MARKETING SUPPORT CATALOGUE 2013
2 / Schleich POS solutions
Schleich POS – attractiveness for more success Profit from the fascination that is Schleich. The Schleich brand is a guarantee of quality, safety and dependability in the toy industry. By choosing Schleich, you are investing in a strong brand whose products and play worlds appeal to girls and boys alike. We are amongst Germany‘s largest toy manufacturers. Our figurines are sold in over 50 countries. We owe this worldwide success to you as well: as our commercial partner, you play a crucial role in the world of Schleich. Indeed, it is in your shop that children and collectors experience our figurines up close and personal.
With our wide range of POS support measures and sales aids, you‘ll be able to showcase your Schleich products to create a magical world of attraction for both children and parents. You‘ll be able to display our products in a particularly positive light in our specially designed POS systems. Our decoration material and displays are genuine eye-catchers and will make your salesroom even more appealing, allowing you to enhance customer loyalty and win over new Schleich fans!
Schleich POS solutions / 3
2
1
3
4
5
6
7
Perfectly implemented!
1. Sparkys, Prag, Czechia 2. Franz Carl Weber, Zurich, Switzerland
Our optimised POS Solutions add an attractive prestige to your shops and at the same time enhance turnover of Schleich products. This page offers a condensed overview of some of our best cases.
3. XS Toys, Kaunas, Lithuania 4. BR, Kopenhagen, Denmark 5. Toys‘R‘Us Times Square, New York City, USA 6. Dodenhof, Posthausen, Germany 7. Toy Outlet, Seoul, Korea
4 / Wall Presentation
Schleich Wall Presentation
82 cm 103 cm
143 cm
55 cm
55 cm 56“cm 143
MODULAR SYSTEM ILLUMINATED REAR WALL INTEGRATED SHOWCASE EASY ASSEMBLY EASILY EXTENDABLE
122 cm
HEIGHT 265 / 225 cm
103 cm
Plan view
Plan view
Side elevation 55 cm
Side elevation 55 cm
Wall Presentation / 5 Examples:
* TWO-METRE WALL 96100 or 96102 Base module × 2 96101 or 96103 Endset × 1 95045 Metal tray, flat × 12 95046 Metal tray, 2-tiered × 2
96100 Base module W 103 × D 55 × H 265 cm
96101 Endset 2 × Base side section W 2 × D 49 × H 16 cm 1 × Base side panel W 3 × D 55 × H 265 cm
THREE-METRE WALL 96100 or 96102 Base module × 3 96101 or 96103 Endset × 1 95045 Metal tray, flat × 17 95046 Metal tray, 2-tiered × 2 95052 Showcase × 1
*
FOUR-METRE WALL 96100 or 96102 Base module × 4 96101 or 96103 Endset × 1 95045 Metal tray, flat × 23 95046 Metal tray, 2-tiered × 2 95052 Showcase × 1 96102 Base module W 103 × D 55 × H 225 cm
96103 Endset 2 × Base side section W 2 × D 55 × H 16 cm 1 × Base side panel W 3 × D 55 × H 225 cm
*
FIVE-METRE WALL 96100 or 96102 Base module × 5 96101 or 96103 Endset × 1 95045 Metal tray, flat × 27 95046 Metal tray, 2-tiered × 3 95052 Showcase × 1
SIX-METRE WALL 96100 or 96102 Base module × 6 96101 or 96103 Endset × 1 95045 Metal tray, flat × 31 95046 Metal tray, 2-tiered × 5 95052 Showcase × 2 Example: 96100 or 96102 Base module × 3 96101 or 96103 Endset
*not included in the Base module
6 / Gondola Presentation
22 cm
10 cm
10 cm
105 cm
143 cm
55 cm
55 cm
22 cm
143 cm
Modular system Illuminated rear wall Integrated showcase Easy assembly Easily extendable
55 cm
Schleich Gondola Presentation
105 cm
Plan view
55 cm
Side elevation
55 cm
55 cm
Side elevation
Gondola Presentation / 7 Examples:
*
* DOUBLE GONDOLA 96109 Base module T 96110 Endset T 96111 Side panel T × 2 95045 Metal tray, flat × 10 95046 Metal tray, 2-tiered × 2
96109 Base module T W 103 × D 104 × H 175 cm
96111 96110 Side panel T Endset T 4 × Base side section W 2 × D 49 × H 16 cm 1 × Base side panel W 3 × D 104 × H 141 cm
THREE-PART GONDOLA 96109 Base module T 96110 Endset T 96112 Base module L 96113 Endset L 96114 Side panel L 95045 Metal tray, flat × 15 95046 Metal tray, 2-tiered × 2
*
*
Four-part gondola 96109 Base module T 96110 Endset T 96112 Base module L × 2 96113 Endset L × 2 96114 Side panel L × 2 95045 Metal tray, flat × 18 95046 Metal tray, 2-tiered × 2 95052 Showcase 96112 Base module L W 103 × D 55 × H 175 cm
96114 96113 2 × Side panel L Endset L 2 × Base side section W 2 × D 49 × H 16 cm 1 × Base side panel W 3 × D 55 × H 141 cm
The components listed here are also available as part of a wall presentation:
Six-part gondola 96109 Base module T × 2 96110 Endset T 96112 Base module L × 2 96113 Endset L × 2 96114 Side panel L × 2 95045 Metal tray, flat × 18 95046 Metal tray, 2-tiered × 2 95052 Showcase × 2
*
Eight-part gondola 96109 Base module T × 3 96110 Endset T 96112 Base module L × 2 96113 Endset L × 2 96114 Side panel L × 2 95045 Metal tray, flat × 26 95046 Metal tray, 2-tiered × 6 95052 Showcase × 2
*
96112 3 × Base module L
96113 Endset L
*not included in the Base module
96114 2 × Side panel L
8 / Components for Wall and Gondola Presentations
Visuals WaLL (HIGH)
WaLL (LOW)
Gondola
95469 Schleich Logo W 100 × H 70 cm
95468 Schleich Logo W 100 × H 32 cm
95467 Schleich Logo W 100 × H 22 cm
95478 Visual Dinosaurs W 100 × H 70 cm
95477 Visual Dinosaurs W 100 × H 32 cm
95476 Visual Dinosaurs W 100 × H 22 cm
95466 Visual Farm Life W 100 × H 70 cm
95465 Visual Farm Life W 100 × H 32 cm
95464 Visual Farm Life W 100 × H 22 cm
95472 Visual Wild Life W 100 × H 70 cm
95471 Visual Wild Life W 100 × H 32 cm
95470 Visual Wild Life W 100 × H 22 cm
95475 Visual Bayala W 100 × H 70 cm
95474 Visual Bayala W 100 × H 32 cm
95473 Visual Bayala W 100 × H 22 cm
95463 Visual Fantasy W 100 × H 70 cm
95462 Visual Fantasy W 100 × H 32 cm
95461 Visual Fantasy W 100 × H 22 cm
*layout update possible within the calendar year
Shelf Components 95045 Metal tray, flat W 100 cm 10 × Separators 1 × Scanning rail
95052 Showcase W 100 × D 47 × H 30 cm Please see p. 14 for showcase visuals
95046 Metal tray, 2-tiered W 100 cm 32 × Separators 2 × Scanning rail
95048 Separators for Scheich System (PU 32) W 18 cm
95047 Scanning rail for Scheich System W 100 cm
95049 Separators for Scheich System (PU 10) W 36 cm
Components for Pos / 9
Components for Pos
95743 Labels complete product range 2013 including NEW labelling
95769 Barcode scanning sheet 2013 laminated
95770 Insert for collector‘s booklet stand 2013 (95059) W 10.5 × H 14.8 cm
95771 Insert for collector‘s booklet stand with baskets 2013 (95402) W 11.5 × H 19 cm
95058 Collector‘s booklet box for metal trays W 11.2 × D 32.8 × H 12.5 cm
95059 Collector‘s booklet stand (metal) W 30 × D 30 × H 115.5 cm
95402 Collector‘s booklet stand (plastic) with baskets W 30 × D 30 × H 115.5 cm
95479 Basket for collector‘s booklet stand (95402)
95799 Price tag, Euro
95446 Price tag, neutral
95793 Price tag for collector’s booklet stand, GBP/Euro
95795 Price tag for collector‘s booklet stand, neutral
95765 Insert‘s for scanning rail 2013 W 100 cm including NEW labelling
95497 Insert‘s for scanning rail „Schleich neutral“ (PU 10) W 100 cm
95496 Insert‘s for scanning rail ”Anywhere´s a Playground“ (PU 10) W 100 cm
nträger 65 cm
10 / Merchandiser 95300 Base module Merchandiser (single) W 103 × D 48.5 × H 172 cm Including 5 x Metal tray, flat 1 x Metal tray, 2-tiered
Additional components:
95301 Metal tray, flat 95302 Metal tray, 2-tiered
Packstueck A.jpg
Packstueck A.jpg
Packstueck B.jpg
Packstueck B.jpg
Packstueck C.jpg
Packstueck C.jpg
Schleich System-Merchandiser Packstueck D.jpg
Warenträger 65 cm
Packstueck D.jpg
Packstueck E.jpg
Packstueck E.jpg
Packstueck F.jpg
Packstueck F.jpg
Packstueck J.jpg
Packstueck K.jpg
Packstueck L.jpg
Packstueck M.jpg
Packstueck N.jpg
Packstueck O.jpg
Merchandiser (double)
+
= Packstueck J.jpg
Packstueck K.jpg
+
Merchandiser (expansion set)
Packstueck C.jpg
Packstueck L.jpg
Packstueck N.jpg
Packstueck H.jpg Packstueck B.jpg
Packstueck D.jpg
Packstueck I.jpg Packstueck C.jpg
95301 Metal tray, flat 95302 Metal tray, 2-tiered
95304 Rear panel and socket
Packstueck D.jpg
Packstueck K.jpg
Packstueck M.jpg
Packstueck I.jpg
Packstueck B.jpg
Packstueck G.jpg Packstueck A.jpg
Warenträger 65 cm
Packstueck J.jpg
Packstueck H.jpg
Packstueck A.jpg
95303 Additional components gondola
95300 Base module (see above)
+
Packstueck G.jpg
Packstueck L.jpg
Warenträger 100 cm
nträger 100 cm
+
Packstueck J.jpg
Packstueck E.jpg
Packstueck E.jpg
Packstueck F.jpg
Packstueck G.jpg
Packstueck P.jpg
Packstueck N.jpg
95300 Base module (see above)
Packstueck P.jpg
Packstueck H.jpg
Packstueck H.jpg
Packstueck O.jpg
95306 Extension base module lateral
Packstueck N.jpg
Packstueck O.jpg
+
+ Packstueck G.jpg
Warenträger 100 cm
Packstueck L.jpg
Packstueck O.jpg
+
Packstueck M.jpg
95305 Side panels
Packstueck F.jpg
Packstueck M.jpg
=
Packstueck K.jpg
95304 Rear panel and socket
Packstueck I.jpg
Packstueck I.jpg
95301 Metal tray, flat 95302 Metal tray, 2-tiered Packstueck J.jpg
Packstueck P.jpg
Packstueck K.jpg
Packstueck L.jpg
Separators / 11 13313 Product carrier in silver-grey Merchandiser (single) B 104 × T 43 × H 162 cm
Product carrier in silver-grey Module fitting: 7 x Flat board 1 x 2-level board Scanner bars Brochure holder Schleich logo Lockable wheels
104 Packstueck A.jpg
Packstueck B.jpg
Packstueck C.jpg
Packstueck D.jpg
Packstueck E.jpg
Packstueck F.jpg
Packstueck G.jpg
Packstueck H.jpg
Packstueck I.jpg
cm
For system merchandisers with a width of 125 cm.
13484 metal tray perforated W 125 x D 35 cm
Schleich Separator System
13546 metal tray perforated, 2-tiered W 125 x D 35 cm
Packstueck J.jpg
Packstueck K.jpg
Packstueck L.jpg
Packstueck M.jpg
Packstueck N.jpg
Packstueck O.jpg
Packstueck P.jpg
Schleich Separators with predetermined breaking points are suitable for metal, wood and glass bases 07780 Scanning rail W 100 cm 07778 Base profile W 100 cm 07776 Separators (PU 10) D 35 × H 2.5 cm
Scanning rail, base profile, separators (Perfekta)
Separators with predetermined breaking points (Perfekta)
12 /TitelleistE PoS Decorative Components
Ceiling Suspension
08237 Schleich Logo oval Reverse “Anywhere’s a Playground™” W 50 × H 30 cm
95403 Ceiling hanger “Budgie” Ø 30 cm
95408 Ceiling suspension set including 1 x 08451 Schleich S, Ø 30 cm 1 x 950403 “Budgie”, Ø 30 cm 1 x 08237 Schleich Logo oval, W 50 × H 30 cm *as long as stock lasts
Posters 2-side printing
NEW
95760 Poster World of Nature (front) W 42 × H 59.4 cm
95759 Poster World of History (front) W 42 × H 59.4 cm
95758 Poster World of Fantasy (front) W 42 × H 59.4 cm
95761 Poster World of Schleich (front) W 42 × H 59.4 cm
(back)
(back)
(back)
(back)
Titelleiste/ 13 PoS Decorative Components
Banners
NEW
95755 Banner Horses W 56 × H 120 cm
95756 Banner Knights W 56 × H 120 cm
95757 Banner Movie Smurfs W 56 × H 120 cm
95753 Banner Elves W 56 × H 120 cm
95754 Banner Schleich W 56 × H 120 cm
Other
95440 Schleich paper bag (PU 50) small W 13× H 20 cm
95439 Schleich paper carrier bag (PU 20) medium W 22 × D 11 x H 28 cm
95438 Schleich paper carrier bag (PU 15) large W 32 × D 11 x H 44 cm
14 / PoS Decorative Components
SHOWCASE MOTIFS
95778 Background showcase Farm Life
95779 Background showcase Wild Life
95814 Product package showcase Farm Life
95815 Product package showcase Wild Life
95777 NEW Background showcase Knights
95776 NEW Background showcase Ice Elves
95817 Product package showcase Knights
95816 Product package showcase Ice Elves
Stickers
95772 NEW Shop window sticker Schleich Logo B 21 x H 10 cm is mounted from inside, mirrored print
95453 Shop window sticker set per Ø print 30 cm *layout update possible within the calendar year
95452 Floor sticker set per Ø print 30 cm
Counter-top displays / 15
Counter-top displays
20904 NEW Counter-top display Celebration Smurfs W 33.5 × D 25 × H 7 cm includes a set of 32 figurines
20906 NEW Counter-top display Movie Smurfs W 33.5 × D 25 × H 7 cm includes a set of 36 figurines
20905 Counter-top display Classic Smurfs W 34 × D 20 × H 9 cm includes a set of 100 figurines
20899 Counter-top display Signs of the Zodiac Smurfs W 33.5 × D 25 × H 7 cm includes a set of 36 figurines
16 / FREE-STANDING Display UNITS
! new y, alit
u now ed q dle n rov ha imp y to eas
FREE-STANDING Display UNITS
NEW
95739 Display Butterfly Elves L 42 × P 35 × H 162 cm
95740 Display Movie Smurfs L 42 × P 35 × H 162 cm
2 × 42096 / 42060 4 x 70467 / 70468 / 70476 / 42099 6 x 70466 / 70420 / 70426
12 × 49001 14 x 49014 18 x 49013 14 x 41339
starting 2013 January
starting 13 May 20ch ing
at Get the m n set! decoratio
95741 Display Knights L 52 × P 35 × H 162 cm
95742 Display Ice Elves L 52 × P 35 × H 162 cm
2 × 70100 / 70107 4 x 70101 / 70102 / 70108 / 70109 6 x 70103 / 70104 / 70105 / 70106 6 x 70110 / 70111 / 70112 / 70113
12 × 70469 14 x 70470 / 70471 / 70472 / 42100 12 x 70473 / 70474 / 70475
starting 13 July 20ch ing
at Get the m n set! decoratio
starting 13 Sept. 20ching
at Get the m n set! decoratio
!
new d
Decoration Sets / 17
nowtimise
op tent con
Decoration Sets
NEW
95764 Decoration Set Movie Smurfs including: 2 × Shelf stopper 1 × Poster 1 × Pop up display
95786
Dekoset Poster Vorlage Master_3.indd 1
2 x Shelf stopper Ø 10 cm
24.11.2012 19:21:13
Poster W 42 x H 59.4 cm
Pop up display W 50 × H 154 cm
Poster W 42 x H 59.4 cm
Pop up display W 50 × H 154 cm
Poster W 42 x H 59.4 cm
Pop up display W 50 × H 154 cm
95763 Decoration Set Knights including: 2 x Shelf stopper 1 × Poster 1 × Pop up display
2 x Shelf stopper Ø 10 cm
95762 Decoration Set Ice Elves including: 2 x Shelf stopper 1 × Poster 1 × Pop up display
2 x Shelf stopper Ø 10 cm
(back)
18 / PROMOTION SET CHILDRENS DAY
PROMOTION SET CHILDRENS DAY
Now
! t new ncemen al
u ci s anno of spe lou s lots for a u b fa plu fts ay! ter and gi ‘s d pos ren d l ems i it ch ect perf
NEW
95780 Promotion Set Children´s Day
001 x 200 × 200 × 200 × 200 × 200 x 200 x
Promotion set Children´s Day includes everything you will need to organise a great Children´s Day in your store:
Special incentive poster Children´s Day Paper carrier bags Colour-in pictures Balloons Colour pencils Give-away figurines Stickers
Balloons
Colour-in pi
ctures
Colour pencils
Special incentive poster
Paper
Stickers
Give-away figurine
s
carrier
bags
schleich brand portal / 19
Benefit from our retailer portal! y asil up e Sign t s in ju ! steps ee thr
The Schleich Brand Portal is an online portal for registered Schleich customers. After registering and receiving your personal login data, you will have access to all relevant sections..
1. Ask your Schleich contact for Brand Portal access. 2. In a few days you will receive an activation link by E-Mail. 3. After activating the link you can access the Brand Portal.
e mor even y! Now friendl r use
Discover our comprehensive offer in our newly designed retailer portal and benefit from all the possibilities it has in store for you.
Here you can find all Schleich product images, ready for download! You need our Schleich logo? Just download it here! Make your POS even more attractive. Ideas, conceptual designs and POS materials are made available right here and just for you. This year, we are again planning effective advertising campaigns. Join in and get the perfect advertisement materials here!
Schleich GmbH Am Limes 69 73527 Schwäbisch Gmünd Germany www.schleich-s.com © Schleich 2012 / Subject to change / 95752
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