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The Perfect Pony
Ford’s masterpiece evolves throughout the decades
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Sleek, Stylish, Savage And Sweet
Ford’s Ted Ryan stops by to discuss the world’s fastest pony BY JOSEPH WOLKIN
jwolkin@antonmediagroup.com
S
he’s a beauty. She’s fast. She’s the car every kid dreams of. That’s right. The Ford Mustang is sexy, intimidating and fast. But what makes it special? What are the ins and outs of this pony that make it a force to be reckoned with on the road? The Mustang, which debuted in 1962 as a concept, has gone through plenty of makeovers throughout the last 58 years. From its traditional American sports car look to a European appearance in the 1980s, the Mustang remains one of the most popular options for those who live, breathe and eat speed. As Ford continues to modernize its precious pony, its preparing to unleash the Mach-E, an all-electric version of this sports car. It will have the same gorgeous look that the gasoline-powered machine has, and it’ll be as efficient as ever before. And it will, of course, still have the iconic front grille that is synonymous with the Mustang brand. Ford Motor Company’s Ted Ryan, the Blue Oval’s archives and heritage brand manager, discussed his excitement about the future of the Mustang, what makes the pony unique and why it’s been the trend-setter for all sports car for more than half a century. Ryan, who previously served as Coca-Cola’s image historian for more than two decades, is now one a master archivist at Ford. How was the Mustang originally conceptualized? The Mustang was the result of the time and place. Take yourself back to the ’60s and the massive
Q A
The demand was so high that we had to build a third factory to meet the demand. To hit a million sales in the first year and a half is astounding the way it was embraced in the American public. You mentioned Shelby, and you certainly can’t talk about the Mustang without discussing Carol Shelby’s legacy with Ford. How did he help the Mustang brand grow? They reached a different audience. What Shelby did with the car—with an increased engine, the styling, the GT, the GT 350—he reached out to the enthusiasts that wanted a fast car. Ford was known for performance simultaneous to this by racing at Le Mans, winning at Daytona and winning in NASCAR. They called it the performance package. Shelby touched our audience that the standard Mustang wasn’t going to do it. It was appealing to a different audience than the original Mustang was. It widened the appeal of the Mustang to renew clout. There was a performance model of the Mustang with Carol Shelby’s fingerprints all over it, and he was a master. What specs does the Mustang have now compared to its competition? The Mustang, throughout the decades, appeals to each generation overtime because of A) the look, B) the performance and C) you’re buying into a lifestyle. You’re part of the Mustang culture. There’s nothing the competition can do to be part of the culture. When the Mustang was first created, did Ford realize a whole culture was being created? I 1,000 percent know it because Lee Iacocca essentially said that. They knew they were creating a new pony class of cars, and they knew it was appealing to the demographic they were after. What can people expect to see for the Mustang brand in the future? I think it will be refreshed over time. I don’t think they’ll ever do the massive change they did like the box body. I think every generation of Mustang will have the core elements that makes you know it’s a Mustang, whether it’s electric, hybrid or whatever powertrain is dropped into it.
Q A
Ted Ryan joined Ford Motor Company recently after working with Coca-Cola for more than 20 years. (Photo source: @TedRyan64 via Twitter changes that were taking place in America with a younger, better educated and more affluent demographic. The idea behind the Mustang was Ford looking at this new environment and testing different cars. There was a great speech given by Lee Iacocca at the time, looking at the market. They knew exactly what they wanted, so they started thinking of new concepts, like the Mustang I, which was a stylish and sporty two-seater. The Mustang II was a prototype that was popular on college campuses as well. They were getting the demographic they wanted with these cars as they unleashed these sleek, stylish, sporty cars with back seats. They brought in 50 families with two kids. They didn’t tell them anything about the car.
They told them what the price was, which at the time, was incredibly cheap. The 50 couples were hooked with it immediately and once they found out the price that they can rationalize why they should buy the car. How did the Mustang grow to become this traditional, American vehicle? The Mustang is considered part of the pony class, and it’s called the pony class because of the Mustang. It’s a small, stylish consumer or performance car. The beauty of the Mustang is that you could accessorize it however you wanted to. You could turn it into the full sports car or you can leave it with the main configuration package. It looks cool and it looks like a car you want to own. When you put a Shelby engine in it or some of the other things, you can make it look fast and stylish. With the initial 289 engine, it was a fun car to drive. Eighty-one percent of all cars were ordered with radios, so 19 percent didn’t have radios. From its time and place, plus the youthful market, it really took off.
Q A
2020 Mustang Shelby GT500
(Photo courtesy of Ford Motor Company)
Q A Q A Q A
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MARCH 18 - 24, 2020 • ANTON AUTO GUIDE
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New York Auto Show Postponed Officials halt international gathering until late August
A
s a result of the ongoing health concerns from the spread of the coronavirus in the region, the New York International Auto Show has been rescheduled to Aug. 28 through Sept. 6. “We are taking this extraordinary step to help protect our attendees, exhibitors and all participants from the coronavirus,” said Mark Schienberg, president of the Greater New York Automobile Dealers Association, the organization that owns and operates the New York Auto Show. “For 120 years, ‘the show must go on’ has been heavily embedded in our DNA, and while the decision to move the show dates didn’t come easy, our top priority remains with the health and well-being of all those involved in this historic event. We have already been in communication with many of our exhibitors
Automobile Dealers Association said they were pleased with this new solution and thanked New York State Governor Andrew Cuomo and the Jacob Javits Convention Center for accommodating this change of date. The New York International Auto Show will provide more details in the coming weeks.
Auto Show, this event has a large impact on the local and state economies, including the thousands of workers who build the show each year, as well as the hospitality and related services industries that depend on it. It also has a direct impact on the hundreds of thousands of consumers who attend the 10-day event and use the Auto Show to make decisions on their next vehicle purchase. The Greater New York
—Submitted by the New York International Auto Show
and partners and are confident that the new dates for the 2020 Show will make for another successful event.” With more than $330 million in economic benefit attributed to the annual New York International
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MARCH 18 - 24, 2020 • ANTON AUTO GUIDE
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How Has The
Mustang ustang Evolved? 1966
(Photos courtesy of Ford Motor Company)
BY JOSEPH WOLKIN
Jwolkin@antonmediagroup.com
1971
1968
1973
1999
1975
1978
1989
2007
2020
The Ford Mustang, which debuted as a concept in 1962 and on the road in 1964, is America’s favorite pony. This machine brought back its classic look recently. But before that, it went through a European phase in the 1970s through the 1980s. It didn’t look anything like a traditional Mustang. But that’s OK because the powers at be within Ford knew it was time to bring back their beloved Mustang. By the late 1990s, the Mustang was just as sleek as the original machines. While the Mustang’s grille and signature taillights, what’s not to love? As the Mustang enters the new era of electric vehicles, Ford will continue to make sure the Mustang doesn’t lose its special touch. And the traditional Mustang isn’t going anywhere as Ford will offer both options.
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LEASE FOR
per month / 36 months
MSRP $75,415; $5,995 due at lease signing includes $4,281 down payment, $799 first month's payment and $895 bank fee. Excludes tax, tag and registration. $0 security deposit required. Lessee responsible for insurance, maintenance, excess wear and excess mileage over 5,000 miles per year at $0.30/mile. Subject to available inventory & approval of primary lending source with a FICO score of 750 and above. Price includes all manufacturer to dealer incentives. Must take delivery by 3/31/2020. Dealer not responsible for type or photo errors. Images shown are examples only and may not reflect exact vehicle color, trim, options, pricing or other specifications. stk# 12607 DEMO
Just A Short Drive Away, Right Off The Meadowbrook Parkway 146 W. Sunrise Highway | Freeport | 516.771.9700
LANDROVERFREEPORT.COM
214476 E