ANOUSHKA AGGARWAL 183712048
PORTFOLIO
COMMERCIAL INTERIOR DESIGN
MAJOR DESIGN BURBERRY Mangalore
MSAP 2020 COMMERCIAL DESIGN
Retail Store Literature Study Burberry Brand Identity Secondary study - 01 Burberry Flagship Store - 02 Burberry Milan Primary Study - 01 Burberry Bangalore - 02 UCB Mangalore Mangalore Site Study Design Inspiration - Concept Material Palette Zoning & Circulation Technical Drawings 3D Rendered Views
B.DES ID SEM III
ANOUSHKA AGGARWAL 183712048
Major design - Burberry Retail Store
REMARKS
CONTENT PAGE
‘Think outside the box’ is music to our ears.
Functional planning of your space is first and foremost
Money doesn’t grow on trees,
COMMERCIAL DESIGN B.DES ID SEM III
Have a clear brand you message that radiates through everything
ANOUSHKA AGGARWAL 183712048
Retail is the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit.
Functionality, Brand identity, Creativity Uniqueness Budget Schedule
REMARKS
‘RETAIL STORES’
MSAP 2020
LITERATURE STUDY
PRODUCT DISPLAY & PLACEMENT
•Custom vs. Off-the-shelf display options •Amount of product on display •Sight lines
STORAGE & STOCKING
It’s important to have ample and convenient storage solutions throughout your space
But don’t forget the exterior of your store Your signage and window displays will play a big part in this.
B.DES ID SEM III
There are a number of different approaches depending on the experience you wish to create.
ANOUSHKA AGGARWAL 183712048
Provide an appropriate amount and colour of light to accurately present the product.
TRAFFIC FLOW
REMARKS
LIGHTING
CURB APPEAL
COMMERCIAL DESIGN
MSAP 2020
‘RETAIL INTERIOR DESIGN CONSIDERATIONS’
MSAP 2020
LAYOUT OPTIONS
ANGULAR
FREE FLOW
GEOMETRIC
ANOUSHKA AGGARWAL 183712048
DIAGONAL
MIXED TYPE REMARKS
STRAIGHT
B.DES ID SEM III
COMMERCIAL DESIGN
It is the strategic use of space to influence the customer experience.
450
450
765
765
1295
1210
HANGING TYPE CASES
SHELVING
REMARKS
1060
1829
B.DES ID SEM III
COMMERCIAL DESIGN
450
660
710
MEDIUM HEIGHT DISPLAY COUNTER
ANOUSHKA AGGARWAL 183712048
CASH COUNTER
710
1060
250 460
880
660
660
MSAP 2020
ANTHROPOMETRY
•Founded in -1856 •Founder- thomas burberry •Industry – fashion •Products -accessories , clothing , cosmetics , perfumes Operates under 4 different brands – •Burberry prorsum – Ready to catwalk •Burberry london- Accessories •Burberry brit – Casual clothing •Burberry sport- Perfumes
Designing for
•Respected British Fashion Brand •Quality Product •High social Status •Exclusive &Sophisticated •Classic Image •Moderate Brand Awareness
Burberry Brit
Burberry London
Casual Wear
Easy to wear , Smart Outwear
Exclusive Distribution & Prestige Pricing
Wide Distribution & accessible pricing
Limited distribution & premium pricing
Prada
Pol Ralph Lauren
Giorgio Armani
Main Feature
Minimalist Design Runway , Couture Style
Targets younger Consuer Iconic Polo Tees
Stylish & Poised
COMMERCIAL DESIGN
High end Couture & Fashion Runway
Closest Global Competitor
B.DES ID SEM III
Marketing Strategies
ANOUSHKA AGGARWAL 183712048
Burberry Prorsum
Key Features
REMARKS
Brand Type
MSAP 2020
BURBERRY BRAND POSITIONING
•They use viral marketing strategy •They rely hugely on Celebrity endorsements
MSAP 2020
•500+ stores in 50+ countries •India- Mumbai, Delhi, •Chennai, Kolkata, Hyderabad, Bangalore •Opened in wealthy cities
COMMERCIAL DESIGN
MARKETING STRATEGY
COMPETITORS
•Started off for men, now more for women •Coats and dresses – highly exclusive
Gucci Prada Armani Louis Vuitton
REMARKS
TARGET MARKET
ANOUSHKA AGGARWAL 183712048
B.DES ID SEM III
PLACE & DISTRIBUTON
MSAP 2020
SECONDARY STUDY - 01
Principles behind the Concept : •Luxurious •Grand Classic Layout •Lounge
ANOUSHKA AGGARWAL 183712048
PLAN
B.DES ID SEM III
COMMERCIAL DESIGN
Location – Burberry’s flagship store on New Bond Street in London
ELEVATION Source :AND Architecture and Design
REMARKS
Fine Window Scenes
•Mannequins •Furniture
Theme
•Luxurious •Contemporary
Flooring
•Different Patterns •Parquet /Stone
B.DES ID SEM III
Display
ANOUSHKA AGGARWAL 183712048
•Ornamented •Tracklights
REMARKS
Ceiling
COMMERCIAL DESIGN
MSAP 2020
FEATURES IN STORE
MSAP 2020 B.DES ID SEM III
• Residence •Minimalist •Modern •Furniture & Accessories
ANOUSHKA AGGARWAL 183712048
Principles behind the Concept :
sophisticated colors pair with restored architectural ornamentation and exposed beams for a striking and unified image.
Spacious breakouts Source :AND Architecture and Design
REMARKS
Location – Milan
COMMERCIAL DESIGN
Clean lines and
SECONDARY STUDY – 02
MSAP 2020
FEATURES IN STORE
COMMERCIAL DESIGN
Ceiling
•Clean •Track lights
Display
•Minimal •Contemporary
Check stool
Flooring Stone
Furniture
Wadrobe style display
REMARKS
Theme
ANOUSHKA AGGARWAL 183712048
B.DES ID SEM III
•Mannequins •Furniture
Ceiling
Ceiling
Display
Display
Theme
Theme
Flooring
Flooring
•Luxurious •Grand •Clean •Track lights •Mannequins •Furniture •Window Scene •Minimal •Contemporary •Stone
•Trial Rooms •Storage •Extensive usage of mirrors
•Minimal
•Ornamented •Tracklights •Mannequins •Furniture •Window Scene •Luxurious •Contemporary •Different Patterns •Parquet /Stone •Trial Rooms •Storage •Very Spacious
Concept •Grand
Concept •Simple
Ceiling
Ceiling
Display
Display
•Clean •Tracklights •Furniture •Racks •Window Scene
Theme
•Warmth •Contemporary
Flooring •Stone •No Trial Rooms •Storage
•Clean •Track lights •Furniture •Racks
Theme
•Minimal •Contemporary
Flooring Vitrified Tiles •Trial Rooms •Storage •Functional
COMMERCIAL DESIGN
Concept
Location –UCB Mangalore
B.DES ID SEM III
Concept
Location –Bangalore
ANOUSHKA AGGARWAL 183712048
Location –Milan
REMARKS
Location – Burberry Flagship Store London
MSAP 2020
STUDY ANALYSIS
MSAP 2020
PRIMARY STUDY – 01
PLAN 12957 x 9500 Straight layout
Seating Display Table Display Racks
Exterior view
•Sprinklers •AC ducts •Smoke Detectors •Speakers •Height – 3000mm •No openings •No Trial Rooms
ANOUSHKA AGGARWAL 183712048
Cash Counter
REMARKS
Merchandise display
B.DES ID SEM III
COMMERCIAL DESIGN
Location – Bangalore ,Canberra Block Area – 122.5 sq.m
ANOUSHKA AGGARWAL 183712048
Shelf
Breakout
•Warm led light channel under the shelves. •Table finish – duco [Off white] •Marble tiles – 600 x 300
Drawers for Storage Purposes
Open drawers To display accesories
Cash Counter REMARKS
Wardrobe style display
Warm ceiling Lights .Track lights pushed inside the niche.
B.DES ID SEM III
COMMERCIAL DESIGN
MSAP 2020
FEATURES IN STORE
Location – Mangalore, Forum Fiza mall Brand – UCB Area – 72 sq M
SIGNAGE
Racks
•Sprinkler- 3 •Smoke detectors- 2 •AC ducts- 7 •Height – 3000mm •No openings
ANOUSHKA AGGARWAL 183712048
Cash Counter
B.DES ID SEM III
Trial rooms -2
Track light inside the niche PLAN- Straight 5X14.4 M
Passage on both sides- 1000 mm Brand merchandise in front
REMARKS
Store Room
COMMERCIAL DESIGN
MSAP 2020
PRIMARY STUDY – 02
•Linear Shop with straight layout. •Simple in design. •Table had Aluminium frame and glass top.
Brown Texture laminate for racks Gray paint on Aluminium frames Vitrified tile Offwhite 600x600
REMARKS
Brown Laminate for shelves
ANOUSHKA AGGARWAL 183712048
B.DES ID SEM III
COMMERCIAL DESIGN
MSAP 2020
FEATURES IN STORE
B.DES ID SEM III
Wardrobe displays
COMMERCIAL DESIGN
MSAP 2020
BURBERRY MOOD BOARD
Furniture/Breakouts
BURBERRY MOODBOARD Window Displays Warm lighting
REMARKS
ANOUSHKA AGGARWAL 183712048
LOFT STYLE
Location – Kambla Heights Apartments, Mangalore Kadri Kambla Rd, Mallikatte, Kadri, Mangalore, Karnataka 575004 Area- 234.1 sq.m
•Opened from Three Sides •Spacious Parking lot •Accessible Location
REMARKS
SITE MAP
ANOUSHKA AGGARWAL 183712048
B.DES ID SEM III
SITE
•Tropical climate •Average Temp. – 26’ C •Rainfall /year - 3783mm •Red lateritic soil
MSAP 2020
MANGALORE
COMMERCIAL DESIGN
SITE ANALYSIS
COMMERCIAL DESIGN
MSAP 2020
OVERCOMING THE DISADVANTAGES
Residential Space Above
ANOUSHKA AGGARWAL 183712048
Height5110mm
REMARKS
Structural constraints
B.DES ID SEM III
•Having Great Display Windows. •Putting something extra in the parking. •Landscaping •Essential Lighting. •Advertising and Branding
MAJOR DESIGN Burberry Mangalore
Designing for
ANOUSHKA AGGARWAL 183712048
B.DES ID SEM III
COMMERCIAL DESIGN
Clothing Perfumes Scarfs
REMARKS
MSAP 2020
PRODUCTS TO DISPLAY
ANOUSHKA AGGARWAL 183712048
B.DES ID SEM III
COMMERCIAL DESIGN
MSAP 2020
•Typography •Models •Fashion Show •Paper
REMARKS
DESIGN INSPIRATION – ‘MAGAZINE PRINT’
ANOUSHKA AGGARWAL 183712048
mood board B.DES ID SEM III
MATERIAL BOARD
REMARKS
COMMERCIAL DESIGN
MSAP 2020
MATERIAL PALETTE - CONTEMPORARY
Fabric board
The circulation allows the customers to look around the full store. DISPLAY RACKS CATWALK DISPLAY WINDOW DISPLAYS TRIAL ROOMS CASH COUNTER
Plan
MSAP 2020 COMMERCIAL DESIGN
The idea is to give the space a central attraction , by adding a runway attached to the structural hindrances .
B.DES ID SEM III
‘LOOP LAYOUT’
ANOUSHKA AGGARWAL 183712048
ZONING & CIRCULATION
REMARKS
SEATING
TRIAL ROOMS
SPECIAL EDITIONS
EXCLUSIVE COLLECTION
ACCESSORIES COLLECTION
SEASONAL MERCHANDISE AT THE CATWALK
CHECKOUT
FLOORINGSeries Woods 3.2mm Luxury vinyl tile Flooring Darker Grey Oak
PURSE COLLECTION
Note: All measurements are in ‘mm’ Scale- 1:50
FLOORINGSeries Woods 3.2mm Luxury vinyl tile Flooring Grey Oak
REMARKS REMARKS
CASUAL SECTION
ANOUSHKA AGGARWAL 183712048 III COMMERCIAL DESIGN ANOUSHKA AGGARWAL 183712048 B.DES B.DES ID SEMIDIIISEMCOMMERCIAL DESIGN
MSAP 2020
LAYOUT
B.DES ID SEM III
COMMERCIAL DESIGN
REFLECTED CEILING PLAN
Stretch Fabric Lighting
LEGEND
MSAP 2020
1:50
ANOUSHKA AGGARWAL 183712048
1:50
REMARKS
LAYOUT
A’
MSAP 2020 COMMERCIAL DESIGN ANOUSHKA AGGARWAL 183712048
B.DES ID SEM III
KEY PLAN 1:100
Note: All measurements are in ‘mm’ Scale- 1:50
REMARKS
Wood slats
RICH CONTEMPORARY CHECK DISPLAY
A
MOODBOARD
ANOUSHKA AGGARWAL 183712048
B.DES ID SEM III
KEY PLAN 1:100
COMMERCIAL DESIGN
MSAP 2020
FOCUS TEXTURE CUSTOMIZED CONTEMPORARY RICH CHECK
Note: All measurements are in ‘mm’ Scale- 1:50
REMARKS
MOODBOARD
KEY PLAN 1:100
MSAP 2020 COMMERCIAL DESIGN
C’
B.DES ID SEM III
Wood slats
C
ANOUSHKA AGGARWAL 183712048
Fabric
RICH CONTEMPORARY CHECK DISPLAY BURBERRY PANTONE
Note: All measurements are in ‘mm’ Scale- 1:50
REMARKS
MOODBOARD
KEY PLAN 1:100
GREEN WALL
GREEN WALL
Note: All measurements are in ‘mm’ Scale- 1:50
B.DES ID SEM III
D’
ANOUSHKA AGGARWAL 183712048
D
COMMERCIAL DESIGN
MSAP 2020
GREEN GLASS RICH CONTEMPORARY
REMARKS
MOODBOARD
E’
KEY PLAN 1:100
MSAP 2020
E
COMMERCIAL DESIGN
Wood slats
B.DES ID SEM III
Fabric
ANOUSHKA AGGARWAL 183712048
TECHNICAL DRAWINGS
RICH CONTEMPORARY BURBERRY PANTONE CONCEPT TYPO
Note: All measurements are in ‘mm’ Scale- 1:50
REMARKS
MOODBOARD
REMARKS
ANOUSHKA AGGARWAL 183712048
B.DES ID SEM III
COMMERCIAL DESIGN
CAMERA ANGLE 01
CAMERA ANGLE 02
MSAP 2020
REMARKS
ANOUSHKA AGGARWAL 183712048
B.DES ID SEM III
CAMERA ANGLE 03
CAMERA ANGLE 04
COMMERCIAL DESIGN
MSAP 2020
REMARKS
ANOUSHKA AGGARWAL 183712048
B.DES ID SEM III
CAMERA ANGLE 05
CAMERA ANGLE 06
COMMERCIAL DESIGN
MSAP 2020
REMARKS
ANOUSHKA AGGARWAL 183712048
B.DES ID SEM III
CAMERA ANGLE 07
CAMERA ANGLE 08
COMMERCIAL DESIGN
MSAP 2020
ANOUSHKA AGGARWAL 183712048 COMMERCIAL INTERIOR DESIGN
MAJOR DESIGN BURBERRY
THANK YOU !!
PORTFOLIO