Issue 19 • May 2011
UK government set to radically change digital communications regulation
THIS MONTH... News
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The latest news from the industry, along with analysis of what that news means, including: • MIG gets Facebook Preferred developer status 4 • UK print publishers mobile business models are failing 6 • App:Play launches social and mobile P-TV platform 7 • Majority of UK consumers will be using mobile to pay by 2015... 8 • ... but most telcos aren’t PCI DSS compliant, survey warns 8 • mopay brings global billing to virtually any connected device 9 • Frooly brings digital commerce to small retailers across the UK 9
Analysis
the uk government’s Department for Culture, Media & Sport (DCMS) has sent shockwaves through the global telecoms, media and internet industries with the publication of an open letter that sets out its determination of totally rethink regulations of communications in the UK. See the outline of the plan in the video above. The UK Government, it reveals, is looking to set up, by 2015, a new regulatory environment for everything from newspapers to the TV to the web to mobile to social media and beyond that will, in its words, “be fit for purpose for at least a decade”. And what the UK does in this field, the rest of the world usually uses it as a template for its own regulation. The notification of call for submissions was sneaked out by the DCMS and has given industry bodies just over a month to submit responses to the proposal, which Culture Secretary Jeremy Hunt is stating “must be no more than five pages long” to kick off the process. The publication of the open letter caught most people in the comms industry by surprise, even though a full comms review has been on the cards for some time. The last Comms Act came into force in 2003 and was due to have a ten year lifespan, so a change was inevitable. However, the short time frame to respond to something of such enormous scope and consequence has raised hackles. Hunt states – using the oft repeated UK coalition government’s increasingly empty mantra – that the move is needed to help promote growth. “This is a significant agenda and is at the heart of the Government’s wider policy set out in the recently published Plan for Growth,” he says in the letter. “The aim is to put the UK on the path to sustainable, long-term economic growth. With continued page 2
Editorial A defining moment Plans to change how ‘communications’ is regulated in UK is the biggest thing you’ll ever face 10 MEDIA Small screen opportunities Darren Mark Noyce from SKOPOS takes a look at how device use is shaping media consumption 12 A media renaissance? Paul Skeldon finds out how print media giants Telegraph Group and Bauer Media are exploiting the iPad 14 MGAMBLING SUMMIT Show Preview What’s coming up at the leading mobile gambling summit on 15 June in London 16 SHOW PREVIEW Open Mobile Summit Join us for a look at the pick of the totally connected event coming to London next month 18 Content Delivery Networking A peak at what the CDN show is set to offer media and content companies looking to exploit the cloud 19
Directory The leading industry directory of services 20
Latest news at www.telemedia-news.com Catch our blog at www.telemedia360.blogspot.com
NEWS Regulation shake-up From page 1 your help, we can ensure that a balanced and proportionate system is put in place, which supports growth not only in the communications sector, but in the economy as a whole.” He goes on: “We need to adopt a flexible solution… a deregulatory approach that deals with these developments to the benefit of both consumers and citizens, and also industry, is the aim. Though the focus in this letter is on the growth aspect of the review, the wider public interest will always underpin our approach to how any issues are addressed. We remain committed to the principle of independent regulation and will ensure that Ofcom has the right powers and duties to work in a way that gives businesses confidence in the regulatory system.” Under the review, the Government is exploring the issues facing regulation of the connected world under three key themes, “though [sic] we recognise there is significant overlap between the issues that relate to each,” says Hunt. These themes are: • Growth, innovation and deregulation • A communications infrastructure that provides the foundations for growth • Creating the right environment for the content industry to thrive. According to Suhail Bhat, policy and initiatives director at MEF, there is a clear need to look again at how ‘communications’ is regulated, but he is unsure as to whether Hunt really understands the scope of what the new proposed regulation would have to cover. “The government is fundamentally proposing to regulate all aspects of content and commerce in the digital world,” he says. “On the surface – and in the open letter – the focus seems to be on content, but really the move would end up covering [the regulation of ] everything from spectrum, to content, to commerce, to payments and beyond.” In MEF’s view, the scope is so large that the first thing that needs to be tackled at this consultation phase is to educate DCMS and really help them break down what how the communications industry works, how it is increas-
HUNT’S THINKING SO FAR
So what does it mean in practice? The three areas are being defined by Hunt as follows: Growth, innovation and deregulation Competition in communications markets can be the basis of choice, innovation and value to consumers. Our aim is to make the UK communications and media markets more competitive globally and, applying the Government’s recently published Principles for Economic Regulation, we would like to examine how this can be delivered for the digital age to take account of rapidly changing business models and to help foster innovation. Reviewing the existing regulatory regime to ascertain if it is as effective as it can be in supporting our policy objectives on areas such as media plurality and the advertising market is an aspect of this work. We will focus on such matters, together with emerging considerations, in greater detail as this review develops, but at this stage we would like to begin with establishing your views on the broader principles. A communications infrastructure that provides the foundations for growth In an increasingly digital world, we rely on mobile and fixed line phone services, email and the internet. Efficient management of both the spectrum and broadband infrastructure supporting the effective delivery of these services underpins growth in the communications market. The Electronic Communications Framework is the European-wide regulatory framework that covers all transmission networks and services (including access) for electronic communications. The Framework was originally agreed in 2002 and revised in December 2009. The Government is currently implementing those revisions. The intention is to enhance competition in the communications sector, in part through further liberalising spectrum markets, and to reduce the regulatory burden to help create the conditions for growth and innovation. We are also aiming to have the best superfast broadband network in Europe by 2015. Our approach is a combination of targeted financial support with £530 million available up to 2015 to support broadband rollout and regulatory and policy interventions aimed at reducing barriers to private investment in superfast broadband networks. These were set out in “Britain’s Superfast Broadband Future” published on 6 December 2010. Outside of the scope of the Framework and separately from the work taking place on the superfast broadband network, we are looking to test the objectives of spectrum policy. This work recognises that the rapid increase in demand for data rich services means there are competing and varying demands for its availability. How spectrum is regulated is therefore fundamental not just to the communications sector, but to the wider economy. Creating the right environment for the content industry to thrive People can currently access a wide range of quality content and services through a growing variety of, increasingly, digital platforms. Our aim is to drive the growth of UK content production across all platforms. We want to ensure that, as the market changes, we are best placed to lead the world in generating new and innovative content which is valued by UK citizens and accessible to all. The Hargreaves Review of Intellectual Property and Growth, to be published shortly, will set out proposals aimed at stimulating economic growth across the economy, including content creators and distributors, through the IP system. The response that the Government will make to the Hargreaves Review will set out our overall policy for IP, which can then form the foundation for any reference to IP issues by the Communications Review. The public policy challenge is to apply a coherent set of principles to the continuing convergence of content provision, deregulating where necessary in order to achieve the right balance between appropriate protection for the public while enabling rapid innovation, better services and sustaining freedom of expression.
NEWS HUNT’S LINE OF QUESTIONING Hunt is basing his thoughts on your answers to the following, which you have to submit, in no less than five pages, by 30 June
Q1. What could a healthier communications market look like? How can the right balance be achieved between investment, competition and services in a changing technological environment? Q2. What action can be taken to facilitate greater innovation and growth across the wider competition regime, and how can deregulation help achieve this? Q3. Is regulatory convergence across different platforms desirable and, if so, what are the potential issues to implementation? Q4. What barriers can be removed to facilitate greater exports and inward investment and make the UK more globally competitive in digital communications? Q5. What further market and regulatory developments would lead to widespread take-up of superfast broadband? What regulatory action would government need to take to make superfast broadband more readily available in a) urban areas; and, b) rural areas? Q6. What are the competing demands for spectrum, how is the market changing and how can a regulatory framework best accommodate any rapidly changing demands on spectrum and market development? Q7. How should spectrum be managed to deliver our growth objectives whilst also meeting our policy objectives of furthering the interests of citizens and consumers in relation to communications matters? Q8. How should the UK engage on an EU/International level in relation to spectrum? Q9. Is the current mix of regulation, competition and Government intervention right to stimulate investment in communications networks? Q11. Should the core focus of public service broadcasting be on original UK content? Q12. What barriers are there to innovation in new digital media sectors, including video games, telemedicine, local television and education? Q13. Where has self- and co-regulation worked successfully and what can be learnt from specific approaches? Where specific approaches haven’t worked, how can the framework of content regulation be made sufficiently coherent and not create barriers to growth, but at the same time protect citizens and enable consumer confidence?
ingly all becoming interconnected and use that as a starting point for developing the next phase of the consultation. “We are not looking at any legislation yet,” says Bhat, “so it is early days and I think DCMS has to be applauded for starting this process so early. We also have to applaud – cautiously at least – DCMS’ stated intention to de-regulate where possible. This has to be welcomed and in many ways is the easiest way to shape regulation over such a long period of time for such a fast moving industry.” And this is really the nub of the issue: most of us in the sector have no idea of what will be happening in terms of content and commerce next year, let alone over the coming decade that the regulations seek to be covering. Self regulation seems to be a clear way of covering this evolving area. That said, we are currently approaching a show down between the UK judiciary, government and the social networking industry over the application of old ‘privacy’ rules to new technologies. This is a great exemplar – albeit writ small – of what future regulation of the whole digital sector faces. The other issue is that what the government is looking to regulate is covered by many different, overlapping regulatory bodies. Ofcom was set up to bring five together back in 2003’s comms world, but what the industry now also impinges on covers advertising, banking, payments, TV, privacy and more. “And they all overlap,” says Bhat. “Do we have separate bodies regulating the individual parts, so that someone doing, say payments, knows who is regulating them and which regulator to go to? Will this work for businesses that combine, say TV and payments and social media – who’s regulations do they have to follow? It is potentially very difficult to solve.” MEF is urging everyone connected with this industry – from TV to media to billing to payment to spectrum and so on – to sit up and take note that this early consultation is happening. “We need to get everyone involved in this and to get their points of view across to the government as soon as we can,” stresses Bhat. ““It is imperative that the everyone this might impact has a say – and we can help them do this.” And its not just UK companies either. Many digital businesses operating in the UK are based outside of the country: this regulation will impact them too. It will also impact how companies look at the UK marketing when they want to invest in business here. If they are faced with a complex and confusingly regulated digital marketplace in 2015, we could lose a lot of investment. As Bhat says: “This is probably the most important and significant change to most people’s business they will see in their business lifetime. You have to make sure you have your say.” >>TO CONTACT THE MEF EMAIL Suhail@m-e-f.org >>
>>to see the whole letter and submit click here>>
NEWS Facebook signs MIG up as a friend and bestows ‘Preferred Developer Consultant’ status Facebook has awarded Mobile Interactive Group (MIG) ‘Preferred Developer Consultant’ status, which provides brands, celebrities, companies and organisations with a premium directory of expert suppliers when looking to build with Facebook products and technologies. In April this year MIG integrated its Interactive Broadcast Platform (IBP) with Facebook launching real-time voting on Facebook and new production formats on a global scale; enabling participants of some of the world’s most popular TV shows to cast free or paid-for votes using Facebook Credits and providing broadcasters with access to more than 500 million Facebook users worldwide. IBP has been designed to integrate into existing
Facebook Apps through a simple SDK. This integration enables a real-time feed of voting statistics into the broadcasters’ production environment, allowing broadcasters to count the votes for the show, ensuring all votes are fully auditable, secure, and compliant and collected within the voting window. Marcus Kern, CTO, Mobile Interactive Group says: “The accreditation from Facebook as a ‘Preferred Developer Consultant’ is a tremendous endorsement for MIG - It underpins our technical capabilities and supports MIG’s reach as a provider of technology solutions to businesses on a global scale. As announced earlier this year, strategic discussions with international broadcasters and other businesses are progressing and we expect to make some further announcements shortly.” During spring of this year MIG’s IBP platform proved to be hugely successful for Sky’s ‘Got to Dance’ and ITV’s ‘Dancing on Ice’, enabling viewers to participate and vote via mobile internet and apps. In addition to Facebook apps, our Interactive Broadcast Platform now provides APIs and SDKs to extend paid-for TV interaction to iPhone, iPad, Android, Blackberry and mobile internet devices internationally.
SPECIAL OFFER Download BigmouthMedia white paper on digital innovation in retail FREE global digital marketing and technology agency LBi and its media arm bigmouthmedia have published a joint white paper on digital innovation in the retail sector. The document analyses how the touchable web and the trends towards a multi-device, multi-channel future are fast becoming an opportunity for retail brands to engage and reward consumers with deep and positive retail and marketing experiences. At the same time, it looks into the blurring edges of the online and offline environments and the opportunities presented by consumers expecting to interact with brands and make purchase decisions spontaneously, wherever they are, whenever they want. The white paper, authored by digital experts across both LBi
and its media arm bigmouthmedia, draws in knowledge of these wider technology trends and explains their impact and how they can be harnessed to develop brand and retail loyalty. Areas under the microscope include new technology in retail, mobile retailing, integrated marketing, display technologies, CRM and social customer service, affiliate marketing, multi-channel user experiences and creative social media. Phil Gripton, MD of LBi and bigmouthmedia, said: “The document covers what we see as areas with major growth potential in the retail sector. We believe that these new trends will provide savvy retailers with new avenues to expand their businesses, and we have the high calibre experts to help them unleash the opportunities that come their way.”
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NEWS UK print publishers’ mobile business models are failing, claims 2Ergo study
THE SCALE at which the UK print publishing industry is failing to adopt mobile business strategies has been highlighted in a new study called Mobia5_final.pdf
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lising Media undertaken by 2ergo, which shows that print publishers are missing out on revenue from advertising or premium content via the mobile phone. According to the study, only 11% of more than 700 UK print titles have the capability to deliver their business model via all types of mobile device users – something which is simple to achieve by implementing a mobile website. John Stevens, Joint Managing Director at 2ergo, explains: “Publishers’ business models are not ready to take advantage of mobile. Regardless of whether online content is free at point of access or behind a paywall, publishers are not utilising mobile to maximise their bottom line performance. “There is no clear cut reason why, other than perhaps publishers are still struggling with their online strategies and therefore their mobile strategy is being left behind too.
19/05/2010
“The teen market, which has suffered the most due to competition from the internet and social networking, is the worst performing print category and there are no teenage lifestyle magazines delivering content via mobile apps or mSites. “Business-to-business titles offer a more complex story. William Reed and Incisive Media have mobile strategies which can maximise advertising revenue, but the majority of this category is performing poorly. “Consumer magazines, which have lots of premium content that customers are willing to pay to access, are also behind the curve too, especially men’s consumer titles, although some publishers are ahead of the game.” >>The full research is available to download heree>> MORE ON HOW PUBLISHERS ARE ADOPTING MOBILE CAN BE FOUND ON PAGE 12
16:54:05
openmarket.com/europe +44 20 8987 8855 Text sales to 88600 Email: sales@uk.openmarket.com Copyright 2010 OpenMarket Inc. All rights reserved. OpenMarket is a business of Amdocs.
NEWS App:Play launches first social and mobile P-TV platform for global broadcasters and publishers NEW P-TV Platform App:Play allows broadcasters and other media publishers to rapidly deploy Participation TV (P-TV) apps on social networks including Facebook, Twitter and more than 95% of internet enabled mobile phones. It is the first multi-channel platform designed specifically for delivering video content on these channels and supports a number of Participation TV formats including quizzes, gameshows, polling and voting. App:Play enables broadcasters to use real-time or pre-recorded media content and integrates seamlessly with a range of payment options including Facebook Credits, multiple In-App Purchase and traditional premium rate SMS and telephony. The entirely customisable platform includes a range of producer tools, full management reporting functionality and a suite of mobile and social apps. The platform also allows broadcasters and publishers to turn the app develop-
ment community into a new distribution channel. Through its API, App:Play enables simulcast distribution allowing developers to include publisher and broadcaster content in their own apps. For broadcasters, this bypasses the need to rely solely on proprietary app offerings to distribute content, while providing developers with a way to monetise existing and future apps with a new revenue generation model. App:Play was founded by Henry Bennett and Paul Loram with the company securing first round funding earlier this year. The venture complements the founders’ existing interests in mobile app development and they both also have experience across P-0TV and have worked with some of the UK’s biggest content, broadcast and consumer brands. The platform will be regulated by Ofcom via PhonepayPlus, the UK’s regulator of premium rate services. The first App:Play product, CashPlayTV, will launch in early June and will be marketed extensively across multiple plat-
forms. CashPlayTV will be the first 24-hour, real-time quiz TV channel to broadcast live across Facebook, mobile apps and the web. CashPlayTV will take the principles of traditional Participation TV and apply them to the micropayment and viral entry systems commonly used on Facebook and mobile apps. Mobile app developers will be able to embed CashPlayTV into their applications and take a cut of all revenue generated. More information can be found on CashPlayTV.com Henry Bennett, MD at App:Play said: “App:Play allows broadcasters, publishers and content owners to reach an increasingly fragmented audience. By capitalising on the increased use of social and mobile channels, content providers can find new ways to generate revenue, increase engagement and enhance brand experience. For developers too, App:Play provides a new mechanism for generating significant additional revenue from TV brands and published content.“
Sometimes it‘s hard to choose a trustful partner for your mobile payment and messaging transactions
NEWS Majority of UK consumers will be using mobile money by 2015, as m-finance booms… the majority of Britons will be using their mobile phone to manage their bank accounts, pay bills and make purchases within the next three years, according to new research published today. The research into mobile banking and the changing nature of consumer trends by the Future Foundation think-tank, commissioned by Monitise, the global enabler of Mobile Money services, reveals that the number of Britons who manage their money on their mobile has doubled in two years to almost 10% of the population today. This number will exceed 50% in the next few years as banks and retailers take advantage of the widespread adoption of smartphones, apps and 3G phone networks to deliver new services. A major factor will also be the emergence of ‘tap-and-go’ payments using Near Field Communications, plus an increase in the range of Mobile Money services, for example, person-to-person payments, location-based offers, shopping, transport,
ticketing and entertainment. This preference for the ‘simple complexity’ of mobile banking is borne out by the fact that many mobile money activities, including bill payments, balance transfers and checks, actually happen at home, despite the presence of a broadband-connected computer in the household. The Future Foundation also found that while users of mobile banking interact with their bank more frequently than the general population, they are using their mobiles for an increasing proportion of those interactions – mainly at the expense of branch visits and call-centre banking. Commenting on the research findings, Alastair Lukies, chief executive of Monitise, which provides mobile banking services to many of the UK’s high street banks and millions of people around the world, said: “The fact that more than half of Britons are expected to be using Mobile Money services in the next few years compared to one in 20 two years ago demonstrates an exceptional rate of growth. The driving
forces are clear: people wanting to manage their money more closely; the arrival of the smartphone; and the development of 3G networks which transfer all the information required so quickly, plus the creation of new apps and services by banks and retailers. The survey also found that the 1000 UK adults quizzed: • Like mobile banking and are doing it more and more - 57% have used mobile banking more frequently in the past year than they did in the previous year. • Prefer the convenience and ease of mobile banking to online banking - 68% find banking on the handset easier than over the internet. • Will embrace mobile commerce – 70% of mobile bankers are very keen to use their mobile to buy things.
... but 25% of mobile network operators not PCI DSS compliant and 35% unaware of potential penalties a survey conduected by Vesta Corporation, a global pioneer and leader in electronic payments, has revealed more than a quarter of Mobile Network Operators (MNOs) are not compliant with the Payment Card Industry Data Security Standards (PCI DSS). A further 35% of respondents did not know that financial penalties could be levied for non-compliance by the card associations. Today, just 37% of all payments are made with cash or cheque, according to the Federal Reserve Bank of Boston. Consumer migration towards electronic payment methods means that securing payment information is becoming increasingly important. A number of recent high profile data breaches resulting in the loss of cardholder data, such as Sony, are a testament to this. In Q1 2011, Vesta invited 16 tier one and tier two MNOs in the US and Europe to participate in a survey assessing PCI DSS compliance. Summarised in a whitepaper available today, Vesta’s indicative
research reveals how PCI DSS compliance most impacts operators, how operators are managing compliance, and best practice solutions for maintaining the security standard. In the case of MNOs, PCI DSS compliance is particularly important. Compared to merchants in other industries, mobile operators usually operate more complex electronic payment channels including web, IVR, live agent, SMS and handset application, among others. Ensuring compliance across this range of payment channels provides a number of unique challenges. “The survey shows that there is clearly room for improvement by the mobile operator community in addressing PCI DSS compliance, and it is critical that operators not yet compliant take appropriate measures to ensure the security of their customer’s sensitive cardholder data,” said Joshua Rush, VP Marketing at Vesta. “However compliance should not be viewed as a mandatory demand by
the card associations but as a competitive sales and marketing differentiator at a time where data security is of paramount concern to subscribers.” >>The full whitepaper can be downloaded here>> The survey revealed that: • 25% of respondents are not currently PCI DSS compliant • The average cost of initial PCI DSS compliance was approximately $700,000 USD • The average annual cost of maintaining PCI compliance was over $1,390,000 USD • 35% of respondents did not know that penalties could be levied by the card associations for non-compliance • Respondents believed the greatest risk of non-compliance is the loss of customer confidence in the MNO
NEWS mopay’s enables global billing on almost every web-connected device mopay, a global payment solutions provider for online merchants, has released the next-generation of its mobile payments platform, which now enables merchants to run mopay on virtually every Internet-connected device and across most operating systems such as Android, Samsung’s bada, iOS and Windows Phone 7. mopay also ramped up its spectrum of payment methods, adding thirdparty solutions to support every payment scenario from stationary Internet purchases and mobile Internet shopping to in-app billing on virtually all platforms. “Most mobile payments providers focus on Web purchases and in-app billing on the Android platform,” explains Ingo Lippert, CEO of MindMatics AG, operator of mopay. “With our brand new mobile payments platform, we are the first provider to offer a state-of-the-art billing solution that features the flexibility to be customized for every platform, be it desktop PCs,
notebooks, smartphones, tablets, TVs, game consoles, in-car entertainment systems, kiosks and even appliances. This flexibility gives merchants endless opportunities to reach their customers in new and exciting ways and to make any Internet-connected device a sales channel.” mopay’s new platform is integrated with more than 250 network operators, including T-Mobile, Telefonica O2 and Vodafone, totaling almost one third of the platform’s 3.3 billion consumer reach. The new platform will be used by long-time mopay clients Bigpoint, Gameforge, Travian and Innogames, just to name a few. “mopay continues to be on the forefront of innovation when it comes to mobile payments,” said Heiko Hubertz, CEO of Bigpoint. “This innovation, drive and true commitment to making mobile payments seamless and simple for consumers is why we have selected mopay as one of our partners.”
frooly launches online market places to help small businesses reap digital rewards following a successful beta period – and a speaking slot at T360 in Leeds earlier this month – frooly, the local online market place, has gone live. frooly’s aim is to provide independent merchants with an online space that allows them to reach their local communities on a city by city basis. No one understands local and regional markets better and frooly provides the ideal platform for both independent traders, and people who want to support their local industries. During the beta period, frooly added more than 1000 stores to its online roster across the UK, attracted 25,000 unique users a month, and achieved an average value of £27 per transaction. frooly intends to become the first destination for those who want to stay local and shop local. frooly allows independent retailers and traders to set up their own free,
customised, online shops to sell their goods direct to local audiences. The site is quick and easy to use, and allows the best independent traders to instantly reach a responsive, engaged local audience. There’s no need for big budgets or hours of overtime – frooly wants to make life for independent traders ashassle-free as possible. Founded in Sheffield, by Michael Ord and Gemma Baldan, the digital marketplace has expanded city by city and now reaches out to retailers nationwide. In recent weeks frooly has doubled sales figures for its online stores as the company goes from strength to strength. “We want to provide local retailers with the best possible platform to launch their business and reach their public as easily and efficiently as possible,” says Ord. “Right now we have nearly 1100 online stores and we’re looking to increase that number to at least 10,000 by October.”
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COMMENT INDUSTRY WATCHER
A defining moment We face the most significant change in our lifetimes in business as the UK tentatively looks at how to regulate the whole connected digitial industry, says Paul Skeldon. You can’t afford not to take part when the current Communications Act in the UK came into force in 2003, it was already old and pretty much not fit for purpose. Sure, it cleared up a lot of confusion by bringing together a number of, until then, disparate regulatory bodies under one roof, but by the time it came into force, things had moved on. That’s what happens with what I now call the digital industry: it develops and changes very rapidly. Look at what is happening in the microcosm of the strange legal wrangles in the UK over celebrities with superinjunctions that are being breached by ordinary people on social networks. This has thrown the government, judiciary, media and social media into a tailspin: there simply are no laws, rules or regulations governing what is happening. So the fact that the government is now proposing bringing in new communications regulations – and for communications, read digital industry – seems apt. I think the social media/superinjunction debacle is timely, but unconnected to the Department of Culture, Media & Sport (DCMS) issuing an open letter to the ‘communications’ industry stressing that, in the interests of growth, the regulatory regime around all things content needs to be rethought. And yes it does. But, do they really realise what they are seeking to do? The open letter is heavily focussed on content – across many platforms – but really what they are getting into is a total rethink on the regulation of, for want of a better word, ‘digital commerce’. And this is a very broad brief. I am the first to admit that the regulatory framework we have in place currently is no longer up to the job. Look at PRS: we have a very clear and, now with the new PPP Code, pretty effective and fair way of regulating PRS. But, while all this has been happening, many new ways of doing microbilling have popped up, which aren’t covered by the code and so we have a situation where we have great regs for one thing, but not for another. The same applies across all facets of the connected digital industry, especially as it all starts to meld into one multiplatform consumer eco-system. This throws up massive issues with anyone seeking to apply old, or indeed create new, regulations to tame its worst excesses. You have now the chance to find something you want to buy on one platform that you pay for on another and consume on a third or in the real world. You have potential situations where people are using mobile to interact with advertising on TV to buy something that will be delivered to their home. How do you regulate that? What I suspect will happen will be that ‘self regulation’ plays a key role in this. To me it is the only sensible way you can regulate such complex interconnected interactions and future proof those regulations for the ten years that the UK government wants any new rules to apply for. At least the powers that be seem to recognise the enormity of the task at hand and have put out a request for feedback (see the foot of page 3 to take part) at a very early stage. And you MUST take part. This will change everything globally and there is everything to play for. As the MEF’s Suhail Bhat tells us in our lead story starting on page 1: “This is probably the most important and significant change to most people’s business they will see in their business lifetime. You have to make sure you have your say.”
Editorial Editor Paul Skeldon paulskeldon@me.com | Sales & Marketing info@telemediamagazine.com | Production Director Annika Micheli annika@telemediamagazine.com | Publisher Jarvis Todd jarvis@telemediamagazine.com To subscribe, please go to www.telemedia-news.com What we’ve been listening to Fuck the People, The Kills | What we’ve been amused by Middle class Monty and the Jacket | Who we’ve been following Middle class Monty | What we’ve been reading about Ayn Rand| June 2011 will bring... way too many mobile/content/media/connected events to ever go to
ANALYSIS
Media & mobile
comment & opinion >>
Small screen opportunities SKOPOS Market Insight has recently completed the first wave of MTrack™, a series of studies examining mobile behaviour in the UK. Here Darren Mark Noyce, founder and CEO of SKOPOS explains what this meams for media and telemedia companies the handset is indeed set to be the future of buying, reading and connecting with media content, with 77% of respondents to our survey who were mobile users indicating they believed so, and 7 in 10 saying it was something worth trying. However mobile still has a way to go as the gap between current online and the future of mobile internet still exists, with three quarters showing a preference for online over mobile. The content that those in the UK currently like to read or access most via mobiles is the weather (31%). This comes ahead of social networks and the latest news, at 27% and 26% respectively. In contrast the activities that respondents most commonly do on their mobiles were access e-mails (36%), play pre-loaded games (30%) and use social networks (also 30%). SMS message advertising was found to be the most common of mobile ads, with 41% having seen or received these. However it was clear that targeted advertisements performed better in terms of actions taken. One fifth of those who had seen or received SMS advertising had clicked or replied to them
whereas in comparison, a third of those receiving deals and discount vouchers had responded. Images and technology do also appear to help, as 29% of those seeing or receiving MMS/ picture based advertising had clicked or replied. The most profitable entertainment avenue was in gaming, as the most common activity that respondents currently paid money to do was download new games (29%). Despite complaints of small screen size and slow connection speeds, approximately 16% of respondents currently stream or download movie clips over their handsets. Looking to the future, between 12% and 22% of respondents say they do not currently consume some kinds of media on their mobiles but are likely to do so in time. Most were likely to download video clips to their mobiles (22%), and approximately 1 in 5 said they would download music and articles, listen to the radio or watch streamed video on their handsets. Respondents were most likely to pay to download books (38%) or gamble (35%). Mind the gap Despite the obvious upward trend in mobile media consumption however, there remains a section of the digital society who do not look to the mobile as an avenue for consuming media. Findings indicate that 44% of respondents felt reading, listening and watching via the mobile was “not for me”, and approximately 1 in 3 found it boring or difficult. The small mobile screen was, unsurprisingly, a problem with accessing media over handsets amongst current and potential consumers. Nearly 40% shared this sentiment, some even strongly opposing it, as seen in the comment: “The screen is far too small, a generation with damaged eyesight is on
the way.” Limited visual enjoyment and increased effort and time involved were other less favoured aspects of consuming media on the small screen. Perhaps surprisingly, only 7% named weak or unreliable signal strength as a disadvantage of reading, listening or watching via the mobile. Going forward... Clearly, elements of apprehension do exist and prevent a large-scale adoption of the mobile in media consumption. However the market is already seeking dynamic ways to fill the gap, for example with docking mobiles that integrate into the laptop experience, and interactive bus stop ads that play movie trailers on mobiles. In our first wave of research respondents have spoken of how the handset empowers them in ways such as being able to “carry whole libraries of music, video and literature on (one) small device...” as well as “... make a long trip seem shorter”, and 21% have already said that they see no disadvantages with reading, listening or watching over the mobile. Though these sentiments do not make a majority of our findings for now, our first exploration of the mobile behaviour in the UK has demonstrated that further opportunities to coax mankind into embracing the mobile future remain. Following this first wave of research, MTrack™ will continue to uncover insightful and relevant trends on Mmedia and mobile behaviour. To have the UK active digital society answer any burning questions required to advance your business, join in with some leading-edge brands in the industry to conduct Wave 2 of the study - being launched now. >>Contact SKOPOS via e-mail at ask@skopos.info>>
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ANALYSIS
Media & mobile
comment & opinion >>
A media renaissance? Paul Skeldon explores how new devices, new business models and social media are combining with telemedia favourites such as horoscopes to give publishers a new lease of life Telemedia3.0 – Media going social ? If there was one key take away from Telemedia360 in Leeds on 11 May, it was that, if mobile marked out the advent of telemedia 2.0, then now we are witnessing the birth of the next generation of telemedia services – telemedia 3.0 if you will – with social media (namely Facebook) at its heart. Session after session at the show revealed how social media is proving the key target for getting everything from apps to media content to interaction and advertising moving. It also has huge implications for telemedia billing, as new third party payment providers enter this new world as the hunger for virtual goods – and real world shopping – on Facebook grows. According to Miles Ross, head of mobile at publishers IPC, Facebook is “critical.”Ross says that IPC uses Facebook to “drive interaction with our products and our Facebook products themselves and we are fairly advanced in social games, because that is where our readers are. The hunger for virtual goods is also going to be avid”. And this means that there is a whole new opportunity for billing and payments, but it remains unclear as to how the telemedia sector is exploiting this currently, leaving the way open to a raft of new players such as Boku, Zong and OpenMarket. Twitter is also playing a huge role in the media sector, forcing media product brands to sit behind unified URLs so that they can be tweeted and found on multiple devices and through many channels, not just online and mobile, but apps, on tablets and across the social media sphere. But its not all one way traffic to social networks. Many are starting to look to some of the key ‘old skool’ telemedia services to drive users in an ever more competitive environment. Friends Reunited is adding dating services, to pull together the ideas of finding ‘people you went to school with’and ‘people you went to school with who you fancy another crack at’. Around this the social network is also adding in horoscopes from Russell Grant to help guide users as to how well their potential dates might shape up. This example marks how social networking is now becoming entrenched in the telemedia world. The question is, does the telemedia industry recognise this?
print media isn’t dying per se, “but we need to look for new ways to make get it out there and to monetise it, and e-readers, tablets and apps are one of the new channels we need to look at to do this”, believes Mark Challinor, head of mobile at The Telegraph Group. The Telegraph recently introduced a new version of its iPad app, which builds on the success of its version one app to deliver a highly functional iPad version of the paper that plays to the strengths of both the device’s capabilities – especially those enhanced in iPad2 – and to the lessons learned in doing version one of the app. Newspapers need e-readers and apps, believes Challinor, because it finally gives them the platform to charge for the digital version of their content – the stuff that hitherto has been given away free online. “The newspaper industry has been guilty of giving too much away for free online and I feel that is almost something we can’t get back now,” he says. “But apps and new technology and new channels give us a way to offer something of high value, that is digital and can incorporate everything that digital brings, that we can control and we can charge for.” The challenge at the Telegraph is more one around the readers (the people, that is, not the devices). The average age of the Telegraph’s readership is 58. Not only are these people not the typical iPad demographic, but also, they are not the stream of new young readers that need to be buying the newspaper to keep it going in the future. This is another reason why apps and e-readers and technology generally are key in the newspaper world: they are the channel through which younger readers will find you and hopefully grow loyal to you as time goes by.
To do this, believes Challinor, you have to offer the best of new technology. “The average age of the paper’s readers is 58, but online it is 42,” he explains. “Our app was 47, so it brings in younger people.” Another interesting facet of the iPad app at the Telegraph is that people who subscribe to the newspaper get the iPad app free as part of that. This, ideally, keeps loyal readers loyal. Paul Keenan, CEO, Bauer Media, also believes that tablets hold the key to print media’s renaissance. iPad forecast was sales of 7million… in 2010 it sold 15million. iPad made Apple more money in 9 months in 2010 than 30 years of Mac computer sales put together. But what does this mean for publishers? Bauer Media think it’s good news. 31% of iPad users have bought a paid app from a publisher. But what is the long term impact of these devices? Today’s 20 year olds can’t remember life without the web; 15 year olds can’t remember a time before mobile. Will today’s 5 year olds not conceive of time before tabs? The real impact though is that users used to consumer one size fits all media services at set times and would pay for the pleasure of doing so. The web changed all that. Tabs will change it further. Expectations are evolving and mobile tech means people want to be always on. Twitter had taught them that they can get real time updates on anything from anywhere. And everything they get is multimedia – so users today are increasingly unfulfilled by single media offerings, says Keenan. They also want to consume different things on range of platforms all at the same time. One size fits all media is no good: they want it filtered to suit them. They demand involvement; the want to rate, rank and review, as well as share and enjoy. And they like it free.
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Strategies for mastering mobile gambling 15 June 2011 • The King’s Fund, Cavendish Sq. London •
Time to mobilise Sponsors
Mobile ‘in-play’ sports betting led the way, now mobile casino games, slots and even bingo are finally seeing the kind of consumer uptake we’ve been waited for. It’s no surprise that operators, affiliates, software providers, poker rooms, gaming companies and even mainstream consumer brands are now moving rapidly to embrace mobile platforms and technologies. Clearly then it’s an exciting time for all stakeholders to drive solid revenue through the mobile channel by providing consumers with an engaging “on the move” experience to augment both online and real world gaming. However the shift in the way mobile content is now consumed will of course put new pressures on marketing teams to cross-pollinate with established practices. It’s time to step outside the traditional campaign parameters and adapt to the way mobile plays on location, context and preference. MGS “Brings mobile solutions and expertise to the gambling industry”
Partners
The mobile challenge
Mobile ‘in-play’ sports betting led the way, now mobile casino games, slots and even bingo are finally Many gambling operators will understandably experience mixed emotions when yet another research group predicts more “multi billion dollar” growth and untold riches from mobile gambling. On the one hand there’s absolutely no question that exponential growth in smart phone penetration and the ever increasing demands of a mobilised high tech consumer; do offer the gambling industry an incredible opportunity that reaches far beyond traditional PC based interaction. On the other hand, these developments will inevitably challenge established business models and test the resolve of many that have perhaps already experienced a number of false “mobile” dawns. But the real challenge of course is to capitalise on a truly wonderful commercial opportunity by embracing new partners, new technology and a new way of doing business. Its time to engage a lucrative new breed of consumer with a range of mobile gambling and gaming services that they can enjoy seamlessly – wherever and whenever they want them… MGS “unites two dynamic sectors to turn these challenges into real opportunities”
Who’s coming?
We have priced delegate passes at the mGaming Summit at just £349 to ensure it is the meeting place for the Mobile Gambling industry Expect to meet: • Heads of Mobile Gambling • C-Level Executives • Heads of Product Development • Marketing Managers • New Channels Managers • Affiliate Mangers • Mobile Managers • Heads of Strategy • Product Managers • Business Development Managers • Investors • Data Managers • Brand Managers •Casino Operators • Bookmakers • Mobile Network Operators • Remote Gaming Consultancies & Agencies • Payment & Billing Services • Regulators & Law Firms • Management Consultancies • Telecom Service Providers • Aggregators & Resellers • Media Groups & Data Owners • Content Providers • Marketing Agencies & Brands
24/7 Business networking
Designed for the way today’s decision makers prefer to do business; this stylish “high energy” trading day provides delegates with an opportunity to rub shoulders, pick brains and do talk business with the industry leaders from both these dynamic sectors. During the day the focus will be on our expo lounge where delegates will be offered refreshments, lunch and full range of sponsored hospitality events throughout the day. In the evening all participants are invited to attend another legendary iGaming Social in one of London’s top night spots. After a long day at the mGaming Summit, come and relax in wonderful surroundings with a cold drink and another night of great business networking.
To learn more about getting involved sign up at www.mgamingsummit.co.uk
SHOW PREVIEW
Conference 9.00 – 9.30 registration and coffee 9.30 – 10.00 OPENING KEYNOTE Navigating the mobile landscape Apps, mobile web, smartphones and tablets: we all know the digital media landscape is changing fast and devising a comprehensive yet adaptable mobile strategy is now an inevitable fact of gambling business life. Success will require agile thinking and the ability to embrace new ideas that should complement your existing gambling strategy. So it’s time to consider the range of new providers, technologies and disciplines that mean it’s your gambling service that’s in the hands of those high tech, highly demanding and highly lucrative players – whilst they’re on the move! Dr Windsor Holden, Principle Analyst, Juniper Research and author The Mobile Gambling Report 10.00 – 10.30 SCENE SETTER Understanding the mGambling market and its consumers Insight into the profiles of who uses mobile gambling – and who doesn’t – along with insight into how Gala Coral/Bingo, Betfair, 888.com, InterCasino (AdsDotCom), Ladbrokes, William Hill, Orange, O2, Vodafone and Samsung Mobile have used this data to create mGambling products Darren Mark Noyce MMRS MCIM, Founder & MD, Skopos
Track 1
Track 2
10.30 – 11.30 Unlocking Apps Stores & M-web 10.30 – 10.40 PRESENTATION Mastering Apps Stores 10.40 – 11.30 PANEL DISCUSSION CHAIR: Dr Windsor Holden, Principle Analyst, Juniper Research
10.30 – 11.20 Products & services What do high tech consumers really value in the experience? CHAIR: Darren Pollard
11.30 – 12.00 COFFEE & NETWORKING
11.20 – 12.10 Branding tie ups The value of mobilising mgamibling and the opportunity to extend brands
12.00 – 13.00 Mobile Marketing PANEL DISCUSSION What channels will deliver new, big spending mobile gamblers? CHAIR: Darren Pollard
12.10 – 13.00 Licences, Regulation and Jurisdictions Protecting great ideas and protecting those valuable customers
13.00 – 14.00 LUNCH & NETWORKING
13.00 – 14.00 LUNCH & NETWORKING
14.00 – 15.00 Linking in to social media PANEL DISCUSSION Exploiting the relationship between social media, mobile and gambling CHAIR: Paul Skeldon, editor, telemedia-news
14.00 – 15.00 M-gambling at live events Serious fun and games with mobile and connected devices CHAIR: Paul Skeldon, editor, telemedia-news
14.00 – 15.00 Linking in to social media PANEL DISCUSSION Exploiting the relationship between social media, mobile and gambling CHAIR: Paul Skeldon, editor, telemedia-news 15.00 – 16.00 CRM & Data Getting the mobile consumer in the palm of your hand CHAIR: Paul Skeldon, editor, telemedia-news
14.00 – 15.00 Linking in to social media PANEL DISCUSSION Exploiting the relationship between social media, mobile and gambling CHAIR: To be announced 15.00 – 16.00 Crossing the channel Creating a genuine multi channel offering for the mobilised consumer CHAIR: To be announced
16.00 – 16.30 TEA, CRUMPETS & NETWORKING 16.30 – 17.30 Billing & Payment “Put the “M” into your “Commerce” and maximise conversions” CHAIR: Paul Skeldon, editor, telemedia-news
SPEAKERS INCLUDE • James Mooney, GetJar • David Wainwright, NetPlay.tv • Matt Jellicoe, Offsidegaming and OffsideBet.com • Henrik Mandal, Kyoogi • Deri Jones, SciVisum • Marcus Wareham, MFuse • Stephen Rothwell, Eagle Eye Technologies • Jaydeep Chakravartty, Cozy Games • David Gibson, AIME/ mkodo • Fredrik Kjell, Poker at Ongame • Enric Solé, International Mobile Sportsbook Company • Robin Le Prevost of Alderney Gambling Commission • Andrew Pegler, MFuse • Sree Reddy Vanga, Cozy Games • Darren Pollard • Dr Windor Holden, Juniper Research • Darren Mark Noyce, SKOPOS •
18.30 - Late iGaming Social mGaming Summit is delighted to be partnering with the iGaming Social which allows all participants to continue networking with over 200 additional iGaming executives. Don’t miss this fantastic opportunity to rub shoulders with key decision makers during this stylish finale at Club Bond on nearby Kingly Street from 18:30 onwards
To learn more about getting involved sign up at www.mgamingsummit.co.uk
Connecting everything Where mobile, Internet and media world-leaders meet
SHOW PREVIEW
The open mobile revolution has only just begun. In 2009/2010 the mobile value chain opened to the Internet opportunity, and a new application ecosystem blossomed, on a smartphone platform. In 2011, it’s going to explode... Now in its 3rd year The Open Mobile Summit is widely recognised as the thought-leadership event for business leaders in mobile, Internet and media convergence. In two intensive conference days, with more than 70 speakers, the conference delivers an executive summary of all the critical developments in mobile today, for all the players in the ecosystem. So what will they be covering? Well what won’t they! To get the full details, go to the bar at the bottom of the page and link to their website, but in summary, the event is covering everything from the cost and future use of mobile broadband, to mHealth, to mobile wallets on the practical side, and everything from mobile entertainment to mobile marketing and advertising to, naturally, m-commerce on the business side of things. With a speaker line up that reads much like a Who’s Who of the modern ‘connected’ industry – with everyone from TV to mobile to commerce to gurus and even one chap whose job title appears to be Mighty Eagle – the event offers an unparalleled chance, before we all take a break for the summer, to really get up to speed with what the rest of 2011 and the first half of 2012 has to offer the mobile and wider connected media industries. So, without further ado, here are some of the highlights. Remember, the full programme and sign up details are to be found on the big red bar at the bottom of the page. Where the Phone meets the TV: Mobilizing the digital living room PC, TV, phone and the tablet: The digital living room in 2011-2015 • How does big media see the changing TV world? From experimental bets to brand new business models • How might tablets and connected TV’s change relationships between content owners, broadcasters and home entertainment distributors • Connected TV: What does this platform mean and what are the dominant platforms • Where does the mobile operator fit in this delicate balance? Moderator: Olivier Manuel, Operating Partner, ER Accelerator Speakers: Emma Lloyd, Director Emerging Products, BSkyB • Jim Eadie, SVP Digital, MTV • Michael Paull, EVP Global Digital Business, Sony Music Entertainment • Lluís Borrell, Partner, Analysys Mason Mobile Advertising…Where are brands investing in mobile today, where are they seeing the returns? Is it about branding, or direct response? • When – and how – can we bring the big ad spend to the mobile channel • Who will control mobile advertising revenues? Ad networks, publishers, DSPs and ad agencies • How is video advertising evolving on the iPad? • New tools: From augmented reality and barcodes through to location, social and affiliate marketing • Which sectors are leading in mobile ads: Entertainment, Automotive, Travel, Mobile content? Moderator: Dan Rosen, Head of Mobile, AKQA Speakers: James Hilton, joint CEO, M&C Saatchi Mobile • Justin Siegel, CEO, Mocospace • Gavin Stirrat, Managing Director, Millennial Media • Emma Lloyd, Director Emerging Products, BSkyB mCommerce and the future of mobile Retail In an open mobile environment brands are free to leverage this new media channel directly. In this panel we bring together a range of retail brands and ask: • How are brands leveraging mobile today? Where does mobile fit into the overall retail multi-channel strategy? • Where marketing ends and commerce begins: How to convert contact into commerce • Where do tablets sit in a mobile commerce strategy? • Informative vs. transactional content: Native apps vs mobile web and tablet web • Augmented Reality, coupons and proximity marketing – the latest tools in the retailers armoury Moderator: Thomas Husson, Principal Analyst, Forrester Speakers: Steve Yankovich, VP of Mobile, eBay • Will Pinnell, Head of Mobile, Sabre (Travelocity) • Michael Shim, VP Mobile, Groupon • Chris Brocklesby, CIO, Tesco.com Opening the mobile wallet 2011 is the year of the mobile wallet – this session looks to identify the key business drivers and asks: How is the mobile wallet ecosystem evolving today? Where are the key control points, and what is the size of the revenue opportunity? • How are Google and Apple approaching the contactless opportunity? • Real world applications of NFC – now the technology’s ready, where are the specific use cases? • When will NFC handsets be widely available? What are the other key drivers for merchant – and consumer - adoption? • How can we create an open platform that will enable future 3rd party service innovation? What might those new services be? Moderator: Karim Taga, MD, Arthur D. Little Speakers: Daniel Gurrola, VP Group Strategy, France Telecom • Rene Batsford, Head of IT, EAT • Christian Lindholm, Managing Partner, Fjord Luis Uguina, Head of Remote Channels and Mobility, BBVA
To learn more about getting involved sign up at www.openmobilesummit.com
Connecting content and the cloud Cloud Computing “critical to Europe’s growth”
SHOW PREVIEW
CDN World Forum is a Free-to-attend event and will feature all of the key players within the Content Delivery market. The CDN World Forum will look at the current marketplace with current and future business models. The event will look at implementation strategies with best practice and benchmarking approaches. The CDN World Forum will also define the link between Cloud Computing and Content Delivery Networks. The Vice-President of the European Commission, Neelie Kroes, has confirmed the EU’s commitment to driving Cloud Computing into the continent’s public and private sector organisations, suggesting it could be “critical to Europe’s growth”. Kroes, who is also European Commissioner for Digital Agenda, revealed her plans for tackling the cloud in a blog post on Friday night, stating she’d “started work on a European Cloud Computing Strategy”, and declaring Europe needed to become not just “cloud-friendly” but “cloud-active”. She also outlined the key pointers the European Commission had for streamlining EU cloud adoption: “We’ve got the right platform,” she said “[We have] strong fixed and mobile communication networks. Now we need to work on three things. “First, the legal framework. This clearly has an international dimension and it concerns data protection and privacy, clear rules for the allocation of jurisdiction, responsibility and liability, and consumer protection. Everyone needs clear rights here. “Second, technical and commercial fundamentals. More research and the EU playing a stronger role in the technical standardisation of Application Programming Interfaces (APIs) and data formats to enhance interoperability and competition between cloud providers and so on. International standardisation efforts will also have a huge impact on cloud computing; The EU can play a big role here – building on, for example, the SIENA initiative. “Third, the market. Scaling up pilot projects and pushing the public sector to really make use of the potential of cloud computing as Vivek Kundra is doing in the US. (I am in close contact with him specifically on standardisation aspects and experts from both sides of the Atlantic are actively cooperating already). The next step will be online consultations launched in late April and a live consultative process culminating on 23 May in Brussels. The date will be an important one, and could lead to a number of cloud initiatives finally being given the green light in public sector organisations across Europe. So pencil the date into your diary. There will some pretty big companies out there who have done so, and are now waiting with baited breath. Key speakers confirmed include: - Ian Rosarius, Managing Director – TV and Content, BT - Taeha Park, CEO, Solution Box - Bob Harris, CTO Channel 4 - Aditya Kishore, Senior Analyst, Heavy Reading - Mosiri Cabezas, Global CDN Director, Telefonica - Masaaki Moribayashi, Managing Director, NTT Europe Limited - Xavier Perret, Service Partnership Vice President, Orange FT Group, France - Eugenio Pettazzi, Head of Difital Terrestrial Operations, Mediasat - Miroslaw Suszek, Chief Operating Officer, UPC Poland - Giuseppe Valentino, Director, Marketing, Telecom Italia Sparkle - Mattias Fridstrom, Director, Portfolio Management, TeliaSonera - Inga Alika, Director, Television Business Division, Lattelecom - Marc Lellouche, Head of Belgacom TV, Belgacom - James Strickland, Director of Product and Technology Development, Freesat - Erik Jenson, Head of Section, Content & Acquisition, Telenor Nordic - Andrew Pillar, Commercial Director, FMX Freemantle Media - Tim Wright, Vice-President, Worldwide New Media and Technology, Sony Pictures Entertainment - Jim Davis, Senior Analyst, Networks & Media, The 451 Group - Dan Cryan, Head of Broadband Media, Screen Digest - Cesar Bachelet, Senior Analyst, Analysys Mason
About content delivery networks
Content Delivery Networks (CDNs) let you position your content or website across multiple, geographically dispersed servers to make your pages load faster for end-users. CDNs can distribute static and multimedia content to accelerate delivery of your websites and supplement your infrastructure to help you reach far-off site visitors. Companies should choose CDNs carefully and objectively measure CDN performance to measure the benefits that each CDN provides to its end-users in key geographies. Companies need to evaluate CDN performance to be sure the network solves your specific problem and justifys the investment. Once a CDN has been chosen, companies should ensure both ongoing service delivery and SLA (Service Level Agreement) compliance. It is important to ascertain whether, over time, the CDN continues to provide a significant improvement in performance for all your users.
To learn more about getting involved sign up at www.cdnconference.com
Telemedia Industry Directory BT Agilemedia
Telecom 2 Ltd
The UK’s No.1 provider of participation media and payment services
UK geographicals, Mobile, IVR Solutions, PRS, Audiotext & VOIP
Contact: Email info@agile.co.uk Helpdesk 0800 731 3050
Contact: Alex Perez, E-mail: alex.perez@telecom2.net www.telecom2.net
Orca Digital
OpenMarket
UK’s leading provider of interactive platforms for mobile, web and TV
Mobile Messaging, Direct Billing, IVR, Video Shortcodes, Location-Based & Mobile Crediting Services
Contact: hello@orcadigital.com // 020 8819 5710 www.orcadigital.com
Text sales to 88600 in the UK. Tel +44 (0) 20 8987 8855 www.openmarket.com/europe
Sundial Telecom
Trodat Telecom
Voice, Fax, Web, WAP & IM integration
Your direct source for the industry’s most reliable international premium rate numbers
Contact: sales@sundialtele.com, +44 1223 238300 www.sundialtele.com/imcash
Contact: info@trodat.com, www.trodat.com
Core Telecom
Froggie Group
Non Geographic Numbers, SMS Services, Call Management Solutions, BT Wholesale, Carrier Pre-select, Indirect Access
Mobile marketing, Mobile advertising, Online advertising, Video streaming, Mobile Databases
Contact: t: 0844 504 0000, e:info@coretelecom.co.uk www.coretelecom.co.uk
Contact: Alex Hind , Tel +34 954 98 08 48, alexhind@froggie-mm.com, www.froggie-mm.com
Admoda / Adultmoda
24 Seven Communications
Mobile Advertising. Mainstream or Adult. Advertise or Publish. Mobile Web/Apps.
Bespoke IVR • VoIP • PSMS • Live Stats WE DO THE LOT!
Admoda/Adultmoda, Enterprise House, 1-2 Hatfields, London, SE1 9PG. www.admoda.com / www.adultmoda.com
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paythru
Fusion Telecom
The world’s first mobile, PCI Level 1, card payment provider
IVR like you’ve never experienced before
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Contact: Michelle Marriott, Tel 0207 197 3005 michelle@fusiontelecomltd.com, www.fusiontelecomltd.com
Kwak Telecom Ltd
Preferred Telemedia
Leading provider of International payouts numbers & domestic premium rate numbers
Preferred Telemedia is a leading VoIP Solutions, providing Premium numbers, wholesale, callcenters ..
Contact: Tel +357 22 022300, sales@kwak-telecom.com www.premium-rates.com
Get your company listed here Contact Jarvis Todd on Tel +44 (0)8707 327 327 or email jarvis@telemedia360.com
Contact: Tel (+961)-1352691, contact@preferredtemedia.com www.preferredtemedia.com
AGMO Micropayments, Premium SMS, Premium Voice, Web Billing, Credit cards, Poland, Czech Republic, Hungary, Slovakia
Contact: Tel: +420 234 718 555, Email: info@agmo.eu www.agmo.eu
Telemedia Industry Directory txtNation
EG Telecom
Mobile, Billing, Payments, Content, WAP, SMS, MMS, IVR, Phone, Credit Card
Spain & France • SMS Premium • 123ticket.com • Micropayments • IVR • Worldwide coverage • Voice premium • subscription • billing platform
Contact: Michael Whelan, E. m.whelan@txtnation.com T.+44 (0) 1752 273491, www.txtnation.com
Contact: Robert Nijeboer on rnijeboer@egtelecom.es and mobile (+34) 661636577
Oxygen8
Advanced Telecom Services
Global Billing, Communication & Mobile Services from Worldwide Offices
900 numbers, premium sms, telemedia, mobile marketing, dating, audiotext, IVR
Contact: 0808 206 2062 E-mail: sales.uk@oxygen8.com www.oxygen8.com
tyntec SMS interaction: 2-Way SMS Dialogue, Outbound & Inbound, Mobile Authentication & Number Lookup.
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ellisons
Ellisons UK Advertising agency media planning/buying - press, TV, online, mobile
www.ellisonuk.com
Paul Markham
Dimoco
Paul Markham content provider for Mobile Phones and iPods.
DIMOCO is the international mobile payment and messaging transaction partner
Contact: www.paulmarkham.com/all-adult-content.php
Contact: Tel +43 1 33 66 888-0, sales@dimoco.org www.dimoco.org
telequest & Internet Solutions GmbH
Cellcast
!!! Domestic Numbers Worldwide !!!
Cellcast is a leading provider of participatory television programming and interactive technology
Contact: 00800 102 502 22 or info@telequest.com www.telequest.com
Contact: Tel +44 207 190 033, web@cellcast.tv www.cellcast.tv
Global Telecall
Text121Chat
Provider of quality wholesale & retail telephony applications.
Premium Rate Operators Services
Contact: 0800 031 9141 or email sales@globaltelecall.com www.globaltelecall.com
www.text121chat.com Contact: UK 0871 872 6154, helen@text121chat.com, USA 1-888-711-0121, lorna@text121chat.com
Wapple
C3 Ltd
Mobile web, Mobile marketing, Mobile browser, device detection & optimisation Mobile advertising, Mobile web development
A PCI compliant technology and application provider for VAS operators
Contact: Tel 0844 800 8514 (UK) and +44 1527 558247 (International) http://wapple.net
Goodman Associates Goodman Associates maximizes your profits by making advertising work harder!
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