ABOUT
RESUME
ANOUSHKA GARG 2013
FOLIO 2013
BRAND IDENTITY
WEB DESIGN
PUBLICATION DESIGN
PACKAGING DESIGN
MISCELLANEOUS
ANOUSHKA GARG 2013
The Tamarind 2013
Turmeric Design
BRAND IDENTITY
Identity design for a perfect getaway for discerning travelers, hidden in Anjuna, Goa. The logo explores the peace and tranquility of the place through the rhythmic forms of the legs of A & R. The identity is inspired by the colours and different moods of the place,
WEB DESIGN
from sunrises, to sunsets to the beach to the sea and the sand. The use of gradient on the crockery or business cards enforces the relaxed and calm aura of the place which is its key USP.
PUBLICATION DESIGN
The project involved logo and stationery design, as well as visual references of the other possible applications of the identity.
PACKAGING DESIGN
MISCELLANEOUS
ANOUSHKA GARG 2013
Logo Design by Kriti Monga, Turmeric Design
Set of ideograms inspired by Chinese lettering, each representing a certain feature of the restaurant
Secondary logo system
Canton Spice Co. 2013
Identity design and visual system for an authentic Cantonese restaurant in Gurgaon, India.
Turmeric Design
BRAND IDENTITY
WEB DESIGN
The logo is inspired by Chinese ideograms and their modern design, combined with the strong geometric shapes of traditional Chinese signage. The modern logo provides an interesting contrast to the natural, rustic interiors of the restaurant.
PUBLICATION DESIGN
The tongue-in-cheek ideogram idea was extended to create a system of symbols, almost a new language specific to the brand.
PACKAGING DESIGN
The brand was further extended to other applications vital for a restaurant, with use of bold photography to establish authenticity.
MISCELLANEOUS
ANOUSHKA GARG 2013
ANOUSHKA GARG 2013
Proposed packaging design
Quick-lunch menu
BRAND IDENTITY
Bill pocket
WEB DESIGN
PUBLICATION DESIGN
PACKAGING DESIGN
MISCELLANEOUS
ANOUSHKA GARG 2013
Hired! Diploma Project
PeopleStrong, a well known HR Outsourcing firm engaged with the studio for branding their first of its kind, frontline hiring stores.
It u C h a u d h u r i D e s i g n
After extensive discovery sessions we articulated Hired! to be about the magic of fit,
2011
BRAND IDENTITY
WEB DESIGN
promising right jobs for the right candidates and vice-verse. Hired! has a strong, upbeat personality that exists in a cheerful and welcoming environment.
and evokes optimism in the mind of the applicant.
The visual identity reflects their personality
A distinct customer experience was created not only through the stores’ chatty visual design, but also through behavioral
PUBLICATION DESIGN
PACKAGING DESIGN
guidelines for the employees in the form of a brand manual. Very unlike their competition, that we observed, treats applicants superciliously. All these make a customer’s experience at Hired! truly distinct.
MISCELLANEOUS
ANOUSHKA GARG 2013
Logo Design by Kriti Monga, Turmeric Design
BRAND IDENTITY
WEB DESIGN
PUBLICATION DESIGN
PACKAGING DESIGN
MISCELLANEOUS
ANOUSHKA GARG 2013
Packaging design for delivery, with separators to keep received & personal cards
Compliment slip with personal messages
CD Case for a pitch to the investors
BUCA 2010
Very few people exchange the good old ‘business card’ in today’s tech savvy world, leaving little room for first impressions.
White light design assessed this problem & came up with a service that would marry the promptness of print-on-demand with the design-skills of a design studio, to provide business card solutions unique to one’s personality.
WEB DESIGN
PUBLICATION DESIGN
White light Design
BRAND IDENTITY
The project involved naming, strategising, visual language, packaging ideas, promotional material and business presentations for investors.
PACKAGING DESIGN
MISCELLANEOUS
ANOUSHKA GARG 2013
ANOUSHKA GARG 2013
Landing page for the Artbeat section
The Sunday Guardian 2010
DEV kabir malik* design
BRAND IDENTITY
The Sunday Guardian is a weekly newspaper circulated within Delhi. The paper was designed by Dev Kabir Malik Design, New Delhi who were later approached to translate the paper into a website.
WEB DESIGN
The newspaper’s USP lies in its writingpowerful, opinion based articles that in turn built their readership. While maintaining the basic essence of the newspaper (bold design, powerful imagery) the challenge laid in allowing
PUBLICATION DESIGN
it to exist independent of it, so as to let it develop its own readership. I worked on Guardian 20, a twenty page supplement that covers everything from art, music, books, technology,
PACKAGING DESIGN
culture, entertainment to youth. The supplement was very carefully translated to the website with a clear sense of the readership and adaptability to web.
MISCELLANEOUS
ANOUSHKA GARG 2013
Landing page for the Columnist section
BRAND IDENTITY
WEB DESIGN
PUBLICATION DESIGN
PACKAGING DESIGN
MISCELLANEOUS
ANOUSHKA GARG 2013
Article landing page for the Columnist section
BRAND IDENTITY
WEB DESIGN
PUBLICATION DESIGN
PACKAGING DESIGN
MISCELLANEOUS
ANOUSHKA GARG 2013
Dr. Reddy’s Annual Report 2011-2012 — Cover Design 2012
It u C h a u d h u r i D e s i g n
BRAND IDENTITY
The theme of the report for the year 2011-2012 was “Life, Research and Hope”. The organisation wanted to accredit the people/ employees/ workers involved in holding the company together. Taking from the theme, the cover was designed
WEB DESIGN
as this network of people with different functionality in the company joined together through benzene rings. The network emphasised the importance of each worker/ employee in the process to assure a steady and progressive
PUBLICATION DESIGN
functioning of the company. The cover was a tribute to the people at Dr. Reddy’s Laboratories.
PACKAGING DESIGN
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1 0 ,0 0 5
39.6%
C O N S O L I D AT E D CAGR OVER 6 YRS
2011
C O N S O L I D AT E D CAGR OVER 6 YRS
"
The theme of the Annual Report for the year 2010-11 was All Systems Go.
It u C h a u d h u r i D e s i g n
The entire report enunciated the technological growth CG had witnessed in the financial year 2010-11. CG declared
BRAND IDENTITY
WEB DESIGN
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I N R S . CR 1O5 R E
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I N R S . CR O R E
a new found confidence in its technology and marketing platforms, ready to compete globally and carry on with the growth of the last decade.
I worked on the info graphics, and table styles, in tune with the cover and over all theme of the report.
PUBLICATION DESIGN
PACKAGING DESIGN
$
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C O N S O L I D AT E D
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S TA N D - A L O N E
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&5,, 4)-% %-0,/9%%3
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Crompton Greaves Annual Report 2010-11
40.9%
4
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%
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I N R S . CRORE
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$
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IN RS. CRORE
S TA N D - A L O N E CAGR OVER 9 YRS
238
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IN R S . CR OR E
2002
2011
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28.7%
3 ,2 7 5
5 ,9 5 1
2011
2010
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2008
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2006
2005
S TA N D - A L O N E CAGR OVER 9 YRS
2 ,3 0 4
39.7%
During FY2011, CG was awarded the Business Excellence Prize, 2010 by the Confederation Industry CofOIndian NSO L I D AT E D (CII). It is a recognition received C A GinR OVER 6 YRS by very few companies India. Moreover, CG contested this award for the entire company, comprising 22 plants/divisions and four regions.
77.3%
2007
C O N S O L I D AT E D CAGR OVER 6 YRS
23.0%
2006
40.9%
In FY2011, the annual survey of India’s Most Valuable Brands by Brand Finance, in partnership with The Economic Times, placed CG as the 34th Most Valued Corporate Brand in India, with a brand value calculated at US$ 541 million. Thus CG entered the list of 50 most valued brands in India. The Indian capital market has recognised CG’s achievements over the last decade. The Company’s market capitalization has risen from Rs.174 crore in April 2000 to over Rs.18,000 crore in April 2011.
I N R S . CR O R E
2005
S TA N D - A L O N E CAGR OVER 9 YRS
M A R K E T C A P I TA L I S AT I O N IN APRIL 2011
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Thanks to a decade of rising sales, income, EBIDTA and PAT, CG has delivered significant shareholder value, measured in terms of tangible net worth (i.e. shareholders’ funds — miscellaneous unamortised expenses — deferred tax assets). Chart D plots the growth.
2004
28.7%
Rs. 18,000 crore
!
The Boston Consulting Group (BCG) included CG in BCG’s 100 New Global Challengers in its reports of 2006, 2009 and 2011. In the words of BCG, these global challengers “are based out of rapidly developing economies, are shaking up the established economic order and are TA N Dnew -ALONE among the most S formidable competitors on the global stage”. CG CAGR OVER 9 YRS is proud to be in this group.
889
Thanks to a decade of rising sales, income, EBIDTA and PAT, CG has delivered significant shareholder value, measured in terms of tangible net worth (i.e. shareholders’ funds — miscellaneous unamortised expenses — deferred tax assets). Chart D plots the growth.
M A R K E T C A P I TA L I S AT I O N IN APRIL 2000
CG has been a story of transformational growth in India and across the rest of the world. Today, the Company is a market leader with a single corporate brand identity across all businesses and geographies, and 8,700 full-time employees worldwide — over half of whom are located outside India, spanning various nationalities and cultures. Chart E plots the full-time employee strength of the Company throughout the world.
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S TAT I O N E D O U T S I D E I N D I A
It is worth considering a simple fact. In FY2001, the total orders for the year aggregated Rs.573 crore. In FY2010, CG received its single largest order of Rs.600 crore from Power Grid Corporation of India Limited (PGCIL).
2004
Amongst BCG's 100 new global challengers
2003
Rs. 174 crore
B R A N D VA L U E
GARG 2013
It is worth considering a simple fact. In FY2001, the total orders for the year aggregated Rs.573 crore. In FY2010, CG received its single largest order of Rs.600 crore from Power Grid Corporation of India Limited (PGCIL).
2003
C O N S O L I D AT E D CAGR OVER 6 YRS
US$ 541 m
50%
FULL TIME EMPLOYEES
C O N S O L I D AT E D CAGR OVER 6 YRS
2002
39.6%
8,700
Rs. 600 crore
S I N G L E O R D E R VA L U E ANOUSHKA FROM PGCIL IN FY2010
30.9%
157
S TA N D - A L O N E CAGR OVER 9 YRS
RECOGNISED AS A GLOBAL CHALLENGER
8,702
889
77.3%
BUILDING A VALUED CORPORATE BRAND
T O TA L O R D E R S I N F Y 2 0 0 1
5,214
IN RS. CRORE
CREATING A GROWING FAMILY
3,275
2011
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2007
2006
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1 ,4 7 9
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1 57
C O N S O L I D AT E D CAGR OVER 6 YRS
Rs. 600 crore
2,304
1,012
39.7%
5 ,9 5 1
C O N S O L I D AT E D CAGR OVER 6 YRS
694
1,444
S TA N D - A L O N E CAGR OVER 9 YRS
T O TA L O R D E R S I N F Y 2 0 0 1
S I N G L E O R D E R VA L U E FROM PGCIL IN FY2010
30.9%
! 23.0%
1 0 ,0 0 5
S TA N D - A L O N E CAGR OVER 9 YRS
2002
In FY2011, CG is a multinational enterprise with consolidated net sales of Rs.10,005 crore; an EBIDTA of Rs.1,444 crore; and PAT of Rs.889 crore. Even on a stand-alone basis, CG’s net sales in FY2011 was Rs. 5,951 crore; EBIDTA was Rs.1,012 crore; and PAT was Rs.694 crore. Charts A, B and C tell their story.
16.7%
2003
In FY2002, Crompton Greaves was an exclusively Indian entity. It earned net sales of Rs.1,479 crore; an EBIDTA of Rs.157 crore; and a PAT of Rs.4 crore.
Rs. 573 crore
1 ,4 4 4
GROWING NET WORTH
6,058
CROMPTON GREAVES THEN . . . TO CG NOW
1 ,0 1 2
A DECADE’S JOURNEY 2002ß2011
S TA N D - A L O N E CAGR OVER 9 YRS
2002
In FY2011, CG is a multinational enterprise with consolidated net sales of Rs.10,005 crore; an EBIDTA of Rs.1,444 crore; and PAT of Rs.889 crore. Even on a stand-alone basis, CG’s net sales in FY2011 was Rs. 5,951 crore; EBIDTA was Rs.1,012 crore; and PAT was Rs.694 crore. Charts A, B and C tell their story.
16.7%
1 ,4 7 9
In FY2002, Crompton Greaves was an exclusively Indian entity. It earned net sales of Rs.1,479 crore; an EBIDTA of Rs.157 crore; and a PAT of Rs.4 crore.
4!.')",% .%4 7/24(
I N R S . CR O R E
MISCELLANEOUS
ANOUSHKA GARG 2013
BRAND IDENTITY
WEB DESIGN
PUBLICATION DESIGN
PACKAGING DESIGN
MISCELLANEOUS
ANOUSHKA GARG 2013
The book jacket with an image of Melbourne in 1800’s on the inside.
The Little Circus 2009
RMI T, MELB O URNE
BRAND IDENTITY
A 64 page, two part publication, on two very varied views about Melbourne. Be Famous or Die and No Magicians, are the two parts that have a completely different feel and design giving to the content of the section. One section is tightly
WEB DESIGN
following the grid with photographs forming patterns, while the other one is more lucid with playful imagery. This book was a dedication of how I perceived Melbourne as a city and uses
PUBLICATION DESIGN
images taken from my digital camera. As this was a part of exchange, I experimented with software and content in ways that wasn’t taught conventionally at NID. The books designed by the students were reviewed by the head
PACKAGING DESIGN
designer at Penguin, Melbourne and my book bagged a special mention in the overall book design category.
MISCELLANEOUS
ANOUSHKA GARG 2013
A spread from No Magicians
BRAND IDENTITY
WEB DESIGN
PUBLICATION DESIGN
PACKAGING DESIGN
MISCELLANEOUS
ANOUSHKA GARG 2013
A spread from Become Famous or Die
BRAND IDENTITY
WEB DESIGN
PUBLICATION DESIGN
PACKAGING DESIGN
MISCELLANEOUS
ANOUSHKA GARG 2013
Ticket Please 2010
RMI T, MELB O URNE
BRAND IDENTITY
Magazine design for a giveaway magazine. The assignment involved choosing any field to create a magazine and lay a 1000 word article along with a contents page. Ticket please promotes young, raw unseen music talent and has
WEB DESIGN
been designed such that it requires no external packaging.
PUBLICATION DESIGN
PACKAGING DESIGN
MISCELLANEOUS
ANOUSHKA GARG 2013
BRAND IDENTITY
WEB DESIGN
PUBLICATION DESIGN
PACKAGING DESIGN
MISCELLANEOUS
ANOUSHKA GARG 2013
BRAND IDENTITY
WEB DESIGN
PUBLICATION DESIGN
PACKAGING DESIGN
MISCELLANEOUS
ANOUSHKA GARG 2013
Kara 2009
BRAND IDENTITY
Packaging design for wet skin care wipes, Kara. The packaging for the wipes was designed for single use to be sold as sachets and as tissue packs for automobiles. The problem with tissues while traveling is their disposal.
WEB DESIGN
Addressing this problem, the pack, I designed has two compartments, one for holding the tissues and other for disposing the tissues. This simple addition of a box for disposal makes travel so much easier.
PUBLICATION DESIGN
PACKAGING DESIGN
MISCELLANEOUS
ANOUSHKA GARG 2013
The Papillon Collection 2009
RMI T, M e l b o u r n e
BRAND IDENTITY
Printing and publishing industry relies heavily on paper sampling. Unfortunately, very few samples catch the designer’s eye. This assignment was to look into the paper sampling industry and create a sample that was more than a
WEB DESIGN
swatch book. The Papillon Collection is a range of textured, 100% recycled paper by French Paper Company. The samples come inside a wooden box, with a frame which
PUBLICATION DESIGN
carries swatch book and samples in the form of hand cut butterflies. The box contains a detailed description of the properties of the samples and 10x10 cm square swatches to feel the strength and grain of paper. The frame can later used a
PACKAGING DESIGN
decorative element in the office space and not get stacked in the desk drawers.
MISCELLANEOUS
ANOUSHKA GARG 2013
Hello. My name is Anoushka Garg and I am a graphic designer and a recent entrepreneur. I graduated in Graphic Design from National Institute of Design, Ahmedabad in December 2012 and have a keen interest in branding and print design. Currently I am on a lookout to expand my skill base and explore other avenues of graphic design like web design, information design and typeface design. Having worked on various classroom projects and internships, with few of the well known design studios in the country, I have amassed a work experience of about 2 years. A design enthusiast, team player and a quick learner, I cofounded D.Noise Design Festival 2013, Jaipur’s first ever design festival and executed it successfully in January 2013. To get in touch, inquiries or just to say hello, write to me at anoushka278@gmail.com
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ANOUSHKA GARG 2013
education
E x perience
ANOUSHKA GARG
Ahmedabad, India ‘07 - ‘12
National Institute of Design National Institute of Design is a premier design school in India founded by Charles and Ray Eames.
Melbourne, Australia Winter ‘09
Royal Melbourne Institute of Technology An exchange scholarship for a semester abroad. The experience was invaluable and gave an insight on design in a different culture.
Jaipur, India ‘95 - ‘07
Maharaja Sawai Man Singh Vidyalaya The building stone for my interest in design. The versatile and extensive combination of extracurricular activities at school develop an open minded individual.
New Delhi, India November ‘12 - April ‘13
Turmeric Design/ Senior Designer Worked on identity design projects for clients such as Impresario Entertainment Pvt. Ltd., Tamarind Hotel, Canton Spice Company, Mantra
Jaipur, India September’12 - January’13
D.NOISE Design Festival 2013/ Cofounder Conceptualised, designed and executed Jaipur’s first design festival which brought together designers, educators, and other design practitioners
New Delhi, India April‘11 - July ‘12
Itu Chaudhuri Design/ Designer Worked on branding, web design and publication projects for clients like IMFA, BIPF, ISB, Crompton Greaves, Dr. Reddy’s, Hired!, Almirah
New Delhi, India November ‘10 - December’10
Whitelight Design/ Designer Branding for a new business venture— BUCA, being started by the design studio. Interesting to have a studio as the client.
New Delhi, India July ‘10
Dev Kabir Malik* Design/ Designer Created a website for a New Delhi based local newspaper, The Sunday Guardian.
New Delhi, India Summer ‘10
Dev Kabir Malik* Design/ Intern Worked on a series of ongoing projects including branding, publication and pictograms for a signage system for an educational institution.
Melbourne, Australia October ‘09
Royal Melbourne Institute of Technology/ Student Assisted Julie Shiels, a visual artist from Melbourne to create a series of public art pieces.
GRAPHIC DESIGNER & ENTREPRENEUR
To get in touch or just to say hello, write to me at anoushka278@gmail.com
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