Portfolio 2013

Page 1

ABOUT

RESUME

ANOUSHKA GARG 2013

FOLIO 2013

BRAND IDENTITY

WEB DESIGN

PUBLICATION DESIGN

PACKAGING DESIGN

MISCELLANEOUS


ANOUSHKA GARG 2013

The Tamarind 2013

Turmeric Design

BRAND IDENTITY

Identity design for a perfect getaway for discerning travelers, hidden in Anjuna, Goa. The logo explores the peace and tranquility of the place through the rhythmic forms of the legs of A & R. The identity is inspired by the colours and different moods of the place,

WEB DESIGN

from sunrises, to sunsets to the beach to the sea and the sand. The use of gradient on the crockery or business cards enforces the relaxed and calm aura of the place which is its key USP.

PUBLICATION DESIGN

The project involved logo and stationery design, as well as visual references of the other possible applications of the identity.

PACKAGING DESIGN

MISCELLANEOUS


ANOUSHKA GARG 2013

Logo Design by Kriti Monga, Turmeric Design

Set of ideograms inspired by Chinese lettering, each representing a certain feature of the restaurant

Secondary logo system

Canton Spice Co. 2013

Identity design and visual system for an authentic Cantonese restaurant in Gurgaon, India.

Turmeric Design

BRAND IDENTITY

WEB DESIGN

The logo is inspired by Chinese ideograms and their modern design, combined with the strong geometric shapes of traditional Chinese signage. The modern logo provides an interesting contrast to the natural, rustic interiors of the restaurant.

PUBLICATION DESIGN

The tongue-in-cheek ideogram idea was extended to create a system of symbols, almost a new language specific to the brand.

PACKAGING DESIGN

The brand was further extended to other applications vital for a restaurant, with use of bold photography to establish authenticity.

MISCELLANEOUS


ANOUSHKA GARG 2013


ANOUSHKA GARG 2013

Proposed packaging design

Quick-lunch menu

BRAND IDENTITY

Bill pocket

WEB DESIGN

PUBLICATION DESIGN

PACKAGING DESIGN

MISCELLANEOUS


ANOUSHKA GARG 2013

Hired! Diploma Project

PeopleStrong, a well known HR Outsourcing firm engaged with the studio for branding their first of its kind, frontline hiring stores.

It u C h a u d h u r i D e s i g n

After extensive discovery sessions we articulated Hired! to be about the magic of fit,

2011

BRAND IDENTITY

WEB DESIGN

promising right jobs for the right candidates and vice-verse. Hired! has a strong, upbeat personality that exists in a cheerful and welcoming environment.

and evokes optimism in the mind of the applicant.

The visual identity reflects their personality

A distinct customer experience was created not only through the stores’ chatty visual design, but also through behavioral

PUBLICATION DESIGN

PACKAGING DESIGN

guidelines for the employees in the form of a brand manual. Very unlike their competition, that we observed, treats applicants superciliously. All these make a customer’s experience at Hired! truly distinct.

MISCELLANEOUS


ANOUSHKA GARG 2013

Logo Design by Kriti Monga, Turmeric Design

BRAND IDENTITY

WEB DESIGN

PUBLICATION DESIGN

PACKAGING DESIGN

MISCELLANEOUS


ANOUSHKA GARG 2013

Packaging design for delivery, with separators to keep received & personal cards

Compliment slip with personal messages

CD Case for a pitch to the investors

BUCA 2010

Very few people exchange the good old ‘business card’ in today’s tech savvy world, leaving little room for first impressions.

White light design assessed this problem & came up with a service that would marry the promptness of print-on-demand with the design-skills of a design studio, to provide business card solutions unique to one’s personality.

WEB DESIGN

PUBLICATION DESIGN

White light Design

BRAND IDENTITY

The project involved naming, strategising, visual language, packaging ideas, promotional material and business presentations for investors.

PACKAGING DESIGN

MISCELLANEOUS


ANOUSHKA GARG 2013


ANOUSHKA GARG 2013

Landing page for the Artbeat section

The Sunday Guardian 2010

DEV kabir malik* design

BRAND IDENTITY

The Sunday Guardian is a weekly newspaper circulated within Delhi. The paper was designed by Dev Kabir Malik Design, New Delhi who were later approached to translate the paper into a website.

WEB DESIGN

The newspaper’s USP lies in its writingpowerful, opinion based articles that in turn built their readership. While maintaining the basic essence of the newspaper (bold design, powerful imagery) the challenge laid in allowing

PUBLICATION DESIGN

it to exist independent of it, so as to let it develop its own readership. I worked on Guardian 20, a twenty page supplement that covers everything from art, music, books, technology,

PACKAGING DESIGN

culture, entertainment to youth. The supplement was very carefully translated to the website with a clear sense of the readership and adaptability to web.

MISCELLANEOUS


ANOUSHKA GARG 2013

Landing page for the Columnist section

BRAND IDENTITY

WEB DESIGN

PUBLICATION DESIGN

PACKAGING DESIGN

MISCELLANEOUS


ANOUSHKA GARG 2013

Article landing page for the Columnist section

BRAND IDENTITY

WEB DESIGN

PUBLICATION DESIGN

PACKAGING DESIGN

MISCELLANEOUS


ANOUSHKA GARG 2013

Dr. Reddy’s Annual Report 2011-2012 — Cover Design 2012

It u C h a u d h u r i D e s i g n

BRAND IDENTITY

The theme of the report for the year 2011-2012 was “Life, Research and Hope”. The organisation wanted to accredit the people/ employees/ workers involved in holding the company together. Taking from the theme, the cover was designed

WEB DESIGN

as this network of people with different functionality in the company joined together through benzene rings. The network emphasised the importance of each worker/ employee in the process to assure a steady and progressive

PUBLICATION DESIGN

functioning of the company. The cover was a tribute to the people at Dr. Reddy’s Laboratories.

PACKAGING DESIGN

MISCELLANEOUS


1 0 ,0 0 5

39.6%

C O N S O L I D AT E D CAGR OVER 6 YRS

2011

C O N S O L I D AT E D CAGR OVER 6 YRS

"

The theme of the Annual Report for the year 2010-11 was All Systems Go.

It u C h a u d h u r i D e s i g n

The entire report enunciated the technological growth CG had witnessed in the financial year 2010-11. CG declared

BRAND IDENTITY

WEB DESIGN

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I N R S . CR 1O5 R E

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I N R S . CR O R E

a new found confidence in its technology and marketing platforms, ready to compete globally and carry on with the growth of the last decade.

I worked on the info graphics, and table styles, in tune with the cover and over all theme of the report.

PUBLICATION DESIGN

PACKAGING DESIGN

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C O N S O L I D AT E D

2003

S TA N D - A L O N E

2002

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Crompton Greaves Annual Report 2010-11

40.9%

4

2011

2010

2009

2008

2007

2006

2005

%

2004

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I N R S . CRORE

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2011

$

2003

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IN RS. CRORE

S TA N D - A L O N E CAGR OVER 9 YRS

238

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2003

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IN R S . CR OR E

2002

2011

2010

2009

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2002

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28.7%

3 ,2 7 5

5 ,9 5 1

2011

2010

2009

2008

2007

2006

2005

S TA N D - A L O N E CAGR OVER 9 YRS

2 ,3 0 4

39.7%

During FY2011, CG was awarded the Business Excellence Prize, 2010 by the Confederation Industry CofOIndian NSO L I D AT E D (CII). It is a recognition received C A GinR OVER 6 YRS by very few companies India. Moreover, CG contested this award for the entire company, comprising 22 plants/divisions and four regions.

77.3%

2007

C O N S O L I D AT E D CAGR OVER 6 YRS

23.0%

2006

40.9%

In FY2011, the annual survey of India’s Most Valuable Brands by Brand Finance, in partnership with The Economic Times, placed CG as the 34th Most Valued Corporate Brand in India, with a brand value calculated at US$ 541 million. Thus CG entered the list of 50 most valued brands in India. The Indian capital market has recognised CG’s achievements over the last decade. The Company’s market capitalization has risen from Rs.174 crore in April 2000 to over Rs.18,000 crore in April 2011.

I N R S . CR O R E

2005

S TA N D - A L O N E CAGR OVER 9 YRS

M A R K E T C A P I TA L I S AT I O N IN APRIL 2011

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Thanks to a decade of rising sales, income, EBIDTA and PAT, CG has delivered significant shareholder value, measured in terms of tangible net worth (i.e. shareholders’ funds — miscellaneous unamortised expenses — deferred tax assets). Chart D plots the growth.

2004

28.7%

Rs. 18,000 crore

!

The Boston Consulting Group (BCG) included CG in BCG’s 100 New Global Challengers in its reports of 2006, 2009 and 2011. In the words of BCG, these global challengers “are based out of rapidly developing economies, are shaking up the established economic order and are TA N Dnew -ALONE among the most S formidable competitors on the global stage”. CG CAGR OVER 9 YRS is proud to be in this group.

889

Thanks to a decade of rising sales, income, EBIDTA and PAT, CG has delivered significant shareholder value, measured in terms of tangible net worth (i.e. shareholders’ funds — miscellaneous unamortised expenses — deferred tax assets). Chart D plots the growth.

M A R K E T C A P I TA L I S AT I O N IN APRIL 2000

CG has been a story of transformational growth in India and across the rest of the world. Today, the Company is a market leader with a single corporate brand identity across all businesses and geographies, and 8,700 full-time employees worldwide — over half of whom are located outside India, spanning various nationalities and cultures. Chart E plots the full-time employee strength of the Company throughout the world.

694

S TAT I O N E D O U T S I D E I N D I A

It is worth considering a simple fact. In FY2001, the total orders for the year aggregated Rs.573 crore. In FY2010, CG received its single largest order of Rs.600 crore from Power Grid Corporation of India Limited (PGCIL).

2004

Amongst BCG's 100 new global challengers

2003

Rs. 174 crore

B R A N D VA L U E

GARG 2013

It is worth considering a simple fact. In FY2001, the total orders for the year aggregated Rs.573 crore. In FY2010, CG received its single largest order of Rs.600 crore from Power Grid Corporation of India Limited (PGCIL).

2003

C O N S O L I D AT E D CAGR OVER 6 YRS

US$ 541 m

50%

FULL TIME EMPLOYEES

C O N S O L I D AT E D CAGR OVER 6 YRS

2002

39.6%

8,700

Rs. 600 crore

S I N G L E O R D E R VA L U E ANOUSHKA FROM PGCIL IN FY2010

30.9%

157

S TA N D - A L O N E CAGR OVER 9 YRS

RECOGNISED AS A GLOBAL CHALLENGER

8,702

889

77.3%

BUILDING A VALUED CORPORATE BRAND

T O TA L O R D E R S I N F Y 2 0 0 1

5,214

IN RS. CRORE

CREATING A GROWING FAMILY

3,275

2011

2010

2009

2008

2007

2006

2005

1 ,4 7 9

2004

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1 57

C O N S O L I D AT E D CAGR OVER 6 YRS

Rs. 600 crore

2,304

1,012

39.7%

5 ,9 5 1

C O N S O L I D AT E D CAGR OVER 6 YRS

694

1,444

S TA N D - A L O N E CAGR OVER 9 YRS

T O TA L O R D E R S I N F Y 2 0 0 1

S I N G L E O R D E R VA L U E FROM PGCIL IN FY2010

30.9%

! 23.0%

1 0 ,0 0 5

S TA N D - A L O N E CAGR OVER 9 YRS

2002

In FY2011, CG is a multinational enterprise with consolidated net sales of Rs.10,005 crore; an EBIDTA of Rs.1,444 crore; and PAT of Rs.889 crore. Even on a stand-alone basis, CG’s net sales in FY2011 was Rs. 5,951 crore; EBIDTA was Rs.1,012 crore; and PAT was Rs.694 crore. Charts A, B and C tell their story.

16.7%

2003

In FY2002, Crompton Greaves was an exclusively Indian entity. It earned net sales of Rs.1,479 crore; an EBIDTA of Rs.157 crore; and a PAT of Rs.4 crore.

Rs. 573 crore

1 ,4 4 4

GROWING NET WORTH

6,058

CROMPTON GREAVES THEN . . . TO CG NOW

1 ,0 1 2

A DECADE’S JOURNEY 2002ß2011

S TA N D - A L O N E CAGR OVER 9 YRS

2002

In FY2011, CG is a multinational enterprise with consolidated net sales of Rs.10,005 crore; an EBIDTA of Rs.1,444 crore; and PAT of Rs.889 crore. Even on a stand-alone basis, CG’s net sales in FY2011 was Rs. 5,951 crore; EBIDTA was Rs.1,012 crore; and PAT was Rs.694 crore. Charts A, B and C tell their story.

16.7%

1 ,4 7 9

In FY2002, Crompton Greaves was an exclusively Indian entity. It earned net sales of Rs.1,479 crore; an EBIDTA of Rs.157 crore; and a PAT of Rs.4 crore.

4!.')",% .%4 7/24(

I N R S . CR O R E

MISCELLANEOUS


ANOUSHKA GARG 2013

BRAND IDENTITY

WEB DESIGN

PUBLICATION DESIGN

PACKAGING DESIGN

MISCELLANEOUS


ANOUSHKA GARG 2013

The book jacket with an image of Melbourne in 1800’s on the inside.

The Little Circus 2009

RMI T, MELB O URNE

BRAND IDENTITY

A 64 page, two part publication, on two very varied views about Melbourne. Be Famous or Die and No Magicians, are the two parts that have a completely different feel and design giving to the content of the section. One section is tightly

WEB DESIGN

following the grid with photographs forming patterns, while the other one is more lucid with playful imagery. This book was a dedication of how I perceived Melbourne as a city and uses

PUBLICATION DESIGN

images taken from my digital camera. As this was a part of exchange, I experimented with software and content in ways that wasn’t taught conventionally at NID. The books designed by the students were reviewed by the head

PACKAGING DESIGN

designer at Penguin, Melbourne and my book bagged a special mention in the overall book design category.

MISCELLANEOUS


ANOUSHKA GARG 2013

A spread from No Magicians

BRAND IDENTITY

WEB DESIGN

PUBLICATION DESIGN

PACKAGING DESIGN

MISCELLANEOUS


ANOUSHKA GARG 2013

A spread from Become Famous or Die

BRAND IDENTITY

WEB DESIGN

PUBLICATION DESIGN

PACKAGING DESIGN

MISCELLANEOUS


ANOUSHKA GARG 2013

Ticket Please 2010

RMI T, MELB O URNE

BRAND IDENTITY

Magazine design for a giveaway magazine. The assignment involved choosing any field to create a magazine and lay a 1000 word article along with a contents page. Ticket please promotes young, raw unseen music talent and has

WEB DESIGN

been designed such that it requires no external packaging.

PUBLICATION DESIGN

PACKAGING DESIGN

MISCELLANEOUS


ANOUSHKA GARG 2013

BRAND IDENTITY

WEB DESIGN

PUBLICATION DESIGN

PACKAGING DESIGN

MISCELLANEOUS


ANOUSHKA GARG 2013

BRAND IDENTITY

WEB DESIGN

PUBLICATION DESIGN

PACKAGING DESIGN

MISCELLANEOUS


ANOUSHKA GARG 2013

Kara 2009

BRAND IDENTITY

Packaging design for wet skin care wipes, Kara. The packaging for the wipes was designed for single use to be sold as sachets and as tissue packs for automobiles. The problem with tissues while traveling is their disposal.

WEB DESIGN

Addressing this problem, the pack, I designed has two compartments, one for holding the tissues and other for disposing the tissues. This simple addition of a box for disposal makes travel so much easier.

PUBLICATION DESIGN

PACKAGING DESIGN

MISCELLANEOUS


ANOUSHKA GARG 2013

The Papillon Collection 2009

RMI T, M e l b o u r n e

BRAND IDENTITY

Printing and publishing industry relies heavily on paper sampling. Unfortunately, very few samples catch the designer’s eye. This assignment was to look into the paper sampling industry and create a sample that was more than a

WEB DESIGN

swatch book. The Papillon Collection is a range of textured, 100% recycled paper by French Paper Company. The samples come inside a wooden box, with a frame which

PUBLICATION DESIGN

carries swatch book and samples in the form of hand cut butterflies. The box contains a detailed description of the properties of the samples and 10x10 cm square swatches to feel the strength and grain of paper. The frame can later used a

PACKAGING DESIGN

decorative element in the office space and not get stacked in the desk drawers.

MISCELLANEOUS


ANOUSHKA GARG 2013

Hello. My name is Anoushka Garg and I am a graphic designer and a recent entrepreneur. I graduated in Graphic Design from National Institute of Design, Ahmedabad in December 2012 and have a keen interest in branding and print design. Currently I am on a lookout to expand my skill base and explore other avenues of graphic design like web design, information design and typeface design. Having worked on various classroom projects and internships, with few of the well known design studios in the country, I have amassed a work experience of about 2 years. A design enthusiast, team player and a quick learner, I cofounded D.Noise Design Festival 2013, Jaipur’s first ever design festival and executed it successfully in January 2013. To get in touch, inquiries or just to say hello, write to me at anoushka278@gmail.com

TA K E M E H O M E

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ANOUSHKA GARG 2013

education

E x perience

ANOUSHKA GARG

Ahmedabad, India ‘07 - ‘12

National Institute of Design National Institute of Design is a premier design school in India founded by Charles and Ray Eames.

Melbourne, Australia Winter ‘09

Royal Melbourne Institute of Technology An exchange scholarship for a semester abroad. The experience was invaluable and gave an insight on design in a different culture.

Jaipur, India ‘95 - ‘07

Maharaja Sawai Man Singh Vidyalaya The building stone for my interest in design. The versatile and extensive combination of extracurricular activities at school develop an open minded individual.

New Delhi, India November ‘12 - April ‘13

Turmeric Design/ Senior Designer Worked on identity design projects for clients such as Impresario Entertainment Pvt. Ltd., Tamarind Hotel, Canton Spice Company, Mantra

Jaipur, India September’12 - January’13

D.NOISE Design Festival 2013/ Cofounder Conceptualised, designed and executed Jaipur’s first design festival which brought together designers, educators, and other design practitioners

New Delhi, India April‘11 - July ‘12

Itu Chaudhuri Design/ Designer Worked on branding, web design and publication projects for clients like IMFA, BIPF, ISB, Crompton Greaves, Dr. Reddy’s, Hired!, Almirah

New Delhi, India November ‘10 - December’10

Whitelight Design/ Designer Branding for a new business venture— BUCA, being started by the design studio. Interesting to have a studio as the client.

New Delhi, India July ‘10

Dev Kabir Malik* Design/ Designer Created a website for a New Delhi based local newspaper, The Sunday Guardian.

New Delhi, India Summer ‘10

Dev Kabir Malik* Design/ Intern Worked on a series of ongoing projects including branding, publication and pictograms for a signage system for an educational institution.

Melbourne, Australia October ‘09

Royal Melbourne Institute of Technology/ Student Assisted Julie Shiels, a visual artist from Melbourne to create a series of public art pieces.

GRAPHIC DESIGNER & ENTREPRENEUR

To get in touch or just to say hello, write to me at anoushka278@gmail.com

TA K E M E H O M E

VIEW PROJECTS


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