Slow fashion

The concept of slow fashion is essentially anti-fast fashion. This lifestyle encourages only buying what is suited to the style of the wearer. Slow fashion Brands produce lower quantities of clothing focusing on high quality

The fashion industry is the world’s second largest polluter after aviation researched by scientists from the UK, Scandinavia, the US and Australia. The demand for new clothes has seen global consumption rise to an estimated 62 million tons a year (to reach 102 million tons by 2030)

The constant consumption causes pollution at every stage of the garments life and production. Researchers recommend slow fashion to improve long term sustainability and for the planets future. Having a capsule wardrobe is another way of keeping to the lifestyle. The idea is to collect fewer items that will been worn by the wearer on multiple occasions and can be used again and again in the future.

Slow fashion overall is about making informed choices when purchasing fashion and supporting local businesses (depop, etsy and ebay are just few examples) or clothes swapping, buying donated clothing.

It's important that the quality remains after the price is long forgotten. instead of going out to buy new clothes repair them by sewing or diy and being more careful washing them with colder water and line washing.