Black Hat SEO Method That You Should Avoid
Google is continuously changing and updating its searching algorithm for better results. Many online marketers enlist different SEO techniques for better SEO service, to achieve higher rank of websites in search engine results. However this can only be ensure if we do correctly and go ahead with white hat SEO, based on Google guidelines. Even after knowing that many businesses make the mistake and go ahead with black hat SEO techniques to rank quickly. Black Hat SEO Very aggressive SEO strategies that are done with the only purpose to rank higher in Google quickly without keeping in mind the target audience or readers and does not obey the Google guidelines is called black hat SEO Here are some of the commonly known Black Hat SEO tactics that need to be avoided are briefly described below:
Keywords Stuffing In this, content having repeated endlessly keywords without any reason are present. Try to write sentences that make sense, and provide new information to user. Don’t forget about keywords density. In the context of search engine optimization keyword density consider as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase or not.
Hidden Text Adding text to the website that can be only seen by search engine robots but readers can’t. Use of lots of hidden text with extra or irrelevant keywords to boost page ranking. Search engines don’t approve this method of hiding text & Google could be penalized for it.
Cloaking Content Cloaking is a process that returns a different webpage to search engine crawling the site. In other words, a human reading the site would see different content or information then the googlebot or other search engine robot reading the site. This type of task is performed to rank webpage well in search engine. This is one of well-known Black Hat SEO.
Duplicate Content or Mirror Site Content that is found online on more than one place. Search engines can’t able to decide which is more relevant to a given search query, and therefore, will rarely show duplicate content.
Article Spinning Article spinning is a process of rewriting article using different article spinner/ article rewriter tools that are easily find online. By using article spinner tools you can get several new articles from a single article. The new article is terribly written, basically don’t make any sense and don’t provide any new information to readers. It is one of the black hat SEO techniques because it trying to create illusion of fresh content for search engine bot.
Social Networking Spam Social media is good option to promote your business online, but it act negatively when you start sending links in messages or in comments irrelevantly or without any reason. Try to contact people with similar interests, & exchange information with mutual interest.
In the end, black hat SEO tactics are harmful to your website. These are tactics that could get your website penalized or banned by search engines. All you need to do is just stay away from incorporating black hat strategies to give effective SEO service & save your business site from Google penalization.
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