visual identity manual
message from the president
Eauzone intends to be a competing water company, that provides nutritional water to their consumers. Having great customer service, quality assurance, as well as being secure, is very important to us. Our dedication to continue to make our company grow, as well as improve for the better has the best of us. To give our customers the greatest experience, we find ways to improve our service as well as our look, feel and design of our artwork, including our products. Water plays a vital role on our everyday lives. The human body needs 1 to 7 litres of water a day to defeat dehydration, conditions do counter in. Considering how important water is to the human, we take our role very serious, and there is no room for error. We treat all of our customer’s lives as if it was one of our own.
Matteo Santo President
proper usage The combination mark will only be used on the colours shown below. Due to the colours of the combination being a tone of gray and cyan, there is limited proper usage of colour. The combination mark is allowed to be transformed into white, if the background is black, the tone of cyan, or the tone of gray. If the background is white, it must be used as the original combination mark colours. The combination mark must always allow the following clear space, also known as the exclusion zone.
improper usage Using the correct combination mark is crucial for Eauzone. Being consistant is key. Never modify the combination mark by any means. Besides a couple colour modifications (see “proper usage�) the logo should not be modified. For high quality artwork, use the .eps file. Do not modify the logo with incorrect typefaces, colour, scaling and proportion. In addition, do not add any weights to the logo, or modify the existing stroke. Do not remove any of the elements in the artwork, including the bubbles, as well as any letters. Adding a drop shadow and changing the type face is not prohibited.
eauz ne
colour standards The only colours allowed for use will be Pantone Cool Gray 7 C and Pantone Process Cyan C; Different tints of these colours are allowed. For body copy, only Pantone Cool Gray 7 C and white will be used, depending on the colour of the background. (white background, gray will be used, coloured background, white will be used) Coloured imagery/ photography is allowed, but dual done is recomended.
25%
50%
PANTONE COOL GRAY 7 C C: 000 M: 000 Y: 000 K: 037 R: 173 G: 175 B: 178 #ADAFB2
75%
25%
50%
PANTONE PROCESS CYAN C C: 100 M: 000 Y: 000 K: 000 R: 000 G: 174 B: 239 #00AEEF
75%
corporate typefaces The primary typeface used for any design will be Avenir LT Std Light. Any which weight of Avenir LT Std can be used for a secondary typeface. Keeping a consistant typeface is crucial, being the reason why serifs will not be used.
AaBbCc0 Avenir LT Std Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
01234
business system
11”
eauzone water • 49 thomson drive • toronto, ontario • e8w 2h9
8.5”
ANTHONY PRESTANIZZI
2”
creative director
t. (416) 819 2926 e. anthony@eazone.ca w. www.eazonewater.ca a. 49 thomson drive
3.5”
4.125”
eauzone water • 49 thomson drive • toronto, ontario • e8w 2h9
9.5”
corporate usage