04/2014 ALESSANDRO INTERNATIONAL
FASHION COLOURS NOW ON TV
WINTER
2014 It‘s Showtime
FX-ONE
ULTIMATE BOND & ULTIMATE SHINE
HANDSPA & PEDIX FEET Wintertime
ALESSA
Editorial
10
FASHION COLOURS WINTER 2014
Dear Readers
... signals the start of winter festivities. Start now with your preparations for a successful Christmas season. There’s lots to think about – from an attractive festive decoration to small gifts for regular customers. We are here to support you with lots of tips and attractive offers so that the best time of year is also a roaring business success for you!
EDITORIAL
The frosty temperatures take their toll on hands and demand extra special care. But the focus isn’t just on care treatments: it’s now about making sure nails are beautifully painted and decorated.
2
In this issue you will find decorative colours and effects as well as the Handspa and Pedix Feet winter treatments with the right highlights for your salon. I hope you have fun exploring this ALESSA issue and I’m sure you will discover many great products and ideas. . Make sure you check out my festive suggestions on page 30, too. All the best! Yours,
Silvia Troska Founder / Style Director at alessandro International
STRIPLAC NOW ON TV
CONTENT 04 / 2014
It’s nearly over – the 4th quarter ...
6 P. 4 THE INTERVIEW Striplac is now on TV P. 6 STRIPLAC MOBILE Perfectly placed P. 8 ROSEGOLD PEARL LED LAMP Limited chrome edition P. 10 FASHION COLOURS WINTER 2014 It’s Showtime P. 14 WINTER NAIL ART 2014 Colours & Arts for Professionals P. 16 CLASSIC STARS A classic doesn’t usually stand alone P. 18 FIBRE Brush on UV/LED gel system
22
FX-ONE ULTIMATE BOND & ULTIMATE SHINE
28
HANDSPA & PEDIX FEET WINTERTIME
P. 22 FX-ONE ULTIMATE BOND & ULTIMATE SHINE New: bonding agent and shine gel P. 26 HANDSPA SALON SPECIALS Comfort Day & Workstation P. 28 HANDSPA & PEDIX FEET – WINTERTIME Thermasoft gloves & socks as a duo pack P. 30 ALESSANDRO UP CLOSE Sikvia Troska’s festive suggestions P. 33 ALESSANDRO NEWS WORLDWIDE Dubai & Czech Republic P. 34 ACADEMY NEWS Berlin, Chemnitz and Kiel: Reopenings
P. 20 PRIVILEGE Air-drying soak-off system
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ALESSA
The interview
Striplac
... NOW ON GERMAN TV!
THE SUCCESS STORY ...
SILVIA TROSKA
Founder / Style Director alessandro International
not sure how the studios would react to this revolutionary product. After all, Striplac primarily appeals to customers who don’t want false nails or longlasting UV nail polish. I was pleasantly surprised to see how many salons decided to include Striplac as a service they offer. The studios can profit from the sale of Striplac products. I know of a few salons who make our “Self Service Bar” available, whereby customers can paint their nails themselves with Striplac at a reduced price. Many nail designers also support my hypothesis that particularly new customers visit the studio in order to find out about Striplac.
Dear Mrs Troska, the end of the year is also a time for personal reflection. What was your personal highlight of 2014?
SILVIA TROSKA: I am particularly proud that we managed to continue the success story of Striplac. Of course, the introduction of Striplac mobile with Paris Hilton at the Beauty Düsseldorf trade fair was a very special day, but the positive feedback I get from professionals in their studios also makes me and my team very proud.
Mrs Troska, you have already established several “true” innovations on the cosmetics market: the first acid-free gel, the first hand and nail care system, the first LED curing gel. What makes Striplac so unique, in your opinion?
THE
INTERVIEW SILVIA TROSKA
Founder / Style Director alessandro International
&
FRANK SCHÄBERLE
Wasn’t it quite risky to make Striplac directly available to the public?
ST: The application process is very simple. We wanted to give women the opportunity to create a professional look themselves at home, too.
Artistic Director alessandro International
ST: With Striplac, we really are talking about a “true” innovation. For me it was important to develop a nail polish with the colour intensity and high-shine finish of a gel which is also easy to remove and can be easily used by everyone, not just professionals. Mr Schäberle, in your role as Artistic Director, can you tell us how the new technology has revolutionised studios? FRANK SCHÄBERLE: At first, I was personally
FS: Over the past few years nails have become THE hot topic. Celebs like Katy Perry, Rihanna and Zooey Deschanel have brought nail art back to the world’s red carpet. Particularly younger customers are becoming more and more professional. They watch videos online, share tips and tricks on Facebook and meet up with friends to try out new colours and nail art.
ST: A similar phenomenon is prominent in other parts of the beauty industry, too. For example, there are many who would only trust their own hairdresser to colour their hair. Others are able to obtain perfect results at home with innovative products. We are open to both target groups. What’s next for Striplac? Where is Striplac available? ST: Today Striplac is available across the world: in studios, in many parfumeries and department stores. But unfortunately there are still always customers who have not yet tried Striplac or who can’t find it in their area. Others have already had bad experiences with acetone soluble UV nail polishes without our Striplac peel-off technology. With this in mind, we can certainly win over many more customers with Striplac. FS: We are convinced of the benefits of Striplac and have long been searching for a way to bring it closer to our target group. We have many campaigns at fashion events and trade fairs. However, we have decided against a media campaign. We’re not under any illusions. Advertising doesn’t have the same effect today as it did ten years ago. Explaining a new technology, and particularly application, is very difficult to do via classic media channels. ST: For this reason, we are starting an initiative on QVC Germany beginning the 7th October. As Artistic Director, Mr Schäberle is the
right person for getting our product across to German consumers live on TV. FS: When appearing on TV it will be FRANK SCHÄBERLE very important to explain the simple Artistic Director alessandro International application and to make Striplac even more popular. Many brands, for example Bare Minerals, have become well known through TV shopping and attained worldwide interest. The QVC price will not be any lower than the studio RRP prices. ST: Our primary goal is to get more consumers excited about Striplac and thus to bring even more customers to our sales partners. A live TV appearance, that’s very exciting. Mr Schäberle, it’s great that you, as the creative head of alessandro, will be leading the show. How do you feel about your first appearance on national TV? FS: I’m nervous of course, but also very excited! I’ve been passionate about alessandro for years and now I have the chance to introduce our brand to a wider audience. So, will the 7th October be a special day for you, Mr Schäberle? FS: Funnily enough, it’s actually my birthday. That can only be a lucky date for my first live appearance. My family will be watching too. ST: I’m sure you will win over the viewers, Mr Schäberle. Thanks for the interview and I wish you both success with Striplac!
About QVC Quality, Value, Convenience – It is with these three core values that QVC started out in the USA in 1986. On 1 October 1993 it started broadcasting in Great Britain, followed by Germany three years later: QVC was on the air and created the foundation for an impressive success story that continues to this day. QVC Germany is a leader in the German market and has a presence both on television and on the internet as a multimedia mail order company. QVC’s brand portfolio has developed over many years. Today, QVC is a professional partner for prestigious manufacturers. The care category features high-quality brands such as Oil of Morocco, St. Tropez and Bare Minerals, and the nail care range features brands such as Ciaté, LCN and Nails Inc. 4
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ALESSA
Striplac mobile
SET THE SCENE WITH
Striplac mobile
Save space and capture attention with our mobile kit and other Striplac products!
EMPTY MODULE WITH BACKCARD Module set contents: - Basic Module ref. no.: 51-104 - Compartment - Backcard Ref. no.: 78-496
Small and handy for every handbag
ASSORTMENT SUGGESTION 2 x Striplac mobile à 2 pcs., ref. no.: 78-408 3 x best-selling colours à 3 pcs. (E.g. no.: 04, 27, 69)* 1 x Peel-off activator à 3 pcs., ref. no.: 78-401 1 x correction pen à 3 pcs., ref. no.: 78-403
ADVANTAGES AT A GLANCE:
* Colours can be individualy selected
3 Works with every Striplac colour
Purchase one complete
3 Travel Lamp cures Striplac in 60 seconds 3 Cures without an annoying cable 3 Includes USB connection & battery 3 Trendy design in a mobile phone format
MODULE CONFIGURATION and you receive
25
STRIPLAC
PAPER CARRIER BAGS
FREE!
Mood – similar to figure 30 cm
Our Striplac poster as decoration!
ce Pri tion uc red
Striplac mobile: available now at a new, attractive price.
Individual solutions for unique nails.
Creation & innovation for professional nail design. Since 1989. 6
www.alessandro-international.com
STRIPLAC DECORATIVE POSTER DIN A1 Ref. no.: 78-440
STRIPLAC MOBILE 1 x LED travel lamp 1 x Twin coat 8 ml 1 x Cleansing pads (2 x sachets à 3 pieces) 1 x Instruction manual Ref. no.: 78-408
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ALESSA
Rosegold Pearl
LINE EXTENSION FOR A LIMITED TIME ONLY!
STRIPLAC-FANS LISTEN UP!
Get yourself the ultimate Black Pearl LED lamp, now in the limited Rosegold chrome edition. For all fans of glitz and glamour and for all those who love it a little bit more extravagant. The Rosegold Pearl has 3 timers (10, 30, 60 seconds) and a removable converter base to make curing a pedicure easy. The complete interior mirroring guarantees perfect curing.
Whether it’s to pamper yourself or as a Christmas present – all eyes will be on the Rosegold Pearl.
NEU
ORANGE RED Ref. no.: 78-314
NEU
GIRLY FLUSH Ref. no.: 78-331
NEU
MARTINI‘S OLIVE Ref. no.: 78-366
NEU
SUNSHINE REGGAE Ref. no.: 78-365
NEU
BLACK CHERRY Ref. no.: 78-383
NEU
LITTLE PRINCESS Ref. no.: 78-379
NEU
PLUM CAKE Ref. no.: 78-392
YOUR OPINION COUNTS That’s why we’ve extended our Striplac range by another 7 colours – inspired by what you want to see, carefully selected and available now! Now there are even more trendy and particularly rich colours which are the perfect addition to our Striplac colour range. When choosing the colours it was especially important to us to take your opinions into account, as you work with our products every day, know our customers and your experience counts.
Our Striplac shade extension goes from classic reds & orange to expressive yellow and trendy mud-green, as well as charming purple tones and an elegant black.
Your ideas inspire us. Thanks to your help, we are close to the customers needs. Let’s continue to sense new trends and share our enthusiasm for colours and trends together.
Their exciting shade names make customers want more. We start off with “Little Princess”, who can’t get enough of “Plum Cake” but now and again reaches for “Black Cherry” . Against the “Orange Red” sunset “Sunshine Reggae” sings to her and gets her in the “Girly Flush” mood to finish off the evening with a “Martini’s Olive”. If you have ideas for new exciting colours, write to us on Facebook or get in touch with our customer service. alessandro International GmbH Erkrather Str. 230 40233 Düsseldorf Germany
3 4 high-quality LEDs ROSEGOLD PEARL LED-LIGHT Ref.-Nr.: 78-415
3 Enclosed design
3 10, 30, 60 Sekunden Timer
3 Mirrored interior housing 8
T + 49 (0) 211 828 06 -250 F + 49 (0) 211 828 06 196 orders@alessandro.de www.alessandro-international.com Worldwide Distribution: www.alessandro-international.com/worldwide
visit us on facebook alessandro International 9
ALESSA
Fashion Colours Winter 2014
It‘s
Showtime CLEAR THE STAGE...
...for the highly sought-after winter trend colours from alessandro. Each colour is more glittering and intoxicating than the next. Enhanced with fine glitter pigments, every showgirl will find her favourite colour here. From purple and red to pink to green reflect the glittering and colourful world of show business.
SHIMMERING AND GLAM Shimmering glitter for the winter season Sparkling sequined top coat for glittering accents on the nails Extreme durability without chipping & long-lasting shine Easy application thanks to smooth texture
COLOUR GEL 5 g DIAMOND ANGEL Ref. no.: 01-597
COLOUR GEL 5 g DIZZLE DANCE Ref. no.: 01-595
TOP 3
COLOUR GEL 5 g DRAMA QUEEN Ref. no.: 01-596
COLOURS
Practical to combine over a minimal width (30 cm).
NAIL POLISH DISPLAY To make sure that customers don’t miss the winter show, alessandro offers the ideal display with 6 fashionable nail polishes. NAIL POLISH DISPLAY 6 x look colours 5 ml à 4 pieces Ref. no.: 50-669 Ref. no.: 50-670 (+2 x Refill)
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STRIPLAC DISPLAY Of course, Striplac fans won’t be denied the top 3 Look colours. STRIPLAC DISPLAY 3 x Look colours 8 ml à 4 pieces Ref. no.: 50-671 STRIPLAC INDIVIDUAL PRODUCTS 8 ml DIZZLE DANCE Ref. no.: 78-538 DRAMA QUEEN Ref. no.: 78-539 DIAMOND ANGEL Ref. no.: 78-540
LAC SENSATION 10 ml DIZZLE DANCE Ref. no.: 02-738
LAC SENSATION 10 ml DRAMA QUEEN Ref. no.: 02-739
LAC SENSATION 10 ml DIAMOND ANGEL Ref. no.: 02-740
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Fashion Colours Winter 2014
MACDONALD
RICCI
PUCCI
Colous
PUCCI
FERRETTI
JOHNSON
&
LHUILLIER
impressively new
ROCCOBAROCCO
Fabrics
GUCCI
SCERVINO
JOHNSON
Shimmering
GAULTIER
ALESSA
Spe
TOP
NAIL POLISH 5 ml DIZZLE DANCE Ref. no.: 27-259
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NAIL POLISH 5 ml SHOWGIRL Ref. no.: 27-258
NAIL POLISH 5 ml DRAMA QUEEN Ref. no.: 27-262
NAIL POLISH 5 ml DIAMOND ANGEL Ref. no.: 27-260
NAIL POLISH 5 ml DISCO GLAM Ref. no.: 27-261
cial
COA
T
NAIL POLISH 5 ml ROCK N‘ ROLL Ref. no.: 27-263
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ALESSA
Winter Nail Art 2014
Let the show begin ...
GLITTERFLAKE POWDER STEP BY STEP
STICKY FOILS STEP BY STEP
NAIL CHARM CROWN STEP BY STEP
WINTER
INSTRUCTIONS:
INSTRUCTIONS:
REGAL GLAMOUR!
STEP 1 Paint nails as usual.
STEP 1 Mould the nail and file into shape – buff the surface.
The absolute hit of the season. In the truest sense of the word the nail is crowned – with a nail charm that’s as playful as it is glamorous. Trendily placed and adorned with tiny rhinestones. Here, as always, there are no limits to your imagination...
COLOURS & ARTS
Nail Art FOR PROFESSIONALS WHO IS THE NO. 1 SHOWGIRL?
Great nail art for the perfect finish for your nails. Make your nails the № 1 accessory.
STEP 2 Sprinkle “Dark Rainbow” Glitterflake Powder over still damp nail polish, Striplac, Lac Sensation or Colour Gel. STEP 3 Let the nail polish dry or cure Striplac, Lac Sensation or Colour gel, and brush away the residue.
The new glamourous Sticky Foils and new shimmering Glitterflakes Powder will set the hearts of all nail art fans racing. Be the star of the show at every party.
STEP 2 Lay the desired ornament onto the nail surface with Sticky Gel and nail art brush (ref. no.: 06-665) – cure under UV light for 120 seconds (60 seconds for LED). Do not wipe away the inhibition layer! STEP 3 Press the foil onto the cured Sticky Gel, matte side down, and pull off in one quick movement. Then seal with Top Gloss Gel.
NAIL CHARM CROWN, 3 PIECES Ref. no.: 06-676
POWDER GLITTERFLAKES 1.6 g Ref. no.: 06-675
INSTRUCTIONS: STEP 1 Paint nails as usual.
STICKY GEL 5 g (FOIL STICKY GEL) Ref. no.: 01-933
STICKY FOILS + STICKY GEL
STICKY FOIL 1 METRE REPTILE GREEN Ref. no.: 06-674
For admiring looks at the Christmas party and to make a breath-taking impression on New Year’s Eve, you can rely on our Sticky Gel and matching Sticky Foils – nail art that bewitches with shimmering effects.
NAIL ART BASIC, BE
14
STEP 2 Place a drop of soft nail glue (ref. no.: 45-001) on the nail and place nail charm in the desired position. STEP 3 Decorate with nail art gems as desired.
GINNERS’ SEMINAR
ginners and lateral r for alessandro be Professional semina your basic training already completed entrants: Have you u would now like to yo d s of models an u! and worked with lot r is just right for yo es? Then this semina and Art il expand your servic Na dio Stu of out the world This seminar is all ab iques. to learn basic techn nce cha the u gives yo at: ation on our training You can find all inform m l.co ternationa www.alessandro-in
STICKY FOIL 1 METRE ROSE GOLD Ref. no.: 06-673
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ALESSA
Classic Stars
A CLASSIC DOESN’T USUALLY STAND ALONE The absolute best-selling colours from 25 years of alessandro come together to create one look. All the favourites which were previously only available as limited editions, will now be available in the alessandro standard range.
Display available r from 1 Novembe
classic
Stars
NAIL POLISH DISPLAY – CLASSIC STARS
You’ll never walk alone! United in a glamorous nail polish display, the Classic Stars will be the eye-catchers of your studio. All 10 colours sell themselves thanks to their easy application and durability.
NAIL POLISH – CLASSIC STARS • Extreme durability without chipping, long-lasting shine • One coat application – perfect coverage in just one coat • Easy application thanks to smooth texture
NAIL POLISH 5 ml URBAN DENIM Ref. no.: 27-264
NAIL POLISH 5 ml PURPLE HAZE Ref. no.: 27-265
NAIL POLISH 5 ml DARK VIOLET Ref. no.: 27-266
NAIL POLISH 5 ml HYPNOTIC Ref. no.: 27-267
NAIL POLISH DISPLAY all 10 colours 5 ml à 4 pieces Ref. no.: 50-672
ble Nail polish availa r from 1 Novembe
NAIL POLISH 5 ml STREETWEAR Ref. no.: 27-268
NAIL POLISH 5 ml NAIL POLISH 5 ml SWEET LUMUMBA ROSY WIND Ref. no.: 27-269 Ref. no.: 27-270
NAIL POLISH 5 ml SATIN ROSA Ref. no.: 27-271
NAIL POLISH 5 ml NAIL POLISH 5 ml STRAWBERRY MINT JUAN‘S KISS Ref. no.: 27-272 Ref. no.: 27-273
STRIPLAC – CLASSIC STARS
Striplac peel-off technology. Ideal for integrating into the Striplac standard colour module.
STRIPLAC 8 ml URBAN DENIM Ref. no.: 78-541
STRIPLAC 8 ml PURPLE HAZE Ref. no.: 78-542
STRIPLAC 8 ml DARK VIOLET Ref. no.: 78-543
STRIPLAC 8 ml HYPNOTIC Ref. no.: 78-544
STRIPLAC 8 ml STREETWEAR Ref. no.: 78-545
STRIPLAC 8 ml STRIPLAC 8 ml SWEET LUMUMBA ROSY WIND Ref. no.: 78-546 Ref. no.: 78-547
STRIPLAC 8 ml SATIN ROSA Ref. no.: 78-548
STRIPLAC 8 ml STRIPLAC 8 ml STRAWBERRY MINT JUAN‘S KISS Ref. no.: 78-549 Ref. no.: 78-550
LAC SENSATION – CLASSIC STARS
Scratch resistant UV nail polish technology. Apply, cure in 60 seconds. No chipping. Lasts 3 weeks.
LAC SENSATION 10 ml LAC SENSATION 10 ml LAC SENSATION 10 ml LAC SENSATION 10 ml LAC SENSATION 10 ml LAC SENSATION 10 ml LAC SENSATION 10 ml LAC SENSATION 10 ml LAC SENSATION 10 ml LAC SENSATION 10 ml URBAN DENIM PURPLE HAZE DARK VIOLET HYPNOTIC STREETWEAR SWEET LUMUMBA ROSY WIND SATIN ROSA STRAWBERRY MINT JUAN‘S KISS Ref. no.: 02-741 Ref. no.: 02-742 Ref. no.: 02-743 Ref. no.: 02-744 Ref. no.: 02-745 Ref. no.: 02-746 Ref. no.: 02-747 Ref. no.: 02-748 Ref. no.: 02-749 Ref. no.: 02-750
COLOUR GEL – CLASSIC STARS
Smooth texture with 1 - 2 coat application depending on how intense the colour should be. Lasts 4 to 6 weeks.
Individual solutions for unique nails.
Creation & innovation for professional nail design. SINCE 1989. 16
www.alessandro-international.com
COLOUR GEL 5 g URBAN DENIM Ref. no.: 01-676
COLOUR GEL 5 g PURPLE HAZE Ref. no.: 01-677
COLOUR GEL 5 g DARK VIOLET Ref. no.: 01-678
COLOUR GEL 5 g HYPNOTIC Ref. no.: 01-679
COLOUR GEL 5 g STREETWEAR Ref. no.: 01-680
COLOUR GEL 5 g COLOUR GEL 5 g SWEET LUMUMBA ROSY WIND Ref. no.: 01-681 Ref. no.: 01-682
COLOUR GEL 5 g SATIN ROSA Ref. no.: 01-683
COLOUR GEL 5 g COLOUR GEL 5 g STRAWBERRY MINT JUAN‘S KISS Ref. no.: 01-684 Ref. no.: 01-685
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ALESSA
FIBRE
UV-/LED-GEL-SYSTEM
FIBRE
Simply strong
Purchase
3
FIBRE BASE 10 ml,
ADVANTAGES AT A GLANCE:
FIBRE
2
FIBRE GEL 30 ml
&
3
FIBRE TOP 10 ml
3 Simply apply like a polish (brush on) 3 Strong hold fixed with UV or LED 3 High stability due to fibreglass fibres
FIBRE TOP 10 ml Ref. no.: 01-625
FIBRE BASE 10 ml Ref. no.: 01-624
and you receive
1
FIBRE GEL 30 ml Ref. no.: 01-568
Fre
e
BLACK PEARL
Individual solutions for unique nails.
Creation & innovation for professional nail design. Since 1989. 18
www.alessandro-international.com
FREE!
BLACK PEARL Ref. no.: 01-499
19
ALESSA
PRIVILEGE
AIR-DRYING SOAK-OFF SYSTEM INTRODUCTORY OFFER: Purchase our new
PRIVILEGE PRODUCTS
SET AT YOUR OWN SPEED!
Tailor-made application Choose to fit drying time – easy application for beginners and professionals
and receive offer 1 : 1 HYGIENIC FILE BOX
Free
HYGIENIC FILE BOX Ref.-Nr.: 45-490
or offer 2 : 1 PRIVILEGE BRUSH and 1 DAPPEN DISH
POWDER & LIQUID BRUSH Ref. no.: 01-893
Free SEMINAR IQUID POWDER & L perience in using UV gel and r/seormwinhoar.
Individual solutions for unique nails.
Creation & innovation for professional nail design. Since 1989. 20
www.alessandro-international.com
l starte ts with ex Internationa no For nail stylis e alessandro ginners with th be ed r et fo pl e m bl ita su t have co no is ar this semin Please note: gn. e of nail desi dg le ow prior kn ning at: n on our trai all informatio d fin n ca u Yo ional.com dro-internat www.alessan
DAPPEN DISH Ref. no.: 01-896
AS A FREE GIFT!
See price list for details 21
ALESSA
fx-ONE: Ultimate Bond & Ultimate Shine
New: The Innovation Adhesion and shine from sculpting products are probably the most important everyday focuses in the studio.
After lengthy research and adaption to modern requirements we have been successful in creating a unique duo which eliminates adhesion problems.
Even adhesion problems with very soft and moist nail beds are a thing of the past with this adhesive agent.
FX-ONE ULTIMATE BOND Bottle with brush 5 ml Ref. no.: 02-401 10 ml Ref. no.: 02-400
Extremely high shine finish, dull nails are a thing of the past. FX-ONE ULTIMATE SHINE Bottle with brush 10 ml Ref. no.: 02-402 Jar 15 g Ref. no.: 02-403 50 g Ref. no.: 02-404 100 g Ref. no.: 02-405
FX-PRO ULTIMATE BOND
FX-PRO ULTIMATE SHINE
The latest technology in UV gel bonding agents. Thanks to its recipe, this all-round bonding agent serves as the perfect basis for every UV and LED sculpting gel and every nail type. With its flexible structure, this acidfree adhesive gel lies net-likely on the nail surface and forms an insoluble connection with the natural nail. Cures under UV and LED light without heat generation.
Fx ONE Ultimate Shine brings all shine gel requirements together in one product: long-lasting, glass-clear, ultimate high-shine and absolutely no yellowing! New technical possibilities and more unique formulas make our shine gel meet these highest expectations. Fx ONE Ultimate Shine is available in a bottle brush as well as in a jar. Cures under UV and LED light without heat generation.
Individual solutions for unique nails.
Creation & innovation for professional nail design. Since 1989. www.alessandro-international.com 22 22
23
ALESSA
Soft Code
Soft Code
Something for the eyes: OUR NICE DAY CREAM IN A PRETTY 100 ml JAR
Anniversary Campaign SOFT CODE 1 - SPECIAL EDITION 25 g Ref. no.: 01-571
While
STOCKS LAST!
While
STOCKS LAST!
SOFT CODE 2 - SPECIAL EDITION 25 g Ref. no.: 01-572
SOFT CODE 3 (FILL UP) - SPECIAL EDITION 25 g Ref. no.: 01-573
SOFT CODE GEL IN A LUXURIOUS RHINESTONE JAR WITH 25 g CONTENTS. A must-have and the eye-catcher for your studio.
Purchase
Our Nice Day in an 100 ml jar for stressed hands. Dry and damaged hands regain their smoothness and elasticity in a very short time. Nutrient-rich pearl protein extract and precious macadamia oil have an intensive soothing and moisturising effect.
BEST BUY-Campaign! SOFT CODE
HERE, TWO ABSOLUTE CARE FAVOURITES GO HAND-IN-HAND. DON’T MISS THIS OFFER!
(AS DESIRED)
and receive fx-ONE
ULTIMATE BOND 10 ml
25
fx-ONE
ULTIMATE SHINE 50 g
FREE!
24
and you receive
Purchase
and
NICE DAY 100 ml Ref. no.: 07-740
NICE DAY 100 ml JAR
HAND!SPA Cream Rich Sachets 3 g
FREE! 25
ALESSA
HANDSPA SALON SPECIALS
HYALURONIC ACID
is a component of connective tissues. Due to its high water binding capacity, hyaluronic acid is considered a valuable aid to moisture retention.
NEW
COMFORT DAY From the age of 20, the body cells’ collagen formation begins to reduce – the skin gradually loses its moisture. The skin takes much longer to regenerate. For this problem our Handspa care products are offering the best solution.
WORKSTATION Make your work easier when doing a manicure. Integrated carrying-grips on the side enable simple transport from treatment table to treatment table. This practical workstation contains space for:
VITAMIN E
Protects the sensitive cell membrane from free radicals.
HANDSPA HYDRATING – The hand care for every skin type & HANDSPA AGE COMPLEX – The hand care for extremely dry, demanding skin. Clear and logical arrangement of the products facilitates perfect handling during a manicure. The integrated spatula ensures that the micro peel can be taken from the jar hygienically and it can then cleaned with warm water and can thus be used more than once.
ml MACADAMIA OIL
PEARL PROTEIN EXTRACT
hydrates and maintains the natural elasticity and suppleness of the skin.
Purchase
Salon Offer
SALON SIZE
It contains amino acids and minerals that regulate the transepidermal water loss from the skin, and enhances its elasticity.
3 each
WORKSTATION LEER Ref.-Nr.: 04-330
COMFORT DAY 300 ml Ref. no.: 04-204
COMFORT DAY 50 ml MAGIC MANICURE COMPLETE 100 ml Ref. no.: 04-001
MAGIC MANICURE 100 ml
NICE DAY 100 ml Ref. no.: 04-002
Purchase a HANDSPA PRODUCT PACKAGE
Ref. no.: 04-000
SILKY GLOVES 30 ml Ref. no.: 04-004
Ref. no.: 04-005
and receive 1 COMFORT DAY 300 ml FREE! 26
NICE DAY 300 ml Ref. no.: 04-202
COMFORT DAY 300 ml Ref. no.: 04-204
MAGIC MANICURE 100 ml Ref. no.: 04-100
SILKY GLOVES TESTER 30 ml Ref. no.: 04-105
MAGIC MANICURE COMPLETE 450 ml Ref. no.: 04-201
SPATULA Ref. no.: 08-431
VITAL SERUM 100 ml Ref. no.: 04-212 CREAM RICH 300 ml Ref. no.: 04-207
MICRO PEEL 300 ml CREAM ROYAL 300 ml Ref. no.: 04-206 Ref. no.: 04-211 SENSITIVE 300 ml Ref. no.: 04-209
LUMINATIC TESTER 50 ml Ref. no.: 04-110
HAND SPRAY SERUM TESTER 50 ml Ref. no.: 04-115
and receive the HANDSPA WORKSTATION FREE! 27
ALESSA
Sp
HANDSPA & PEDIX FEET – Wintertime
PR
Wintertime
IC
E
ec OF
ia
FE
R
l
SET CONTENT: 1 x THERMASOFT GLOVES 1 x THERMASOFT SOCKS Ref. no.: 07-432
& THERMASOFT GLOVES & SOCKS Perfectly cared-for hands and feet in a few minutes. • Simple and practical to use
DUO PACK
Spa & Well-Being in your Studio The days are getting shorter and temperatures are dropping – time for tempting scents and pampering treatments. When the temperature outside drops, there is also less moisture and the air gets dryer. The cold effects of outside and the dry air of central heating make the skin appear dry.
NOW IS JUST THE RIGHT TIME FOR BEAUTY AND WELL-BEING. MAKE SURE YOUR CUSTOMERS REMEMBER YOU WITH EXCLUSIVE WELL-BEING SPECIALS.
• Can also be used at home • Hygienic single-use packaging • No electricity necessary • Intensive care • Valuable & natural ingredients • In addition, gloves and socks can also be used as warm compresses for necks, shoulders and backs
WHITE MULLED WINE TIP: Provide homemade white mulled wine with your studio treatments in winter.
THE PERFECT PAIR FOR HEALTHY HANDS AND FEET!
The attractive care duo is available for a limited time only!
The self-warming hand and foot masks, with their practical glove/ sock format, have an intensive nourishing effect as soon as the gloves or socks are put on, and pamper the hands or feet with 100% natural ingredients such as beeswax, Shea butter and soya oil.
RECIPE FOR 2 SERVINGS: • 350 ml white wine • 150 ml white grape juice • 2 tsp acacia honey • 2 cinnamon sticks • 2 pieces of natural orange peel
BERRY-WARM WINTER GREETING FOR THE HANDS. A warm hand bath gives off tempting blackberry and caramel scents. Afterwards, peel the hands with the caring micro peels, rich in content, from HANDSPA. Before using the caring gloves, use the intensive care mask from HANDSPA. Then put the warm care gloves on the hands and leave to take effect for around 15 minutes. Massage the cream residue into the skin. TIP: Serve fresh fruit with this treatment.
INSTRUCTIONS 1. Heat white whine and grape juice with acacia honey, cinnamon sticks and the natural orange peels. 2. Simmer on a mild heat for 10 minutes. 3. Pour into heat-resistant glasses and serve.
PAMPER YOUR FEET WITH VANILLA
Start off with a relaxing vanilla cream foot bath in your own “spa suite”. The feet are gently washed and pampered. The additionally offered luxurious sea salt peeling with valuable nourishing extracts from pedix Feet makes the feet wonderfully supple and bewitches with a sensual scent. Then pull on the foot care socks from pedix Feet and allow them to work for 15 minutes. Thanks to a finishing foot massage with the Gélee de Massage from pedix Feet, your customers will lose all sense of time and space.
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ALESSA
alessandro up close
Treat yourself to a little
alessandro up close SILVIA TROSKAS FESTIVE SUGGESTIONS
What presents I’m giving:
Spiced biscuits (packaged in a biscuit tin) using a recipe from Hildegard von Bingen (very tasty and very healthy!).
luxury
Ingredients: 2 eggs 200 g brown sugar 35 g spiced biscuit mix * ½ tsp galangal powder 1 sachet of baking powder* 200 g butter 200 g ground almonds Juice of one lemon 300 g spelt flour 50 g chopped almonds
WHILE
STOCKS LAST!
OR GIVE OUR PEARL DELUXE HAND CREAM AND OUR ANNIVERSARY NAIL POLISH TO YOUR LOVED ONES!
* available at www.hildegardvonbingen.at
What I’m giving to myself:
Ruediger Dahlke’s book – “What Hands and Feet Say About Us” and Master Han Shan’s book – “Those Who Let Go Have Two Hands Free”.
What I’m going to do in 2015:
ANNIVERSARY NAIL POLISH 10 ml No. 138 Ref. no.: 27-711
Finally go to yoga classes!
Which colours will be on the Christmas tree this year?
Gold and sparkle in any form.
What will you be eating on christmas times? Like every year, the traditional duck (straight from the farm of course) stuffed with apples and almonds – with potato dumplings, red cabbage and traditional gingerbread cookie sauce. 30
What film will you all be watching in the evening?
„Liberace“.
PEARL DELUXE 200 ml Ref. no.: 04-525
PICTURE-PERFECT IN NO TIME AND DEFYING THE SIGNS OF TIME! Women won’t just want to stick our precious rose-gold jar and our anniversary nail polish in the bathroom, but thanks to the classy design they’ll want to decorate their houses with them too. Accessory and care in one! This intensive treatment for the hands supplies the skin with moisture. It gives it a silky smooth appearance and protects against external influences. The encapsulated vitamin E delivers an additional valuable care kick when massaged in gently.
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ALESSA
Reise nach Ibiza
Trip to Ibiza
alessandro
AN UNFORGETTABLE EXPERIENCE
At the Beauty Düsseldorf trade fair, in celebration of the company’s 25 year anniversary Silvia Troska personally thanked all the customers who have been there from the start. Each of them received a voucher and at the same time took part in a tombola to win one of three places on a trip to Ibiza with Silvia Troska. The lucky winners were Doris Dross, Iris Brandner, Slavica Defranceski and Andreja Rosenfeld, an alessandro employee who has also been there right from the start.
Dubai
WORLDWIDE
BEAUTYWORLD MIDDLE EAST 27. - 29.05.2014 In May the focus of the beauty industry was “Beautyworld Middle East”. The show is the largest international trade fair for beauty, hair, scents and spas in the Middle East and took place in the Dubai International Convention and Exhibition Centre. With a 60 square metre stand alessandro presented itself to visitors from around the world, particularly from the United Arab Emirates, Saudi Arabia and Egypt.
In Dubai alessandro International demonstrated its role as the most competent brand in the field of hand, nail and foot cosmetics. There is a particular demand for traditional care products in the Middle East, while colour nail cosmetics continue to play a less important role. However, many customers loved Striplac! We would like to thank the team from Enigma Beauty for their active support at the stand.
On 27 May it was time. The lucky winners headed to Ibiza from Cologne in the early morning and were awaited there by Silvia Troska. 4 fantastic days of sightseeing, beaches and of course, shopping, ensued. Silvia Troska, who knows the island very well, showed the ladies the special hot-spots and cool beach clubs, but also dreamy places yet to be discovered by tourists. Unique experiences were had: yoga in the water, lying closed-eyed on the rocks and breathing in the sea air, visiting the hippy market in Las Dalias and enjoying the sunset with a bottle of wine at the Sunset Ashram.
OUR HAPPY WINNERS SUM UP THE TRIP:
Czech Republic OPENING OF THE ALESSANDRO EXPRESS NAIL STUDIO IN PRAGUE Doris Dross: Thank you so much for the wonderful days spent in Ibiza. I would never have thought that my 25 year old styling file would have led to me having this trip. It will stay an unforgettable experience for me – alessandro forever!
Slavica Defranceski: Ibiza is the coolest place in the world! Thanks to Silvia Troska, we were able to get to know the island from its most beautiful perspectives. It was a fantastic experience for me. Thank you alessandro!
Iris Brandner: Thank you very much for the wonderful time in Ibiza. Silvia Troska was the perfect tour guide, who showed us the many facets of the beautiful island. It was also lovely to have the opportunity to get to know Silvia Troska, uncomplicated and enthusiastic. This journey will remain unforgettable for me.
Andreja Rosenfeld: The trip was a great experience, everyone in the group had a good time. Thanks to Silvia Troska, who knows the island very well, we had the chance to see unique places removed from tourism – unparalleled! Thank you!
By the way: The island offers everything except a good nail studio. So if you fancy a professional and very sunny challenge, Silvia Troska would surely be delighted! 32
Alessandro Czech Republic is proud to announce the opening of the alessandro Express Nail Studio in Prague on 1 May 2014. The studio is situated on the first floor of the OC Nový Smíchov shopping centre. There are three manicure tables and a pedicure lounge. Reservations can be made online at www.alessandrostudio.cz or over the phone. But most customers simply pop in spontaneously for an alessandro treatment. We are delighted for alessandro Czech Republic and wish them every success! 33
ALESSA
Academy News
ACADEMIES GERMANY
Academy
ACADEMY BERLIN
> Cora Speck-Zielke Joachimstaler Straße 25 10719 Berlin Tel.: +49(0)211/8 28 06-211 academy-berlin@alessandro.de
BERLIN IS CALLING Our youngest and most colourful academy opened its gates in September 2014, located in the heart of Berlin not far from the KaDeWe and the Ku’ Damm. alessandro´s concept of 1000 colours is also the motto of the room´s interior design. Perfectly equipped with a shop, treatment room and training centre, Head of the Academy Cora Speck-Zielke looks forward to giving the colourful capital city a new hand and nail care hotspot. The Head of Training Xenia Schulz can already look back on years of experience. “The highest quality, customer-orientation and above all teamwork are especially important. Each person can only be as good as the team supporting them”, summarises Ms Speck-Zielke aptly.
t s e f r e b Okto fair pres of trade d a te s in
ence in
ACADEMY BIELEFELD
Munich
After great response from the Switzerland‘s OKTOBERFEST initiative we invite you to the first Oktoberfest in our alessandro academies in Germany. The event will take place on October 25th /26th 2014 from 11 am to 5 pm in the following academies: *
KIEL
CHEMNITZ: THE CITY OF THE MODERN Classic and modern – that’s how Chemnitz sees itself, and therefore goes hand in hand with alessandro’s corporate concept. Our new academy is just 10 minutes away from the city centre on foot, at Rosenplatz 1 a. The surroundings are just as nice as the name suggests – a fitness and health centre – perfect for alessandro. Our own shop completes the concept. Head of Academy and Training Sandra Uhlig adds proudly: “Since October we cover 170 square metres and be able to offer instead of 4 at least 6 seminar places.” Her team is excited about the challenge and about the new colleague who is joining the team now. But for Sandra Uhlig it’s not just about expansion, but perfection too. Going about work with dedication and quality-consciousness but always having fun: this summarises their working attitude.
Opening hours: Mon – Fri 10 am – 8 pm Sat 10 am – 4 pm or by appointment
NEU
** NEU
BERLIN
BIELEFELD
** DÜSSELDORF
NEU CHEMNITZ GIESSEN
ACADEMY DÜSSELDORF > Frank Schäberle Erkrather Straße 220 b 40233 Düsseldorf Tel.: +49 (0) 211/8 28 06-210 academy-duesseldorf@alessandro.de Opening hours: Mon - Fri 10 am – 5 pm Outlet-Shop: Erkrather Straße 224 d 40233 Düsseldorf
ACADEMY GIESSEN > Christina Rivera Breitgasse 1 - 4 35428 Langgöns Tel.: +49 (0) 211/8 28 06-206 academy-giessen@alessandro.de Opening hours: Mon – Thurs 9 am – 5 pm Fri 9 am – 3 pm Sat 10 am – 2 pm or by appointment
STUTTGART
KIEL – GERMANY’S NORTHERN LARGEST CITY
ACADEMY KIEL
MÜNCHEN
> Joanna Slaska Dänische Straße 8 - 10 24103 Kiel Tel.: +49(0)211/8 28 06-212 academy-kiel@alessandro.de Opening hours: Mon – Fri 9 am – 6 pm or by appointment
FRAUENFELD
ACADEMY MÜNCHEN
ACADEMY FRANKREICH ACADEMY FORBACH > Christiane Königsamen & Sandrine Schuwer Avenue Verrerie Sophie / Rue Saint Guy 57600 Forbach Frankreich Tel.: +33(0)3 87 87 22 20 academy-forbach@alessandro.eu
ACADEMY SWISS ACADEMY FRAUENFELD > Sylvie Scherf & Jan Zimmermann Zürcherstr. 310 CH-8500 Frauenfeld Tel.: +41(0)5 27 62 01 01 academy-schweiz@alessandro.ch www.alessandro.ch/academy Opening hours: Mon – Fri 9 am – 5 pm or by appointment
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ACADEMY CHEMNITZ
Opening hours: Mon - Fri 9 am – 6 pm, Saturday by appointment
FORBACH (FR)
WE WISH EVERY SUCCESS AND THANK YOU FOR TRUSTING IN ALESSANDRO!
Opening hours: Mon – Fri 9 am – 5 pm or by appointment > Sandra Uhlig Rosenplatz 1 a 09126 Chemnitz Tel.: +49 (0) 211/8 28 06-209 academy-chemnitz@alessandro.de
*
The 80 square metre large alessandro Academy has a truly central location in the heart of Kiel on the 1st floor of a beautiful old fashioned building, having a renewed shine after renovation in August. Here you will find a treatment room for relaxing and letting go and a training room where students can enjoy professional training. “I like to take lots of time for my seminar participants. They should feel like they have learnt a lot and are able to carry out precise work,” says Joanna Slaska, Head of Academy and Training at Kiel. When talking to her it becomes clear straight away: This woman is passionate about her career and puts her heart and soul into it. She and cosmetics specialist and colleague of 10 years Sarina Bock pursue their love of cosmetics, and have lots of fun doing so. Something fantastic in your studio: Apart from conventional cosmetic treatments, medical cosmetics and aesthetic treatments.
> Tina Piewitt Herforder Straße 46 32545 Bad Oeynhausen Tel.: +49 (0) 211/8 28 06-207 academy-bielefeld@alessandro.de
* No alessandro store available at the moment ** New alessandro store is being planned
> Sabina & Maikel van der Heijden Maria-Wimmer-Straße 3 81739 München Tel.: +49 (0) 211/8 28 06-205 academy-muenchen@alessandro.de Opening hours: Mon – Thurs 9 am – 5 pm Fri 9 am – 3 pm or by appointment
ACADEMY STUTTGART > Stefanie Pöschl & Cinzia Jackschik Wankelstraße 14 70563 Stuttgart Tel.: +49 (0) 211/8 28 06-204 academy-stuttgart@alessandro.de Opening hours: Mon – Fri 8 am – 5 pm Sat 10 am – 1 pm
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R last E D s
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OR
k
c o t es
hil
w
1
5 8 2
7
3 6
4
Christmas Exclusive
1. DISPLAY HAND CREAM 18 x 100 ml + tester Ref. no.: 50-663
3. GIFT VOUCHERS 10 units Ref. no.: 11-612
2. MANICURE FILE Ref. no.: 45-223
4. GIFT BAG 25 units Ref. no.: 11-526
5. DECORATIVE POSTER DIN A1 Ref. no.: 12-340
6. HAND CREAM 30 ml Ref. no.: 07-713
8. ADVENT CALENDAR Ref. no.: 20-810
7. HAND CREAM 100 ml Ref. no.: 07-711
alessandro International GmbH 40233 Düsseldorf Germany T + 49 (0) 211 828 06 -250 F + 49 (0) 211 828 06 196 orders@alessandro.de www.alessandro-international.com Worldwide Distribution: www.alessandro-international.com/worldwide 36
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Ref. no.: 11-168
Erkrather Str. 230