Company Profile
about us
FOUNDED IN 2004 • Ho Chi Minh City: 280+ employees • Hanoi: 140+ employees
Currently representing over 40+ international brands in Vietnam
Top 3000 outlets coverage in the lower trade
Leading player in Foodservices (HORECA & Bakery) segment
2015 revenue growth 21%. 2016 growth 33%. Projected 2017 growth 60+%
Full coverage of upper trade
our infrastructure
HOCHIMINH CITY
A modern fleet of 12 refrigerated trucks 45+ delivery motorbikes Multi temperature storage distribution center in inner city – short turn-around from order to delivery
Bulk storage outsourced to an international logistic storage provider – Lotte Cold storage
HANOI
2 chill and 2 dry truck 3 trucks & 25+ delivery motorbikes Multi temperature storage
our mission TO BECOME:
A preferred supplier to our customers A dominant food supplier in Vietnam, known for our professionalism & quality customer services A good employer where every individual’s contribution is valued and rewarded A reliable, strategic, long term partner to leading international food companies
our management team
CONG ONG
JIMMY ONG
General Manager
Director of Sales
Australian citizen, Vietnam born Chinese descent.
Australian citizen, Vietnam born Chinese descent.
A qualified chartered accountant of Australia with a Bachelor of Economics degree from the University of Sydney.
A qualified Certified Public Accountants (CPA) of Australia with a Bachelor of Business degree from the University of Technology, Sydney.
Formerly, member of Board of Directors & Senior Vice President of Star Cruises PLC. Member of Sydney’s Lord Mayor’s Development Advisory Committee for the preparation for the 2000 Sydney Olympics.
our management team
GARETH TAN
JACQUES BALMET
WILLIAM NG
Director of Business Strategy
Commercial Director
General Manager, Hanoi
Australia-educated Malaysian Chinese.
French National. a French National with more than 20 years’ experience in retail with Casino (Big C), Carrefour and Metro Cash & Carry in various managerial positions.
A Qualified Chartered Accountant, Malaysian Chinese
A graduate of bachelor of business information system from the Monash University, Melbourne. Gareth is also the General Manager of his family business, one of Malaysia’s oldest and leading independent food importers and distributors in Malaysia
Jacques’ last held positions with Metro Cash & Carry in Egypt: - Head of buying and sourcing (2008-2012) - Head of Marketing & Sales HORECA (2012-2015).
A graduate of Chartered Institute Of Management Accountants UK and Master of Science from University Of Bolton UK majoring in Supply Chain Management. More than 19 years of FMCG experience, including 13 years work experience with Pepsico Malaysia, 3 years as Pepsico Malaysia’s National Sales Manager and the next 3 years with Carlsberg Cambodia as National Sales Manager
oganization chart General Manager Cong Ong Sales Director Jimmy Ong
Product Manager (Meat, Potato) Somaya
Commercial Director Jacques
PRODUCT
Group Product Manager - Brand
Dairy (Thiên Hương)
Bakery-dry Tú Beverage Hồng Sunquick Vy RTD (Vacancy) Infant Formula (Vacancy)
MARKETING
Trading Marketing (Vacancy) Activation (Vacancy) Graphic Designer (An)
SALES
ODERING
LOGISTICS
Food Service
Receive Order
Stock Control
Catering
Issue Red Invoice
Pick and Pack
Wholesales
Customer Service
Route Planner
HR
Talent Acqusition (Châu)
ACCOUNTING
Cash
Import
C&B (Ni)
AR
Safety Food Certificate
Admin-OPS Suppting (Lý)
AP
Document
Stock Lotte Logistics
Bakery
Inspector
Stock
Modern Trade
Delivery
GL
General Trade
SHIPPING
Tax
our products
Over 300+ SKUs distributed to foodservices, industrial and retail •
BEEF, CHICKEN, LAMB & GOAT
•
DAIRY (BUTTER, CHEESE & YOGURT)
•
MILK & SOYMILK
•
FRESH JUICES & CONCENTRATED JUICES
•
POTATO
•
PASTA
•
CANNED PRODUCTS
•
BAKERY INGREDIENTS
our distribution Direct sales
SUB-DISTRIBUTOR LIST -
Hai Phong Vinh Thanh Hoa Quang Ninh Ninh Binh Hue Da Nang Nha Trang Da Lat Phan Thiet Vung Tau Bien Hoa Binh Duong Can Tho Phu Quoc
50 outlets
Sub-distributor 50 outlets
30 outlets 50 outlets
Direct sales
Phu Quoc Island
our distribution
our brands & partners
our key food services customers
our key bakery customers
our key retail customers
our distribution
HCMC
Hanoi
Total
Horeca
2151
1479
3680
MT
1202
232
1375
GT
2000
1200
3200
Total
5353
2911
8255
• Outstanding local knowledge of Vietnam’s food industry • Strong, experienced international management team
• Well structured organization
key success factors
• Extensive coverage in Horeca/Modern and Traditional trade segment • KPI application company wide to ensure employee focus on key tasks • Progressive and growth driven organization
• Best management & business practices • Excellent proven financial track records • Long term partnership approach with principals
WE BRING
YOU GOODFOOD
FROM AROUND
THE WORLD
Thanh you