capsule. Episode 1
Streetwear is a style of street fashion rooted in Californian surf and skate culture. It has grown to encompass elements of hip hop fashion, Japanese street fashion, and modern haute couture fashion. GOG exhibition Faculty of Design and Art, Free University of Bolzano January 19
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If you’re not ready, don’t read it capsule.
Capsule. is a project by Pietro Rigo Langè aiming to document the influence of the streetwear scene and to show the extension of this world.
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CONCEPT OF STREET What’s the difference of the concept “street” in the Asian Culture? ...
STREET OR LUXURY Street or luxury? Why combine this two worlds? One of the most unbelievable...
FUTURE IS NOW
Strange capsules, strange themes, great concept, great collaborations...
VERONA--NEW YORK Why a man from New York decides to produce his collection in a small city like Vr?...
SPICY FUSILLI This is my favourite dish...
YOU WILL SEE ME
Reflective is a word, reflection is a world_Being reflective for necessity? Or to be noticed?
BYE BYE PRIVACY the use of trasparency to say f*** off to privacy...
STICKERS IVASION invade your city... It’s an order...
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From street to street
We are talking about street, but like in all things, there’s a difference between different parts As always, Eastlogue is able to of the world. take classic western garb and meld The asian it with craftsmanship on par with our favorite Japanese brands and a streetwear culture in the forward-thinking approach to silhouettes that is often associated with last years Korean designers. Using an eclectic has had an range of materials, standout pieces huge increase come in various forms of outerwear. that spreads Peep the massive collection above, then hit your local Eastlogue stockall over the ist to check out your favorite item in world also person. thanks to brands like Eastlogue and Goodhood.
Eastlogue and Goodhood present in the New York Fashion Week, 2017
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This huge increase of the Oriental streetstyle culture was thanks to the influence of the West part of the world.
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“I am the original one” “I’m
the original one”. Streetwear is born for sure in the US but a fashion style can born and die? Probably streetwear spreads for the first time in US because is a style rooted in Californian surf and skate culture but for sure in other parts of the world there was a different style but not known as streetstyle. But if you think about street, US immediately comes to your mind. Brands like Vans, Supreme or Palace Skateboarding are viral for years thanks to their behaviours in comunicating what they want to comunicate.
California, 2015.
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Concept of street, from the to the west. Street or luxury? the collab Future is now, and his gun. Vintage is back: a dialogue with the founders of . The world of reflection, a talk with who used it for necessity and with the founder of , one of the best new brand of streetwear. Have you told
capsule. Fuck Art Make tees and Chinatown Market with the strange collaboration between Off-white and . January 2019, in FI
Design
Unibz
Art
GOG exhibition
Capsule.
Wup ‘18/’19
19.01
h 9.00
Capsule.
Pietro Rigo Langè
Street or Luxury? High level of scepticism, madness, surprise... If you haven’t heard (in which case,welcome back to planet Earth), NYC skate brand Supreme heritage French luxury house Louis Vuitton have recently unveiled their FW17 collaboration at Paris Fashion Week. Many are calling it one of the most important pairings in fashion history, a union between two of the most iconic names in the world that represents the ultimate wall-breaker within the realms of street and luxury. It was only a few weeks ago that rumors of an alleged collaboration were swirling around the blogosphere, when leaked photos of pieces emblazoned with both LV’s monogram a had streetwear and high fashion comOne of New York’s first pro skaters, Jefferson Pang, will be the manager of Supreme’s Brooklyn location
Supreme or LV? for sure one of the most unbelievable collaborations
leaked photos of pieces emblazoned with both LV’s monogram and Supreme’s box logo had streetwear and high fashion communities whirring at their keyboards with furor. Now, already some days after its confirmation, Supreme x Louis Vuitton is still the most popular topic around the fashion water cooler. That, in 2000, once tried to sue Supreme for lifting its precious logo is now embracing it with open arms, showing just how far the industry has come to accepting the market’s coexistence of streetwear and high fashion.
Supreme store Brooklyn, NYC
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“Supreme collaborating with LV brings it to a higher level and shows people that anything is possible� Keith Hufnagel
Supreme or Louis Vitton? why decide when you can have both
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Fuck Art,
F.A, M.T is a French label that takes inspiration from internet trends and online culture, and focuses on statement clothing consisting of bold and succinct proclamations in miniature white font. With products such as oversized hoodies, crewnecks and tees, F.A.M.T has successfully mastered the art of simplicity and has been worn by the likes of JAY-Z, Willow Smith and Lil Uzi Vert.
Make tees
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In a few words, f.a.m.t. is an oversized hoody with a controversial sentence on it. genius or failed?
Buuut, what’s fuck art make tees? “I’m not a rapper. Don’t say motherfucker, motherfucker. I’ve lost control again. Need money, not friends. It’ s not too late. I don’ t like drugs but the drugs like me. unfollow. Everything will be ok. Unloveable. Narcissism. Freedom is not free. Wake up. Teen spirit. Don’t ask don’t tell. Too late to die young. Hell is real. All you need is less. Quiet please. No whisper. No sing, unless instructured No fast movement. Don’t make the same movements at the same time. Hold position until the end of the show. No sexy posing. That’ s it... Doubts?
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GOG EXHIBITION of the students of the Faculty of Design and Art, at the Free University of Bolzano.
19.01.2019
9.00
The 19 of January and the days after will take place the projects exhibition
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WILLEM IS THE NEW WAVE OF AMERICAN STYLE NOT STYLE AS IN FASHION. BUT STYLE AS IN STYLE. STYLE AS IN DAVID BOWIE OFTEN WEARING TWO DIFFERENT SOCKS. STYLE AS IN PATRICK EWING WEARING AN UNDERSHIRT SO HE DOESN’T CATCH A COLD. STYLE AS IN PICASSO WEARING A ROBE AND A PIRATE HAT IN HIS STUDIO. STYLE AS IN DOING ALMOST EVERYTHING RIGHT AND ONE THING VERY WRONG. WILLEM IS HERE TO GIVE YOU WHAT IS RIGHT. THE PERFECT IMPERFECTION IS SOLD SEPERATELY.
Willem was established in 2018 by Sean McDonagh in New York City. After years of designing footwear along with other creative endeavors, he set out to tell a full story through clothing.
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If we had to put our thumb on it we are a menswear brand. We use our clothes to tell stories of creative histories. Each garment contains a chapter in our end less book of creative endeavors. We want to bridge this gap between a wool jacket and a book jacket.
Willem NYC
Historically, the menswe ar sportswear system fol lowed a set, cyclical pro tocol which was precise ly scheduled and presen ted to when the public received access to the collections. Moreover, once upon a time, you could count the number of prominent classic.
The initial style of the trans formation happens quickly. These days, evolution of real time fashion informati on is transferred seemingly at the speed of light. In my experience both the pace and the direction trendshinge on consumer experience. Within social media that is giving a glimpse.
The perfect imperfection are sold separately.
Willem serves as an adult version of an imaginary friend. We wanted to create a character that had no nineto-five and had all day to explore. A season Willem may be into punk rock and the next he could be sailing around the world. He is who you want him to be.
“We obsess over quality and value. All of our clothes are made in some of the best factories in Verona, Italy which we share with some of the top fashion houses of today. We use the direct to consumer model our way, giving you the best quality for the best value�.
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One of the best pieces of the collection: Marden Coverall.
“Style is doing almost everything right and one thing very wrong.” THE WAY NEW YORK USED TO BE ? CBGB, MAX’S KANSAS CITY, PUNKS, POETS, GRIT ? We miss it. But spankin’ new men’s label Willem New York is aiming to revive the era with a new collection that mixes old-school essentials with some offbeat statement pieces. “I was once told that during the rise of punk there was a period where they would wear very casual clothes (‘dress not to attract attention’), so I thought that would be a good starting point,” says founder and creative director, Sean McDonagh. Each garment features one of six unique illustrated labels that depict the scene at Max’s — which shuttered in 1981 — and the influential people who were regulars at the bar. “It was a little rabbit hole that we had a lot of fun with,” says McDonagh. “We plan to produce an installation-like experience around every collection so the history isn’t lost.”
Willem off-white coverall. made in Italy, 2018
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This is NOT a brand.
LA’s PizzaSlime has just linked up with Italian restaurant Jon & Vinny’s for a limited edition “Spicy Fusilli” T-shirt that pays homage
to the collective’s favorite pasta dish. Only 150 editions were made for friends and family, with each shirt individually numbered.
The collaborative shortsleeve tee is made of heavier cotton that has been washed with natural enzymes for a lived-in feel.
“spicy fusilli”
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Too Hot for you. capsule.
BOLZANO, VINTAGE IS BACK
TOO HOT
Special guests: Joe Alone Peter Mcdonald Marco Rigo Langè
FREE entry capsule.
9.00 - 18.00
GOG exhibition Student’s projects Faculty of Design and Art Free University of Bolzano
19. 01. 2019
capsule. presents
Reflective in the streetwear? why? what does it mean? but... ok.
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This page has been made to introduce the world and the word reflection and to show its role in the streetwear scene. At the end of this metallic pages I‘m asking to you if you will have understand it. Don’t worry, not everybody are able to understand it.
Mike Cherman’s life changed when he was hit by a car while riding his bike, but the consequences of that incident have arguably spawned more good than bad. The reflective garment brand that he conceived as an immediate result of that accident, ICNY, has gone on to carve a name for itself with its unique blend of streetwear influences and safety textiles. Using 3M as a common motif across the board, ICNY’s designs reinterpret the functional fabric into stylish and desirable pieces that meld exercise and downtime seamlessly through the application of 3M in its trademark polka dot pattern as well as a myriad of other decorative motifs. 2014 has been a year of progress for Cherman’s still-fledgling brand, with brands like Staple Design, Jason Markk, Without Walls by Urban Outfitters, and Extra Butter recognizing the potential of ICNY’s unique product with covetable collaborations. With its current momentum and Cherman’s dedication, the label’s potential has nowhere to go from here but upwards into the New Year.
“I see New York”
Reflective for necessity? Mike Cherman and ICNY
ICNY X Puma
“I was riding home and basically going full speed, wearing all black. A guy ran out between two cars and I ended up hitting him and landing face first into the ground. I scraped the whole side of my body, with the inside of my leg cut open, and I almost got run over by a car. My bike got damaged and I had to carry it home. That was one of the worst experiences ever, and after that I asked myself “what can I do to keep myself safe?” I was working at Nike at the time and I had all these different machines that had various types of applications, so I bought some socks, took a reflective sheet and cut some polka dots out. Put them on the socks and that’s kinda where it all started.
The material was peeling off and cracking. After putting extra time into the research and development of our sock, it doesn’t have these issues anymore. always say that ICNY has more purpose than any of the other fashion brands that are coming out these days because it has function. Many people see it as a streetwear or biking brand, but the goal overall is really to push it as a sportswear brand. As a runner and a cyclist, I focus most on performance and least about the graphics on my t-shirt. Besides trying not to get pigeonholed, our biggest challenge is to elevate the quality, the function and the actual performance of the clothing.
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Reflectivity works by returning light to the source, like a mirror. Retroreflectivity helps the eye perceive objects in low-light conditions when illuminated by a light source. Reflective is “always on� technology. No need for batteries or charging for added safety .
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MANIFESTO Our mission is to cater for the Lightweight Nomad. Modern travellers that need only the essentials, those that share space and emotions. Inspired by boundary breakers and explorers of new dimensions. We aspire to be there whilst travelling from land to sea through mountains and civilization. Where performance and beauty stand side by side.
HOW THEY WORK IWA releases 1 product every 4 months, each one has a limited timeframe availability, there will never be two products available at one time and They will always be black, with the staple IWA reflective branding.Our products are for now,to be cherished for a lifetime.
“I Walk Alone�
IWA ?
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Iwa reflective jacket
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Iwa 004 is inspired by the japanese culture and produced in one of the best textile industry near Verona. But what is a kimono? KI = wear_ MONO = object. Worn object / an object that is worn_this is IWA 004. For these reason it’s considered more than a simple kimono, created and thought in order to fit cool in every situation. IWA 004 is an homage to true craftmanship and for this reason they decided to make this garment on the valpolicella hills,where they work side by side with some of the most skilled artisans to create an unique piece that will last a lifetime. As said, inspired by the original japanese garment they re-interpretated
the original kimono fit into an every day and all day usage. With multiple ways to adapt the fit to your personal need. Known to be the strongest and most durable jersey on the market, it is now used rarely in this fast and disposable fashion market but was once a staple in sportswear. In order to produce this material we had to recoup vintage stock of the yarn from a late italian factory that is now no longer operating. why black? Black lacking hue and brightness, absorbing light without reflecting any of the rays composing it. At the end IWA is functional ,essential and always black.
Yes, it’s speaking again the narrator or the founder of capsule, up to you decide... I wrote you in the first page of this chapter asking you if you will be able to understand the role of reflection in the streetwear scene. So, at he end, what is its role? reflection is basically the reflection of light when it hits an object. the reflectivity in the streetwear can be used for necessity or for will to be noticed. It’s up to you decide in which way use it but for sure you will love it
Iwa. ye, you can say that I Walk Alone is a lifestyle
Guests Ospiti Guests
Ladies and gentlemen, capsule. staff is glad to invite you to this great event at the Free University of Bolzano where the students of the faculty of Design and Art are presenting their semester projects.
EXHIBITION
9.00 / 18.00
‘18/’19
19 january 2018
Unibz
The collaboration between Jacopo Pozzati and The Paperplane Workshop was born on the basis of a communal vision that life should be lead through transparency and positive energy. Clarity Dictates. 30 Liters of pure storage capacity studied to accompany you and your belongings on every journey, equipped with an internal removable 15� Laptop holder.Thanks to a totally thermosealed pvc structure and a roll down closure system the IWA 30L Drybag stays completely watersealed. Developed to sustain 30 liters of weight, we have designed a performing ergonomic back construction in preformed eva and ergonomic shoulder straps to help carry your world. “Our mission is to cater for the lightweightnomad. Modern travellers that need only the essentials. Those that share space and emotions. We stand for the indipendent ones inspired by boundary breakers and explorers of new dimensions. We aspire to be there whilst travelling from land to sea through mountains and civilization. Where performance and beauty stand side by side. We believe in the wild ones. the great ones. The ones that walk alone.“
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JP/PPW x IWA
1st epispde of capsule. is presenting the 19 of January at the GOG exhibition in the faculty of design and art of Bozen
ISSUE
01
CAPSULE.
IWA
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capsule. invasion
TOO HOT
ye, you can say that I Walk Alone is a lifestyle
Guests Ospiti Guests EXHIBITION ‘18/’19
Ladies and gentlemen, capsule. staff is glad to invite you to this great event at the Free University of Bolzano where the students of the faculty of Design and Art are presenting their semester projects.
special guests: Joe Alone Peter Mcdonald Marco Rigo Langè capsule.
FREE entry
9.00 - 18.00
Iwa.
BOLZANO, VINTAGE IS BACK
19. 01. 2019
GOG exhibition student’s projects Faculty of Design and Art Free University of Bolzano
capsule. presents
9.00/18.00_19 january 2018
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Capsule.
Capsule.
Capsule.
Pietro Rigo Langè
Wup ‘18/’19
19.01.2019
19.01
Art
Design
h 9.00
9.00
GOG Exhibition
Unibz
GOG EXHIBITION
CREDITS Free University of Bolzano - Bozen Faculty of Design and Art Bachelor in Design and Art - Major in Design WUP 18/19 | 1st semester foundation course Project Modul: Editorial Design Design by: Pietro Rigo Langè Magazine | capsule. Supervision: Project leader Prof. Antonino Benincasa Project assistants Maximilian Boiger, Gian Marco Favretto Photography: “Eye see New York”, “Iwa Brand”, Scott Charlesworth, “Willem New York”, Nick Noias “500px”. Paper: Munken Polar Rough 120 gr Curious Skin Nero 270 g Curious Metallic Acciaio 120 gr Cromatico CA 140 gr Color Copy Coated Silk 250g Herma Premium Fonts: Akzidenz Grotesk Regular Akzidenz Grotesk Light Akzidenz Grotesk Light Bold Mrln Minion Pro Regular Printed: Bozen-Bolzano, January 2019 Inside pages – Digital Print | Canon Cover – Digital Print | Canon
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