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Have you ever thougth about how much of yourself you give everyday to Internet? What every click or tap we do really stands for. Who is seeing everything we do?
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Intro La natura dei dipositivi digitali è quella di essere macchine che producono dati. Al mattino, quando avviamo (sempre che non l’abbiamo lasciato acceso la sera prima) il nostro laptop oppure smartphone invia a uno dei tanti soggetti - il produttore del telefono, quello del sistema operativo, quelli dell’app che abbiamo installato e altri ad essi legati - a cui il nostro pezzo di hardware ci collega l’informazione che il device è attivo. Se nel corso della settimana, mettiamo da lunedì a venerdì, questo dato viene registrato più o meno ogni giorno alla stessa ora, chi lo raccoglie può ragionevolmente presumere che noi abbiamo una routine quotidiana ben consolidata, quindi, che potremmo essere lavoratori o studenti della scuola dell’obbligo, ad esempio. Se poi sul nostro smartphone abbiamo attivato la geolocalizzazione, verranno registrati anche i nostri tragitti quotidiani, che finiranno per far parte di quell’insieme di dati che trasmettiamo a tutti i soggetti a cui siamo legati per suo tramite. Tutto questo processo avviene in modo automatico senza che vi sia, da parte di chi raccoglie processa e analizza i dati, alcuna interferenza con le nostre faccende di tutti i giorni. Questo accade perchè ogni dispositivo che noi utilizziamo crea una traccia digitale fatta di dati che possono essere aggregati, analizzati e letti per ricavarne un gran numero di informazioni.
Man mano che a venire digializzato è un numero sempre piÚ alto di oggetti, le dimensioni della nostra traccia digitale aumentano di conseguenza, trasformandola in qualcosa di piÚ dell’ombra delle nostre abitudini di consumo. La mole dei dati che,potenzialmente, siamo in grado di produrre oggi come oggi assomiglia molto a un vero e proprio profilo ombra della nostra esistenza, il corrispettivo virtuale di noi stessi di cui, spesso e volentieri senza una piena consapevolezza, cediamo la proprietà e il controllo ai produttori di device e ai fornitori di servizi digitali liberi. I nostri dati , poi rivenduti, contribuiscono a creare il valore della piattaforma, in cui ci siamo registrati. Flavio Pintarelli
For people make data, and data makes people.
We are Data.
Tracking …
Data Identity user online not enough data about user yet.
Data Identity user online not enough data about user yet. Activity: online on Google Registration username:ollyjones02 password:... name: gender:
Data Identity user online Activity: online on Google Registration confirmed username:ollyjones02 password:kitten44 name: Olivia Jones gender: female
«For many oppositional movements, the Internet, while providing the opportunity to distribute information more quickly and cheaper, may have actually made their struggle more difficult in the long run.»
«We can now with Google record everything around us, and we can make sure that nothing is actually forgotten because everything is stored somewhere in Google servers»
Evgenij Morozov
Data Identity user online username:ollyjones02 password:kitten44 name: Olivia Jones gender: female Activity: online on Google redirecting to Facebook social network
Data Identity user online username:ollyjones02 password:kitten44 name: Olivia Jones gender: female Activity: online on Google redirectin to Facebook social network Advertsing space: “Add yourself to find out new friends, hobbies, likes, photos. Enter now�
Data Identity user online username:ollyjones02 password:kitten44 name: Olivia Jones gender: female Activity: online on Google redirecting to Facebook social network Advertising space: “Add yourself to find out new friends, hobbies, likes, photos. Enter now�. Registration on Facebook-data required name: surname: e-mail: gender: age: country: city: profession: school: relationships: music: pets: religion orientation: political orientation:
Data Identity user online username:ollyjones02 password:kitten44 name: Olivia surname:Jones e-mail:ollyjones02@gmail.com gender:female age:16 country:America city:Cincinnati profession:student school: Illinois High School relationships:single music:rock n roll, folk pets:cats, books:comics religion orientation: anglican political orientation: Activity: online on Google redirecting to Facebook social network Advertising space: “Add yourself to find out new friends, hobbies, likes, photos. Enter now�. Registration on facebook- done. 50 friends suggested from Illinois: Friends added: 49 post liked 14 photos uploaded: 3
24 hours 3,934,340,157 Internet users 2,957,837,647 of them are active on Facebook. Social media’s greatest assets - anonymity, ‘virality,’ interconnectedness - are also its main weaknesses. The implications are clear: Facebook wants to build an Internet where watching films, listening to music, reading books and even browsing is done not just openly but socially and collaboratively The past is data, the future will become data. Data is order and data is chaos. That data triggers our imagination is a good reason to link data to Dada. And then it’s not just the linguistic similarity that reinforces this connection; it’s also the realisation that both Dada and Data are impermanent. We know that Dada had a strong connection with art, that it wasa non-movement that occurred at the start of the systems driven world we inhabit today, surrounded by computers. And we know that Data is a consequence of that systems driven world. Dada wanted to derail the march of progress and to forget about the past. Data proclaims a futureso massive that we can no longer say with certainty that humans will remain the most important beings on earth. In 30 years’ time we’ll have 2 billion people more, with all their things and images, or data. And what about art? What is the future of art? The human being is merging with the systems it created, and that process might well turn out to be the biggest work of art ever. We are Data. The past is data, the future will become data. Data is order and data is chaos. That data triggers our imagination is a good reason to link data to Dada. And then it’s not just the linguistic similarity that reinforces this connection; it’s also the realisation that both Dada and Data are impermanent.
Data Identity user online username:ollyjones02 password:kitten44 name: Olivia surname:Jones e-mail:ollyjones02@gmail.com gender:female age:16 country:America city:Cincinnati profession:student school: Illinois High School relationships:single music:rock n roll, folk pets:cats books:comics religion orientation: anglican political orientation: Activity: online on Google redirecting to Facebook social network Advertising space: “Add yourself to find out new friends, hobbies, likes, photos. Enter now�. Registration on facebook- done. 50 friends suggested from Illonois High Friends added: 49 post liked 14 photos uploaded: 3
Facebook redirects Amazon:
Data Identity user online username:ollyjones02 password:kitten44 name: Olivia surname:Jones e-mail:ollyjones02@gmail.com gender:female age:16 country:America city:Cincinnati profession:students school: Illinois High School relationships:single music:rock n roll, folk pets: cats books: comics religion orientation: anglican political orientation: Activity: online on Google Google redirects to facebook social network dropping add: “Add yourself to find out new friends, hobbies, likes, photos. Enter now” Registration on facebook- done. 50 friends suggested from Illonois High: Friends added: 49 post liked 14 photos uploaded: 3
Facebook redirects Amazon: Advertising space: “With Amazon you can buy whatever on the market with just a click”
Data Identity user online username:ollyjones02 password:kitten44 name: Olivia surname:Jones e-mail:ollyjones02@gmail.com gender:female age:16 country:America city:Cincinnati profession:students school: Major High School relationships:single music:rock n roll, folk pets: cats books: religion orientation: anglican political orientation: Activity: online on Google Google redirects to facebook social network dropping add: “Add yourself to find out new friends, hobbies, likes, photos. Enter now” Registration on facebook- done. 50 friends suggested from Illonois High: Friends added: 49 post liked 14 photos uploaded: 3
Facebook redirects Amazon: Advertising space: “With Amazon you can buy whatever on the market with just a click” Registration on Amazon: e-mail: password: name birth country city address payment credit card number: cellphone number:
Data Identity user online username:ollyjones02 password:kitten44 name: Olivia surname:Jones e-mail:ollyjones02@gmail.co gender:female age:16 birth 19 April 2002 country:America city:Cincinnati profession:students school: Illinois High School relationships:single music:rock n roll, folk pets: cats books: comics religion orientation: anglican political orientation: address: 1 Stockton Street payment coordinate credit card number: 339 005 9493… cellphone number: 1 (403) 577 692 Activity: online on Google Google redirects to facebook social network dropping add: “Add yourself to find out new friends, hobbies, likes, photos. Enter now” Registration on facebook- done. photos uploaded: 3
50 friend suggested from Illonois High Friends added: 49 post liked 14 photos like : 75 Facebook redirects Amazon: Advertising space: “With Amazon you can buy whatever on the market with just a click” Registration on Amazon: Entered Order of Tex Comic Collection-78$ with Fast Delivery Express
Amazon has a total of 562,382,292 products These may sound like strong words, but let’s face the facts. According to IBM IBM +0.45%, 90% of the data in the world today was created in the last 2 years alone. This data springs from such diverse sources as weather, social media posts, digital pictures and videos, purchase transaction records and cell phone GPS signals, to name a few. Not surprisingly, businesses continue to grapple with how to ingest, understand, and operationalize Big Data. A recent study of 75 North American retail executives found that 46% of retailers considered the volume of information with which they must contend to be the biggest challenge in dealing with Big Data. 34% say managing data variety - both structured and unstructured - is the top challenge; 20% say handling data velocity, or the frequency at which data are generated and captured, is hardest. I managed data mining and site optimization at Amazon.com almost a decade ago - a century in tech years. Amazon proved you could make billions a penny at a time by operationalizing enterprise data - that is, by making customer data available in real time for decision-making, for your associates, and in the hands of your consumer. Forbes on “Big Data�
Data Identity user online username:ollyjones02 password:kitten44 name: Olivia surname:Jones e-mail:ollyjones02@gmail.com gender:female age:16 birth 19 April 2002 country:America city:Cincinnati profession:student school: Illinois High School relationships:single music:rock n roll, folk pets: cats books:comics religion orientation: anglican political orientation: address: 1 Stockton Street payment coordinate credit card number: 339 005 9493… cellphone number: 1 (403) 577 692 Activity: online on Google Google redirects to facebook social network dropping add: “Add yourself to find out new friends, hobbies, likes, photos. Enter now” Registration on facebook- done. photos uploaded: 3
50 friends suggested from Illonois High Friends added: 49 post liked 14 photos liked: 75 Facebook redirects Amazon: Advertising “With Amazon you can buy whatever on the market with just a click” Registration on Amazon: Entered Order of Tex Comic Collection-78$ with Fast Delivery Express Warning memory full, backup on the Cloud required.
Data Identity user online username:ollyjones02 password:kitten44 name: Olivia Jones gender: female name: Olivia surname:Jones e-mail:ollyjones02@gmail.com gender:female age:16 birth 19 April 2002 country:America city:Cincinnati profession:student school: Illinois High School relationships:single music:rock n roll, folk pets: cats books:comics religion orientation: anglican political orientation: address: 1 Stockton Street payment coordinates credit card number: 339 005 9493… cellphone number: 1 (403) 577 692 Activity: online on Google Google redirects to facebook social network dropping add: “Add yourself to find out new friends, hobbies, likes, photos. Enter now” Registration on facebook- done. photos uploaded: 3
50 friends suggested from Illonois High Friends added: 49 post liked: 14 photos liked: 75 Facebook redirects Amazon: Advertising space: “With Amazon you can buy whatever on the market with just a click” Registration on Amazon Order of Tex Comic Collection-78$ with Fast Delivery Express Warning memory full, backup on the Cloud required. Total Data Backup
Data Identity user online username:ollyjones02 password:kitten44 name: Olivia Jones gender: female name: Olivia surname:Jones e-mail:ollyjones02@gmail.com gender:female age:16 birth 19 April 2002 country:America city:Cincinnati profession:students school: Major High School relationships:single music:rock n roll, folk pets: cats books: comics religion orientation: anglican political orientation: address: 1 Stockton Street payment coordinate credit card number: 339 005 9493… cellphone number: 1 (403) 577 692 Activity: online on Google Google redirects to facebook social network dropping add: “Add yourself to find out new friends, hobbies, likes, photos. Enter now” Registration on facebook done. photos uploaded: 9
50 friends suggested from Illinois High Friends added: 90 post liked 14 Facebook redirects Amazon: Dropping Add “With Amazon the user buys whatever on the market with just a click” Registration in Amazon: Entered Order of the “Tex Comic Collection-78$ with Fast Delivery Express Warning memory full, Data backup on the Cloud required. Total Data Backup Starting process 12%
Data Identity user online username:ollyjones02 password:kitten44 name: Olivia Jones gender: female name: Olivia surname:Jones e-mail:ollyjones02@gmail.com gender:female age:16 birth 19 April 2002 country:America city:Cincinnati profession:student school:Illinois High School relationships:single music:rock n roll, folk pets: cats books: comics religion orientation: anglican political orientation: address: 1 Stockton Street payment coordinate credit card number: 339 005 9493… cellphone number: 1 (403) 577 692 positive: music, sport Activity: online on Google Google redirects to facebook social network dropping add: “Add yourself to find out new friends, hobbies, likes, photos. Enter now” Registration on facebook- done. photos uploaded: 3
50 friends suggested from Illonois High Friends added:49 post liked:14 eutral Brad Pitt (Person) 0.63 0.48 positive HBO(Broadcast) 0.62 0 neutral Valentina Vezzali (Person) 0.59 Facebook redirects Amazon: Add: “With Amazon the user buys whatever on the market with just a click” Registration on Amazon: Order of the Tex Comic Collection-78$ with Fast Delivery Express Warning memory full, backup on the Cloud required. Total Backup all user’s data stored. Process 75%
Data Identity user online username:ollyjones02 password:kitten44 name: Olivia Jones gender: female name: Olivia surname:Jones e-mail:ollyjones02@gmail.com gender:female age:16 birth 19 April 2002 country:America city:Cincinnati profession:students school: Illinois High Schoo relationships:single music:rock n roll, folk pets: cats books:comics religion orientation: anglican political orientation: address: 1 Stockton Street payment coordinate credit card number: 339 005 9493… cellphone number: 1 (403) 577 692) shopping online:books, comics eletronic Positive to adds, phots music, colors paassive to politics, w Asctivity: online on Google Google redirects to facebook social network dropping add: “Add yourself to find out new friends, hobbies, likes, photos. Enter now” Registration on facebook- done. photos uploaded: 3 50 friends suggested from Illonois High: Friends added: >120
eutral Brad Pitt (Person) 0.63 0.48 positive HBO (Broadcaster) 0.62 0 neutral Valentina Vezzali (Person) 0.59 0 neutral Facebook redirects Amazon: Dropping Add: “With Amazon the user buys whatever on the market with just a click” Registrtion on Amazon: Entered Oder of the CupCats-78$ with Fast Delivery Express Warning memory full, backup on the Cloud required Backup- social,contacts, data everything . 100% Process completed. ALL DATA STORED IN THE CLOud likes: neutral Brad Pitt (Person) 0.63 0.48 positive HBO (Broadcaster) 0.62 neutral 0
There are countless ingredients that make up the human body and mind, like all the components that make up me as an individual with my own personality. Sure I have a face and voice to distinguish myself from others, but my thoughts and memories are unique only to me, and I carry a sense of my own destiny. Each of those things are just a small part of it. I collect information to use in my own way. All of that blends to create a mixture that forms me and gives rise to my conscience. I feel confined, only free to expand myself within boundaries.
Ghost in the Shell
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Author: Anna Girardi Faculty of Design and Art Free University of Bozen - Bolzano Text: Quotations by Evgenij Morozov Sull’etimologia del dato by Flavio Pintarelli From Dada to Data by MOTI Visual paper Forbes Website “Big Data” article
Login/Logout by Anna Girardi