share all manner of interactive content and media during a phone conversation, including photos, location and contact information – simply at the touch of a button. To access Thrutu, iPhone users simply open the app and call any of their contacts, or Thrutu starts automatically when
the phone receives an incoming call from a Thrutu user - enabling rich content sharing and interactions through a number of Thrutu “buttons”. These include: • Sharing location – and seinge other’s position updating live on a map; • Snapping and share a photos, or sending one from the gallery – letting the other person experience the sights around you; • Sending contact information – contact details appear instantly in the other caller’s address book; • Playfully “Prod” the other caller with remote phone vibration; • And coming soon, users will be able to access additional Thrutu buttons built on Thrutu’s developer APIs. The result is a more fluid and engaging phone interaction in which sharing content and media is easy and fun. “Android users have responded very enthusiastically to Thrutu – and their
number one request has been for an iOS version so they can use Thrutu with their iPhone-owning friends and family,” said Liz Rice, VP, Thrutu. “This product release creates a whole new level of enriched communications between iPhone and Android that has not previously been possible.” Since its launch for Android in March, Thrutu has seen widespread global adoption, with a quarter million downloads in a mere four months. Alfredo Guilbert, VP West Coast & Asia at AlwaysOn, says this latest update confirms that Thrutu is a significant player in evolving the mobile phone experience. “When naming Thrutu ‘One to Watch’ at this year’s AlwaysOn OnMobile Top 100 event, we knew they would have exciting things in store this year. This iPhone launch enables an even larger and more connected population to turn their ordinary phone calls into interactive and rich exchanges, and we think it will be hugely successful,” said Guilbert.
NEWS Square 1 text powered cycle hire scheme extended across Newcastle following its success among University of Newcastle students, a revolutionary bike hire scheme has been rolled out across the city of Newcastle, and which can be paid for by text. Users have to simply pay to register online and then they can use the bikes in 15 minute blocks for up to two hours. All they have to do is text the ID number of the bike they want to use to a shortcode and then they receive an unlock code back by text which also allows them to be billed. The whole system works on a back end built by Square 1 Communications, which serves up the shortcode and the unlocking codes. Currently about 300 people use service – called ScratchBikes – which was founded
by graduates Jack Payne and Rob Grisdale, but it is hoped that thousands will join up to hire one of a fleet of 150 bicycles. Two weeks after launch of the city wide scheme, 90,000 people have signed up and only two bikes have been stolen. The scheme has been dubbed a great success and only the weather and Newcastle’s crazy drivers stand in its way.
Report shows mobile barcodes trending toward mass market in many countries traffic from mobile barcodes grew by more than 600% in the first half of 2011 compared to the same period a year ago and 2D barcode scanning is currently outpacing the growth of 1D barcodes, a major shift from 2010 which shows how user engagement is growing with marketer interest. And this is happening all over the world. So finds the latest trend report from mobile barcode company Scanbuy. It has found that scans come from more than 125 different countries around the world every day and more some 45,000 2D barcodes were generated from the ScanLife platform in the 2nd quarter, a 300% increase from a year ago. Over 400,000 unique UPC codes, or products, were scanned by the ScanLife app in a single month, with the retail and wireless industries generated some of the most scanned 2D barcode campaigns, which reflects a strong presence
of QR codes used on products, store displays, FSI’s (free standing inserts) and print ads. Android OS continues to be the platform that generates the most scans; however the share of iOS increased 7% compared to Q1, 2011 while Android and BlackBerry have a 4% and 3% decrease, respectively. “The ScanLife app is now producing 20,000 app activations every day with user activity rates consistently increasing from what we saw a year ago, and in some countries, like the US, almost half of all smartphones have downloaded an app capable of scanning a QR code,” said Mike Wehrs, President and CEO of Scanbuy. “These results show consist growth in consumer adoption, which will continue to increase more rapidly as we see more codes published by brands, resellers, marketers and advertisers.”
NEWS Teamblogger extends Footie football apps to iPhone bluetalk, creator of TeamBlogger, the Mobile Community platform for Sport fans, has just released its
latest generation of Mobile Apps for Football fans under the brand Footie. Footie is available for 21 Championships in the world in Austria, Belgium, Netherlands, USA, Brazil, Argentina, Finland, Sweden, Norway, Denmark, Spain, Portugal, Russia, Ukraine, Switzerland, Turkey, Italy, France, England, Germany and a last version dedicated to Europe. Frederic Schroyens, CEO of BlueTalk said: “The interactivity between the fans offered by the Footie Mobile Apps is unprecedented. We are keen to see the reactions of the fans in Europe but also in regions like Asia, MiddleEast, Africa and South America where growth is booming and uniting the fans more important than ever”. The Footie Mobile Apps are available on the iPhone via the Appstore, on Nokia via the OVIstore and for all the other devices via mobile web. An Android version of the Apps will be launched in early September. >>Click here to TRY m-web version>>
Body in Balance to release explicit Lovers’ Guide App for all but iOS users body in bALANCE, the people behind ground breaking better sex TV show The Lovers’ Guide – which brought such highlights to our screens as Wolf from Gladiators pleasuring himself – is to bring sex series to mobile with an App. The App will feature 71 episodes, using explicit footage from the series to illustrate different sexual positions, as well as giving advice on how to build passion and will first be launched on Android, followed by an App for Blackberry. The App will cost £1 per clip, for a total of 71 clips. Each clip will be given a “Passion Rating”. The App is due to be launch at the end of July. Lovers Guide - the series will begin airing for the first time on terrestrial tv on Body in Balance, in the UK, SKY 275 on 12 September 2011. Each half hour programme explores one aspect of a
healthy and loving sexual relationship, with added commentary from some of the world’s best known names in sexual health and relationships. Thirty episodes are being created, covering subjects from arousal and better orgasms, to keeping love alive in a long term relationship. Body in Balance exists to promote wellbeing and happiness through entertaining and informative programming. The benefits of a healthy sex life are almost infinite. They range from a lowering of blood pressure to the boosting of the immune system, the reduction of pain through to burning calories and the improvement of sleep. Directed and produced by award winning director Robert Page, The Lovers’ Guide remains the first and best adult guide. Informative, authentic and entertaining, the series explores all elements of a loving sexual relationship.
COMMENT INDUSTRY WATCHER
Amsterdam calling World Telemedia Amsterdam is back on the agenda. Paul Skeldon looks at what you can expect to find between 12-14 October at the only industry show for the telemedia crowd the telemedia industry has much to be pleased about. Things are tough, but there are many opportunities where the premium billing model can be put to great use and presents many opportunities for companies in our sector. And we will be celebrating this out in Amsterdam on 12-14 October at World Telemedia. Yes, World Telemedia Amsterdam is back! Bringing together the whole business to talk shop, network and suss out where the green shoots or recovery and opportunity lie – across Europe – the show will offer a chance for anyone connected with premium content and billing to ply their wares and to see what everyone else is up to. So what’s going to be on offer? Well, for starters, World Telemedia has joined forces with World Intertainment (WI) to present an essential European forum for the digital entertainment and interactive services industry. Bringing together the best of fixed line and mobile telemedia technology and web-based entertainment, provides everyone in the value chain to make some useful contacts and to Revenues from interaction with media and marketing have started to show encouraging signs of growth over the past few years - as more consumers use their mobiles, smartphones, tablets, games consoles and netbooks to interact with TV, print, advertised media content and of course social networks. These high tech, high value consumers no longer recognize the boundaries between online and mobile and expect a genuine “premium” from the content and services they wish to consume – especially if they’re expected to “pay up” or give up their valuable consumer data. “The time has come to put on an event that can deliver on its promises and bring international businesses face to face to cover all the key aspects needed to develop new business in this exciting sector,” says World Intertainment founder Alex Ruff While each event brand will retain its key themes, delegates will be able to move freely between seminar sessions and enjoy the benefits of combined sessions that specifically acknowledge the synergies between mobile and web, premium content types and of course the opportunities that exist to trade across international boarders. Visitors can expect to meet media and marketing companies, content owners, service providers, carriers and network operators, billing and collection specialists, technology providers, broadcasters, app developers, aggregators, resellers, data owners, webmasters, agencies and support services. “We’re certainly looking forward to taking WTM back to its “spiritual home” and with Alex and his excellent team on board delegates should come prepared to “celebrate” the wealth of new opportunities this exciting initiative is set to deliver,” says World Telemedia boss Jarvis Todd. “It’s a very positive step for us to be working with a new partner and we’re looking forward to sharing ideas and to bringing our respective business networks together. I believe it’s an exciting proposition for the industry as a whole because this partnership will create a wider European appeal and deliver a level of online expertise to reflect the strategic needs of our clients”.
Editorial Editor Paul Skeldon paulskeldon@me.com | Sales & Marketing info@telemediamagazine.com | Production Director Annika Micheli annika@telemediamagazine.com | Publisher Jarvis Todd jarvis@telemediamagazine.com To subscribe, please go to www.telemedia-news.com What we’ve been listening to Skying, The Horrors | What we’ve been amused by The collapse of the Murdoch empire | Who we’ve been following Rupert Murdoch | What we’ve been reading about The collapse of the Murdoch empire| August 2011 won’t bring... an issue of Telemedia-month (see you in Sept)
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Interactive Entertainment
It’s coming home.. Two leading events unite to present an unmissable European forum for the digital entertainment and interactive services industry WORLD TELEMEDIA & WORLD INTERTAINMENT Combine over 30+ years’ experience and join forces to co-produce a comprehensive forum for digital entertainment and interactive services for the very first time. WTM & WI truly reflects and tackles the demands of this dynamic market; so don’t miss the only international event this year that genuinely brings together all aspects of this dynamic value chain. Connect today’s consumers to the media, content and billing mechanisms they want on the 12th – 14th October in Amsterdam.
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Jarvis Todd • T +44 (0)8707 327 327 • M +44 (0)7711 92 70 92 • jarvis@wtevent.co.uk • www.wtevent.co.uk Sponsored by
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12-14 October 2011, Hotel Renaissance, AMSTERDAM
OPINION
M-Payments
comment & opinion >>
Commercial breakdown? Commercial broadcasters risk securing only half of their potential revenue if multi-screen strategies are not effectively monetised, warns Stephen Petheram, Marketing Director, PayWizard commercial broadcasters are facing some tough decisions as volatile advertising revenues are exacerbated by the proliferation of new entrants into the digital TV market and the surge in multi-screen viewing. In order to thrive long-term, they need to take steps to deepen their engagement with audiences and plug the advertising shortfall with sophisticated, multi-screen, user-addressed business models. The stakes are high. Some industry commentators have stated that commercial broadcasters risk securing only half of their potential revenue if multidevice strategies are not effectively monetised. Simultaneous viewing of content on companion devices is becoming the norm and engaging audiences away from the ad-funded content on their TV sets and asking them to pay for the privilege is a financial necessity. The challenge is to do it in a way that will work long-term. Channel 4 chief executive David Abraham hit the nail on the head with his recent comments on audience data being ‘the new oil’ and his concern that commercial broadcasters are being left out in the cold when it comes to audience data capture. Consumers will only pay for content if they feel that it enhances their viewing experience. Only by capturing and using ‘actionable’ consumer data to create flexible and relevant marketing offers, promotions, recommendations and discounts is a consumer going to pay up. Any old system can be forced to yield information, often in a useless and irrelevant
form, so actionable data is indeed the commercial broadcasters’ equivalent of black gold. I was struck by a related point on the under-monetisation of content made in a new White Paper from IHS Screen Digest entitled ‘Monetising Content in a Multi-Screen World’. In the White Paper, author Merrick Kingston states that “although transactional views constituted just 1 per cent of VOD views in 2010, these same views accounted for 63 per cent of 2010 revenues. By contrast, FTV (Free to View), which accounted for nearly all VOD views, generated only 24 per cent of revenues . Advertising in its current form – neither viewer nor device addressed – has not allowed providers to effectively monetize the large number of FTV VOD sessions.” In order to monetise multi-screen as effectively as possible, commercial broadcasters need to encourage paidfor views in multiple, non-exclusive ways using a combination of recommendations and offers that are specific to each user and the devices he owns. Support for off-line transactions is essential, as well as user-defined payment models that include new and emerging payment models such as: pay per multi-
day event, pay per daypart, season tickets, vouchers, promotions, transaction VoD and catch-up offers. The paid-for model can of course also be supplemented with device-optimised addressable advertising. According to IHS Screen Digest, “recommendation engines and addressable marketing will be most effective if their suggestions can be tailored to a consumer’s consumption patterns and preferences across their different devices. To accomplish this, these tools will depend upon data inputs that provide a holistic view of device-specific consumer behaviour.” This tallies with my own view that commercial broadcasters require a sophisticated management system that filters multi-device transactions into a single presentation layer in real-time. This actionable data can then be used to make timely, user-addressed offers and recommendations to ensure that every opportunity to generate revenue can be seized. In a sector where hundreds of millions of pounds of untapped pay revenue is sitting idly on the table, the ability to cut through the content ‘noise’ with a sophisticated payment solution that captures real-time, transactional information on consumer purchasing across multiple screens is essential. Get the multi-platform experience wrong and commercial broadcasters risk relying on their weakening ad revenues for longer than they should. Windows of opportunity don’t stay open for long, and broadcasters won’t want to risk letting “too long” become “too late.”
ANALYSIS
M-Payments
comment & opinion >>
Mobile pay day As mobile commerce, especially in retail, starts to grow rapidly, a host of new payment tools are emerging. Paul Skeldon looks at the latest crop the opportunity to use mobile as a payment tool around m-commerce sites and in stores has long been known, but only now, thanks to smartphones and the growing awareness of m-commerce and m-retail, is it really gaining traction. And with conventional payment tools such as PSMS and even Payforit found wanting in many circumstances, a new crop of mobile payment tools are emerging. Perhaps the one that chimes most with the status quo is txt2buy, which is, as the name suggests, text-based. However, like many of the new breed of payment mechanics, aimed at turning ads in direct sales channels. Retailers simply add a txt2buy call-toaction to their advertising and consumers can order instantly by sending the required keyword to the number displayed on the advert. Following a simple one-time registration process with txt2buy (similar to setting up a Paypal account) consumers can order items of their choice in as little as 45 seconds, making txt2buy one of the quickest ways to close a sale. Not only is this breakthrough technology a faster, simpler way for customers to order products they want, retailers can also generate more sales by closing impulse purchases at the moment of engagement with the advertising exposure. This ensures the value of their advertising results in sales with their brand directly and not their competitors. txt2buy is already in early stage trials with some of the most established UK retail brands and is due to appear in mainstream advertising campaigns from as early as July 2011. Marketing & Brand Director at txt2buy, Gordon Ellis-Brown, says: “txt2buy is a compelling new service that has the potential to revolutionise how retailers engage with a larger customer base,
more than ever before. It is quickest way to close a sale, as consumers don’t need internet access to purchase – all they have to do is send a simple text”. “The fact that the service works with current technology means that there is no upfront investment, expensive software or training required. As well as measuring offline marketing spend, txt2buy is able to capture that data and offer massive opportunities for up-selling and cross selling” adds Ellis-Brown. Taking this idea a step further, the Mobile Money Network is trying to create a service that can handle not only direct from page purchases, but also direct from anything purchases – with one click. Again, the user has to pre-register – as does the merchant – but once that is done, the app can be used to simple send a code or scan a barcode and buy the item. The phone number is tied to a payment card and the users address, so goods can be dispatched and no risk is taken by the merchant. The company – which has ex-M&S chief Sir Stuart Rose on its board – is also poised to launch an image recognition version, so that you simply point the app via the camera at something and it should let you buy it (I’ve seen it in action, it is awesome). The key thing with these two payment tools is that they are moving the world of mobile payments ever-further away from PRS. Merchants are really not keen on PRS and the cut that operators take and so have so far largely shunned it. In it’s place a host of services that do require some sort of online pre-registration are coming into place that tie the phone to a card and then allow oneclick payment. So where does this leave telemedia? Well, the adult and gambling spaces are still keen to offer PRS-based payment tools and the nascent in-app billing
market also offers some opportunities, but as phones become ever more sophisticated – and web enabled – then the pre-registration idea ceases to be the hurdle to consumer by-in that many have thought it to be. Instead, the phone is becoming an extension of the debit card and, while we wait (and it will be a long wait) for NFC and other in-phone payment solutions to arrive, there are some really interesting things happening with technology that make mobile payments really straightforward. Its an interesting space. Payment by password Taking a different tack, WorldPay, a global leader in payment processing, has formed a partnership with online payment provider App55 to offer retailers the App55 Card Hub platform, which lets retailers around the globe can now offer their customers secure credit card purchases in-app and from any web-enabled device using just a password. The flexibility of App55’s Card Hub lets retailers include payment-bypassword from within their brand for current online business with the option to introduce mobile and social commerce in the future. “Businesses are looking to optimise online sales and exploit the possibilities emerging with the growth of m-commerce. Now they have a pay-by-password and mobile checkout capability supported by WorldPay who have real strength in depth and are leading the way in mobile payments”, commented Richard Beaton, CEO of App55.
INDUSTRY
Charity
show preview >>
for charity The charity sector has long eyed mobile as a way of getting young donors hooked in and on making what they do more engaging and immediate. So in six week’s time the charity and telemedia industries will come together at a special summit to make things happen. We take a look at the event ahead
in just over six week’s time, the most innovative organisations and individuals developing interactive technology solutions for charities who engage with donors via digital channels, will gather in London for the second annual one day AIME Knowledge & Networking event entitled: Empowering the Charitable Sector with Interactive Technology II. The agenda is cross-industry and cross-platform, combining strategic views, executive insights and case studies from a range of small, medium and large charitable organisations, mobile aggregators, broadcasters, marketing agencies and developers. All of whom have run successful interactive fundraising and awareness-raising campaigns in the UK. The purpose of this one day event is to help charities learn how to costeffectively harness the power of interactive technology and social media platforms to boost revenue generation and donor awareness campaigns, while at the same time learning about the key regulatory issues involved and how technology can increase efficiencies inside the charitable organisation. The event, to be held at the headquarters of LBi, a leading digital marketing and advertising agency in Shoreditch, East
London, will also serve as a valuable networking opportunity for technology solution providers to meet key executives from charitable organisations who are keen to implement interactive strategies and strike the right partnerships. We are fortunate to be able to start to the day with a keynote presentation from Michael Newsome, Director of Fundraising at UNICEF, one of the most imaginative charities that has run enormously successful campaigns which feature the mobile platform at the heart of cross-channel activities. Michael will be painting the ‘big picture’ of what’s possible and how to manage the various supply chains involved in such a venture. Following this keynote there will be a case study presentation from Richard Dutton, Head of Commercial for the Charities Trust and a senior representative from the Jamie Oliver Foundation, who will share their experiences of realising the opportunity that interactive technology brings to donation and awareness campaigns, as well shining a light on the practical benefits and rewards of integrating digital channels into your overall communications strategy. A key element of providing interactive services for any kind of organisation is the end-user experience and this forms the subject matter for our last morning presentation from last year’s keynote charity, Comic Relief. Marcus East and Mark Woods, CIO and Head of Creative, respectively, will draw on their knowledge of combining interactivity with creative vision to create killer consumer engagement campaigns for the charitable sector. In today’s highly social online world,
where millions and millions of consumers are connected via social media networks, the importance of getting social media to the heart of your charitable activities cannot be over-estimated. Adrian Cockle, Head of Online at the World Wildlife Fund UK and Max St John, Lead Consultant for the NonProfit Sector at social media agency NixonMcInnes, will present a case study on how to lay the foundations of integrating social media into charity marketing campaigns. Key executive insights from some of our sponsors like OpenMarket, Incentivated, CTT and ConnectAssist will cover other crucial aspects of interactive charitable campaigns. And Panel debates will gather all the organisations involved in the value chain to outline the procedures and resources required to orchestrate and run interactive campaigns as well as discuss what works, what doesn’t, the consumer experience and what key issues need to be resolved in order to help more charities enter the market and seize this exciting opportunity All our speakers will be there to share their ideas, experiences and personal passions in helping charities to maximise their return from interactive technology. No one is there to just pitch their business or company and the agenda has been meticulously researched and structured to provide the most valuable insights into the various value chains that create interactive services across web, mobile, broadcast, and social media platforms. >>For the full agenda, please visit the AIME website here>> >>And for details about prices for charitable organisations and commercial companies and how to register, please click here>>
INDUSTRY
Ad:Tech London
Show preview>>
Ad:tech – Think strategy, not just technology don’t aim to leave people with the “so what?” feeling but instead aim to clarify the landscape for them, refine their questioning and kill myths along the way,” says ad:tech director, Christophe Asselin.
ad:tech london 2011 dying ad:tech London 2011 is the essential event for professionals seeking to stay ahead of the latest interactive media, advertising and marketing trends. Held on 21 and 22 September 2011, ad:tech brings more than 8000 advertisers, media buyers and planners, publishers together with leading digital providers to reveal the latest trends and market figures, share best practice and address industry challenges. ad:tech London 2011 comprises of three core elements: • Strategic conference The explosion of digital continues to redefine the business of marketing. It is ad:tech’s mission to provide an unparalleled forum that supports the exchange of ideas, experiences, new practices, emerging models and expert opinion through sessions designed for you to have the conversations essential to your business with investors and providers. As the premier event in the digital marketing calendar, this year’s conference features companies leading the way in digital marketing innovation and is delivered in two streams: Audience and markets which will feature
inspirational keynotes, best practice case studies, consumer insights and blue-sky thinking from: • Google UK head of mobile advertising, Simon Morgan, will discuss the most significant developments in the field of m-commerce, • Nike, brand communications director for global football, Ed Elworthy • Baby Centre UK, global publisher, Mike Fogarty • Victors and Spoils, CEO, John Winsor, EuroRSCG, CEO UK, Russ Lidstone Media and platforms will showcase innovative use of technology to connect with customers, the emerging technologies shaping the market and the strategy that is driving it, and will dispel some of the myths currently surrounding the digital landscape. • O2 Media managing director, Shaun Gregory, will share the latest strategic developments to monetise a twenty two million mobile customer base media. “Buyers and decision makers are seeking inspiration and leadership without sales pitches, waffle or philosophical debate – they just need straight talk with their peers, a genuine exchange of real experiences - success and failures – and a true understanding of what does matter! We
• Free expo and seminar programme The FREE expo and seminar programme are open to all visitors and cover all areas of the digital industry and cater for both digital novices and experts. “Thanks to our partnerships with key media and associations in the mobile space (e.g. the Mobile Marketing Association and Telemedia) we are very excited to deliver better opportunities for the mobile marketing communities to connect with real digital buyers and decisions makers who already spend in other areas of the digital space at our show. Media buyers and business owners trust ad:tech London to inform their purchasing decisions by offering the most exhaustive digital market place in Europe. Mobile marketing for most buyers doesn’t constitute an interest on its own. Instead, they’d rather to understand how to integrate it in their overall strategy and where it will fit within their existing marketing mix. Hence why we believe ad:tech offers a stronger platform to support the mobile marketing industry growth which has to be part of the overall digital space we represent,” says Asselin For 2011 includes free sessions from “Apps Zone”, “Mobile & Apps” seminar theatre”, “Mobile Marketing Association Pavilion”. Make sure you don’t miss the top tips and relevant insights that will help build business throughout 2011 and beyond! The free Exhibition is a one-stop-shop for reaching out to every type of technology employed in digital marketing today including social media, ad networks, creative services, email & mobile marketing and media buying etc. >>Click here to register >> You can also follow the show on Twitter @ adtech_london #adtech
INDUSTRY
Mobile Broadband World
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as the use of smartphones grows and services over the wireless networks become ever more complex and data hungry, mobile broadband services become ever more central to the whole telemedia value chain. As our lead story points out, user experience of mobile web is poor. They have very high expectations, but are being let down by clogged networks, slow pages and poor design. Of course the networks themselves can’t do much about how poorly many m-web sites are constructed and designed, but they are looking at how to address the role mobile broadband plays in making the delivery of services exceptional. And the industry is gather on 12-14 September 2011, at the Maritim Hotel, Berlin, Germany for Mobile Broadband World to tackle some of these issues. Mobile Broadband World brings together top level executives and decision makers involved in every step of mobile broadband deployment from
network strategy to service delivery. It is the only conference to address the needs of mobile operators of all technologies including LTE, HSPA/ HSPA+, GSM, WiMAX, and EDGE and brings together movers and shakers from across the mobile broadband community. We have revamped the programme in 2011 to reflect the evolving needs of the mobile broadband community, including the addition of an exclusive pre-conference LTE Focus Day. The main two day conference remains multitracked but his year features dedicated afternoon streams on: Creating Mobile Broadband Profitability, Capacity Optimisation & In-Building; VAS & Customer Retention Strategies; and Network Management & Backhaul. As an added bonus to our esteemed participants, we have co-located Mobile Broadband World with our Policy Control conference in 2011. >> CLICK HERE FOR MORE DETAILS AND TO SIGN UP>>
Speakers include: Yves Bellégo Director Network Support Europe Orange France Telecom Ladislav Mozny Vice President Strategy T-Mobile CZ Michael McFarland Promotional Council Member Femto Forum Dirk Schoneboom Senior Analyst, Network Economics T-Mobile Steve Wright Head of Mobile Broadband Products & Propositions Telefónica O2 UK Johanna Dwyer Senior Director, Standards Research In Motion Peter Somos CRM Development Center Manager Magyar Telekom
AGENDA OVERVIEW LTE Focus Day: Monday 12th September 2011 • LAUNCHING LTE IN DIFFERENT SPECTRUM BANDS: 800 MHz VS 1800 MHz • THE PATH TO FDD-TD LTE CONVERGENCE & LTE ADVANCED • MAXIMISING MOBILE BROADBAND PROFITABILITY THROUGH LTE • Evening Workshop DEVELOPING SUPERIOR INDOOR COVERAGE AND CAPACITY Day One: Tuesday 13th September 2011 • MEETING IMMEDIATE DATA DEMAND WHILST BUILDING TOWARD THE FUTURE: THE ROLE OF HSPA+ • Stream A: Strategies for Creating Mobile Broadband Profitability • Stream B: Capacity Planning, Offloading & In-Building for Mobile Broadband Day Two: Wednesday 14th September 2011 • MANAGING THE NEXT STAGE OF MOBILE BROADBAND: THE TRANSITION TOWARD SMARTPHONES & TABLETS • Stream A: VAS, New Services & Customer Retention • Stream B: Network Management & Backhaul Solutions
Telemedia Industry Directory BT Agilemedia
Telecom 2 Ltd
The UK’s No.1 provider of participation media and payment services
UK geographicals, Mobile, IVR Solutions, PRS, Audiotext & VOIP
Contact: Email info@agile.co.uk Helpdesk 0800 731 3050
Contact: Alex Perez, E-mail: alex.perez@telecom2.net www.telecom2.net
Orca Digital
Open Market
UK’s leading provider of interactive platforms for mobile, web and TV
Mobile Messaging, Direct Billing, IVR, Video Shortcodes, Location-Based & Mobile Crediting Services
Contact: hello@orcadigital.com // 020 8819 5710 www.orcadigital.com
Text sales to 88600 in the UK. Tel +44 (0) 20 8987 8855 www.openmarket.com/europe
Sundial Telecom
Trodat Telecom
Voice, Fax, Web, WAP & IM integration
Your direct source for the industry’s most reliable international premium rate numbers
Contact: sales@sundialtele.com, +44 1223 238300 www.sundialtele.com
Contact: info@trodat.com, www.trodat.com
Core Telecom
Froggie Group
Non Geographic Numbers, SMS Services, Call Management Solutions, BT Wholesale, Carrier Pre-select, Indirect Access
Mobile marketing, Mobile advertising, Online advertising, Video streaming, Mobile Databases
Contact: t: 0844 504 0000, e:info@coretelecom.co.uk www.coretelecom.co.uk
Contact: Alex Hind , Tel +34 954 98 08 48, alexhind@froggie-mm.com, www.froggie-mm.com
Admoda / Adultmoda
24 Seven Communications
Mobile Advertising. Mainstream or Adult. Advertise or Publish. Mobile Web/Apps.
Bespoke IVR • VoIP • PSMS • Live Stats WE DO THE LOT!
Admoda/Adultmoda, Enterprise House, 1-2 Hatfields, London, SE1 9PG. www.admoda.com / www.adultmoda.com
Contact: info@24seven.co.uk, Tel 08000 247 247 www.24seven.co.uk
paythru
Fusion Telecom
The world’s first mobile, PCI Level 1, card payment provider
IVR like you’ve never experienced before
Contact: 01494 736008, Email: hello@paythru.com www.paythru.com
Contact: Michelle Marriott, Tel 0207 197 3005 michelle@fusiontelecomltd.com, www.fusiontelecomltd.com
Kwak Telecom Ltd
Preferred Telemedia
Leading provider of International payouts numbers & domestic premium rate numbers
Preferred Telemedia is a leading VoIP Solutions, providing Premium numbers, wholesale, callcenters ..
Contact: Tel +357 22 022300, sales@kwak-telecom.com www.premium-rates.com
Get your company listed here Contact Jarvis Todd on Tel +44 (0)8707 327 327 or email jarvis@telemedia360.com
Contact: Tel (+961)-1352691, contact@preferredtelemedia.com www.preferredtelemedia.com
AGMO Micropayments, Premium SMS, Premium Voice, Web Billing, Credit cards, Poland, Czech Republic, Hungary, Slovakia
Contact: Tel: +420 234 718 555, Email: info@agmo.eu www.agmo.eu
Telemedia Industry Directory txtNation
EG Telecom
Mobile, Billing, Payments, Content, WAP, SMS, MMS, IVR, Phone, Credit Card
Spain & France • SMS Premium • 123ticket.com • Micropayments • IVR • Worldwide coverage • Voice premium • subscription • billing platform
Contact: Michael Whelan, E. m.whelan@txtnation.com T.+44 (0) 1752 273491, www.txtnation.com
Contact: Robert Nijeboer on rnijeboer@egtelecom.es and mobile (+34) 661636577
Oxygen8
Advanced Telecom Services
Global Billing, Communication & Mobile Services from Worldwide Offices
900 numbers, premium sms, telemedia, mobile marketing, dating, audiotext, IVR
Contact: 0808 206 2062 E-mail: sales.uk@oxygen8.com www.oxygen8.com
Skype : ballparkbob
tyntec
Viatel
SMS interaction: 2-Way SMS Dialogue, Outbound & Inbound, Mobile Authentication & Number Lookup.
Premium SMS • Premium rate numbers • IVR • Specialists in Scandinavia • Safe payments
Contact: Scott Crowley Tel+49-89-202451204, crowley@tyntec.com www.tyntec.com
Contact: Phone: +46 8 50601015, Email: premium@viatel.se www.viatel.se
Paul Markham
Dimoco
Paul Markham content provider for Mobile Phones and iPods.
DIMOCO is the international mobile payment and messaging transaction partner
Contact: www.paulmarkham.com/all-adult-content.php
Contact: Tel +43 1 33 66 888-0, sales@dimoco.org www.dimoco.org
telequest & Internet Solutions GmbH
Cellcast
!!! Domestic Numbers Worldwide !!!
Cellcast is a leading provider of participatory television programming and interactive technology
Contact: 00800 102 502 22 or info@telequest.com www.telequest.com
Contact: Tel +44 207 190 033, web@cellcast.tv www.cellcast.tv
Global Telecall
Text121Chat
Provider of quality wholesale & retail telephony applications.
Premium Rate Operators Services
Contact: 0800 031 9141 or email sales@globaltelecall.com www.globaltelecall.com
www.text121chat.com Contact: UK 0871 872 6154, helen@text121chat.com, USA 1-888-711-0121, lorna@text121chat.com
Wapple
C3 Ltd
Mobile web, Mobile marketing, Mobile browser, device detection & optimisation Mobile advertising, Mobile web development
A PCI compliant technology and application provider for VAS operators
Contact: Tel 0844 800 8514 (UK) and +44 1527 558247 (International) http://wapple.net
Goodman Associates Goodman Associates maximizes your profits by making advertising work harder!
Contact: mail@goodmanassociates.co.uk, Tel.+44 (0)845 225 55 55 www. goodmanassociates.co.uk
Contact: info@c3.co.uk, Tel +44 (0) 1223 427700 www.c3.co.uk
Get your company listed here Contact Jarvis Todd on Tel +44 (0)8707 327 327 or email jarvis@telemedia360.com