Media Kit 2015 dimplesmagazine.com
MI SSI O N S TATEM EN T Dimples is committed to provide new and expecting parents with informative, yet entertaining information to guide them through their journey into Parenthood.
We have all experienced “firsts” in our life time, but one of the biggest in a woman’s life is becoming a Mother. From the moment you hear those words “you’re pregnant,” you are filled with a flood of emotions and lots of questions. Many of us embark on a huge fact-finding mission to gather as much information as possible to help with all the new decisions that have to be made. Dimples has been created to help Moms on their journey. Our magazine is filled with the latest information new and expecting moms seek to further understand what is happening with her body and her baby. We also present opportunity through our articles for choices to be made on the type of parenting styles she wants to embrace. Pregnancy can make you a little anxious, so Dimples Magazine incorporates stories and experiences that will give the reader a well needed belly laugh. From her first doctor's visit to babies first tooth, Dimples Magazine will be her guide and support. By advertising with us, you will be reaching thousands of women all looking for answers. Your business can be the perfect answer to her questions.
MO MS - TA RG E T M A RK ET MISSION STATEMENT
QUICK FACTS: Greater Orlando is a metropolitan area in the central region of Florida. Its principal cities are Orlando, Kissimmee and Lake Mary and comprised of Lake, Orange, Osceola, and Seminole counties.
TOTAL BABIES BORN IN FLORIDA: 215,194 • Data compiled from the Florida Department of Health (2013)
THE FIRST YEAR, THE AVERAGE MIDDLE INCOME FAMILY SPENDS $12,000 ON CHILD-RELATED EXPENSES .
Winnie Palmer Hospital delivers approximately 15,000 babies each year making it the second busiest birthing hospital in the nation. In 2013, the total births in the Central Florida region totaled nearly 60,000.
Target Demographics: Women, Age 18-40
Since 2010, Central Florida birth rate has steadily increased by 1% each year.
Expecting First Child Household Income $65,000+
Central Florida’s total birth rate makes 11% of Florida’s birth.
Additional Data: Population Increase between 2010 and 2013: Children under 5 Years of Age: Central Florida’s Population: • Data compiled Florida Department of Health
6.9%
6.3% of the population 3,020,965
DI ST R I B U TION We reach Central Florida’s most affluent families.
Dimples Magazine is strategically distributed in high-traffic locations throughout Central Florida’s most affluent neighborhoods.
Locations: South-West Orlando Central East Orlando
(Windermere, Dr. Phillips, Winter Garden) (Winter Park, Baldwin Park, College Park, Downtown)
QUICK FACTS: FREQUENCY 4 times per year CIRCULATION 10,000 copies per issue
(Oviedo, Winter Springs, Waterford Lakes)
North Orlando
(Atlamonte Springs Lake Mary, Heathrow, Maitland, Sanford)
South Orlando
(Lake Nona, Hunter’s Creek, Celebration/Kissimmee)
READERSHIP 30,000 per issue* (10,000 per month)
Service Providers
Healthcare Providers Shopping & Retail
Outside Racks
LEARN FROM WITHIN
KIT & KABOODLE
OUR
EDITORIAL PERSPECTIVE
BABY SCOOP
POP THE QUESTION
FRIENDLY ADVICE
TIME OUT
201 5 E D ITO R IA L CALEN DA R APRIL / MAY / JUNE
OCTOBER / NOVEMBER / DECEMBER
SPRING / SUMMER ISSUE
FALL / WINTER - HOLIDAY ISSUE
Features
Time Outs
Kit & Kaboodle Learning from Within
Temperature Rising: How to Stay Cool Look Cool, Feel Cool Babymoon & Staycations The “Mother” of All Jewelry Weird & Wild Fertility Customs First Father’s Day Gifts “Oh No She Didn’t” Baby Stages for Daddy-to-Be
Time Outs Kit & Kaboodle Learning from Within
Perfect Imperfections: Skin Issues Preeclampsia 101 Blue, Green, Brown: Your Baby’s Eye Color
Friendly Advice
Phone Numbers to Lock in Now Bonding from Within with 3D/4D Ultrasounds
From the Expert
Labor & Delivery Nurse’s Perspective: What Parents Should Expect
Baby Scoop
Features
Capture the Moment Bring Out the Cuteness Baby Food Allergies Fun Times with Family Predicting Gender Sharing the News with Family & Friends Top Baby Food Processors Gestational Diabetes Jaundice
Friendly Advice
Baby Weight Gender Disappointment Lactation Nurse: See One Now Hypnobirthing
From the Expert
Dietitian: What Foods to Introduce
Baby Scoop
What’s Happening Around Town: Latest Events, Classes and more...
What’s Happening Around Town: Latest Events, Classes and more...
JULY / AUGUST / SEPTEMBER
JANUARY / FEBRUARY / MARCH
SUMMER / FALL ISSUE
WINTER / SPRING ISSUE
Features
Time Outs Kit & Kaboodle Learning from Within
Features
Pink or Blue: Gender Reveal Parties Beach Bump: Best Swimsuits Keep Baby Cool
Time Outs
Beat That: Baby World Records Your Baby Said What?
Kit & Kaboodle
Best Baby Monitors Why is My Baby’s Head Shape Like That? Kegals 101 Conception & Health
Friendly Advice
Infant Fever Guide Feeling the Stretch Rest Easy
From the Expert
Ultrasound Techs: What they do, what they look for and what to expect
Baby Scoop
What’s Happening Around Town: Latest Events, Classes and more...
Learning from Within
Best Valentine’s Day Gift’s for an Expecting Mom Winter Loving Puddle of Trouble Celebrity Baby Names Best Breast Pumps Mastitis Circumcision: Yes or No Chorionic Villus Sampling
Friendly Advice
How to Get a Child Ready to Be a Big Brother or Sister Swaddling 101 Joys & Benefits of Breastfeeding
From the Expert
What to Do if Baby Arrives Before Arriving at the Hospital
Baby Scoop
For additional information: call Kerry Wilson (407) 915-3153 ext. 803 kerry@redstringcommunications.com
What’s Happening Around Town: Latest Events, Classes and more...
DIMPLES MAGAZINE a publication of Red String Communications, LLC P.O. Box 617350, Orlando, FL 32861-8385 http://www.dimplesmagazine.com http://www.redstringcommunications.com
R AT E CA R D 1/4 Page 2.25“ w x 3.75” h
Full Page 4.75“ wide x 7.75”tall
1/3 Page 1/2 Page
2.25“ w x 5.25” h
2.25“ w x 7.75” h
1/6 Page
1/2 Page
2.25“ w x 2.637” h
4.75“ w x 3.75” h
Full color, high gloss magazine. Size of magazine is 5 7/8” wide x 8 7/8” tall. Prices are quoted per month with a minimum of three months. Premium Positions (Inside Cover/Back Cover/Centerfold): A 25% surcharge placed on all premium positions. Other ad sizes available. Please call for additional information.
SI Z E
1X
2X
3X
4X
FULL PAGE
$850
$765
$720
$680
1/2 PAGE
$550
$495
$450
$425
1/3 PAGE
$450
$405
$380
$350
1/4 PAGE
$350
$315
$290
$265
1/6 PAGE
$275
$245
$230
$215
PREFERRED POSITION REQUESTS All positions will be allocated on a first-come, first-serve basis.
For additional information: call Kerry Wilson (407) 915-3153 ext. 803 kerry@redstringcommunications.com
DIMPLES MAGAZINE a publication of Red String Communications, LLC P.O. Box 617350, Orlando, FL 32861-8385 http://www.dimplesmagazine.com http://www.redstringcommunications.com
Questions, contact Kerry Wilson (407) 915-3153 ext. 803
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rev 02/15