Big Tobacco’s Big Tobacco’s customers are dying. customers are dying.
But instead of pulling their products off shelves, tobacco companies are recruiting a new of smokers. Butgeneration instead of pulling their products off shelves, tobacco companies are recruiting
They talk about it in their meetings, they spend enormous a new generation of and smokers. resources tracking the behaviors preferences of youth and they flavors to put their action. Theyuse talkmenthol about it in their meetings, theyplans spendinto enormous
resources the behaviors and preferences of for youth Menthol is not tracking just a flavor, it’s a manipulative way and they use menthol flavors to put their plans into action. Big Tobacco to make their products smoother and better is not just a flavor, a manipulative wayto forquit. tasting,Menthol so they’re easier for kids it’s to start and harder Big Tobacco to make their products smoother and better And the biggest problem is, it works. Statistics show that the tasting, so they’re easier for kids to start and harder to quit. youngest smokers are most likely to use menthol cigarettes. And the biggest problem is, it works. Statistics show that the youngest smokers are most likely to use menthol cigarettes.
Help fight this injustice Help fight this injustice at NotJustMenthol.org at NotJustMenthol.org 2B | SUMMERTIME! • JUNE 22 - 28, 2022
• The average age of a new smoker is 13 years old
• The average age of a new • 54% of youth (ages 12-17) smoker is 13 years old
who smoke use menthol • 54% of youth (ages 12-17) cigarettes who smoke use menthol •cigarettes Over 7 out of 10 African
American youth who smoke
• Over 7 out of 10 African use menthol cigarettes American youth who smoke use menthol cigarettes
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